Voice Search: The Changing the Landscape of Search
|
|
|
- Emerald Willis
- 5 years ago
- Views:
Transcription
1 Customer Insights Summit 2018 One Ocean Resort & Spa Atlantic Beach, Florida Voice Search: The Changing the Landscape of Search Scott Forsythe
2 2 Customer Insights Summit 2018 How things were
3 3 Customer Insights Summit 2018 It got easier
4 How Things Were It got even easier 4 Customer Insights Summit 2018
5 How Things Were 5 Customer Insights Summit 2018
6 How Things Were 6 Customer Insights Summit 2018
7 How Things Were 7 Customer Insights Summit 2018
8 THE VOICE SEARCH REVOLUTION 50% 46% 1 in 5 1 in 6 of searches will be conducted by voice in 2020 of voice search users use voice search to find local businesses daily online adults makes a mobile voice search Americans own a smart speaker 8 Customer Insights Summit 2018
9 THE VOICE SEARCH REVOLUTION Voice Search Users by Age and Year Millennials Gen X Baby Boomers Customer Insights Summit 2018
10 THE VOICE SEARCH REVOLUTION Level of Penetration of Voice Search Across Different Verticals Food & Beverage Health Sports News & Media Lifestyle Automotive Retail Travel Real Estate/Property Entertainment Banking Food & Beverage Sports Lifestyle Retail Real Estate/Property Banking Health News & Media Automotive Travel Entertainment Source: Hitwise Study, Customer Insights Summit 2018
11 HOW WEB.COM VIEWS VOICE SEARCH 11 Customer Insights Summit 2018
12 EXAMPLE: MR. ELECTRIC electrician near me electrician Austin, TX emergency electrician 12 Customer Insights Summit 2018
13 THEN & NOW Then Now How queries looked on keyword based searches How queries look with voice search capable devices 13 Customer Insights Summit 2018
14 THEN & NOW Then Now 14 Customer Insights Summit 2018
15 THEN & NOW Then Now electrician near me Ok Google, who s the best electrician in my area? 15 Customer Insights Summit 2018
16 THEN & NOW Then Now local electrician local electrician who can install 220v dryer outlet 16 Customer Insights Summit 2018
17 THE VOICE SEARCH REVOLUTION 2017 vs Over 30,000 total searches per year 28% 41% Of 2017 searches were Voice Search* Of 2018 searches were Voice Search* *See next page 17 Customer Insights Summit 2018
18 OK GOOGLE! HOW TO SPOT A VOICE SEARCH Common Voice Search Indicators Informational Who What When Where Why Local Local intent Conversational More than 5 words in the query 18 Customer Insights Summit 2018
19 REPORTING ON VOICE SEARCH Is this exact science? No Google nor Bing have released capabilities for identifying voice searches 19 Customer Insights Summit 2018
20 HOW DOES VOICE SEARCH CHANGE THROUGH THE FUNNEL? Top of the funnel: These searches show informational intent Do you really need an electrician to fix your circuit breaker? Middle of the funnel: These searches show in-market consideration intent Who is the best electrician near me? Bottom of the funnel: These searches show purchase intent Need electrician in Dallas to replace my circuit breaker 20 Customer Insights Summit 2018
21 WHERE DO VOICE SEARCH USERS FOCUS THEIR EYEBALLS? Top of the funnel: These searches show informational intent SEO Middle of the funnel: These searches show in-market consideration intent SEO/SEM Bottom of the funnel: These searches show purchase intent SEM 21 Customer Insights Summit 2018
22 HOW DO BUYERS BEHAVE USING VOICE SEARCH? Roughly 70% of our voice search traffic is categorized as Top or Middle of the funnel intent 22 Customer Insights Summit 2018
23 Google Search Heroes & Halfwits
24 24 Customer Insights Summit 2018 can you get insurance on a house with knob and tube wiring
25 25 Customer Insights Summit 2018 hi id like the phone number for mr electric in red bank please
26 26 Customer Insights Summit 2018 hi id like the phone number for mr electric in red bank please
27 27 Customer Insights Summit 2018 google im looking for a electrician here in harrodsburg kentucky do you have any to recommend that's really good
28 28 Customer Insights Summit 2018 google i needed help at 5 15 for a phone number for an electrician his name was felix of arcade street in whitinsville could you
29 29 Customer Insights Summit 2018 what did the electrician say to his daughter when she came home at 2 00 am
30 Dad - Wire you insulate? Daughter - Watts it to you? Daughter - I m ohm, ain t I? 30 Customer Insights Summit 2018
31 Google Search Heroes & Halfwits
32 Web.com for Enterprise: How We Think About Optimizing for Voice Search
33 WHY VOICE SEARCH MATTERS TO US (AND YOU!) 1. Voice Search has momentum 2. Voice Search for SEM has a higher cost than non-voice search 3. Voice Search doesn t always convert 33 Customer Insights Summit 2018
34 VOICE SEARCH HAS MOMENTUM 1 Within two years, 50% of all searches will be voice searches 34 Customer Insights Summit 2018
35 VOICE SEARCH HAS MOMENTUM 1 Year-to-date, Web.com has seen 21% of 2018 searches register as voice searches* 35 Customer Insights Summit 2018
36 HOW THINGS WERE 2 Voice Search is roughly 13%** higher in cost-per-click 36 Customer Insights Summit 2018
37 HOW THINGS WERE 2 1. Matching with broader keywords 2. More competition 37 Customer Insights Summit 2018
38 OPTIMIZING FOR VOICE SEARCH 3 70% of all voice searches are likely to be informational, nonconversion based searches 38 Customer Insights Summit 2018
39 OPTIMIZING FOR VOICE SEARCH There are more voice searches than there were before! They are pricy! They don t really convert! Cool story, Scott 39 Customer Insights Summit 2018
40 40 Customer Insights Summit 2018
41 GLASS HALF FULL Seeking and Identifying valuable SEM voice searches in client campaigns Adding those conversion intent based searches to our SEM campaigns to lower Cost-Per-Clicks and increase Conversion Rates Adding informational, non-conversion intent based searches as negatives to SEM campaigns 41 Customer Insights Summit 2018
42 BUT WAIT! There s more 42 Customer Insights Summit 2018
43 SEM + SEO Negate nonconversion intent based queries SEM We find and optimize top keywords (the non-converting ones we ve negated from PPC campaigns) SEO We leverage high traffic content to gain page and domain authority 43 Customer Insights Summit 2018
44 MARKING UP MR. ELECTRIC Knob & Tube Wiring As a top funnel search, we may not want to pay for the traffic, but Mr. Electric has an answer to the general question: What is knob and tube wiring? Schema.org Question Answer 44 Customer Insights Summit 2018
45 SO WHAT S THE SECRET SAUCE? SEM SEO Voice Search Optimization 45 Customer Insights Summit 2018
46 OUR COMMITMENT TO CLIENTS As voice search continues to grow & evolve, we will be at the forefront to take advantage on behalf of our clients 46 Customer Insights Summit 2018
47 Customer Insights Summit 2018 One Ocean Resort & Spa Atlantic Beach, Florida Thank You We hope this helps you understand Voice Search here at Web.com for Enterprise a little better! 47 Customer Insights Summit 2018
Unlock more volume with broad match on Bing Ads
Unlock more volume with broad match on Bing Ads Over the past 12 months, we ve invested heavily in broad match technology to deliver increased volume and controls that preserve ad relevance and match consumer
SEO & Digital Marketing Blog
SEO & Digital Marketing Blog Resources, News and Updates Keyword Research for SEO (http://littledigitalist.co/keywordresearch/) Lucy Kirkness (http://littledigitalist.co/author/lucy/) February 6, 2016
Course : Digital Marketing Duration : 126 hrs. Training Outline: Analytics. Display Advertising
Course : Digital Marketing Duration : 126 hrs 9810200111/ 01 555 1515 Training Outline: Analytics Identify tools for conducting Web analytics Define basic terminology used in Web analytics Detail the different
google SEO UpdatE the RiSE Of NOt provided and hummingbird october 2013
google SEO Update The Rise of Not Provided and Hummingbird October 2013 Lead contributors David Freeman Head of SEO Havas Media UK david.freeman@havasmedia.com Winston Burton VP, Director of SEO Havas
ONLINE EVALUATION FOR: Company Name
ONLINE EVALUATION FOR: Company Name Address Phone URL media advertising design P.O. Box 2430 Issaquah, WA 98027 (800) 597-1686 platypuslocal.com SUMMARY A Thank You From Platypus: Thank you for purchasing
OUR LIFESTYLE RULES. Accept the. Success. Build. Partnerships Work Honestly. Work hard. Think smart
OUR LIFESTYLE RULES Accept the Build Success Partnerships Work Honestly Work hard Think smart EXECUTIVE SUMMARY We live and breathe internet marketing We do SEO differently. In this proposal you ll notice
SEO KEYWORD SELECTION
SEO KEYWORD SELECTION Building Your Online Marketing Campaign on Solid Keyword Foundations TABLE OF CONTENTS Introduction Why Keyword Selection is Important 01 Chapter I Different Types of Keywords 02
REACHLOCAL. We ve joined forces with ReachLocal to fuel local business growth.
REACHLOCAL We ve joined forces with ReachLocal to fuel local business growth. JOINING FORCES D&C Digital is passionate about growing your business, which is why we ve teamed up with ReachLocal, a recognized
GROW YOUR BUSINESS WITH HELP FROM GOOGLE Ranking Factors
GROW YOUR BUSINESS WITH HELP FROM GOOGLE Ranking Factors JUSTIN EMIG VP, MARKETING AND INNOVATION WEB TALENT MARKETING HELLO I am Justin Emig Holds 10 digital marketing certifications Has 9 years of digital
ANALYTICS DATA To Make Better Content Marketing Decisions
HOW TO APPLY ANALYTICS DATA To Make Better Content Marketing Decisions AS A CONTENT MARKETER you should be well-versed in analytics, no matter what your specific roles and responsibilities are in working
4. Backlink Analysis Check backlinks What Else? Analyze historical data... 29
QUICK START Guide 1 Introduction... 3 1. Your Website s Performance... 4 Set up a project... 6 Track your keyword rankings... 6 Control your website s on-page health... 9 2. Competitive Intelligence...
TURN DATA INTO ACTIONABLE INSIGHTS. Google Analytics Workshop
TURN DATA INTO ACTIONABLE INSIGHTS Google Analytics Workshop The Value of Analytics Google Analytics is more than just numbers and stats. It tells the story of how people are interacting with your brand
The Power Of An Integrated Search Strategy
The Power Of An Integrated Search Strategy Chad Hallert Director of Digital Strategy Noble Studios A Quick Introduction About Me About Noble Studios 15 Years in Digital Marketing 2015 Direct Marketing
VIDEO 1: WHY IS SEGMENTATION IMPORTANT WITH SMART CONTENT?
VIDEO 1: WHY IS SEGMENTATION IMPORTANT WITH SMART CONTENT? Hi there! I m Angela with HubSpot Academy. This class is going to teach you all about planning content for different segmentations of users. Segmentation
Mobile Search. Understanding How Mobile Drives Conversions March 2013
Mobile Search Moments Understanding How Mobile Drives Conversions March 2013 Agenda Understanding mobile search Mobile search drives multi-channel conversions Mobile search drives behavior in the moment
Contractors Guide to Search Engine Optimization
Contractors Guide to Search Engine Optimization CONTENTS What is Search Engine Optimization (SEO)? Why Do Businesses Need SEO (If They Want To Generate Business Online)? Which Search Engines Should You
CLIENT NAME. Origin Eight Optimize Your Digital Impact. Digital Impact Analysis Report
Origin Eight Optimize Your Digital Impact CLIENT NAME Digital Impact Analysis Report Prepared by Seth Viebrock and team, seth@origineight.net Origin Eight 1010 West Lake Street, Suite 100-116, Minneapolis,
65% say that they wouldn t want to go back to life without their Smart Speaker
65% say that they wouldn t want to go back to life without their Smart Speaker Methodology 1,010 person telephone survey Adults age 18 and older National study conducted 12/26/2017 12/30/2017 806 person
How to Become a Successful Working Web Copywriter in Rebecca Matter AWAI Vice President and Director of Online Marketing
How to Become a Successful Working Web Copywriter in 2009 Rebecca Matter AWAI Vice President and Director of Online Marketing 2009 Web Copywriting Success Writing for the Web vs. Writing Direct Mail Opportunities
Get Found and prosper. SEO and Google Ads training
Get Found and prosper SEO and Google Ads training Get Found and prosper SEO and Google Ads training Thank you for showing up! Overview: What I'm going to teach today The essentials of getting found on
Instruction Manual for the. Search hero. Utility Belt
Google AdWords Instruction Manual for the Search hero Utility Belt Your indispensable guide to saving time with the new AdWords interface and gaining valuable insights with Google s search advertising
Google My Business The Free Listing
Google My Business The Free Listing Entrata compiled year-over-year data from 400+ apartment communities across the United States in this study to to help apartment marketers better understand how to measure
Jargon Buster. Ad Network. Analytics or Web Analytics Tools. Avatar. App (Application) Blog. Banner Ad
D I G I TA L M A R K E T I N G Jargon Buster Ad Network A platform connecting advertisers with publishers who want to host their ads. The advertiser pays the network every time an agreed event takes place,
Duplicate Suppression Improves Google Local Search Ranking
Duplicate Suppression Improves Google Local Search Ranking 1 Case Study: Duplicate Suppression Improves Search Ranking Introduction For local businesses, SEOs, and brand marketers, Google s local search
Now that you ve got about 15 seed words, let s go examine the Keyword Planner tool.
Googles New Keyword Planner Googles New Keyword Planner tool is a great way to research keywords and come up with new ideas for your website content. While you can use it for both Adwords and SEO, you
Adobe Security Survey
Adobe Security Survey October 2016 Edelman + Adobe INTRODUCTION Methodology Coinciding with National Cyber Security Awareness Month (NCSAM), Edelman Intelligence, on behalf of Adobe, conducted a nationally
SEARCHMETRICS WHITEPAPER RANKING FACTORS Targeted Analysis for more Success on Google and in your Online Market
2018 SEARCHMETRICS WHITEPAPER RANKING FACTORS 2018 Targeted for more Success on Google and in your Online Market Table of Contents Introduction: Why ranking factors for niches?... 3 Methodology: Which
This Event Is About Your Internet Presence.
This Event Is About Your Internet Presence. For Financial Services Representatives, The Internet Isn t About Selling, It Is About Attracting People Who May Eventually Buy - - And Your Website Is The Hub
Table of Contents INTRODUCTION TO VIDEO MARKETING... 3 CREATING HIGH QUALITY VIDEOS... 5 DISTRIBUTING YOUR VIDEOS... 9
Table of Contents INTRODUCTION TO VIDEO MARKETING... 3 CREATING HIGH QUALITY VIDEOS... 5 DISTRIBUTING YOUR VIDEOS... 9 ENHANCING YOUR VIDEO RESPONSE RATE... 11 Introduction To Video Marketing There is
1 Join the #DeloittePredicts conversation. September 2016
1 Join the #DeloittePredicts conversation September 2016 TMT Predictions was first published in 2001 2 Join the #DeloittePredicts conversation Deloitte LLP and affiliated entities. 2015 Technology Predictions
Overture Advertiser Workbook. Chapter 4: Tracking Your Results
Overture Advertiser Workbook Chapter 4: Tracking Your Results Tracking Your Results TRACKING YOUR RESULTS Tracking the performance of your keywords enables you to effectively analyze your results, adjust
Industry Trends from an Online Perspective
H I S T O R I C H O T E L S T H E N E W D Y N A M I C S & O P P O R T U N I T I E S I N S E A R C H M A R K E T I N G Industry Trends from an Online Perspective CPA s Rising The cost to acquire new customers
USPS Customer & Market Insights. USPS Mail Moments Review. Phil Vinnedge- USPS Conducted by Summit Research March 2016
USPS Mail Moments 2016 Review Phil Vinnedge- USPS Conducted by Summit Research March 2016 Overview Summary Methodology Findings: Overall Mail Attitudes Customer Behaviors Generational Differences Bills
Digital Marketing In The Kingdom By Ciaran Doyle for Brains
Digital Marketing In The Kingdom By Ciaran Doyle for Brains Hold on Cambodia? According to TNS Cambodia, Internet penetration is at 38%. Nearly a half in urban locations access the web, while only a third
Diploma in Digital Marketing - Part I
Diploma in Digital Marketing - Part I Lesson 3 Google PPC and SEO Presented by: Richard Hegarty Course Educator Lesson 4 Recap We covered who is your Buyer? We will showed you how to profile the customer
A Tale of Two Studies Establishing Google & Bing Click-Through Rates
A Tale of Two Studies Establishing Google & Bing Click-Through Rates Behavioral Study by Slingshot SEO, Inc. using client data from January 2011 to August 2011 What s Inside 1. Introduction 2. Definition
Analysing Search Trends
Data Mining in Business Intelligence 7 March 2013, Ben-Gurion University Analysing Search Trends Yair Shimshoni, Google R&D center, Tel-Aviv. shimsh@google.com Outline What are search trends? The Google
HIGH-IMPACT SEO DIY IN 5 MINUTES SEO OR LESS. Digital Marketer Increase Engagement Series
DIY SEO HIGH-IMPACT SEO IN 5 MINUTES OR LESS Digital Marketer Increase Engagement Series DIY SEO: HIGH-IMPACT SEO IN 5 MINUTES OR LESS Brought To You By: Digital Marketer PUBLISHED BY: HOW TO SEO A WORDPRESS
Secret CPA Superhero
Secret CPA Superhero By- Abir Bhadra Raju License Terms: This course is for your own personal use ONLY. It is STRICTLY PROHIBITED to reproduce the content enclosed herein or to distribute this course to
This study is brought to you courtesy of.
This study is brought to you courtesy of www.google.com/think/insights The Inside Look at the Travel Boomer Buff Google/Nielsen Online/Sterling U.S., September 2010 Study Scope and Methodology Survey Approach
MAKE THE MOST OF SEO HOW TO BRING CUSTOMERS TO YOUR DOOR
MAKE THE MOST OF SEO HOW TO BRING CUSTOMERS TO YOUR DOOR INTERNET SEARCHES ARE BUSINESSES NEW FRONT DOORS. More than half of the people who visit company websites get there because the site comes up in
Sizzling Hot Tips for PPC & Local Search. Dave Kuhl Client Manager Lisa Sanner Snr. Client Manager Ben Krull Client Manager August 18, 2010
Sizzling Hot Tips for PPC & Local Search Dave Kuhl Client Manager Lisa Sanner Snr. Client Manager Ben Krull Client Manager August 18, 2010 Webinar Logistics & Introductions Being recorded Email with link
Online Marketing Checklist. A creative and logical way to grow your business.
Online Marketing Checklist A creative and logical way to grow your business. Online Marketing A checklist to help you dominate with Google, YouTube, Facebook, and Instagram so your business can grow. A
Pay-Per-Click Advertising Special Report
Pay-Per-Click Advertising Special Report Excerpted from 2005 by Kenneth A. McArthur All Rights Reserved. No part of this book may be reproduced, stored in a retrieval system, or transmitted by any means,
5/23/2012. The Best in Search Engine Optimization. Elmer Mobley. What is SEO? Digital Media Strategist ACS Advertising. Maximize Your Visibility
5/23/2012 Maximize Your Visibility The Best in Search Engine Optimization May 24, 2012 Elmer Mobley Digital Media Strategist ACS Advertising What is SEO? 1 5/23/2012 Definition of SEO Search Engine Optimization
Image Credit: Photo by Lukas from Pexels
Are you underestimating the importance of Keywords Research In SEO? If yes, then really you are making huge mistakes and missing valuable search engine traffic. Today s SEO world talks about unique content
Google Marketing Boot Camp
Google Marketing Boot Camp MKTG01; 3 Days, Instructor-led Course Description This Google training course will give you the knowledge and experience necessary to transform into a highly qualified online
Online Marketng Checklist
Online Marketng Checklist By Claude Bailey PUBLISHED BY: Weston Bailey, LLC Copyright 2016 Weston Bailey, LLC Contents Is My Website Mobile-Friendly?... 3 Is My Website Indexed By The Big 3 Search Engines?...
5 THINGS TO KNOW ABOUT SEO IN 2018 A Quick and Easy-To-Follow SEO E-Book
5 THINGS TO KNOW ABOUT SEO IN 2018 A Quick and Easy-To-Follow SEO E-Book It is no secret: those of us involved in the world of SEO know how far-reaching and complex the everchanging industry can be. With
Health wearables: Early days
Health wearables: Early days What is wearable technology? Wearable technology includes items, such as jewelry, glasses and clothing worn on, in and around the body incorporating sensors and other electronic
Integrated Internet Marketing Solutions
Integrated Internet Marketing Solutions We not only build Effective Internet Marketing Strategies for Organizations but we also make sure; that Implementation actually happens so that you can have more
Why You Shouldn t Trust comscore s Numbers for Search Engine Market Share [Data]
![Why You Shouldn t Trust comscore s Numbers for Search Engine Market Share [Data]](/thumbs/73/68280305.jpg "Why You Shouldn t Trust comscore s Numbers for Search Engine Market Share [Data]")
A Conductor White Paper Why You Shouldn t Trust comscore s Numbers for Search Engine Market Share [Data] Nathan Safran Director of Research, Conductor It s important for digital marketers to have accurate
Disrupting the Personal Lives
IS WORK EMAIL Disrupting the Personal Lives OF US EMPLOYEES? Samanage Email Overload Survey Report March 30, 2016 SCREENER QUESTION: Do you receive company emails on your mobile device? Only people who
T he Inbox Report REVEAL MORE CONSUMER PERCEPTIONS OF . Fluent LLC Inbox. Sent. Drafts. Spam. Trash. Click here to Reply
Inbox 1 Fluent LLC Sent Drafts Spam Trash T he Inbox Report CONSUMER PERCEPTIONS OF EMAIL loading... REVEAL MORE Click here to Reply Inbox Report 2018 Americans are addicted to email.
facebook a guide to social networking for massage therapists
facebook a guide to social networking for massage therapists table of contents 2 3 5 6 7 9 10 13 15 get the facts first the importance of social media, facebook and the difference between different facebook
TELUS PureFibre. I live in an apartment building. Can I still connect to the TELUS PureFibre network?
1 2 3 4 5 6 7 8 9 10 What is the TELUS PureFibre TM network? Why would my community want TELUS fibre? I m a homeowner. How will TELUS fibre benefit me? I live in an apartment building. Can I still connect
Learn How To Write Copy
This is Bonus Video 4.1 in the course: Learn How To Write Copy How to write SEO copy for the web How to find out what people are typing into Google to find you Why Relevancy is the key How does Google
Photoshop World 2018
Photoshop World 2018 Unlocking the Power of Lightroom CC on the Web with Rob Sylvan Learn how to leverage the cloud-based nature of Lightroom CC to share your photos in a way that will give anyone with
Global Mobile Consumer Survey, US Edition Overview of results
Global Mobile Consumer Survey, US Edition Overview of results Smartphones front and center Mobile phones are still on the rise, in number and importance Smartphone ownership reached 85% (a YoY increase
SEO Search Engine Optimisation An Intro to SEO. Prepared By: Paul Dobinson Tel
SEO Search Engine Optimisation An Intro to SEO Prepared By: Paul Dobinson Tel 441-278-1004 paul@bermudayp.com Points - What is SEO - differences SEO vs SEM - Search Engines - Crawlers /Accessibility -
Learn SEO Copywriting
This is video 1.1 in the online course: Learn SEO Copywriting Module 1: An introduction to SEO copywriting What we ll cover in this session What is SEO? What is SEO copywriting? How does Google work Factors
SEO for Local Pet Businesses. John Curtis SEO Expert
SEO for Local Pet Businesses John Curtis SEO Expert SEO 101 What small business owners need to know about SEO 1. Defining SEO 2. Brand vs Non-brand queries 3. SEO Myths and Misconceptions 4. Local SEO
Executive Summary About Members Capabilities [but not limited to] Experiences and Knowledge Base Clients Conclusion Contact
![Executive Summary About Members Capabilities [but not limited to] Experiences and Knowledge Base Clients Conclusion Contact](/thumbs/85/92615033.jpg "Executive Summary About Members Capabilities [but not limited to] Experiences and Knowledge Base Clients Conclusion Contact")
CAPABILITY STATEMENT AGENDA Executive Summary About Members Capabilities [but not limited to] Experiences and Knowledge Base Clients Conclusion Contact About WEBOWIZARD Started in November 2013 by three
Match Customers with the Products They re Searching For
Give them what they want: Match Customers with the Products They re Searching For Site search is one of merchants most important tools for helping customers find and purchase products through their online
MASS PERSONALIZATION HOW TO KEEP A HUMAN TOUCH WITH CHATBOTS? C H A T B O T A G E N C Y TALK-A-BOT
MASS PERSONALIZATION HOW TO KEEP A HUMAN TOUCH WITH CHATBOTS? C H A T B O T A G E N C Y TALK-A-BOT TALK-A-BOT was founded in August 2016 the first Chatbot Agency of the CEE region We are online Top 4 downloaded
Measuring the impact of IoT. Alison Robart Director, Client Services
Measuring the impact of IoT Alison Robart Director, Client Services Looking Ahead to the Voice Era July 2017 Alison Robart Director Client Insights comscore, Inc. For info about the proprietary technology
Search Engine Optimization. Presentation Overview 1/7/2014. Internet Marketing Reality Check: Discover the Techniques Proven to Increase Leads
Internet Marketing Reality Check: Discover the Techniques Proven to Increase Leads FEBRUARY 6, 2014 10:00 11:00 AM Presenter: Chris Behan // Socius Marketing, Tampa, FL Presentation Overview Search Engine
Digital Marketing Manager, Marketing Manager, Agency Owner. Bachelors in Marketing, Advertising, Communications, or equivalent experience
Persona name Amanda Industry, geographic or other segments B2B Roles Digital Marketing Manager, Marketing Manager, Agency Owner Reports to VP Marketing or Agency Owner Education Bachelors in Marketing,
Corporate Overview 2016
Corporate Overview 2016 (800) 296-7104 ext: 235 corporate overview: 2015 1 Who we are AdMedia is a versatile technology and media company that develops and runs products, services, and brands across multiple
How to Find Your Most Cost-Effective Keywords
GUIDE How to Find Your Most Cost-Effective Keywords 9 Ways to Discover Long-Tail Keywords that Drive Traffic & Leads 1 Introduction If you ve ever tried to market a new business or product with a new website,
From Zero to Hero in 18 Month SEO Case Study WSI. All rights reserved.
From Zero to Hero in 18 Month SEO Case Study 2017 WSI. All rights reserved. StoneSense Company Background: StoneSense in Ottawa supplies and installs Natural Stone Countertops, tiles and flooring. Their
TIME TO GET MOBILE 70%IN % 76% 84%
TIME TO GET MOBILE There are plenty of statistics available about how smartphone and tablet ownership in Australia is continuing to rise. But how do these devices impact the way that people are choosing
Do you want to drive more traffic to your store without buying ads?
Do you want to drive more traffic to your store without buying ads? This guide has everything you need to know! Introduction To E-Commerce SEO Did you know that organic search results are 8.5x more likely
A Whole New World: The Latest from Telecom Providers
A Whole New World: The Latest from Telecom Providers Moderator Kathleen Austin Panelists Christopher Curtin, Verizon Peter Feeney, AT&T Connected Communities Vickie Rodgers, Cox Communications Mike Slovin,
COMMUNICATION. Boomers & Millennials
COMMUNICATION Boomers & Millennials Millennials (born between 1980 and 2000) use the Web for entertainment (music and movies), socializing, and gathering information. The Internet has entertained, socialized,
Matching Communications Methods/Tools With Your Changing Audience
Matching Communications Methods/Tools With Your Changing Audience 1 How does your Audience Get Information? Where or from whom does your audience get its information? Who do they find credible? Where does
Search. Smart. Getting. About
Smart Search About Getting like Google, Yahoo and others: Search Engine Optimization (SEO) and Pay-Per-Click (PPC) advertising. SEO typically has a higher longterm ROI while short-term results are seen
DRIVE YOUR CONTENT WITH SEO
DRIVE YOUR CONTENT WITH SEO TODAY. 1) Google s beliefs 2) Updates 3) Technical Considerations 1) Focus on the user and all else will follow. 2) It s best to do one thing really, really well. 3) Fast is
Inbound Website. How to Build an. Track 1 SEO and SOCIAL
How to Build an Inbound Website Track 1 SEO and SOCIAL In this three part ebook series, you will learn the step by step process of making a strategic inbound website. In part 1 we tackle the inner workings
MIND THE GOOGLE! Understanding the impact of the. Google Knowledge Graph. on your shopping center website.
MIND THE GOOGLE! Understanding the impact of the Google Knowledge Graph on your shopping center website. John Dee, Chief Operating Officer PlaceWise Media Mind the Google! Understanding the Impact of the
. social? better than. 7 reasons why you should focus on . to GROW YOUR BUSINESS...
Is EMAIL better than social? 7 reasons why you should focus on email to GROW YOUR BUSINESS... 1 EMAIL UPDATES ARE A BETTER USE OF YOUR TIME If you had to choose between sending an email and updating your
Mastering Metrics Ten Critical Analytics and Performance Measurement Strategies for Interactive Marketing
Mastering Metrics Ten Critical Analytics and Performance Measurement Strategies for Interactive Marketing By: Jay Berkowitz CEO, Ten Golden Rules Boca Raton, Florida Presented at: ACLEA 48 th Annual Meeting
STUDY DELIVERING ONLINE TRAFFIC AND ONLINE LEADS
CASE STUDY DELIVERING ONLINE TRAFFIC AND ONLINE LEADS Insight Selling EDUCATION MARKETING Inbound Marketing LEAD GENERATION Outbound Marketing ACCOUNT BASED MARKETING Content Marketing MOBILE LOCAL SOCIAL
seosummit seosummit April 24-26, 2017 Copyright 2017 Rebecca Gill & ithemes
April 24-26, 2017 CLASSROOM EXERCISE #1 DEFINE YOUR SEO GOALS Template: SEO Goals.doc WHAT DOES SEARCH ENGINE OPTIMIZATION REALLY MEAN? Search engine optimization is often about making SMALL MODIFICATIONS
Monthly SEO Report. Example Client 16 November 2012 Scott Lawson. Date. Prepared by
Date Monthly SEO Report Prepared by Example Client 16 November 212 Scott Lawson Contents Thanks for using TrackPal s automated SEO and Analytics reporting template. Below is a brief explanation of the
- Melinda Krug, Michael Bondra, Seth Johnson, Shwetangi Savant, Wesley Lauka, Yanqi Wu
- Melinda Krug, Michael Bondra, Seth Johnson, Shwetangi Savant, Wesley Lauka, Yanqi Wu Introduction Why and What Who How Outline Pinterest For creative agents who have a desire to collaborate, communicate,
Understanding Local Mobile Consumer Behavior
Understanding Local Mobile Consumer Behavior O Reilly Where 2.0, April 21, 2011 Steven Wise VP Industry Marketing the property of their respective owners. AT&T.... An Integrated Carrier Telephone Broadband
Underutilized Reports for 6 Frequently Asked Questions
Underutilized Reports for 6 Frequently Asked Questions Caitlin Halpert Account Director @ 3Q Digital, a Harte Hanks Company About Over $400 million in annual managed spend on Google Advertising in 140
Search Engine Marketing
Search Engine Marketing Maximize Online Merchandising Opportunities Scott Dahl SVP Revenue Management Sunstone Hotels Why bother? As lodging revenues grow, the portion booked online will growing faster
Pillar Content & Topic Clusters
Pillar Content & Topic Clusters Hi, I m Liz Murphy! A Little About Me Content strategist at IMPACT. My obsession is content that closes deals. I ve been in the inbound world for 5 years. I have aggressive
Search Engine Optimisation
Search Engine Optimisation 1. What is SEO? SEO stands for Search Engine Optimisation which is the process of making your website search engine friendly (click) so you can move to the top of Google s Results.
Secret Escapes Case Study. Another great example of how personalization can boost sales in any company. For additional information contact us
Secret Escapes Case Study Another great example of how personalization can boost sales in any company. For additional information contact us What is S e c r e t E s ca p e s? Secret Escapes is a fash-sale
1 SEO Synergy. Mark Bishop 2014
1 SEO Synergy 2 SEO Synergy Table of Contents Disclaimer... 3 Introduction... 3 Keywords:... 3 Google Keyword Planner:... 3 Do This First... 4 Step 1... 5 Step 2... 5 Step 3... 6 Finding Great Keywords...
Top 3 Marketing Metrics You Should Measure in Google Analytics
Top 3 Marketing Metrics You Should Measure in Google Analytics Presented By Table of Contents Overview 3 How to Use This Knowledge Brief 3 Metric to Measure: Traffic 4 Direct (Acquisition > All Traffic
Q U I C K A N D E A S Y G U I D E HOW TO SEO W E B D E S I G N P H O E N I X
Q U I C K A N D E A S Y G U I D E HOW TO SEO W E B D E S I G N P H O E N I X Contents 1. What is Search Engine Optimization? 2. How can my website rank higher in Google searches? 3. What's the difference
Market Snapshot: Smart TVs & the User Experience
Market Snapshot: Smart TVs & the User Experience A Parks Associates Snapshot Market Snapshot: Smart TVs & the User Experience Streaming media player adoption and smart TV adoption experienced sustained
The data quality trends report
Report The 2015 email data quality trends report How organizations today are managing and using email Table of contents: Summary...1 Research methodology...1 Key findings...2 Email collection and database
My role at. Global Search Marketing Student: Dumitru Mihai
My role at Global Search Marketing Director: Stan Barett Contact details: 131-151 Great Tichfield Street London W1W 5BB 0207 101 8209 1 Table of Contents 1. About The Company 1.1 Why Search Engine Marketing?
Technology has made. less human
Technology has made commercial relationships less human How have we tried to fix this? Demonstrate Legitimacy Demonstrate Credibility Demonstrate Professionalism #NATANDNOTT Phil Nottingham All
Google & Mobile SEO 1
Google & Mobile SEO 1 Mobile-Friendly Website SEO Best Practices C R E A T I V E C L I C K M E D I A Design for Performance Device Limitations Its important to consider that your mobile visitors are likely