Organic Search Strategy

Transcription

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2 Organic Search Strategy Organic Search Social Search

3 Search Engines Show Paid Ads 1st Paper Clip Pay Per Click

4 Websites vs. URLs (Domains) Search Engines Retrieve Websites NOT URLs!

5 Google+ for Business

6 SEO & Your Web Site Content is KING Back Links Page Rank Responsive Design SSLs Contact info on every page Tell the Who/What/Where & Why Install Google Webmaster Tools & Analytics

7 Content is KING Search Engine bot can only read TEXT Unique Text gets Indexed Fresher Text ranks Higher Add New Content Regularly FAQs Drive Voice Search Results Search engine Spiders LOVE content Feed your spiders and they will return Feed them right and you will rank!

8 Responsive Design 70% of ALL USA Web Traffic is MOBILE! Websites Can RESPOND to any device Text Based Contact info (not in logo) Tap/Dial & Tap/ & Tap/Text Vanity Phone Numbers Online ordering/shopping Google Required!

9 Stock Art & Images Stock artwork Canstockphoto.com Istock photo Getty Images Free Images Are NOT FREE You will Pay

10 Getting Found Organic Traffic Paid Traffic Referral Traffic Social Media Traffic Broadcast Media Print & Billboards Directories & Yellow Books

11 Search Engines: #1 Way To Be Found 90% Of on-line traffic begins at a search engine! 33% of Internet Users Believe Companies Found in Top Search Results Must Be a Major Brand -- Indicating That Top Rankings Transmit Brand Equity -- iprospect, the Original(TM) To gain their business.... they have to be able to find yours!

12 Google Dominates Popularity of Search Engines #1.2+ Trillion Google Searches Globally each year

13 SHIFT HAPPENED in 2014! More Google searches take place on mobile devices than on computers in 10 countries including the US and Japan.

14 Mobile Popularity of Domination Search Engines 70% of all USA Search is Mobile 50% of all Mobile Search is VOICE Driven Content delivers search results pages!

15 Mobile Statistics of Interest 1,525% increase in mobile data usage (2010 to 2015) There are over 6.8 billion people who use mobile phones that s roughly 87% of the World s population 80% of Internet users own a smartphone 56% of Americans have a smartphone 34% of adults have a tablet device 53% of mobile searches have local intent 70% of mobile searches result in action being taken within an hour (compared to a week for desktop)

16 How Search Engine Spiders Work Spider-Bot Home Page Fetches ALL Content to add to the Search Engine index *Warning outbound links create exits!!!

17 How you see a web page:

18 What a SPIDER sees:

19 Spiders at Work A spider is a web-bot, a computer program launched by a parent search engines to read the internet s content. Spiders crawl every site and follow all Links and index every web page they can find. Spiders read content and return the data to their Search Engine for distribution in Search Results Pages (SRPs). The spiders sole mission in life is to Fetch new content!

20 Optimization: Why Bother? 1 st Position = 56% of Organic Search Traffic 2 nd = 13% 3 rd = 10% 4 th = 4% 5 th = 5% 6 th = 3% 7 th = 2% 8 th = 3% 9 th = 2% 10 th = 3%

21 Getting Found: Good Search Engine Optimization Finds that special balance between Content and Links Creating that perfect Marriage! Page Rank wins over Content Links drive Page Rank More Links=More Visibility More Pages on the Web = More Search Results (SRPs)

22 Sources for Links One Way Links: Inbound links from relevant sites Directory Links: Inbound links from Directories Web 2.0: Great blog postings drive links Social Media Sites Websites Blogs Online Directories Web Articles & News Releases

23 Search Results Pages (SRPs) Meta Data is Displayed on Search Results Pages (SRPs) Title: Structure Properly and Weight Words (Character Count 60) Description: 2 Sentences of words (Character Count 140) Keywords**: 3-5 Prominent Phrases (NOT word, word, word,) **Google does not read Meta Keywords

24 The Steps to Optimization: 1. Research Profitable Keywords 2. Optimize On-Site Content 3. Build Tons of In-Bound Links* 4. Review Results 5. Do it all over again! *Social Pages Offers a Free Back Link

25 Duplicate Content Domain Names Domain Extensions Keyword Stuffing SEO Myths Competitor Names/Trademarks in Meta Videos Social Media Posts

26 SEO Tools Google Key Word Research Tools Google Analytics Google Webmaster Tools Google Index site: SEO Book SEO Quake (Plugins for Chrome) Whois.com Way Back Machine:

27 Google Keyword Research Tools

28 Google Webmaster Tools

29 Webmaster Tools: Link Checker

30 Google Analytics

31 Test Your Site s Google Index:

32 Helpful Tools: SEO Tools Research Resources:

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34 Are You Ready? Schedule your free initial consultation today! I am available for your on site personalized marketing consultation for FB, Google and Search Marketing. Darcy Knapp, MBA, President & Chief SEO Web Mechanic Darcy Knapp Consulting, Inc. Office: Cell/Text: Darcy@SEOWebMechanics.com