Beyond The Niche Site Building An Authority Ecosystem. How I Built A 20k/month Business From A Side Project

Transcription

1 Beyond The Niche Site Building An Authority Ecosystem How I Built A 20k/month Business From A Side Project

2 Today s Goals Niche Sites Are Dead Authority Ecosystems Are The Future Not Just A Better Site / Build A Better Business Model 8 Action Items To Go From 0 to 20k/month

3 You Could Own A Niche Site

4 You Can Own The Ecosystem

5 A System of Offerings That Deliver Various Levels of Value, Cross-Promote Each Other and Create Multiple Revenue Streams Bulletproof Your Business From Uncertainty

6 What s Is An Authority Ecosystem? Multiple Sources of Traffic & Revenue Several Levels on the Value Chain Each Level Improves The Others Build A Better Business Model

7 Who Am I?

8 Ultimate Paleo Guide

9 Paleo (io)

10 Paleo Meal Plans

11 An Ecosystem With: Over 500,000 visits a month $20k / month 1-3 Employees Several Contractors

12 Niche Sites Are Dead Google Adds Update After Update Churn & Burn is Tougher Than Ever People Are Drawn To People Small Goal Not As Much Fun

13 How To Build An Authority Ecosystem 8 Action Items To Go From 0 to $20k/month

14 Level 1 - Information

15 Information Zero to Niche Site Gets Your Foot in the Door Information Gets You Traffic

16 Be Better Than Wikipedia Action Item #1

17 Be Better than Wikipedia Shows up on Page 1 in 99% of searches* Shows in #1 spot for 56% of searches* * Wikipedia-Appears-on-Page-1-of-Google-for-99-of- Searches-Study

18 Wikipedia + Personality + Branding Boringness = Success

19 Elements of a Wikipedia Page Main Title + Table of Contents In depth (over 1,000 words) H2 Subheadings Relevant Photos Related Posts Lots of Citations

20 If you re not better than Wikipedia, you re not in the game.

21 Don t Build Links Action Item #2

22 Focused BackLink PR Hacking Focused Guest Blog Outreach Weekly Outreach Scheduled (1 and 1) Get Authorship Access To Writing Dashboards

23 Don t Build Links, Build Author Profiles

24

25 Places You Can Write HuffPo / Active.com / Business Insider / Lifehack / Lifehacker People NEED Content Give Them Better Content

26 Link to Other People Liberally Action Item #3

27 Results 500,000 visits / month 3 Years To Grow Immune To Google Updates

28 The 3 Year Slow Burn

29 Niche Sites Can t Do This

30 Level 2 - Resources

31 Resources Resources are Structured Information Products Begin Here Affiliate Products (Start / Study / Supplement)

32 Give Away More Information Than You Feel Comfortable Doing Action Item #4

33 Results Paid My Rent Replaced My Old Job Income (5k/month)

34 Level 3 - Frameworks

35 Frameworks Teach People How To Think About A Topic

36 Align A Resource with a Goal Action Item #5

37 Your Niche + Specific Goal = Framework

38 Results Paleo + Fat Loss $10k on Launch $1-2k/month ongoing No longer just selling affiliate products

39 Level 4 - Tools

40 Tools Something that HELPS the person accomplish their goal Apps are PERFECT use case for this

41 Most People Screw This Up

42 App + Traffic?? = Sadness L

43 Traffic + App = $$$ J

44 50% of Traffic Is Mobile

45 Use Smart Banners Action Item #6

46

47 Built In App Promotion Native for ios only We have a custom WP plugin that does this for android too (free)

48 Hire Startup Freelancers Action Item #7

49 Hire Startup Freelancers The Best Developers ARE NOT on elance Find a startups app you like & hire the developer freelance

50 Results #1 Paleo App on itunes & Google Play 30% increase in overall monthly revenue Consistently Top App in itunes Health & Fitness Paid Section Star Reviews on itunes & Google Play New App Coming Out This July

51 Get Extra Rankings on Google Bonus Tip

52

53 Level 5 - Services

54 Services Done For You Services Identify Recurring Need in Market

55 Leverage LTV into Free Unlimited Traffic Action Item #8

56 Get Unlimited Free Traffic Conversions / Conversions / Conversions Leverage on Customer LTV Buy Traffic Let Everyone Else Worry About Their Niche Sites

57 Results PaleoMealPlans.com 100 subscribers in Soft Launch Built off Previous Customers

58 If You Just Have Your Niche Site Risky For Your Revenue You re At Risk From Google You Have Limited Upside

59 If You Build The Ecosystem Own More Than 1 Tier Make Money On Every Tier Each Tier Makes The Others Stronger Have A Better Site Have A Better Business

60 More Resources Impossible.vc/dcbcn for slides Smart Banner Plugin for ios & Android