Brand Positioning. Target Audience Primary - Boys 6-11 Secondary Girls, young boys and teens
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- Melanie Baker
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2 Brand Positioning The Show A fast paced comedy featuring underwear-clad animals including Howie the hotel manager and his friends all set at the beachfront hotel The Banana Cabana. Target Audience Primary - Boys 6-11 Secondary Girls, young boys and teens Values Team work, positive attitude, ability to accomplish anything Positioning Collectible 60+ characters, smart & creative humour providing entertainment for the whole family and carrying positive emotions beyond the show.
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4 Brand Updates
5 Broadcast Details - CITV and ITV - Launched in April minute animated shows. - Weekdays at 4:30pm, Weekends from 10am - Top rating show for CITV (consistently in top 3 shows - November 2013!) - Viewing figures have grown to be consistently above 230,000! - New episodes launched from April 2013! A.N.A was nominated for an audience award at the 2012 Kids Bafta Awards! - Top broadcasters Cartoon Network, CITV, YTV, ABC Australia, Super RTL, and many others have renewed for a 3rd season with new episodes delivered Winter 2013!
6 NOVEMBER 2013 on CITV Online Top 10 most popular show on CITV Catch up!
7 UK TV Viewing Figures SEPTEMBER 2013 in 000s: CITV and CITV Breakfast w/e 1 Sep 's 1 MY PARENTS ARE ALIEN (THU BEN 10: OMNIVERSE (SUN 1115) ALMOST NAKED ANIMALS (SAT 0857) HORRID HENRY (TUE 1144) FILM: BIG TIME MOVIE (2012) (SAT 0925) LOONEY TUNES SHORTS (SAT 0830) ALMOST NAKED ANIMALS (SAT 0841) MY PARENTS ARE ALIENS (FRI 1357) BABAR AND BADOU (TUE 0941) HORRID HENRY (SUN 0925) 173 CITV and CITV Breakfast w/e 22 Sep 's 1 HORRID HENRY (TUE 1617) ALMOST NAKED ANIMALS (TUE1633) ALMOST NAKED ANIMALS (TUE 1649) HORRID HENRY (MON 1616) ALMOST NAKED ANIMALS (SUN 1029) HORRID HENRY (FRI 1616) MY PARENTS ARE ALIENS (MON 1731) ALMOST NAKED ANIMALS (MON 1632) HORRID HENRY (SUN 0925) HORRID HENRY (SUN 0957) 171
8 UK TV Viewing Figures OCTOBER 2013 in 000s: CITV and CITV Breakfast w/e 13 Oct 's 1 HORRID HENRY (SUN 0957) ALMOST NAKED ANIMALS (SUN 1013) FILM: THE BOY WHO CRIED WEREWOLF (SAT 0925) MY PARENTS ARE ALIENS (SAT 1232) MY PARENTS ARE ALIENS (SUN 1234) ALMOST NAKED ANIMALS (SUN 1026) BIG TIME RUSH (SUN 0900) HORRID HENRY (SUN 0925) LOONEY TUNES SHORTS (SAT 1111) HORRID HENRY (THU 1619) 's CITV and CITV Breakfast w/e 27 Oct FILM: CASPER (1995) (SAT 0925) HORRID HENRY (MON 1619) HORRID HENRY (SUN 0958) ALMOST NAKED ANIMALS (MON 1649) HORRID HENRY (MON 1602) ALMOST NAKED ANIMALS (MON 1635) HORRID HENRY (WED 1601) ALMOST NAKED ANIMALS (SUN 1012) ALMOST NAKED ANIMALS (TUE 1634) HORRID HENRY (SUN 0941) 154
9 UK TV Viewing Figures NOVEMBER 2013 in 000s:
10 NEW!! The first ANA App! Howie s Stunt School
11 Online Entertainment Digital Super Game Launched September 25th 2012 Features include: - Multi-level reward driven game with development budget of over $500k! - Explore the Banana Cabana like never before - Includes 6 mini games - Core consumer products will have product codes to unlock exclusive content! - Encourages playground code sharing & Chatter - Also available through Toxic Magazine s website in the UK
12 Marketing Activity 2013
13 Marketing Activity 2013 MEGA Magazine February 2013 On-sale 6 th February 2013 (4-weekly) Reach 126,000 Target age Boys 7-11years
14 Marketing Activity 2013 Kraze Club May 2013 On-sale 8 th May 2013 (bi-monthly) Reach 120,000 Target age Boys 8-12years
15 Marketing Activity 2013 Stunt Launcher Game Marketing Banners Stunt Launcher Game Live On Swapit: 15 th March th April 2013 Game Zone Visits: 76,744 Game Plays: 28,924 Completed Kitchens: 11,024 Page Impressions: 379,178 Banner Click Through: 4662
16 Marketing Activity 2013 : Social Media Highlights
17 July 2013 Research SWAPIT Research ANA is 5 th Favourite TV Program - Boys 4-6Yrs This month s report is based on 319 kids answers in the UK alone. 1 BEN 10 2 SpongeBob 3 Cbeebies 4 3 rd and Bird 5 Almost Naked Animals 6 Swashbuckle 7 You ve been Framed! 8 Power Rangers 9 Peppa Pig 10 Fireman Sam Favourite TV Programmes
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19 UK DVD Partner - Abbey Home Media Entertainment - Feature length DVD release 22 nd October It s My Party - 6 Almost Naked Animals episodes - 3 bonus video
20 Greeting Cards, Posters and Mugs: In Market January 2013 Almost Naked Animals E-Shot which was sent out to over 530,000 people!
21 Hachette Publishing: May 2013 release
22 Somerbond Apparel: June 2013 release
23 USA Licensee Activity
24 NCircle Entertainment DVD Released 25 th September 2012
25 Two Publishing Partners: Scholastic Spring 2013 Launch Not yet announced at contract stage Titan Publishing Fall 2012 magazine / comic launch in the UK & USA
26 T-shirt's by FREEZE
27 Nightwear by MAD DOG CONCEPTS Categories: Boys and Girls sleep sets, PJ sleep pants, snuggies, boxers & socks.
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29 QSR Promotion
30 Other Merchandise Concepts
31 Characters: Likes & Dislikes B235 B235 B235 S372 B235 B235
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