Q3 FY17 (Feb-Apr) Promotions Cheat Sheet Updated 2/28/2017

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1 Cross Architecture New Account Breakaway Data Center Wireless Security White Space Incentive Promotion (WhIP) Up to 70% off Up to 60% off Up to 62% off Up to 4% off UCS B/C Products SmartPlay Bundles Nexus Products HyperFlex ac mgig Not included: Non ac, 1830 AP, CME Bundles ASA/4100/9300 with Firepower Threat Defense All Architecures New UCS/Nexus opportunities to Cisco No existing Cisco UCS or Nexus install base at customer 3 ways to register deal (1) UCS Only (2) Nexus Only (3) UCS & Nexus UCS/HyperFlex NABs qualify for an incremental 2% VIP rebate New Wireless opportunities to Cisco No existing Cisco Wireless install base at customer 6 month deal registration NAB How-to-Guide Must be ESS/ASAS Specialized to qualify No Previous Purchase of FTD Technology Only available when stacked with OIP/TIP Apply to US Commercial Deals & SLED 3T & 4T accounts Commercial white space is considered when an end-user booked less than $50K USD in Territory or $750k in Select in a 3 year period SLED 3T/4T whitespace is considered less than $50k

2 Q3 FY17 (Feb-Apr) Promotions Cheat Sheet Updated 2/28/2017 Cross Architecture Just Switch It : Up to 12% for Cisco Product Upgrades Up to 18% for Competitive Migration 10% on Technical Support Services Catalyst/Nexus switches Access Points and WLAN Controller Routers Competitive Switches/Wireless products Services must be attached to Just Switch It eligible products, to be eligible for the discount Enrollment in Cisco's Technology Migration Program (TMP) is required to participate Fast Track Take advantage of increased discounts on high volume Cisco products through Distribution Switching Wireless Security Routing Exceptions apply: see Eligible Product Lists Over 200 discounted products Only available through distribution Pricing is front-end loaded Fast Track - Wireless & Switching : Buy 5 Access Points for the Price of 4 Buy 1 Switch, Get 1 Access Point at 70% off Buy 4 Access Points, Get 1 Switch at 70% off Aironet 1830 Series Access Point w Mobility Express Catalyst 3650 & 2960 Series Switches Aironet 3800 Series Access Point WAP371 Access Point Connect Mobile Experience (CMX) View OFFER FLYER for full details on which eligible products align to available discounts April 29, 2017 Available January 30 through Cisco SalesConnect Easily find the collateral, demos, trainings and proposal you need to close more business, anytime, anywhere. Available at salesconnect.cisco.com (itunes Google play)

3 Enterprise Networking 4G in 4K Promotion Mobility Express & IWAN SeedIT Enterprise Networks Bundles $0 4G Module for 4300 and 4400 Series ISRs Up to 70% off. Varies by product 4300 Series ISRs 4400 Series ISRs ISRs must have Cisco One software Aironet 1850 w Mobility Express ISR 4000 w IWAN/Akamai Routers Campus & Branch Switches Access Points & Controllers 4G services can reduce customer network costs Customer budget is freed to help fund the ISR purchase Customers gain true network path diversity, thereby better reliability Verizon offers up to $100 activation credit Choose Standalone Incentive category, then SeedIT in CCW Deal must be registered and fully approved in CCW Limit of 2 units of an eligible bundle/sku per unique end-user Simply order through CCW and reference the unique SKUs for each bundle found here Increase discount as bundles are stackable with TMP & OIP Obtain recurring revenue streams with product bundles that include services April 28, 2017 Leverage the Power of Your Install Base with Cisco Ready Build pipeline by optimizing your installed base customer networks What is Installed Base Lifecycle Management (IBLM) Provides visibility into customers Cisco installed base Equipment soon to be non-serviceable On an active support service contract Support is going to end (LDoS) Resources Cisco Ready Resource Page Cisco Ready Video How To (5MINS) Cisco Ready Partner Portal (ipad app) Technology Migration Program (TMP) Receive incremental stackable discounts on eligible Cisco trade-ins

4 Security Security Ignite: Base Security Ignite: ASA Competitive & Refresh Promotion Security Ignite: ACS to ISE Migration Promotion Security Ignite: AnyConnect and ASA Migration Cisco Firepower 4110 NGFW and NGIPS Promotion Up to 6% Up to 53-58% off NGFW ASA hardware Up to 60-65% off FirePOWER Services licenses Up to 65% on ISE Software Up to 58% on SNS 53-58% off NGFW ASA hardware 60-65% off AnyConnect licenses Up to 33% Price Reduction in NGFWs + Up to 65% w Security Ignite Security Exceptions apply: see Eligible Product Lists Cisco ASA with FirePOWER Services Exceptions apply: see Eligible Product Lists Cisco Identity Services Engine (ISE) Cisco Secure Network Server (SNS) AnyConnect licenses ASA 5500-X Series appliances 4110 Nxt-Gen Firewall 4110 Nxt-Gen Intrusion Prevention System Available to Express Specializations, Advanced Security Architecture Specialization, Master Security Express partners can only register products based on their specialization Eligible for only approved OIP/ TIP deals Discount applies only to eligible security products, not services or renewals Qualified deal registrations are valid for 180 days Tiered discount based on Security Specialization TMP enrollment required for trade-in Use CCW to create a Trade-in quote Trade-in Matrix Leverage Cisco Ready to get ACS Customer List ACS to ISE Training Overview - View Customer position resource for migration - PDF Non Security Specialized discount is up to 59% & 52% respectively Approved deals with receive Base Security Ignite discount (Up to 4%) Must have at least a Select certification Use Cisco Ready for Partners to identify your AnyConnect and ASA installed base Promo skus: FPR4110NGFW BUN PR, FPR4110IPS-BUN-PR & FPR4110ASA-BUN-PR Stack with Security Ignite (+6%) Stack with Migration Program & New Account Breakaway (+65%) 5% increase in VIP by selling multi-year 3 or 5 years software licensing Jul 29,2017 Jul 29, 2017 Jul 29, 2017 Jul 29, 2017 Apr 27, 2017

5 Q3 FY17 (Feb-Apr) Promotions Cheat Sheet Updated 2/28/2017 Data Center UCS Advantage Trade-In UCS SmartPlay Select SeedIT First-Time Buyer Promotion HPE Competitive UCS Promotion Program details Program details Up to $650 USD credit for each eligible UCS blade or rack server $1500 USD credit for each UCS Mini Fabric Interconnect $1600 USD credit for each eligible chassis $3000 USD credit for each Cisco UCS 6100 Series Fabric Interconnect Build-your-own-bundle program Configure competitive UCS solutions at an affordable price Achieve faster delivery through our build-to-order (BTO) distributors Objective: drive first-time customer purchase of new Cisco Platform Up to 70% off Discount Up to 70% off How to Qualify See matrix on following UCS Advantage Trade-In pages UCS Blade & Rack Servers Cisco ONE Software Smart Net Total Care HyperFlex UCS C-Series: C3260 Nexus 9300/9500 Platforms UCS Mini Application Centric Infrastructure MDS 9148S 16G Switch Cisco is bidding against HPE servers in the opportunity At least 25% of the customer s data center comprises of HPE Servers The account has purchased HPE Servers in the last 12 months Eligible competitive manufacturers: Dell, HP, and IBM legacy Receive up-front, pre-approved credits via the existing Cisco Technology Migration Program (TMP) Can stack with UCS New Account Breakaway Partner needs to enroll in TMP to be eligible in PSS Build your own bundle specific to the customer s environment Mix and Match Fully Congured Components to Create the Perfect Select Bundle for Your Customer SmartPlay Select Order Entry Training VOD Choose Standalone Incentive category, then SeedIT in CCW Deal must be registered and fully approved in CCW Limited to 1 unit of an eligible bundle/ sku within each eligible product family Must meet product specialization requirements Required to meet 1 of qualifications above Register in CCW and request HPE Competitive-UCS drop down Receive up 68% on SmartPlay Bundles April 29, 2017

6 Q3 FY17 (Feb-Apr) Promotions Cheat Sheet Updated 2/28/2017 Collaboration Collaborate EveryWhere Promotion Market Share Displace competitive install base or discover new OR Collaboration technology opportunities Displace a Cisco competitor within Call Control, Voice Endpoints, Video Endpoints, Web or Video Conference or Customer Care Eligible competitive displacements: (Avaya, Polycom, ShoreTel, Microsoft, Blue Jeans, Broadsoft, Ring Central, Logitech/Lifesize, And more) Eligible Paths Modernize Transform existing Cisco software or hardware install base Up to 58% (HDWR) Up to 62% (Software) Up to 65% (BE6K Deals) 33%-Cisco Branded Services Qualification Replace legacy Cisco install based Software: Call Control License (Version), Video License/Ports (Type), Customer Care (Version) Hardware: Voice Endpoints, Video Endpoints, Video Appliances, Servers, SMB Voice Better Together Best customer experience OR when Cisco endpoints are used with Cisco call and meeting subscriptions Encourage Cisco endpoint usage with new subscription offers Types of subscriptions: WebEx, Spark, HCS, TPaaS Discount is only on Endpoints US & Canada Cisco Capital Financing offers: 0% for 2 Yrs / 1% for 3 Yrs / 2% for 4 Yrs / 3% for 5 Yrs Non-Collaboration products will receive OIP-equivalent discount (ie. UCS Servers) Promotion accepts multiple registrations as long as it s under a different qualification (ie. Register deal under Market Share and later register another deal under Modernize ) Partner must order a minimum of one year of the applicable service (SWSS or other support service) WebEx Discount Up to 66% off WebEx Subscription (Minimum 1 year subscription) Must include 12 month min auto renewal Part of Collaborate Everywhere Promotion (Market Share/Better Together) Deals must be net-new WebEx customers 58% off 1 Year subscriptions with an OIP Cisco Collaboration TMP Up 30% on Cisco UC endpoints 20% on TelePresence Immersive Systems 15% on TelePresence endpoints Up to 25% when migrating to VCS and Expressway UC Endpoints, TP Endpoints, VCS & Expressway, TP Immersive Exceptions apply: see Eligible Product Lists Must be enrolled in TMP Can be combined with OIP (Hunting) / TIP (Teaming) Final discount are determined by Cisco Account Team April 29, 2016 Questions: Contact us at - collaborateeverywhere@cisco.com

7 Services Promotions Solution Support Security Incident Response Incentive Optimization Hunting Incentive TS Advantage Smart Assist CSPP Multi Year Renewals Purchase Cisco Solution Support with a minimum 36-month contract for eligible Cisco IWAN1 and Network Security products, and receive an additional 15 percent discount. Rewards Cisco partners with a 5% rebate if they resell The Incident Response Services. The 5% rebate is in addition to the 3% currently provided in the Cisco Services Partner Program. Each opportunity must be incremental and net-new business to Cisco. For a limited time, you will earn a 5% rebate when you hunt and close net new Optimization Services bookings This promotion provides incremental financial incentive for partners to resell TS Advantage. The promotion (focused on our largest customers) includes an opportunity for an additional 2% pricediscount for selling TS Advantage with stacked discounts (with hunting and teaming) Smart Assist is a consultative service that provides customers with onboarding and support for smart capabilities. Cisco Partners will now receive a 60% price discount on Smart Assist sales. The Multi-year Renewal Incentive Promotion provides partners with a 2% rebate on contracts converted from a singleyear to a multi- years during the promotional period. The 2 percent rebate is paid on the difference between the value of the single-year and multiyear contracts. 15% discount 5% rebate 5% rebate 2% discount 60% discount 2% rebate The promotional discount will be automatically applied to orders at time of checkout. CCW Promotion Code: PP-Solu CSCC Promotion Code: PP-3YRS Each opportunity must be incremental net-new business to Cisco. Each opportunity must be registered using the Registration Web Form When the registered opportunity is closed, the rebate must be claimed using the Claim Web Form Each opportunity must be incremental net-new business to Cisco. Each opportunity must be registered using the Registration Web Form When the registered opportunity is closed, the rebate must be claimed using the Claim Web Form Follow the standard quote and order process for Cisco TS Advantage. Deal registration is not required for the 2% TS Advantage promotional discount. Must input Promotion Ordering Codes in CCW or CSCC ( will be auto applied in ordering tool) USA: PP- Smar Canada: PP- Smar LATAM:PP- Smar Each quarter is assessed independently of the others The existing annual contract (Instance ID) must expire and be renewed within the same quarter Completion and submission of a claim form.

8 Capital Offers Collaboration Easy Pay Plus Easy Pay Plus for Security Sustainability for Security DNA Easy Play 3 YR 5 YR 3 YR 5 YR 3 YR 0% 0%-3% 0% 0%-3% 5% Discount 0% Voice & Video Voice & Video Cisco ASA with FirePOWER 4100 Series w FirePower 9300 Series w FirePower Cisco ASA with FirePOWER 4100 Series w FirePower 9300 Series w FirePower Cisco ASA with FirePOWER 4100 Series w FirePower 9300 Series w FirePower DNA Products Finance 90% & End of Buy for 10% or return & refresh Min Deal Size $150K GPL Finance 95% & at term end buy for 5% or return and refresh Min Deal Size $150K Finance 90% & End of Buy for 10% or return & refresh Min Deal Size $150K GPL Finance 95% & at term end buy for 5% or return and refresh Min Deal Size $150K Receive 5% discount on payments Contingent upon trade-in of legacy ASA Firewalls Finance 90% & End of Buy for 10% or return & refresh Non-DRN Products can be included but cannot exceed 50% Min Deal Size $250K GPL

9 Capital Offers Open Pay SMB Customer Financing SMB GameChanger 3-Month Deferral Multi-Year Service Contracts Financing Collaborate Everywhere 3 YR 3.5 YR 2-5 YRS Variable Monthly Payment based on Utilization 3.50% 2.335% Payment Rate 3 Month Payment Deferral 2% 0%-3% Cisco Unified Computing Solutions All Cisco Products All Cisco Products All Cisco Products Smart Net Total Care Collaborate Everywhere Products Matches payments with utilization Min upfront investment Pre-position to meet spikes in demand US SMB sized customer only (excludes: Select, Enterprise, Select, Service Providers & Public Sector) Min $1K to Max $250K Deal Size Ex. $100K deal, Payments = $100K x.2.335% = $2,335/month. At end of term customer may return, extend the lease, or purchase US SMB sized customer only (excludes: Select, Enterprise, Select, Service Providers & Public Sector) Min $1K to Max $250K Deal Size Available to Cisco Capital agreements Min size of $5K Lock in multiple years of service at today s price Establish predictable and manageable payments 0% for 2 years: 1% for 3 years; 2% for 4 years; 3% for 5 years Min 10K to $5M

10 Guided Deal Registration Take advantage of multiple Cisco promotions and incentives within one deal ID without having to enroll and track each one. By answering a single questionnaire within Cisco Commerce (CCW) about your deal, you will receive the best pricing for which you are eligible. The following graphic gives an example of stacking combinations of promotions and incentives for Guided Deal Registration. Fast Track Solution Incentive Program (SIP) New Account Breakaway Collaborate Now Security Ignite Other Hunting (Opportunity Incentive Program) OR Teaming (Teaming Incentive Program) Partner Baseline Discount (Certification/Specialization/Authorization Trade-in quoting under the Technology Migration Program (TMP) is the only exception and will remain the same Further Details: cisco.com/go/gdr