MEDIA KIT 2018/19. Producing high-quality content for the SMSF and financial services sectors

Size: px

Start display at page:

Download "MEDIA KIT 2018/19. Producing high-quality content for the SMSF and financial services sectors"

Lester Davidson
6 years ago
Views:

1 MEDIA KIT 2018/19 Producing high-quality content for the SMSF and financial services sectors

Company overview BENCHMARK MEDIA HISTORY AND FOCUS Benchmark Media, established in 2013, is a

self-managed superannuation sector and the broader retail market, including financial advice, funds

Its coverage of these fields is achieved via three targeted mastheads: selfmanagedsuper,

The Benchmark Media team is made up of some of the most experienced trade media journalists who have

It is led by Darin Tyson-Chan, who has extensive experience covering all facets of the industry and

He remains the only recipient of the SMSF Association Trade Journalist of the Year Award.

FINANCIAL SERVICES PROFESSIONALS QUARTER IV 2017 ISSUE 020 THE PREMIER SELF-MANAGED SUPER MAGAZINE

2 Company overview BENCHMARK MEDIA HISTORY AND FOCUS Benchmark Media, established in 2013, is a publishing house focused on two areas of Australia s dynamic financial services industry: the self-managed superannuation sector and the broader retail market, including financial advice, funds management, risk insurance and retirement savings. Its coverage of these fields is achieved via three targeted mastheads: selfmanagedsuper, smstrusteenews and financialobserver. The Benchmark Media team is made up of some of the most experienced trade media journalists who have been covering the financial services space for more than a decade. It is led by Darin Tyson-Chan, who has extensive experience covering all facets of the industry and was the first journalist in Australia dedicated to the self-managed superannuation sector. He remains the only recipient of the SMSF Association Trade Journalist of the Year Award. THE PREMIER SELF-MANAGED SUPER MAGAZINE REQUIRED READING FOR SMSF TRUSTEES INFORMATION AND EVENTS FOR FINANCIAL SERVICES PROFESSIONALS QUARTER IV 2017 ISSUE 020 THE PREMIER SELF-MANAGED SUPER MAGAZINE PROFILE REBECCA JAMES $ per month per fund* (incl GST) QUARTER IV 2017 ISSUE 020 THE PREMIER SELF-MANAGED SUPER MAGAZINE mate.com.au MEDIA KIT 2018/19 Not Trivial RETAINING A PIECE OF THE SECTOR PIE SMSF AWARDS 2017 VISIT US supermate.com.au FEATURE STRATEGY COMPLIANCE MANAGEMENT SMSF Awards Secret to continued success Downsizer contributions How they work TBAR considerations The most fitting option Establishing client goals Five critical questions 24/10/2017 :0 PM or sales@bmarkmedia.com.au 2

selfmanagedsuper overview THE PREMIER PUBLICATION FOR SMSF PROFESSIONALS Selfmanagedsuper was launched in 2013 and is aimed at practitioners servicing SMSF clients, including financial advisers,

It seeks to deliver comprehensive coverage of what is currently the largest segment by asset value of the superannuation industry.

3 selfmanagedsuper overview THE PREMIER PUBLICATION FOR SMSF PROFESSIONALS Selfmanagedsuper was launched in 2013 and is aimed at practitioners servicing SMSF clients, including financial advisers, accountants, lawyers, auditors, technical specialists, administrators and fund managers. It seeks to deliver comprehensive coverage of what is currently the largest segment by asset value of the superannuation industry. Subscribers are provided with the latest industry developments from compliance, strategic, technical, investment and practice management perspectives. The masthead is published four times a year as a hard copy magazine and four times a week in the form of an electronic newsletter. In addition to printed editorial content, selfmanagedsuper produces video content consisting of interviews with the most respected names in the industry. A testament to the quality of this video content has been our role as the official video media partner for the SMSF Association National Conference for the past four years. To complement its editorial coverage, selfmanagedsuper also hosts the SMSF Professionals Day. This is a four capital city event designed to provide practitioners with the latest technical updates and strategies that will enable them to add real value for their SMSF clients. It attracts the largest advisory and accounting audience outside of the SMSF Association conferences. QUARTER I 2016 ISSUE 013 THE PREMIER SELF-MANAGED SUPER MAGAZINE PROFILE KIM O BRIEN P2P LENDING HAS LANDED QUARTER III 2017 ISSUE 019 THE PREMIER SELF-MANAGED SUPER MAGAZINE? PROFILE JOHN MARONEY 2017 SMSF ROUNDTABLE THRASHING OUT THE SUPER REFORM RIDDLES Benchmark events SMSF Professionals Day July 2018 Aged Care Summit October 2018 Industry events SMSF Association National Conference February 2018 Accounting Business Expo March 2018 ( Official media partner) Average monthly online statistics Unique visitors 900 per week 41,166 per month Page views 121,00 Average visit duration 2. minutes Distribution Annual quarterly Subscribers 12,797 (copies posted) SMSF Association Membership Every edition (all members) or sales@bmarkmedia.com.au 3

selfmanagedsuper events SMSF PROFESSIONALS DAY The SMSF Professionals

Day is a must for professionals, advisers and licensed accountants

Thursday July Brisbane Tuesday 17 July Melbourne Thursday 19 July Live

selfmanagedsuper roundtable Date to be determined For sponsorship

au This was one of the best technical seminars that I have been to in

4 selfmanagedsuper events SMSF PROFESSIONALS DAY The SMSF Professionals Day with selfmanagedsuper and SuperConcepts has emerged as a key event in the adviser calendar. Over four cities with industry-leading experts, the SMSF Professionals Day is a must for professionals, advisers and licensed accountants looking to stay up to date with the complex and changing SMSF regulatory landscape EVENTS SMSF Professionals Day 2018 Adelaide Tuesday 3 July Sydney Thursday July Brisbane Tuesday 17 July Melbourne Thursday 19 July Live Webcast Thursday 19 July SMSF Awards 2018 Sydney Thursday 30 August selfmanagedsuper roundtable Date to be determined For sponsorship packages contact sales@bmarkmedia.com.au This was one of the best technical seminars that I have been to in a long time. I was really impressed that it was targeted at the SMSF professional and that the content was not spoken of in basic terms. SMSF Professionals Day attendee or sales@bmarkmedia.com.au 4

5 selfmanagedsuper print publishing information PRINT PUBLISHING DATES Issue name Issue number Booking deadline Material deadline Publishing date Quarter II, 2018 Issue 22 2 April April May 2018 Quarter III, 2018 Issue May June July 2018 Quarter IV, 2018 Issue September October 2018 November 2018 Quarter I, 2019 Issue 2 30 November January February 2019 Quarter II, 2019 Issue 26 1 April April May 2019 PRINT ADVERTISING RATES * Ad size Cost Special positions Cost Double page spread $1,000 IFCS $19,00 Full page $700 IFC $970 Half page horizontal $4000 HPHS $10,00 Third page $3000 Consecutive $4000 each Quarter page $2600 OBC $9700 Consecutive insertions 20% loading Other POA 1% loading *GST included in price or sales@bmarkmedia.com.au

6 selfmanagedsuper print display advertising specifications Double page spread (DPS) * Trim size: 420mm x 297mm Type area: 400mm x 270mm Bleed size: 426mm x 303mm Full page Trim size: 210mm x 297mm Type area: 186mm x 270mm Bleed size: 216mm x 303mm Half page Ad size: 200mm x 120mm Bleed size: Not required Half page DPS * Ad size: 410mm x 120mm Bleed size: Not required Third page Ad size: 200mm x 80mm Bleed size: Not required Third page DPS * Ad size: 410mm x 120mm Bleed size: Not required Quarter page Ad size: 200mm x 0mm Bleed size: Not required Quarter page DPS * Ad size: 410mm x 0mm Bleed size: Not required Digital files Digital files should be provided in high resolution flattened PDF format, using Acrobat Distiller 9.0 or similar. Digital files should be CMYK. Digital file sizes should be made exactly to the specifications. We cannot be responsible for files that do not adhere to these specs. Fonts and images All fonts and images must be embedded. Any placed images should be at 100% size and 300dpi, CMYK. NB: we cannot guarantee accurate reproduction on fonts that are not Adobe postscript fonts. To avoid any font trouble, you can outline your fonts. Colour proofs (Optional) Colour proofs should be a high-quality digital proof that meets SWOP standards. Colour correctness cannot be guaranteed if colour proof is substandard, or no proof is provided. Colour density Total four-colour density should be set between %. If printing black we recommend using two colours with at least 1% cyan. Materials submission Advertising material should be submitted to: sales@bmarkmedia.com.au Contact For advertising information contact: Sales manager sales@bmarkmedia.com.au Ad size key * Trim Bleed Gutter Please allow 6mm gutter towards spine or sales@bmarkmedia.com.au 6

selfmanagedsuper digital display advertising rates WEBSITE Ad type Cost per month 1. Leaderboard $7000 0% SOV (home page) 2. MREC left column $6000 0% SOV (above the fold homepage) 3.

7 selfmanagedsuper digital display advertising rates WEBSITE Ad type Cost per month 1. Leaderboard $7000 0% SOV (home page) 2. MREC left column $6000 0% SOV (above the fold homepage) 3. MREC right column upper $ % SOV (below the fold) 4. MREC right column lower $000 0% SOV (below the fold). Skins POA NEWSLETTER SOLUS EDM Ad type Cost per month Ad type Cost per send Top banner $7000 Second banner $7000 Third banner $7000 Fourth banner $000 Fifth banner $000 Solus EDM POA or 7

column upper 300x20 4 MREC right column lower 300x20 4 Skins

8 selfmanagedsuper digital display advertising positions 1 Leaderboard 728x MREC left column 300x MREC right column upper 300x20 4 MREC right column lower 300x20 4 Skins 160x Newsletter banners x 468x or sales@bmarkmedia.com.au 8

9 smstrusteenews overview REQUIRED READING FOR SMSF TRUSTEES Smstrusteenews was introduced to the consumer market in 2014 to provide the 1 million-plus SMSF members with editorial content specifically tailored for their needs. The publication is the only one of its kind designed to cater purely for the information relevant to SMSF trustees. STATISTICS Audience Male 70% Female 30% Age + The newsletter is distributed monthly in both hard copy and electronic form and gives SMSF trustees a cross section of information featuring the latest compliance news, investment updates and strategy considerations individuals need to allow them to manage their retirement savings in the most prudent manner possible. Most importantly, smstrusteenews gives its audience access to news and developments not easily obtained. The content produced by smstrusteenews has been well received among its readership as the following testimonial from 2017 indicates: Congratulations Darin, your article Stop the loathing was spot on. Our SMSF has been plodding along for 12 years in pension phase at an average return of 7.6 per cent per annum based on a purchase price of $40,000. Costs are only auditing (about $40) and an ATO fee, variable over the years. But the feeling of control and learning about investment options and knowing what we are invested in (only ASX and term deposits) is great mental activity for a couple who were not involved in the financial sector before retirement. Keep up the good work. The print medium is complemented by video content consisting of interviews with the most influential people in the SMSF sector and financial services industry. To reinforce the topics and themes covered by smstrusteenews, the masthead also hosts the annual SMSF Trustee Empowerment Day involving a full day of presentations from industry experts regarding investments, compliance and strategy or sales@bmarkmedia.com.au 9

smstrusteenews events SMSF TRUSTEE EMPOWERMENT DAY 2018 The SMSF Trustee Empowerment Day, now in its fifth year, is

track record of success in their given year.

The event offers trustees access to expert speaker sponsors handpicked because of their reputation and results, as

The full day is designed to give trustees insights, opportunities and a dialogue they can continue with their

2018 EVENTS SMSF Trustee Empowerment Day 2018 Brisbane Monday 17 September Melbourne Thursday 20 September Sydney

10 smstrusteenews events SMSF TRUSTEE EMPOWERMENT DAY 2018 The SMSF Trustee Empowerment Day, now in its fifth year, is an event designed to offer SMSF trustees sound advice from industry experts and expert speaker sponsors who have a track record of success in their given year. The event is held every September in Sydney, Melbourne and alternating between Brisbane and the Gold Coast. The event offers trustees access to expert speaker sponsors handpicked because of their reputation and results, as well as offering trustees independent investment, legal and compliance expertise that they find invaluable. The full day is designed to give trustees insights, opportunities and a dialogue they can continue with their trusted advisers EVENTS SMSF Trustee Empowerment Day 2018 Brisbane Monday 17 September Melbourne Thursday 20 September Sydney Tuesday 2 September This is an event that I look forward to each year always learn something new and most of the presenters provide information in areas that I am not aware of. SMSF Trustee Empowerment Day attendee For sponsorship packages contact sales@bmarkmedia.com.au or sales@bmarkmedia.com.au 10

11 smstrusteenews digital display advertising positions 1 Leaderboard 728x MREC 1 (upper right column) 300x20 3 MREC 2 (in article) 300x MREC 3 (lower right column) 300x20 Skins 160x Newsletter banners x 468x or sales@bmarkmedia.com.au 11

MREC right column lower $000 0% SOV (below the fold).

12 smstrusteenews digital display advertising rates WEBSITE Ad type Cost per month * 1. Leaderboard $7000 0% SOV (home page) 2. MREC left column $6000 0% SOV (above the fold homepage) 3. MREC right column upper $ % SOV (below the fold) 4. MREC right column lower $000 0% SOV (below the fold). Skins POA NEWSLETTER Ad type Cost per month * Top banner $7000 Second banner $7000 Third banner $7000 Fourth banner $000 Fifth banner $000 SOLUS EDM Ad type Solus EDM Cost per send POA *GST not included in quoted prices or sales@bmarkmedia.com.au 12

financialobserver overview INFORMATION AND EVENTS FOR FINANCIAL SERVICES PROFESSIONALS Financialobserver has been in existence since 2013 and is a masthead with complete commitment to providing video

The video content consists in the main of both one-on-one interviews with leading industry figures, as well as editorial pieces to camera.

Financialobserver s events arm aims to deliver seminars and conferences that address the most important industry issues, allowing attendees the opportunity to have first-mover advantage as service

13 financialobserver overview INFORMATION AND EVENTS FOR FINANCIAL SERVICES PROFESSIONALS Financialobserver has been in existence since 2013 and is a masthead with complete commitment to providing video content and industry-leading events for the retail financial services sector. The video content consists in the main of both one-on-one interviews with leading industry figures, as well as editorial pieces to camera. Topical roundtables will be an additional initiative included, driven by subscriber demand. Financialobserver s events arm aims to deliver seminars and conferences that address the most important industry issues, allowing attendees the opportunity to have first-mover advantage as service providers. Evidence of this is its half-day Aged Care Summit, to be hosted for the sixth time in 2018, and the Undiscovered Managers Showcase introduced in EVENTS financialobserver Compliance and Risk Management for Financial Advisers Sydney/ webcast Thursday 3 May financialobserver Aged Care Summit 2018 Melbourne Tuesday 23 October Sydney Thursday 2 October financialobserver Undiscovered Managers Showcase 2018 Melbourne Tuesday 23 October Sydney Thursday 2 October financialobserver roundtable Date to be determined All speakers and topics were excellent and very relevant! Well done!! Aged Care Summit attendee For sponsorship packages contact sales@bmarkmedia.com.au or sales@bmarkmedia.com.au 13

14 financialobserver digital display advertising positions 1 Leaderboard 728x MREC upper 300x MREC lower 300x20 4 Skyscraper upper 160x600 4 Skyscraper lower 160x Skins 160x600 7 Video EDM banners x 2 468x or sales@bmarkmedia.com.au 14

financialobserver digital display rates Website Ad type Cost per month * 1.

MREC upper $6000 0% SOV (above the fold homepage) 3.

Skyscraper upper $000 0% SOV (above the fold).

15 financialobserver digital display rates Website Ad type Cost per month * 1. Leaderboard $7000 0% SOV (home page) 2. MREC upper $6000 0% SOV (above the fold homepage) 3. MREC lower $ % SOV (below the fold) 4. Skyscraper upper $000 0% SOV (above the fold). Skyscraper lower $000 0% SOV (below the fold) 6. Skins POA Video EDM SOLUS EDM Ad type Cost per month * 7. Video EDM banner $7000 Ad type Solus EDM Cost per send POA *GST not included in quoted prices or sales@bmarkmedia.com.au 1

16 Digital specifications DIGITAL DISPLAY ADVERTISING GUIDELINES Leaderboard MREC Skyscraper Newsletter Device Desktop Desktop Desktop 40kb Size 728 x 90 (320x0 mobile) 300 x x x 60 Max. file size 80kb 80kb 80kb 40kb File format HTML, JPG, GIF or PNG HTML, JPG, GIF or PNG HTML, JPG, GIF or PNG JPG, GIF or PNG Animation Yes Yes Yes No Looping Unlimited Unlimited Unlimited N/a Audio User initiated User initiated User initiated No 3rd party tags accepted Ad tags or impression & click tracking tags Ad tags or impression & click tracking tags Ad tags or impression & click tracking tags Impression & click tracking only All click-through URLs will open in a new browser window. Ads may not employ rapid/strobing animation of any graphic, copy or background elements(s). No radio buttons, drop down boxes, search and blinking text. Ads may not have transparent backgrounds and may never blend into the screen content. Ads must be live and fully functioning at time of submission. No JavaScript. If supplying HTML, reference images locally and submit image fragments along with the HTML code. No image maps. No mailto tags. Designer must test creatives across all major browsers and versions prior to submission. Ads can be fully third-party served. SCHEDULE & DEADLINES Web advertising Material deadlines for monthly advertising sponsorship material must be received 10 days prior to campaign commencement. Newsletter Selfmanagedsuper newsletters are sent daily Monday to Thursday of each week or sales@bmarkmedia.com.au 16

17 Digital specifications DIGITAL SOLUS EDM GUIDELINES SOLUS Creative must be submitted as finished HTML. All supporting images and files to be supplied as absolute links. Required HTML code Please visit our website to see our required SOLUS HTML code. smsmagazine.com.au/soluscode smstrusteenews.com.au/soluscode Additional guidelines: HTML Important note: HTML documents tend to render with some small inconsistency over a variety of browsers. The following information is crucial in ensuring quality and consistency across platforms. Failure to adhere to these recommendations may impact campaign effectiveness, delivery scheduling, timelines and user experience. Do not use <div> tags as they are not supported by a majority of clients; instead use tables for layout. Do not use CSS classes as they are not supported across all clients and will cause inconsistent rendering. Do not use use rowspan as it won t render consistently. Set cellpadding and cellspacing to 0 on the table elements. Use line-breaks (<br />) instead of paragraphs (<p>) to ensure a more consistent rendering. Use in-line CSS <TD> instead of CSS definitions in the head of the as this will ensure correct rendering. Padding or margin attributes are unsupported in some browsers. Use blank <td> tags with spacer images or use alignment techniques with nested tables. Transparent GIFs at 1px by 1px may be stretched in order to define custom spacing within table cells. We also recommend defining width (or height) for <td> cells due to some clients rendering default spacing for tables differently. Do not use empty lines of code and spaces in between an <img> tag and </td> tag. Browsers may read this as a space in overall layout and this can cause incorrect layout. To overcome default blocked images in s, include compelling image alt tags to encourage users to display images. Negative tracking in the copy is not supported by clients and will produce rendering inconsistencies. To reduce the campaign triggering spam filters, the total weight must be a maximum of 100 kb. SCHEDULE & DEADLINES All material and assets must be received SEVEN WORKING DAYS prior to campaign send date. This allows for one round of revisions and approval prior to each send. BM-MEDIAKIT or sales@bmarkmedia.com.au 17

Media Kit technical strategies professional profiles investment management. auditing issues administration matters. Overview

Media Kit technical strategies professional profiles investment management. auditing issues administration matters. Overview THE PREMIER SELF-MANAGED SUPER MAGAZINE Media Kit 2016 Overview Self Managed Super (SMS) magazine launched in 2013 to provide advisers with the relevant updates and issues pertaining to the $400 billion