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Chloe Short
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1 media media Online Lead Generation Events Marketing & Content Services Marketing Solutions

2 media About HIMSS and Its Members HIMSS members are leaders who have the authority, and the motivation, to champion change and drive IT purchases in healthcare. With IT budgets averaging in the millions of dollars, HIMSS members have tremendous buying power. These individuals are senior executives and technical management at hospitals and other providers, payers, healthcare consulting firms, and IT vendor firms. Individual Membership: 46,607* Job Title * 7.2% CIO/CTO/VP IT, MIS, network 44.4% Other IT management/professionals ** 10.1% CEO/COO/CFO/President/other general and financial management *** 11.0% CMO/CNO, other clinical management **** 27.3% Others allied to the field 27.3% 11.0% 10.1% 7.2% 44.4% Industry Type (Work Site) * 57.9% Hospital, multi-hospital system, IDN, community hospital, VHA/government/non-profit, academic medical center 4.7% Ambulatory care facility, medical/surgical clinics/ practices, community clinics, home healthcare, LTC/rehab facilities.8% Ancillary clinical service providers 1.8% Payers, insurance cos., managed care orgs. 11.4% Healthcare IT/financial/business consulting firms 4.0% Federal, state or local government office 7.4% Others allied to the field 12.0% Healthcare vendors 7.4% 4.0% 1.8%.8% 11.4% 12.0% 4.7% 57.9% * HIMSS Month End Reporting, August 2012 ** CSO, Dir/Mgr Information Security/Site Security; Dir/Mgr IT/IS/Data/Other IT; Dir/Mgr Network, Telecom, e-health, Internet, Intranet, Call Center; Dir/Mgr Medical Records, Medical, Nursing Informatics; IT professionals: programmer/develop, Systems/Applications/Clinical Analyst *** Also includes Exec Dir, Administrator, Group Practice Mgr; Partner, Treasurer; Exec VP, Senior VP, VP, General Mgr, Asst. Administrator; VP Finance, Finance Dir, Controller; VP/Dir/Mgr Managed Care, Patient Access Accts, Admissions, Quality/Risk/Patient Safety/Compliance **** Also includes CMIO, CNIO, Medical Dir, Chief of Staff ; VP/Dir/Mgr Nursing; Chief/Dir/Mgr Radiology/Imaging, Cardiology/ Oncology/Pathology, Emergency Dept/Acute Care, Ambulatory Care, Laboratory Services/ Pharmacy, Other Clinical Depts; Hospitalist/Physician/Nurse

media Marketing Opportunities with HIMSS Online: Website CPM advertising on HIMSS.

Virtual Events ICD-10 Playbook Custom CPL programs Marketing & Content Services: Market

development Recruitment: Job postings on HIMSS JobMine CPM advertising on HIMSS JobMine

HIMSS Media Career Guide Email list rental Events & Event Marketing: In person events

3 media Marketing Opportunities with HIMSS Online: Website CPM advertising on HIMSS.org and HIMSSconference.org E-newsletter advertising: weekly and monthly HIMSS13 mobile site advertising Lead Generation: Content asset postings Industry Solutions Webinars Lead Nurture Programs Virtual Events ICD-10 Playbook Custom CPL programs Marketing & Content Services: Market research Content creation/refresh Videos Design services Full marketing campaign development Recruitment: Job postings on HIMSS JobMine CPM advertising on HIMSS JobMine E-newsletter advertising: Healthcare IT JobSpot Print advertising: Healthcare IT News, HIMSS Media Career Guide list rental Events & Event Marketing: In person events Virtual events On-site audience generation Industry trade show marketing programs For a complete list of marketing opportunities with HIMSS, visit

4 media HIMSS is the premier thought leadership organization for health IT and represents more than 46,000 individual members. For more information on HIMSS Marketing Opportunities, contact: Phone: Phone: Pineland Drive, Suite 203 New Gloucester, ME phone fax Revised February 11, 2013

org CPM Advertising AD UNIT SIZE 35,000 210,000 420,000 840,000 Leaderboard 728 x 90 $96 $93 $90 $87 Medium Rectangle 1 300 x 250 $91 $89 $86 $83 Medium Rectangle 2 300 x 250 $84 $82 $79 $76 Rates

5 media 2013 Online Advertising Rates HIMSS.org receives an average of 1.2 MILLION ad views per month and 349,200 page views per month. HIMSS.org CPM Advertising AD UNIT SIZE 35, , , ,000 Leaderboard 728 x 90 $96 $93 $90 $87 Medium Rectangle x 250 $91 $89 $86 $83 Medium Rectangle x 250 $84 $82 $79 $76 Rates are net and CPM. Minimum 35,000 impressions per month regardless of amount purchased HIMSSCONFERENCE.org CPM Advertising AD UNIT SIZE 35, , , ,000 Leaderboard 728 x 90 $96 $94 $90 $87 Medium Rectangle x 250 $91 $89 $86 $83 Rates are net and CPM. Minimum 35,000 impressions per month regardless of amount purchased For complete online advertising specifications, visit Contact your area sales manager for more information: phone phone Pineland Drive, Suite 203 New Gloucester, ME Revised February 11, 2013

AD UNIT SIZE 1X 3X 6X 12X Leaderboard 728 x 90 $3,460 $3,220 $2,955 $2,765 Medium Rectangle 1 300 x 250 $3,230 $2,950 $2,610 $2,440 Medium Rectangle 2 300 x 250 $3,120 $2,835 $2,495 $2,325 Rates are

6 2013 e-newsletter Opportunities media HIMSS Weekly Insider The HIMSS Weekly Insider is the official weekly e-newsletter of HIMSS. Delivered to more than 30,000 members, the e-newsletter covers society news, including member profiles, interviews and updates on the latest tools and resources. AD UNIT SIZE 1X 3X 6X 12X Leaderboard 728 x 90 $3,460 $3,220 $2,955 $2,765 Medium Rectangle x 250 $3,230 $2,950 $2,610 $2,440 Medium Rectangle x 250 $3,120 $2,835 $2,495 $2,325 Rates are net per issue HIMSS Health IT Policy Update Health IT Policy Update, delivered to more than 5,000 opt-in subscribers weekly, is packed with detailed analysis of the latest news surrounding the economic recovery bill, healthcare reform, initiatives and announcements from federal departments, and the Society s role in transforming the healthcare industry. AD UNIT SIZE 1X 6X 12X Leaderboard 728 x 90 $1,545 $1,440 $1,310 Medium Rectangle 300 x 250 $1,440 $1,335 $1,205 Rates are net per issue HIMSS Clinical Informatics Insights Clinical Informatics Insights, delivered to more than 4,000 opt-in subscribers monthly, covers the effective integration of informatics across the continuum of care. AD UNIT SIZE 1X 6X 12X Leaderboard 728 x 90 $1,545 $1,440 $1,310 Medium Rectangle 300 x 250 $1,440 $1,335 $1,205 Rates are net per issue

7 2013 e-newsletter Opportunities media HIMSS Interoperability Xchange Interoperability Xchange (formally HIELights), delivered to more than 3,000 opt-in subscribers monthly, contains the latest news, detailed case studies and thought-provoking columns surrounding health information exchange and interoperability communities. AD UNIT SIZE 1X 6X 12X Leaderboard 728 x 90 $1,545 $1,440 $1,310 Medium Rectangle x 250 $1,440 $1,335 $1,205 Medium Rectangle x 250 $1,340 $1,225 $1,105 Rates are net per issue HIMSS Business Edge HIMSS Business Edge, delivered to more than 6,000 opt-in subscribers monthly, features the latest news on the integration, interoperability and electronic data exchange of financial and clinical systems. The official e-newsletter of HIMSS Business Centered Systems AD UNIT SIZE 1X 6X 12X Leaderboard 728 x 90 $1,545 $1,440 $1,310 Medium Rectangle 300 x 250 $1,440 $1,335 $1,205 Rates are net per issue Contact your area sales manager for more information: phone phone Pineland Drive, Suite 203 New Gloucester, ME Revised February 11, 2013

Content Asset Posting & Webinar Programs CONTENT ASSET PROGRAM: Post your white papers, case studies, on-demand webinars and more at www.himss.org.

Additional lead filtering will incur fees. Contact your area sales manager for filter fees. Standard programs run for 90 days, or until lead guarantee is met.

8 Content Asset Posting & Webinar Programs CONTENT ASSET PROGRAM: Post your white papers, case studies, on-demand webinars and more at 75 DOWNLOADS 125 DOWNLOADS 200 DOWNLOADS Asset Posting (up to 3 assets) $4,990 $7,750 $11,600 Rates are net and CPL. NOTE: Delivery of downloads includes all names, excluding vendors and students. Additional lead filtering will incur fees. Contact your area sales manager for filter fees. Standard programs run for 90 days, or until lead guarantee is met. INDUSTRY SOLUTIONS WEBINAR PROGRAM: Our turnkey programs ensure that all the critical stages of your event are addressed in a single offering, including full project management, a comprehensive promotion and media plan, campaign creation and deployment, event management and instruction, event reporting, and event archiving. Benefits Include: 150 registrants guaranteed * Client kick-off meeting to review Webinar best practices, establish program and timeline and develop campaign plan Dedicated Account Manager Speaker & platform training session Day of event services including live event facilitation Live Webinar that is recorded and placed on HIMSS.org for three (3) months Promotional s And much more! Contact your sales manager for webinar pricing. * Webinars must include an additional speaker other than from the sponsoring organization for minimum registrant guarantees to apply. NOTE: Delivery of webinar registrants includes all names, excluding vendors and students. Contact your area sales manager for more information: PHONE PHONE A DIVISION OF HIMSS MEDIA 71 Pineland Drive, Suite 203 New Gloucester, ME Revised July 1, 2013

media Sponsorship The HIMSS ICD-10 Playbook was designed to assist IT and financial management, as well as clinicians, in making informed decisions about meeting federal mandates relative to the

Lead guarantees for all programs. 2) Surround branding on ICD-10 PlayBook section of HIMSS site (run of site positions). 3) Content highlighted in supporter section.

9 media Sponsorship The HIMSS ICD-10 Playbook was designed to assist IT and financial management, as well as clinicians, in making informed decisions about meeting federal mandates relative to the implementation of ICD-10 code sets, optimizing business enterprise operations, mitigating financial risks and creating a sustainability strategy post implementation. Participate in this limited availability opportunity to generate leads, enhance your brand exposure and present important ICD-10 content. MONTHLY SUPPORTER BENEFITS INCLUDE: (Limited to Six Sponsors) 1) Two pieces of content included on site, gated for lead generation. White papers, webinars, case studies. Lead guarantees for all programs. 2) Surround branding on ICD-10 PlayBook section of HIMSS site (run of site positions). 3) Content highlighted in supporter section. 4) Inclusion of content description in monthly alerts announcing new content and blog posts. 5) Logo in print advertising to run in Healthcare IT News and Healthcare Finance News. 6) One e-newsletter ad insertion in the HIMSS Business Edge e-newsletter every three months. 7) Ability to participate in HIMSS ICD-10 work group. Plus: 1) Opportunity to present a webinar to the ICD-10 Playbook audience for an additional fee. HIMSS ICD-10 PLAYBOOK DEMOGRAPHICS: 5% Titles 2% 2% 10% Worksites 12% Contact 52% 31% 52% IT Management 31% General & Financial Management 12% Other 5% Clinical Management 9% 10% 13% 57% 57% Hospital/Acute Healthcare Provider 13% IT/Financial Consultant 10% Payer 9% Ambulatory 5% Vendor 2% Government 2% Ancillary Healthcare Provider Average monthly stats per client: 153 leads per month 13,000 ad/e-newsletter ad views per month Brand exposure to over 100,000 per month Supporter rate: $5,395 per month for 3 months; 125 minimum lead guarantee total $4,995 per month for 6 months; 300 minimum lead guarantee total Three month minimum required Contact: First come, first served Ph: (630) Ph: (312) Pineland Drive, Suite 203 New Gloucester, ME phone fax Revised February 11, 2013

provides a ripe environment for advertisers looking to reach consumers through a variety of platforms including mobile browsers.

org on handheld mobile device Sponsor ad placed at the bottom of the screen and follows the reader down the page Link to sponsor URL Exclusive Sponsorship Opportunity:

10 HIMSS.org Mobile Site Exclusive Sponsorship The acceleration of mobile media consumption, driven by adoption of smartphones, 3G/4G networks and unlimited data plans, provides a ripe environment for advertisers looking to reach consumers through a variety of platforms including mobile browsers. Hans Fredericks, comscore vice president, June 7, 2011 comscore, Inc. Mobile Site Sponsorship Includes: Exclusive sponsorship of himss.org on handheld mobile device Sponsor ad placed at the bottom of the screen and follows the reader down the page Link to sponsor URL Exclusive Sponsorship Opportunity: One month: $1,975 net per month Three months: $1,675 per month Quarterly Package Rate: $5,025 net SPECIFICATIONS: 320 x 50.jpeg or.gif logo URL to sponsor site Materials due 7 days prior to start date Contact your area sales manager for more information: phone phone Pineland Drive, Suite 203 New Gloucester, ME Revised February 11, 2013

We focus on creating deep relationships with both readers and advertisers.

We focus on creating deep relationships with both readers and advertisers. John Lynn, Founder of HealthcareScene.com john@healthcarescene.com 702.514.0201 OVERVIEW Since 2005, the Healthcare Scene Network