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Linda York
5 years ago
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2015 Shouldn t your media consultant be as attentive to your

1 Your objectives are unique... So is our approach to helping you achieve them Shouldn t your media consultant be as attentive to your goals as you are? Your dvm360.com consultant will create a plan that is.relevant.integrated.effective Find it here.

2 .relevant An active and engaged community of veterinary professionals has made dvm360.com the #1 resource for online clinical information dvm360.com is veterinarians and team members go-to, everyday resource for: Breaking news Current clinical information Practice-building business insights Team training tools.integrated dvm360.com is the practice team foundation of the dvm360 integrated content channel that delivers comprehensive information and resources to veterinary technicians, practice managers, receptionists, and assistants. Combine dvm360.com exposure with: print publications dvm360, Veterinary Medicine, Veterinary Economics, and Firstline one or more of 8 targeted e-newsletters the ipad app Exclusive video content, interactive quizzes, web-only editorial, and educational content combine to enable the dvm360.com community to work together to improve patient care and the client experience..effective Average Page Views Average Unique Visitors dvm360.com by the Numbers* News Business Medicine Team Community & Products Total 253, , , , ,313 1,107, ,081 29, ,163 24,912 27, ,977 *per month based on Dec BPA Brand Reporting.meet your customers here every day

3 audience engagement Content Channel 2014 Visitors by Content Channel News Business Medicine Team Community & Products 42 % News 8 % 9 % 23 % 9 % What actions have you taken as a result of seeing an advertisement on dvm360.com? * 47% 45% 44% 34% Top 5 benefits of dvm360.com * 76% 73% 17% 15% 12% 65% 63% 53% Researched a product or service online Visited a company s website Clicked on the ad Discussed a product or service Purchased a product or service Recommended a product or service Contacted sales by phone News updates on veterinary products Product news updates Cutting-edge information about medical topics Information that applies to my practice In-depth articles by respected authors *2014 What do veterinarians think? Media Preference Study

4 2015 rates FULL SITE: VETERINARIANS, TEAM, STUDENTS Run-of-site CPM net impressions PROGRAM LEADERBOARD MEDIUM RECTANGLE SKYSCRAPER SMALL RECTANGLE Run-of-site $95 $85 $70 $25 CPM: RUN-OF-SITE PACKAGES Run-of-site across leaderboard, rectangle, skyscraper and/or small rectangle as available. PROGRAM IMPRESSIONS RATE ANNUAL PAY RATE Base Combo 300,000 $22,500 $20,250 High Profile 600,000 $42,000 $37,800 Dominance (launched May 1, 2014) 1,200,000 $72,000 $64,800 Dominance Plus (launched April 1, 2014) 2,000,000 $110,000 $99,000 Maximizer (launched March 2, 2014) 2,500,000 $125,000 $112,500 SPONSORED PRODUCT On dvm360.com homepage with link on Business360 e-letter FREQUENCY RATE 1 Week $940 2 Weeks $1,565 3 Weeks $2,100 BIG EXPANDABLE Homepage buy including all content and role homepages, subject to availability IMPRESSIONS RATE 50,000 $ ,000 $ ,000 $175 4 Weeks $2,500 All online rates are net.

5 2015 rates: targeting options CATEGORY TARGETING OPTIONS: DVM360.COM CATEGORY Impressions (monthly) IMPRESSIONS* CPM - NET IMPRESSIONS ANNUAL PAY RATE Impressions (6-Months) LEADERBOARD MEDIUM RECTANGLE SKYSCRAPER SMALL RECTANGLE Team 450,000 2,700,000 $300 $250 $250 $50 Hospital Design 270,000 1,620,000 $300 $250 $250 $50 Business 270,000 1,620,000 $300 $250 $250 $50 Equine 90, ,000 $300 $250 $250 $50 Feline 60, ,000 $300 $250 $250 $50 Exotics 10,500 63,000 $300 $250 $250 $50 Food Animal 7,500 45,000 $300 $250 $250 $50 Students 4,500 27,000 $300 $250 $250 $50 * Based on average category traffic. NOTE: Monthly impression inventory equals total of all four ad units. All online rates are net.

6 2015 rates: targeting options (continued) specialty targeting options: dvm360.com CATEGORY Impressions* (monthly) IMPRESSIONS* LEADERBOARD MEDIUM RECTANGLE SKYSCRAPER CPM - NET IMPRESSIONS SMALL RECTANGLE Diagnostics 13,500 $500 $450 $350 $75 $250,000 Parasitology 8,500 $500 $450 $350 $75 $150,000 Behavior 7,000 $500 $450 $350 $75 $130,000 Cardiology 5,200 $500 $450 $350 $75 $95,000 Gastroenterology 4,800 $500 $450 $350 $75 $90,000 Nutrition 4,600 $500 $450 $350 $75 $85,000 Ophthalmology 4,000 $500 $450 $350 $75 $75,000 Endocrinology 4,000 $500 $450 $350 $75 $75,000 Surgery 3,000 $500 $450 $350 $75 $50,000 Pain 2,000 $500 $450 $350 $75 $35,000 Practice Finances 1,500 $500 $450 $350 $75 $30,000 Dermatology 1,000 $500 $450 $350 $75 $18,500 Dentistry 1,000 $500 $450 $350 $75 $18,500 Anesthesia 1,000 $500 $450 $350 $75 $18,500 Oncology 1,000 $500 $450 $350 $75 $18,500 Client Relations 950 $500 $450 $350 $75 $15,000 Personnel Management 950 $500 $450 $350 $75 $15,000 Respiratory 500 $500 $450 $350 $75 $7,500 Physical Rehab 500 $500 $450 $350 $75 $7,500 Immunology 500 $500 $450 $350 $75 $7,500 Marketing 500 $500 $450 $350 $75 $7,500 Revenue Management 500 $500 $450 $350 $75 $7,500 MAKE IT A SPONSORED CENTER MAKE IT EXCLUSIVE * Based on average category traffic. NOTE: Monthly impression inventory equals total of all four ad units. All online rates are net.

advertising unit sizes dvm360.com PROGRAM Pixels Max.

file size LEADERBOARD 728 x 90 pixels 40k max.

file size MEDIUM RECTANGLE 300 x 250 pixels 40k max.

7 advertising unit sizes dvm360.com PROGRAM Pixels Max. File Size 960 x 35 pixels expanding to 960 x k max. file size LEADERBOARD 728 x 90 pixels 40k max. file size SKYSCRAPER 160 x 600 pixels 40k max. file size MEDIUM RECTANGLE 300 x 250 pixels 40k max. file size SMALL RECTANGLE 300 x 100 pixels 30k max. file size BIG EXPANDABLE Big Expandable - expanded Medium Rectangle Small Rectangle Skyscraper Leaderboard Small Rectangle.relevant.integrated.effective

8 advertising unit sizes Leaderboard 728 x 90 pixels 40k Maximum file size Small Rectangle 300 x 100 pixels 30k Maximum file size Medium Rectangle 300 x 250 pixels 40k Maximum file size Expandable Leaderboard 728 x 210 pixels 40k Maximum file size Big Expandable 960 x 35 pixels Expands to 960 x k Maximum file size Spnsored Text Ad - 1. Text ads have a maximum of 75 words. 2. A large high-res image. 3. Provide a live click URL. 4. Full product press release for editorial team reference. Reproduction Requirements Skyscraper 160 x 600 pixels 30k Maximum file size DIGITAL DATA is required for all ad submissions. Preferred formats are GIF, JPG, PNG, Flash, or Rich Media. All ads must be 72 dpi RGB images. Third-party tags accepted. Four animation loops maximum is encouraged. For detailed instructions of preferred formats, contact the production manager. SUBMITTING ADS: Please all ad images along with click URLs to adsupport@advanstar.com Rates are protected through December All sizes are in proportionate ratios. Actual sizes vary slightly from monitor to monitor depending upon selected display resolution.

9 unit sizes and rates PROGRAM Pixels Max. File Size LEADERBOARD 728 x 90 pixels 30k max. file size SKYSCRAPER 160 x 600 pixels 30k max. file size BANNER 468 x 60 pixels 30k max. file size BUTTON 120 x 60 pixels 20k max. file size 162,400 engaged subscribers Highest open rates Highest Reach Best Value SPONSORED TEXT AD 40k max. file size 1X - rates 4X - rates CATEGORY Audience CIRCULATION Average Open Rate FREQUENCY ANNUAL REACH LEADERBOARD SKYSCRAPER BANNER BUTTON TEXT AD LEADERBOARD SKYSCRAPER BANNER BUTTON TEXT AD dvm360 Full Circle Veterinarians/ Team Members Veterinarians/ Team Members Veterinarians/ Technicians 37,000 43% 52 1,924,000 $1,850 $1,255 $675 $165 $1,850 $1,665 $1,130 $615 $160 $1,665 24,000 38% ,000 $1,850 $1,255 $675 $165 $1,850 $1,665 $1,130 $615 $160 $1,665 34,500 42% ,000 $1,850 $1,255 $675 $165 $1,850 $1,665 $1,130 $615 $160 $1,665 Firstline360 Team Members 17,300 35% ,200 $1,550 $1,085 $545 $135 $1,550 $1,395 $975 $495 $125 $1,395 Products360 Medicine360 Business360 Practice Owner/ Partner/Managers 25,300 35% ,600 $1,550 $1,085 $545 $135 $1,550 $1,395 $975 $495 $125 $1,395 Equine360 Equine Specialists 9,000 27% ,000 $1,550 $1,085 $545 $135 $1,550 $1,395 $975 $495 $125 $1,395 Student360 Hospital Design360 Veterinary Students Veterinarian Building/ Remodeling 7,300 28% 12 87,600 $1,350 $945 $475 $120 $1,350 $1,215 $850 $425 $95 $1,215 8,000 28% 12 96,000 $1,350 $945 $475 $120 $1,350 $1,215 $850 $425 $95 $1,215

10 2015 e-newsletter schedule dvm360 Full Circle Firstline Equine Medicine Products Business HospitalDesign Student

11 your dvm360.com team Sales Director David Doherty (913) Senior Account Managers, Advertising Terry Reilly (913) Chris Larsen (913) Account Manager, Advertising Angela Paulovcin (440) Senior Account Manager, Projects Jed Bean (913) Content Manager Adrienne Wagner Medical Editor Heather Lewellen, DVM Editor, E-media Jessica Zemler Medical Director Theresa Entriken, DVM Group Content Director Marnette Falley Vice President/General Manager Becky Turner Chapman Director of Marketing Brenda Andresen Books/Resource Guides Maureen Cannon (440) List Rental Sales Renee Schuster (440) dvm360.com Production (408) , ext Flint, Lenexa, KS (913) or (800) Fax: (913)

We tell your story. We learn. We share. UBM Americas, Veterinary live events. digital. print. web portal e-newsletters mobile

We tell your story. We learn. We share. UBM Americas, Veterinary live events. digital. print. web portal e-newsletters mobile We connect 2 0 1 7 M e d i a P l a n n e r We learn We share From desktop to mobile and video, dvm360.com is at the forefront of an evolving digital world. Our powerful veterinary portal delivers well