Webinar Marketing Plan

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Brian Mathews
5 years ago
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1 Webinar Marketing Plan A PUBLICATION OF SALES OFFICE: 2126 MCFARLAND BLVD TUSCALOOSA, AL PHONE

2 Primary Benefits of Sponsorship Opportunity to share editorial message with target audience Brand exposure through print, web, e -mail marketing and tradeshow distribution Ownership of leads generated Marketing Plan Includes: One full-page ad in Pumps & Systems to 40,000 subscribers promoting the Webinar with sponsor logo placement Prominent real-estate on website homepage signature promotion Tradeshow Coverage National Press Releases Promotion on social networking sites, including Facebook, LinkedIn and Twitter PR in all monthly e-newsletters Six direct blasts to more than 20,000 subscribers Copy and design of all promos, slicks, house ads, etc., provided by Pumps & Systems Sponsor will receive names and contact information of all registered Webinar participants from initial live Webinar. Contact information for downloads of archived Webinar will be provided to the sponsor for one month after the live event. Schedule of Webinar Introduction of webinar and speaker(s) by editorial staff Technical Presentation (provided by sponsor) Questions from Audience Concluding Message from Sponsor sec 40 min 15 min sec Exclusive Sponsorship Fee Shared Sponsorship Fee Sponsorship fee will be invoiced on the date the first marketing piece promoting the webinar is delivered. $15,000 Net $8,500 Net

3 Testimonials Grinder Pumps in Pressure Sewers Dec. 11, 2008 "The timing was excellent. The attendance was outstanding, exceeding our expectations. This was most certainly a highly successful effort and we look forward to many others as part of our Association's Partnering Agreement with the magazine. Chuck Stolberg, Executive Director, SWPA The Pumps & Systems Webinar program has delivered great brand exposure for E/One Sewer Systems while providing important introductory content regarding grinder pumps in pressure sewers to the attendees. We are continuing to get more requests for the presentation and further info regarding E/One s offerings. And we re looking forward to future sponsorship opportunities. George A. Vorsheim, Jr., Director, Marketing Communications, Environment One Corporation Generated 616 leads for sponsors during LIVE presentation. More leads produced via online archive access. 249 people participated in the LIVE event. At least 105 others viewed the archived presentation within three weeks after the event. Participant Feedback Great presentation! Good info. Q&A session very informative. Worth the time. I found the information to be very relevant and insightful. Provided a good overview... I appreciate the presentation. Advances in Simulation of Pumps & Cavitation June 25, 2009 Newsletters, campaigns, ad space, presence at industry shows... The sheer comprehensiveness of the Pumps & Systems Webinar marketing campaign made sure that Simerics was ahead of the game before the Webinar event even started. The webinar campaign was a great method to expose our software to an exclusive audience of real leads. My only regret is not allowing Pumps & Systems to do this for us sooner. They did everything they said they would. Tom Colbey Sales & Marketing Simerics, Inc. Generated 606 direct leads for sponsors during marketing campaign. More leads produced via online archive access. 232 people participated in the LIVE event.

AL 35209 205-314-8279, msegrest@pump-zone.com www.pump-zone.com Click here to read my PumpBlog!

4 Sample Promotional Materials Sample Web Home Page Peel Down Ad Michelle Segrest, Editor Pumps & Systems Magazine Cahaba Media Group th Avenue South, Suite 110 Birmingham, AL , Click here to read my PumpBlog! Join our NEW PumpConnect network! Sample Signature Promotion Sample Full-Page Ad

5 Grinder Pumps in Pressure Sewers Dec. 11, 2008 Registrants/Direct Leads Weeks /13-10/31 11/3 11/7 11/10 11/14 11/17 11/21 Promoted with Color Slicks at ISA and WEFTEC Posted Leaderboard on pump-zone.com home page Created Signature Ads for all CMG employees and sponsors Reader Newsletter promo Full Page ad appeared in Nov. P&S OEM Newsletter promo PR Web Release Run Through with Sponsors and Presenter /24 11/ /1 12/5 Week 8 12/8 12/11 Rehearsal with Sponsors and Presenter Promo Slicks at Power-Gen Full Page ad appeared in Dec. P&S Reminder Live Event (actually attended 249) As of 3/31/09 Playbacks on Website Archive

6 Week 1 1/15 1/23 Week 2 1/26 1/30 2/2 2/6 Vector Drives in Rotary PD Pumps Feb. 26, 2009 PR Web Release Posted Peel-Down Ad on pump-zone.com home page Reader Newsletter Promo Created Signature Ads for all CMG employees and sponsors OEM Newsletter Promo Posted Ad on PumpConnect home page Registrants/Direct Leads Full Page Ad appeared in Feb. P&S 178 2/9 2/13 2/16 2/20 2/23 2/26 Reader Newsletter Promotion Run Through with Sponsors and Presenters Posted Rotator Promo on pump-zone.com home page OEM Newsletter Promotion Final Rehearsal with Sponsors and Presenters Promo Slicks at Pump Symposium, Reminder Live Event (actually attended 166) 400 As of 3/31/09 Playbacks on Website Archive

7 Weeks 1-2 4/30 5/15 5/18 5/22 5/25 5/29 6/1 6/5 6/8 6/12 6/15 6/19 Week 8 6/22 6/25 Advances in Simulation of Pumps & Cavitation June 25, 2009 Posted Registration on pump-zone.com Distribute 4-color promo slicks at OTC in Houston Created Signature Ads for all CMG employees and sponsors Posted Event on PumpConnect, LinkedIn and Twitter Posted Peel-Down Ad on pump-zone.com home page National PR and Industrial PR Web Releases May Reader Newsletter Posted Ad on PumpConnect home page Post on Simerics Website May OEM Newsletter Simerics Blast Full Page Ad appears in June 2009 P&S VibrAlign ad with promo in June 2009 P&S Simerics Distributor Blast June Reader Newsletter Simerics Press Release and Blast June OEM Newsletter Run Through with Speakers/Sponsors Simerics Distributor Blast Last Chance Reminder Simerics Blast Live Event (actually attended 232) Registrants/Direct Leads As of 9/22/09 Playbacks on Website Archive

8 Integrated CAE Pump Design and Testing with CFturbo & PumpLinx March 11, 2010 Weeks 1-2 1/18 1/29 2/1 2/5 2/8 2/12 Post Registration on pump-zone.com (1/23) Create Signature Ads for all CMG employees and sponsors (1/25) Post Event on PumpConnect, Facebook, LinkedIn and Twitter (1/25) Post Peel-Down Ad on pump-zone.com home page (1/25) National PR and Industrial PR Web Releases (1/25) Jan. OEM Newsletter (1/20) Post Ad on PumpConnect home page (1/26) Post on Simerics Website (1/28) (2/4) Full Page Ad appears in Feb P&S, PumpConnect Simerics Blast Feb. Reader Newsletter (2/10) LinkedIn, PumpConnect and Twitter Posts Registrants/Direct Leads /15 2/19 Feb. OEM Newsletter (2/17) LinkedIn, PumpConnect and Twitter Posts 152 2/22 2/26 3/1 3/5 Week 8 3/8 3/11 (2/23) LinkedIn, PumpConnect and Twitter Posts Simerics Press Release and Blast (3/2) Run Through with Speakers/Sponsors (3/4 1 p.m. Eastern) Full page ad appears in March 2010 P&S PumpConnect, Facebook, Simerics Distributor Blast Last chance (3/9) Final Reminder (3/10) Simerics Blast Live Event (March 11, p.m. Eastern) registrants 143 attendees

9 Pump Technology Advancements: Meeting the Requirements of Modern Applications - June 30, 2011 Preliminary Marketing materials due from sponsor 5/12/11 Promo Slick, Magazine Ad, web ads, sigs designed and approved Registration Set-up and Posted on pump-zone.com Post on Sponsor s Website with link to Registration Promo runs in Pump Users Digest e-newsletter (5/12/11) Week 1 5/16 5/20 Week 2 5/23 5/27 5/30 6/3 6/6 6/10 6/13 6/17 6/20 6/24 6/27 6/30 National PR Release (5/13/11) Blast to Pumps & Systems reader list (5/24/11) Hitachi & Hydroflo to forward blast to customer list Promo runs in OEM e-newsletter (5/26/11) Post Web Ads on pump-zone.com Blast to Pumps & Systems reader list (5/24/11) Hitachi & Hydroflo to forward blast to customer list Pumps & Systems Editor Michelle Segrest posts blog about webinar Full Page Ad runs in June 2011 Issue of Pumps & Systems Promo runs in Pump Users Digest e-newsletter (6/9/11) Blast to Pumps & Systems reader list (6/14/11) Hitachi & Hydroflo to forward blast to customer list Promo Slicks distributed at AWWA ACE11 in Washington DC Hitachi & Hydroflo delivers PowerPoint presentation to Pumps & Systems for approval (6/17/11) Blast to Pumps & Systems reader list (6/21/11) Hitachi & Hydroflo forward blast to customer list Promo runs in OEM e newsletter (6/23/11) Run Through Rehearsal with Speakers/Sponsors/Pumps & Systems Team (6/23/11, 1 p.m. eastern) Promo Slicks distributed at EASA Last chance (6/28/11) and Final Reminder (6/29/11) Live Event (June 30, p.m. Eastern) Registrants / Direct Leads registrants 111 attendees

10 Preliminary Marketing materials due from sponsor 3/1 (Received 3/3) Promo designed, approved and printed for distribution at Pump Symposium (3/12) Week 1 3/15 3/19 Week 2 3/22 3/26 3/29 4/2 4/5 4/9 4/12 4/16 4/19 4/23 4/26 4/30 Week 8 5/3 5/7 Week 9 5/10 5/13 Advanced VFD Technology Drives Modern Irrigation Control - May 13, 2010 Post Registration on pump-zone.com (3/15) Distribute Promo Slicks at Pump Symposium (3/15 3/18) March OEM Newsletter (3/25) NREC Blast to customer list National PR and Industrial PR Web Releases (4/1) Post on NREC Website with link to Registration (4/1) Post Event on PumpConnect, Facebook, LinkedIn and Twitter (4/2) (4/6) Post Ad on PumpConnect home page (4/7) Create Signature Ads for all CMG employees and sponsors (4/7) Post Peel-Down Ad on pump-zone.com home page (4/9) Full Page Ad promoting Webinar appears in April 2010 P&S Facebook, PumpConnect, April Reader Newsletter (4/15) Facebook, LinkedIn, PumpConnect and Twitter Posts April OEM Newsletter (4/22) Facebook, LinkedIn, PumpConnect and Twitter Posts NREC Blast to customer list (4/27) Run Through Rehearsal with Speakers/Sponsors (4/26 3 p.m. Eastern) Full page ad appears in Upstream Pumping Solutions PumpConnect, (5/4) Promo Slick Distribution at OTC (4/3 4/6) Full Page Ad promoting Webinar appears in May 2010 issue of P&S Last chance (5/11) and Final Reminder (5/12) NREC Blast to customer list Live Event (May 13, p.m. Eastern) Registrants / Direct Leads registrants 162 attendees

Weeks 1-3 9/26 10/14 10/17 10/21 10/24 10/28 10/31 11/4 4/26 4/30 Redefining Repair as a Failure of Maintenance - November 10, 2011 Receive marketing materials from sponsor (9/19/11) actual 10/11/11

11 Weeks 1-3 9/26 10/14 10/17 10/21 10/24 10/28 10/31 11/4 4/26 4/30 Redefining Repair as a Failure of Maintenance - November 10, 2011 Receive marketing materials from sponsor (9/19/11) actual 10/11/11 Promo Slick, Mag Ad, web ads, sigs designed and approved Registration Set-up and Posted on pump-zone.com Post on Sponsor s Website with link to Registration PR Web Release (10/13/11) Promo runs in Pump Users Digest e-newsletter (10/13/11) Blast to Pumps & Systems reader list (10/18/11) ITT Goulds forward blast to customer list Post Web Ads on pump-zone.com Promo slicks distributed at WEFTEC Los Angeles Blast to Pumps & Systems reader list (10/25/11) ITT Goulds forward blast to customer list Promo runs in OEM e-newsletter (10/27/11) Full Page Ad runs in November 2011 Issue of Pumps & Systems Pumps & Systems Editor Michelle Segrest posts blog about Webinar ITT Goulds delivers PowerPoint presentation to Pumps & Systems for approval (10/27/11) Blast to Pumps & Systems reader list (11/1/11) ITT Goulds forward blast to customer list Run Through Rehearsal with Speakers/Sponsors/Pumps & Systems Team (11/7/11, 1 p.m. eastern) Last chance Blast to Pumps & Systems reader list (11/8/11) ITT Goulds forward blast to customer list Final Reminder (11/19/11) Live Event (May 13, p.m. Eastern) Registrants / Direct Leads registrants 166 attendees

Webinar Marketing Plan

Webinar Marketing Plan A PUBLICATION OF SALES OFFICE: 1900 28 TH AVENUE SOUTH, SUITE 110 BIRMINGHAM, AL 354209 PHONE 205.212.9402 WWW.CONSTRUCTIONBUSINESSOWNER.COM Primary Benefits of Sponsorship Opportunity