Powering the Future-Ready Enterprise. May 2015
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1 Powering the Future-Ready Enterprise May 2015
2 Powerful disruptors to IT as usual 2M+ s sent per second 500M Tweets per day 300X Growth of digital universe 97% Use or plan to use cloud computing 71% Plan to deploy SDN within a year $2B Online shopping performed exclusively by mobile digital assistants 73% Have mix of personal & corporate devices 79% Experienced a security incident impacting finances or reputation 60% Believe their IT budgets will either go down or stay the same 3 Enterprise Marketing
3 The CIO paradigm Business priorities Deliver business results to shareholders Improve customer satisfaction & innovate Cut/maintain costs Keep us competitive Improve employee productivity Keeping the lights on Manage current workloads Application rationalization HW updates & migrations Reduce costs Protect our data Technology priorities Accelerating the business Optimize workloads Software-defined X Utilize new IT benchmarks Deliver ubiquitous mobility Implement cloud computing 4 Dell - Internal Use - Confidential
4 You re at the intersection of traditional & new IT 5 Enterprise Marketing
5 Technology that transforms with you so you can transform your business Standards-based No deliberate technology lock-in Open approach No intentionally closed ecosystems Modular systems No costly monolithic stacks Flexible scaling No forced constraints or rip-and-replace Modern portfolio No vested interest in legacy systems End-to-end solutions No siloed viewpoint or hidden agenda Dell is different 6 Enterprise Marketing
6 Our approach gives you better results Decreasing operating costs New proprietary solutions The Future-Ready Enterprise Increasing acquisition costs Closed management stack Limited interoperability Lock-in penalty Initial costs Ongoing costs A scalable, end-to-end approach that delivers: Rapid time to value Superior ease of use Unrivaled flexibility to adapt Initial costs Ongoing costs Decreasing acquisition costs Legacy systems Commodity systems Complex and monolithic High cost-per-transaction Proprietary to one vendor Initial costs Ongoing costs Hardware with no value added Technology transition issues Limited vendor support Initial costs Ongoing costs Increasing operating costs 7 Enterprise Marketing
7 Empowering your agenda, your way Future-Ready Enterprise workload-ready Oracle SAP Microsoft virtual infrastructure-ready VMware Microsoft software-defined SDN SDS SDDC cloud-ready Microsoft VMware OpenStack big data-optimized Hadoop Cloudera Traditional IT New IT Deliver better information and peak performance with ease Maximize virtualization benefits, seamlessly and economically Navigate new IT paradigms without complexity Build your cloud computing strategy, your way Drive fast, actionable insights with unique analytics Speed time-to-value for applications Simplify deployment and management Shift IT focus from infrastructure to service Bridge private, public clouds seamlessly Make informed, critical decisions quickly Enhance performance of nearly any database Enable greater transaction volumes to power the business Get virtual infrastructure up and running quickly Create an optimized foundation for new IT initiatives Move at the speed of software innovation, free from disruption or lock-in Increase agility and efficiency Optimize application delivery, empower end users Design your model based on performance, control and security Uncover insights more effectively Build competitive differentiation, retain advantage longer Speed Scale Savings 8 Enterprise Marketing
8 Empowering your agenda, your way Future-Ready Enterprise workload-ready Oracle SAP Microsoft virtual infrastructure-ready VMware Microsoft software-defined SDN SDS SDDC cloud-ready Microsoft VMware OpenStack big data-optimized Hadoop Cloudera Traditional IT New IT Dell Acceleration Appliances for Databases Dell Integrated Systems for Oracle 12c Database Dell Enterprise Portfolio + Oracle Dell Enterprise Portfolio + Microsoft Accelerate results by increasing IOPs by as much as 27.5 times, and reducing latency by 96% Power your business with up to 2.5 million transactions per minute Balance performance and cost-effectiveness Achieve extremely high performance in just 19U of rack space Run queries in a fraction of the time with up to one million IOPs and 96% reduced latency vs. other configurations Speed deployments and minimize risk with validated configurations Manage entire stack from a single console with OpenManage plug-in Experience up to 3.58x faster order processing with Fluid Cache for SAN Become proactive and more productive by automating maintenance and other tasks with Dell Toad Support up to 48% more SQL Server, Exchange Server & SharePoint users than HP blade storage & server solution Enable up to 100% more database users on a Dell PowerEdge server than HP Maintain productivity, control costs and protect data with software solutions for Microsoft SQL Server 9 Enterprise Marketing
9 Empowering your agenda, your way Future-Ready Enterprise workload-ready Oracle SAP Microsoft virtual infrastructure-ready VMware Microsoft software-defined SDN SDS SDDC cloud-ready Microsoft VMware OpenStack big data-optimized Hadoop Cloudera Traditional IT New IT Dell Engineered for VMware EVO:RAIL Go from power-on to deploying VMs in just 15 minutes Integrate into existing environments without disruption Scale quickly to meet growing user and business demands Dell Blueprint for Virtualization Configure infrastructure and stand up a virtualization cluster on Blueprint reference architectures 90% faster than a Cisco solution Achieve 60% more VMs per rack than an HP solution Diagnose issues 50% faster and get up to 15% better resource optimization with vfoglight virtualization management software Dell Enterprise Portfolio + VMware Deploy PowerEdge servers with up to 52% less system administrator time than HP by using a plug-in for vcenter Manage and provision Dell Storage, and easily protect and recover VMs, from a single VMware vsphere interface Configure physical and virtual switches with Active Fabric Manager using templates and standard command line syntax within vsphere Distributed Switch Dell Enterprise Portfolio + Microsoft Automate server and storage discovery, configuration, monitoring and updates with OpenManage native integration and plug-ins for Microsoft System Center Boost performance with tight integration enabling perpetual optimization of data Optimize Microsoft virtualized networking with NVGRE-ready switches 10 Enterprise Marketing
10 Empowering your agenda, your way Future-Ready Enterprise workload-ready Oracle SAP Microsoft virtual infrastructure-ready VMware Microsoft software-defined SDN SDS SDDC cloud-ready Microsoft VMware OpenStack big data-optimized Hadoop Cloudera Traditional IT New IT Dell XC-series of Webscale Converged Appliances Dell Nexenta Jointly Engineered Software-Defined Storage Solutions Dell Software-Defined Networking Bring webscale capabilities to your data center in just 30 minutes Scale out flexibly with an efficient model, one node at a time Reduce operational complexity using a highly intuitive, single management console for both compute and storage resources Reduce storage costs and unify management for greater efficiency Unlock potential in your data center with unlimited file size and snapshot capabilities Improve VSAN I/O performance up to 10x Maximize choice with a complete, unbiased approach whether adopting SDN via hypervisor overlay, OpenFlow, or programmatic interface Select the OS that works best for your needs using Open Networking Evolve at your own pace without lock-in or forklift upgrades 11 Enterprise Marketing
11 Empowering your agenda, your way Future-Ready Enterprise workload-ready Oracle SAP Microsoft virtual infrastructure-ready VMware Microsoft software-defined SDN SDS SDDC cloud-ready Microsoft VMware OpenStack big data-optimized Hadoop Cloudera Traditional IT New IT Data Center Scalable Solutions Enhance infrastructure capabilities and build a custom webscale solution Reduce acquisition costs without incurring risk using proven PowerEdge server platforms augmented for your unique needs Gain assurance with same Dell warranties and trusted global support and deployment services reach Seamless solutions for navigating cloud on your terms Dell Cloud Manager Unify cloud management across private, public and hybrid clouds Deploy and manage enterprise-class applications Manage cloud infrastructure, including provisioning, management and automation of applications 12 Enterprise Marketing
12 Empowering your agenda, your way Future-Ready Enterprise workload-ready Oracle SAP Microsoft virtual infrastructure-ready VMware Microsoft software-defined SDN SDS SDDC cloud-ready Microsoft VMware OpenStack big data-optimized Hadoop Cloudera Traditional IT New IT Dell In-Memory Appliances for Cloudera Enterprise Dell Enterprise Portfolio + Dell Statistica, Toad Data Point, Boomi AppAssure Backup, Replication and Recovery Software and NetVault Backup Run jobs 100x faster compared to MapReduce, 10x faster in-memory compared to disk Simplify operations and reduce costs by using a single common platform for multiple frameworks Scale up economically without rip-andreplace Rapidly and easily turn big data into a big competitive advantage with predictive analytics Empower both business users and sophisticated analysts to work with the existing IT investments in place Improve decision making, achieve compliance, automate analytic processes, reduce costs and errors and break down data silos. Unify backup, replication and recovery into one. Protect data in physical virtual & cloud environments Restore operations almost instantly with a recovery time objective (RTO) of minutes. Provide near continuous access to the data after an incident, keeping your business humming along. 13 Enterprise Marketing
13 Empowering your agenda, your way Dell Blueprints Best-in-class solutions engineered, validated and supported by Dell UC&C VDI Virtualization Cloud Data analytics Business processing HPC Broad portfolio Robust software ecosystem Exceptional execution Dell Financial Services Proven reference architectures Engineered solutions From Dell and partners Via Dell Services and partners Leasing and finance capabilities Standards-based Open approach Modular systems Flexible scaling Modern portfolio End-to-end solutions 14 Enterprise Marketing
14 Empowering your agenda, your way Compute solutions from office scale to hyperscale 1. IDC Worldwide Quarterly Server Tracker, Q SPEC and the benchmark name SPECpower_ssj are trademarks of the Standard Performance Evaluation Corporation. Based on benchmark results based on best SPECpower_ssj2008 results published as of July For the latest SPECpower_ssj2008 benchmark results, visit 15 Actual performance will vary based Enterprise Marketing on configuration, usage and manufacturing variability. 4. PowerEdge M420 quarter-height server compared to half-height servers. 5. Based on Principled Technologies report Simplifying systems management with Dell OpenManage on 13G Dell PowerEdge servers, commissioned by Dell, testing Dell 13th generation R730 with Enterpriselevel Dell systems management. 6. AD#G
15 Empowering your agenda, your way Innovation redefines storage economics #1 in total terabytes shipped per the IDC Worldwide Quarterly Disk Storage Systems Tracker, Q #1 supplier of internal and external storage worldwide based on total terabytes sold per IDC Worldwide Disk Storage Systems Tracker Q #1 iscsi storage vendor worldwide by revenue and market share per the IDC Worldwide Quarterly Disk Storage Systems Tracker Q #1 DAS vendor by vendor revenue share worldwide the IDC Worldwide Quarterly Disk Storage Systems 9. 9th annual Storage magazine/searchstorage.com Quality Awards for Midrange Arrays (Sept. 2014) Enterprise Marketing Tracker Q Based on Dell analysis of competitive US list pricing from Gartner Inc., CP Storage, as May 27, Geographic limitations on comparative advertising may apply. 6. IT Brand Pulse Annual Brand Survey, August Based on Dell internal testing at Dell labs using Oracle ORION toolkit in March Performance shown indicative of 12 WI drives. Oracle workload performance will vary depending upon workload I/O profile and SC4020 drive configuration, usage, and manufacturing variability. 8. Results based on internal Dell analysis of online surveys, FY Dell Storage ranked #1 in storage value based on Storage Wave 17 report by analyst firm InfoPro (part of 451 Research), March 2014.
16 Empowering your agenda, your way Transform IT with networking innovation 1. Per Dell Oro Q1 and Q2 CY14 report Whitepaper: Dell PowerEdge Blades Outperform Cisco UCS in East-West Network Performance 17 etwork_performance-white-paper.pdf Enterprise Marketing
17 Empowering your agenda, your way Converge on your terms 1M IOPs & >90% latency vs. Oracle on traditional spinning disk 30 minutes to integration with any data center Run jobs up to 100X faster than MapReduce 10X faster in-memory compared to disk Converged infrastructure FX Architecture PowerEdge M1000e For virtualization Converged solutions For workloads 1. Based on October 2014 Dell internal analysis of the x86 server market of maximum aggregate SPECint CPU processing power supported in a standard EIA 5. Based on October 2014 Dell internal analysis of Dell s FX2 and HP s SL2500 comparing the maximum capacity of 1.8 and 2.5 form factor server side server rack. storage supported by each platform. 2. SPEC and the benchmark name SPECpower_ssj are trademarks of the Standard Performance Evaluation Corporation. Based on benchmark results based on 6. PowerEdge M420 quarter-height server compared to half-height servers. best SPECpower_ssj2008 results published as of July For the latest SPECpower_ssj2008 benchmark results, visit 7. Dell XC Web Appliance can be easily integrated into any data center in less than 30 minutes, and can support multiple virtualized, business-critical 18 Actual performance will vary based on configuration, usage and manufacturing variability. workloads including Microsoft Exchange, SQL Server, Oracle and SAP database applications, desktop Enterprise virtualization, big data, and Marketing private cloud /9/15. deployments. See Dell XC Web scale Converged Appliance Spec Sheet for more information. 4. Contact Dell for additional information. 8. The Dell solution incorporates Spark to run jobs up to 100X faster than MapReduce and up to 10X faster in-memory compared to disk. For more information, see Cloudera Appliance Solution Brief.
18 / future ready / enterprise an agile, efficient foundation for growth, end-to-end 19 Dell - Internal Use - Confidential
19 Empower your Future-Ready Enterprise Start today Conduct a Dell performance analysis, then schedule an enterprise IT consultation to learn how you can advance your IT evolution and move your business forward For more information, visit Dell.com/futureready 20 Dell - Internal Use - Confidential Enterprise Marketing
20 Thank you Dell - Restricted - Confidential
21 Appendix
22 Acquire your solution today with Dell Financial Services Drive new economics Financing allows you to preserve cash for funding business innovation, not your infrastructure. Discover how financing your data center solutions can benefit your business Increase business agility Our flexible programs, such as deferred payments and managed capacity, can help accommodate changing business scope. Maximize efficiency Rotation leasing can lower overall TCO as much as 30% by reducing internal support costs*. Financing also helps increase operational efficiency, and DFS can manage end-of-lease return and disposal logistics. * IDC white paper, commissioned by Dell, Managing IT Infrastructure Renewal, December Enterprise Marketing
23 Unique solutions for modern challenges Builds 100x faster network, adds 10x more storage without adding IT staff Our experience for our users is consistently higher reliability, higher availability and higher performance. Charlie McMahon, Vice President of Information Technology and CTO, Tulane University Saves up to 50% in equipment costs We are saving $200,000 a year in IT labor costs through the greater efficiency enabled by Dell s integrated end-to-end solutions. Ray Sands, Senior Technical Analyst, Elmcroft Senior Living, United States Reduces data center facility costs by 60% using energyefficient, virtualized infrastructure We can offer a much more robust IT platform to the organization using Dell. We can keep the business moving forward. Jennifer S. Torlone, Senior Director, Technology and Information Services, Amerijet Holdings, Inc. 24 Enterprise Marketing
24 More case study options 1/2 Reduces IT management time by 40% Supports 100% annual data growth Lowers transaction costs with ultra-efficient, highly scalable solutions IT staff are more productive as a result of the management simplicity of the Dell solution. We can use the time saved to focus on strategic tasks and deliver better services to customers. Antonio Cisternino, Researcher at the Department Computing, University of Pisa For us, Dell isn t just a vendor. It s a true partner. James Lowey, Vice President of Technology, Translational Genomics Research Institute This data center was half the capital costs to build compared to our previous data centers, and has four times the rack density. It still amazes me that at this density, it is only half the cost to operate. Dean Nelson, Vice President, Global Foundation Services, ebay 25 Enterprise Marketing
25 More case study options 2/2 Reduces backup times by 50%, increases database performance by 40% I had to manage the tiers and storage pools [of our previous system] every day. Now everything is simpler with the auto-tiering capabilities in the Dell solution. Uses virtualization to increase profitability, give financial customers higher availability We can quickly deploy new virtual servers taking advantage of resources we already have in place, so we re confident that we can grow as we need to, and in a cost-effective way. Improves scalability and disaster recovery with a virtualized environment The great thing about our Dell solution is that it s completely scalable and easy to manage. Servando Dominguez, Chief Technology Officer, Voxel Group, Spain Brent Estep, Senior Systems Engineer at Wheeling Hospital Steve Wilson, CFO, BlueSun 26 Enterprise Marketing
26 / future ready / data center Stay nimble throughout your data center, your way Workloadready Virtual infrastructureready Softwaredefined Cloudoptimized Big dataoptimized Dell Blueprints Engineered solutions Reference architectures Best-of-breed platforms Dell PowerEdge servers Dell Storage Dell Networking Systems management Converged infrastructure Enterprise infrastructure 27 Dell - Internal Use - Confidential Dell - Internal Use - Confidential Enterprise Marketing
27 Proven strategy, proven innovation #1 x86 Server vendor in North America, Latin America and APJ Important new 10 and expanded partnerships Product of the Year awards for VRTX Dell had the lowest x86 warranty repair rate vs. HP, IBM #1 Supplier of iscsi and entry & mid-range storage WW and North America, respectively 24K New Networking customers in 2013 Ranked #1 Enterprise NAS vendor by customers 1 st Remote mobile handheld solution which provides anywhere, anytime data center monitoring 3X Growth in data center and campus networking in Enterprise Marketing
28 A flexible software-defined foundation for the future IT evolution Future-Ready IT design tenets Best-of-breed systems System of systems Server-centric, software-defined systems Integrated Built on open standards, making it easier to quickly adapt to changing needs Modular Cost-effectively scales up, down, or out as workloads and budgets dictate Automated Simplifies IT operations and service delivery Hardware-accelerated Software-based Workload-centric 29 Enterprise Marketing
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