VISUAL IDENTITY GUIDELINES & MARKETING TOOLKIT. v1.1 26/11/18
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1 01 VISUAL IDENTITY GUIDELINES & MARKETING TOOLKIT v1.1 26/11/18
2 02 CONTENTS INTRODUCTION THE PETERLOO MASSACRE 03 PETERLOO ABOUT THE IDENTITY 05 GENERAL USAGE THE STANDARD LOGO 06 GENERAL USAGE REGULAR, REVERSED & SIZE 07 COLOUR PREFERRED COLOUR 08 COLOUR ADDITIONAL COLOURS 09 DOs & DONT s 10 TYPEFACE SPECIFICATION 11 THE ST PETER s FIELD SHAPE 12 APPLICATION EXAMPLES CONTACT
3 03 INTRODUCTION THE PETERLOO MASSACRE On 16th August 1819, 60,000 people gathered on what was then known as St Peter s Field in Manchester to peacefully demand the reform of parliamentary representation. When troops, including local government forces, charged the crowds, the tragic result saw 18 people lose their lives and around 700 injured. This was to become known as the Peterloo Massacre. In 2019, Manchester Histories will mark the bicentenary of the Peterloo Massacre with a programme of public events, learning and creative exploration in partnership with key cultural organisations and communities across Greater Manchester. Manchester Histories info@manchesterhistories.co.uk manchesterhistories.co.uk
4 04 PETERLOO 2019 WEBSITE & SOCIAL MEDIA CHANNELS SHORT COPY A dedicated website will be created for the project launching in March To ensure its legacy and impact goes beyond the lifetime of this project, the URL is The site will place the user in St Peter s Field and the setting of the protest so that they can experience the stories and accounts of those present on the day. A timeline will help to illuminate what took place in the immediate build up to, and aftermath of, 16th August The website will be a resource for all partners, organisations and groups planning activities around the bicentenary to upload details of their events. The social media channels for 2019 will be: Channel Instagram manchesterhistories The lead hashtag will be #Peterloo2019 Manchester Histories in partnership with key cultural organisations will deliver Peterloo 2019, a Heritage Lottery Fund supported project that will bring together people, organisations and partners to explore through events, learning and artistic exploration how the Peterloo Massacre of 1819 came to define Manchester as a radical city like no other and to mark the turning point of democracy in Britain. An interactive website will lead the story-telling experience and, from June to August 2019, a vast public events programme will unfold led by the themes of protest, democracy and freedom of speech. LONG COPY Manchester Histories in partnership with key cultural organisations will deliver Peterloo 2019, a Heritage Lottery Fund supported project that will bring together people, organisations and partners to explore through events, learning and artistic exploration how the Peterloo Massacre of 1819 came to define Manchester as a radical city like no other and to mark the turning point of democracy in Britain. An interactive website will lead the story-telling experience, placing users in the setting of St Peter s Field on 16th August 1819, from which they can begin their journey of discovery. From June to August 2019 a vast public events programme will unfold, featuring creative interpretations and responses, led by the themes of protest, democracy and freedom of speech. A watershed moment in British history and an event that in its time was reported upon worldwide, and yet, awareness levels of the Peterloo Massacre are relatively low. Manchester Histories, a growing and dynamic charity that works collaboratively to reveal, share and celebrate Greater Manchester s diverse and often hidden histories and heritage, will use the bicentenary to shine a light on this chapter of history and its contemporary relevance.
5 05 ABOUT THE IDENTITY The logo consists of three elements: the St Peter s Field shape, the title PETERLOO and the strapline PROTEST. DEMOCRACY. FREEDOM. The overall form of the logo is taken from the shape of the geographic area of St Peter s Field in Manchester, site of the Peterloo Massacre of The strapline is an expression of the core Peterloo values: Protest, Democracy and Freedom of Speech.
6 06 GENERAL USAGE THE STANDARD LOGO This is the main logo and can be used within Peterloo communication material in print and online.
7 07 GENERAL USAGE REGULAR, REVERSED & SIZE The logo is designed to be strong and legible in both positive or negative (reversed-out) appearance. The logo is flexible and can be reproduced at any size required. Size and positioning of the logo is dependent on your specific application requirements. AT REDUCED SIZES A special version is available specifically for use when the logo is to appear at very small sizes, which would cause the strapline to become unreadable, either on screen or in print. The reduced size version is identical to the standard logo except for the removal of the strapline.
8 08 COLOUR PREFERRED COLOUR If colour reproduction is available and appropriate to use, then the prefered colour for the logo is Green (Pantone 3295). This colour has been chosen to represent the hope, optimism and peaceful nature of protestors present at the demonstration, as well as the green of St Peter's Field. Green On Coated Paper Pantone 3295 C CMYK 100, 5, 65, 26 On Uncoated Paper Pantone 3295 U CMYK 94, 4, 62, 8 Online RGB 0, 120, 100 HEX/HTML
9 09 COLOUR ADDITIONAL COLOURS The identity has been created to have a flexible nature to make it easy for partner organisations to use, and that includes colour options. In addition to the preferred green colour there is a palette of alternative colour suggestions. Teal Pantone 2237 CMYK 86, 16, 44, 21 RGB 5, 134, 142 HEX/HTML 05868E Red Pantone 186 CMYK 2, 100, 85, 6 RGB 200, 16, 46 HEX/HTML C8102E Gold Pantone 7569 CMYK 0, 49, 100, 6 RGB 215,136,37 HEX/HTML D78825 Blue Pantone 2384 CMYK 99, 48, 1, 14 RGB 0, 97, 160 HEX/HTML 0061A0 It is also possible to re-colour the logo to fit in with a partner organisation's existing identity or colour scheme. Please contact Manchester Histories to request the Peterloo 2019 logo in a specific colour. Manchester Histories info@manchesterhistories.co.uk manchesterhistories.co.uk
10 10 DOs & DON Ts While adaptable, there are a few things to remember when using the logo: Please do not stretch or distort the logo. Please do not re-draw any element of the logo. Always use logo files supplied by Manchester Histories. All logo files are available to download from the Manchester Histories website, manchesterhistories.co.uk Please contact Manchester Histories if you need assistance downloading the logo files, or if you need help or advice when using the logo. Manchester Histories info@manchesterhistories.co.uk manchesterhistories.co.uk
11 11 TYPEFACE SPECIFICATIONS The two typefaces used in the Peterloo identity are Bebas Kai and Open Sans. Bebas Kai is a free font available under an Open Source Licence. Bebas Kai contains only uppercase characters and is therefore best used for headlines and titles. Download it here: Open Sans is a free font available under an Open Source Licence. The Open Sans font family contains a variety of weights and italics suitable for body copy, captions or headline text. Download it here: Please note: use of these fonts in Peterloo 2019 communication material is to be taken as a suggestion only (except for the Peterloo logo itself). It is understood that many partner organisations will have identity guidelines in place which include their own typeface and layout specifications. BEBAS KAI ABCDEFGHIJKLMNOPQRSTUVWXYZ !@ $%^&*()_+ OPEN SANS ABCDEFGHIJKLMNOPQRSTUVWXYZ !@ $%^&*()_+ ABCDEFGHIJKLMNOPQRSTUVWXYZ !@ $%^&*()_+ ABCDEFGHIJKLMNOPQRSTUVWXYZ !@ $%^&*()_+ ABCDEFGHIJKLMNOPQRSTUVWXYZ !@ $%^&*()_+
12 12 THE ST PETER s FIELD SHAPE The St Peter s Field shape can be used as a framing device or design element within layouts. The shape can be enlarged and/or rotated - but not distorted or reflected. Examples of this application are shown on the following pages. The Peterloo Field shape is supplied as an Adobe Illustrator file along with the main logo files.
13 13 APPLICATION EXAMPLES The examples shown here are for illustrative purposes only and intended to show possible layout and design options.
14 14 APPLICATION EXAMPLES The examples shown here are for illustrative purposes only and intended to show possible layout and design options.
15 15 APPLICATION EXAMPLES The examples shown here are for illustrative purposes only and intended to show possible layout and design options.
16 16 APPLICATION EXAMPLES The examples shown here are for illustrative purposes only and intended to show possible layout and design options.
17 17 APPLICATION EXAMPLES The examples shown here are for illustrative purposes only and intended to show possible layout and design options.
18 18 APPLICATION EXAMPLES The examples shown here are for illustrative purposes only and intended to show possible layout and design options.
19 19 APPLICATION EXAMPLES The examples shown here are for illustrative purposes only and intended to show possible layout and design options.
20 20 APPLICATION EXAMPLES The examples shown here are for illustrative purposes only and intended to show possible layout and design options.
21 21 CONTACT All logo files are available to download from the Manchester Histories website, manchesterhistories.co.uk Please contact Manchester Histories if you need assistance downloading the logo files, or if you need help or advice when using the logo. Manchester Histories manchesterhistories.co.uk
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