VECKANS AFFÄRER OUR READERS REACH & CIRCULATION

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1 VECKANS AFFÄRER Veckans Affärer is the first choice for business: We reach nearly skilled and affluent decision makers in the Swedish business community via our magazine, web/mobile and newsletters. With Veckans Affärer, our readers receive the new knowledge, new ideas and new opportunities that they require to make smarter and more profitable business. Veckans Affärer is for the new economy and the nation s youngest business magazine with an average age of 46 years. Business sector innovators rely on Veckans Affärer to keep up to date on what is happening globally - today and in the future. OUR READERS 75 % is an officer, director or the senior leadership team 33 % earn over 500,000 Swedish kronor a year 9 % earn over 1 million a year 71 % are male The average age is % work in the private sector 66 % are college educated Source: Orvesto Näringsliv 2014 REACH & CIRCULATION MAGAZINE Orvesto Näringsliv Orvesto Konsument 2014: TS-circulation 2013* DIGITAL Unique visitors, week PVs, week Newsletter subscribers VA Case an exclusive newsletter Source: KIA-index 2014 * Prior bilageplanering, ask your sales representative for the current edition.

2 BUSINESS MAGAZINE FOR THE NEW ECONOMY NEW IDEAS What new ideas are changing the way of doing business? What new values affect the way companies operate? Where is your business opportunities in a rapidly changing world? Veckans Affärer find trends that will help readers make better decisions. NEW BUSINESS Veckans Affärer identifies, describes and examines the changes that create new business opportunities - so our readers know what is about to happen before it happened. What are the business strategies they are going to copy or avoid? How is their industry of technology development and increased globalization? NEW PEOPLE Who are the leaders who dare to break new ground and how they run their business? How do they navigate through the changes and how they meet the challenges? With Veckans Affärer, you will meet new thinking are that sets the agenda for tomorrow s business. We portray the business leaders, entrepreneurs, scientists and politicians are showing the way to new business.

3 MAGAZINE RATES AND SPECS 2016 TEXT MATERIALS Advertising and inserts, classified and supplement Jonas Pettersson, +46(0) Henric Holgersson, +46(0) Material required: Digital material as a high resolution PDF, with images and fonts included. Trim size: 205 x 275 mm Bleed: +5 mm bleed on each side Fourth cover: 205 x 250 mm Resolution: 300 ppi Colour variations: Black colours Colours: Euroscale (CMYK) Printing: Offset Binding: Glued Spread 410 x 275 mm SEK Full page 205 x 275 mm SEK MATERIAL SUBMISSION Delivery via website: annonsmaterial@va.se Ad service: +46(0) Supplement, technical questions: Ad service: +46(0) Half page vertical 98 x 275 mm SEK Half page horizontal 205 x 135 mm SEK /4 horizontal 205 x 67 mm SEK th Cover: 205 x 250 SEK nd or 3:d Cover 205 x 275 SEK :st Spread 410 x 275 SEK CLASSIFIED 1/4 2-column 92 x 58 mm SEK /2 2-column 92 x 122 mm SEK /4 2-column 92 x 186 mm SEK /2 vertical 92 x 250 mm SEK /2 horizontal 190 x 122 mm SEK /4 horizontal 190 x 58 mm SEK 5 000

4 SCHEDULE FOR MAGAZINE PUBLICATION SCHEDULE 2016 PUBLICATION SCHEDULE FOR MAGAZINE ISSUE WEEK RELEASE DATE BOOK CLOSING DATE MATERIAL CLOSING DATE VA CASE AN EXCLUSIVE NEWSLETTER PUBLICATION SCHEDULE FOR VA CASE

5 WEB RATES: VA.SE The only thing we know about tomorrow s business is that they change. Veckans Affärer describes, examines and maps the changes that affect the way companies operate. We portray the people who lead the way, describe the trends that challenge the prevailing business models and capture the ideas and topics that upsets and concerns. Veckans Affärer is the obvious first choice for business decision makers. Every other week in the magazine or VA Case an exclusive newsletter, every day on the site, and every time in our seminars. PANORAMA FORMAT & PRICES 2016 Format Web Price Panorama 1100 x 210 px 320 cpm Rectangle x 240 px 250 cpm Rectangle x 500 px 320 cpm Widescreen x 400 px 150 cpm Widescreen x 600 px 200 cpm Mobile Price Top panorama 600 x 300 px 320 cpm Rectangle 600 x 240 px 250 cpm Bottom panorama 600 x 240 px 250 cpm RECTANGLE WIDESCREEN cpm = cost per mille (cost per thousand page views in SEK) IMPORTANT! For ads to appear on both the site and the mobile phone, you have to supply material for both desktop and mobile as is responsive. CONTACT Advertising and inserts, VA.se Jonas Pettersson, +46(0) jonas.pettersson@va.se Henric Holgersson, +46(0) henric.holgersson@va.se Alcohol related advertising Peter Edvall, +46(0) peter@businessfactory.se Anders Gimner, +46(0) anders@businessfactory.se

6 WEB RATES AND SPECS FORMAT Format Panorama Rectangle 1 Rectangle 2 Widescreen 1 Widescreen 2 Top panorama Rectangle Bottom panorama Web 1100 x 210 px 500 x 240 px 500 x 500 px 250 x 400 px 250 x 600 px Mobile 600 x 300 px 600 x 240 px 600 x 240 px IMPORTANT! For ads to appear on both the site and the mobile phone, you have to supply material for both desktop and mobile as is responsive. Maximum Size: 100 kb Important! The maximum size refers to the total size downloaded to the visitor s computer. File formats: GIF, animated GIF, JPG, HTML, SWF and JavaScript DELIVERY All materials must be sent to Veckans Affärer no later than 3 days before the start of the campaign, unless otherwise agreed. Send material to digitalannons@bbm.bonnier.se, type VA, advertisers, promotional programs, and the current week of the campaign in the subject field. BROWSERS The ads will work in all current versions of the browsers listed below, which are tested and ensured by ad producer: Internet Explorer Mozilla Firefox Safari (SWF append backup) Opera Google Chrome CONTACT digitalannons@bbm.bonnier.se TERMS All ads must adhere to our stated size, measurements and delivered on time. The advertisement producer is responsible for the material s functionality and design. The material may not be designed in such a way that the ad can be mistaken for editorial content. FLASH Version: Create and save SWF file for as low flash version as possible to get as much range as possible. (If the ad is saved for the last version, it will not seen by visitors who have earlier versions of Flash Player). THIRD PARTY SCRIPT We accept JavaScript. We seek to measure clicks on ads delivered via third party. If possible, please implement the following click macro: klickmacrot http: {% c%} and timestamp is replaced with {% r%} Fallback: Attach a fallback ad in GIF / JPG for those visitors who do not have Flash Player or lower versions of the player and to visitors using tablet or mobile phone. CPU load: Consideration must be given to the CPU load. To prevent the flash file prolongs the download time / takes too much CPU power from the user s computer. Ensure that the FPS (frames per second) is set to the correct values. Adobe recommends FPS on all flash format. External file loading: Loading of files heavier than the specified size limit is only permitted if they are activated by clicks (if the file does not contain the sound is ok when charging on-mouse-over with a delay of at least 1 second). The advertisement must include the stop / pause button. Audio: Can only be activated when clicked - not mouseover. Sound must have an on / off button. For more details contact digitalannons@bbm.bonnier.se

7 NEWSLETTER AND VA CASE AN EXCLUSIVE NEWSLETTER Veckans Affärers newsletter contains the latest stock news and stock recommendations. In addition, readers peruse the latest in Veckans Affärers second niche topics - leadership and sustainability. The newsletter goes out to subscribers twice daily. VA Case is a digital newsletter distributed to all of Veckans Affärers subscribers. ( subscribers). It is published every second week, opposing the publishing of the magazine, detailed information in the publishing plan. NEWSLETTER VA CASE CASE PRICES PER WEEK 2016 Size Price Rectangle x 200 px kr Rectangle x 300 px kr Small 500 x 100 px kr RECTANGLE 1 RECTANGLE 1 TECHNICAL INFORMATION Ad formats: Rectangle x 200 px Rectangle x 300 px Small 500 x 100 px File formats: GIF (no animated GIF) JPEG and PNG Size: max 100 kb/banner Material: All materials must be with VA no later than 3 days prior to the start of the campaign, unless otherwise agreed. RECTANGLE 2 SMALL RECTANGLE 2 SMALL CONTACT Advertising and inserts Jonas Pettersson, +46(0) jonas.pettersson@va.se Henric Holgersson, +46(0) henric.holgersson@va.se Alcohol related advertising Peter Edvall, +46(0) peter@businessfactory.se Anders Gimner, +46(0) anders@businessfactory.se