Media Guide 2016/2017

Transcription

1 Media Guide 2016/2017

2 SWISS The airline of Switzerland As the Swiss national airline, SWISS stands for its traditional values and is committed to the highest product and service quality. Media Guide 2016 / Media Guide 2016 /

3 Facts and figures 102 destinations in 46 countries all over the world are served by SWISS from the regional airports in Zurich and Geneva. A member of the Lufthansa Group and Star Alliance, SWISS is committed to its mission as a quality airline to link Switzerland with Europe and the rest of the world. 94 aircraft are operating worldwide for SWISS million passengers decided on SWISS high quality last year. Media Guide 2016 / Media Guide 2016 /

4 SWISS First, Senator & SWISS Business Frequent flyers & premium customers high purchasing pleasure loving luxury loving cosmopolitan loyal to the brand Media Guide 2016 / Media Guide 2016 /

5 SWISS Economy Tourists, groups, & families spontaneous price conscious down to earth desire to buy Media Guide 2016 / Media Guide 2016 /

6 Advertising options On board On the ground SWISS Magazine Target groups / classes SWISS First, SWISS Business, SWISS Economy SWISS Magazine July/August 2016 SWISS Universe Target groups / classes SWISS First, SWISS Business SWISS UNIVERSE THE LUXURY EDITION FOR FIRST AND BUSINESS CLASS Video Magazine Target groups / classes SWISS First, SWISS Business, SWISS Economy SWISS Lounges Target groups / classes SWISS First, SWISS Business Readership 14 Prices 16 Infomercials / documentation Target groups / classes SWISS First, SWISS Business, SWISS Economy Readership 20 Prices 22 Refreshing tissue Target groups / classes SWISS Business Prices 30 Boarding pass Target groups / classes SWISS First, SWISS Business, SWISS Economy Overview & advertising options 42 Media rates Display cases 44 Illuminated photos 46 Publications 48 Screens 50 Display area SWISS Lounges, Zurich Dock E 56 WLAN access SWISS Lounges, Zurich 58 Prices 32 Prices 36 Prices 38 Media Guide 2016 / Media Guide 2016 /

7 SWISS Magazine 10 a year apears the SWISS magazine, primarily for SWISS passengers, but also for subscribers. 1.3 million readers are reached by SWISS Magazines a month. All seat pockets on board of all flights are given a SWISS Magazine. Media Guide 2016 / Media Guide 2016 /

8 SWISS Magazine Readership National and international entrepreneurs, opinion leaders, managers, and globetrotters The SWISS Magazine lets you reach an extraordinary public whit a wide range of interests, good income, and a high level of education. Ten times a year, renowned travel journalists and photographers produce exciting reports and inspiring city portraits for the SWISS Magazine. The onboard magazine is found in the seat pockets of all classes and can be taken by passengers after the flight. SWISS Magazine readership is composed primarily of passengers and subscribers that fly with SWISS all around the world. Exciting tales, background stories, and portraits of interesting destinations On more than 130 pages, SWISS Magazine readers are given an entertaining insight into the world of SWISS. The focus is placed on a detailed city portrait with exciting tips and sources of inspiration for a trip to the presented destination. Yet also aviation subjects and portraits of emigrants, entrepreneurs, and artists are regular features of the onboard magazine. Besides the world of SWISS, the reader should also learn more about life in Switzerland. The integrated entertainment programme (on long hauls only) round off the bilingual magazine. SWISS Magazine July/August 2016 Gender female 34.6% male 65.4% Age bracket under 21 years of age 9% years 6.6% years 22.9% years 26.8% years 21% over 60 years 13.7% Number of flights per year with SWISS up to 3 flights 19.4% 4 9 flights 27.3% 10 flights and more 53.3% Total number of flights per year up to 3 flights 46.8% 4 9 flights 27.4% 10 flights and more 25.8% SWISS Magazine received the 2015 Best of Corporate Publishing silver award. Copenhagen Ahead of the curve Media Guide 2016 / Media Guide 2016 /

9 SWISS Magazine Prices Prices for advertisements and advertorials Single issue 1 month about 1.3 million contacts a month Prices CHF Single page 19,800 Double spread 23,800 1/2 page portrait 9,900 Advertorial 2 pages 24,000 Advertorial 4 pages 48,000 Loose and glued inserts on request. Prices plus VAT. Double issue 2 months July/Aug, Dec/Jan, about 2.6 million contacts Prices CHF Single page 23,000 Double spread 27,000 1/2 page portrait 11,500 Advertorial 2 pages 28,000 Advertorial 4 pages 56,000 Cover pages and inserts on request. Prices plus VAT. Prices for cover page(s) Issues Second cover page Third cover page Cover pages Publication intervals & dates Publication intervals On the first of the month Single issue 23,500 22,000 29,800 Closing date for advertisements Four weeks before publication Double issue 24,500 24,000 33,000 Closing date for copy Three weeks before publication Closing date for cancellations Two months before publication Prices for ad space Advertisements Measurements Image size Prices single issue CHF Prices double issue CHF 1/4 page portrait mm mm 2,250 2,450 1/8 page landscape mm mm 1,250 1,450 1/16 page landscape mm mm Line entries Line price for business contacts, min 4 lines Prices plus VAT. Rebate, commission, and surcharge Repeat advertising rebate 3 : 5%, 5 : 10%, 8 : 15%, 10 : 20% Agency commission 15% Fixed placement Surcharge 10% Advertisement sales contact Airpage AG, Peter Furrer, Aathalstrasse 34, 8610 Uster, Switzerland Phone , office@airpage.ch Media Guide 2016 / Media Guide 2016 /

10 SWISS Universe 4 a year appears SWISS Universe exclusively for SWISS passengers in Business and First Class. 500,000 readers per issue. All seat pockets on board in Business and First Class are given a SWISS Universe on intercontinental flights. Media Guide 2016 / Media Guide 2016 /

11 SWISS Universe Readership SWISS UNIVERSE THE LUXURY EDITION FOR FIRST AND BUSINESS CLASS Exclusively for SWISS passengers in Business and First Class The onboard magazine SWISS Universe appears four times a year exclusively on intercontinental flights. This glossy magazine takes its readers to the most exclusive places in this world. Famous personalities give an insight into their lives or reveal where they love to eat. SWISS Universe can be found in the Business Class and First Class seat pockets and can be taken by passengers after the flight. SWISS Universe for tablets Our exclusive onboard magazine with the most exciting stories and reports about people and destinations all over the world can now be accessed en route. Our brand new app for tablets is available in Apple app stores. Exclusively for SWISS passengers in Business and First Class on intercontinental flights. Destination: Paris Media Guide 2016 / Media Guide 2016 /

12 SWISS Universe Prices Prices for advertisements and advertorials Formats Contacts Prices CHF Single page approx 500,000 24,900 Double spread 29,000 Advertorial 2 pages 30,000 Advertorial 4 pages 56,000 Cover page(s) Contacts Prices CHF 2. Cover page approx 500,000 27, Cover page 25, Cover page 29,000 Prices plus VAT. Publication intervals & dates Issue Publication date Closing date for advertisements Closing date for copy 1/15 15 Dec March 2016 Mid November 17 November 2/15 15 March 14 June 2016 Mid February 16 February 3/15 15 June 14 Sep 2016 Mid May 18 May 4/15 15 Sep 14 Dec 2016 Mid August 17 August Closing date for cancellations Two months before publication Rebate, commission, and surcharge Repeat advertising rebate 2 10%, 4 20% Agency commission 15% Fixed placement 10% surcharge Advertisement sales contact Airpage AG, Peter Furrer, Aathalstrasse 34, 8610 Uster, Switzerland Phone , office@airpage.ch Media Guide 2016 / Media Guide 2016 /

13 SWISS Universe For tablet and smartphone SWISS Universe, the luxury inflight magazine for SWISS First and SWISS Business travellers, is now available as a smartphone and tablet app, too. The new app features articles on People, Places and Pleasure, including items on fascinating celebrities and the latest destinations. With its exclusive where to stay and where to go travel tips, together with great video clips of international brands on its Luxury Channel and precious products with online purchase options, the new app provides users with a host of new information sources and interactive shopping options, too. The SWISS Universe app is available free of charge from Apple's App Store. Banner advertisements for tablet Ad format Appearance Placement File format File format Width / Height Logo / Wordmark Width / Height Price in CHF 1 Banner Classic* 3 months online between articles or at PNG 1512 px 675 px 1412 px 575 px 3,500 (4 x a year changeable) the Collection level 2 Banner Vertical* 3 months online (4 x a year changeable) between articles only PNG 750 px 1786 px 650 px 1686 px 4,500 3 Fullscreen* *Webpage links can also be embedded 3 months online (4 x a year changeable) as a separator before Collection PNG 1536 px 1829 px 1376 px 1669 px 7,500 4 Video clip advertisement for tablet Appearance Placement File format Resolution Duration Title + brief description Price in CHF 3 months online Luxury Channel Quicktime Mov px 1080 px max. 5 minutes max. 100 characters 5,000 (4 x a year changeable) incl. spaces Media Guide 2016 / Media Guide 2016 /

14 SWISS Universe For tablet and smartphone Banner advertisements for smartphone Ad format Appearance Placement File format File format Width / Height Logo / Wordmark Width / Height Price in CHF 1 Banner Classic* 3 months between articles or at PNG/JPG 1300 px 1140 px 1105 px 945 px 3,500 the Collection level 2 Fullscreen* 3 months as a separator before Collection (People, Places, Pleasure, Products) PNG/JPG 1300 px 1915 px 1100 px 1720 px 7,500 *The resolution is at least 72 ppi 3 Video clip advertisement for smartphone Appearance Placement File format Resolution Duration Title + brief description Price in CHF 3 months Luxury Channel Quicktime Mov px 1080 px max. 5 minutes max. 100 characters incl. spaces 5,000 Product sale Ad format Appearance Placement File format File format Width / Height Logo / Wordmark Width / Height Title + brief description Price in CHF Article* and Collection Card* 3 months as an article within the Collection Products «Luxury Mail Order» PNG+Alpha/JPG (Product on white background) D) 1060 px 1060 px B) 680 px 680 px PNG + Alpha min. 240 px C) max. 450 characters excl. spaces A) max. 70 characters incl. spaces on request *The resolution is at least 72 ppi Available for free in Apple's App Store D Terms & conditions, material submission deadlines All advertising options are bookable for a selected period. All advertising material (banners, videos, logos, pack shots and texts) must be electronically submitted at least one week in advance of first publication. A B C Continue Display sale contact Airpage AG, Peter Furrer, Aathalstrasse 34, 8610 Uster, Switzerland Phone , office@airpage.ch Media Guide 2016 / Media Guide 2016 /

15 Video Magazine & Infomercials 1 million passengers are reached by Video Magazine on SWISS flights per month. On all flights Video Magazine is shown on all flights (excluding Avro RJ100). Media Guide 2016 / Media Guide 2016 /

16 Video Magazine Prices Advertise where your customers have the time to see you. We offer attractive communications platforms on-board via our entertainment system. Video Magazine, the SWISS news magazine, is the ideal advertising option for commercial spots. Video Magazine is shown on all the screens in every class on long-haul flights before the entertainment system starts. On European flights (Airbus fleet), it is shown on the screens in the cabin. Advertising options Single issue 1 month Fleet Contacts Duration Prices CHF Video Magazine with sound LH** 250, sec 12,000 Video Magazine without sound SH** 750, sec 10,000 Repeat advertising rebate 3 : 5 %, 5 : 10 %, 8 : 15 %, 10 : 20 % Surcharge 60 sec + 30 % > 60 sec on request Prices plus VAT and data medium production costs. ** LH: longhaul flights / SH: shorthaul flight Airbus Technical details Data media Submission date * On a physical data medium (e.g. DVD, USB stick) Digital Betacam PAL / DVC PRO, DV PAL Quicktime ( pixels)* or Apple ProRes ( pixels)* 6 weeks before showing Media Guide 2016 / Media Guide 2016 /

17 Infomercials / documentation Prices Boredom is never an issue on our flights. Our two onboard magazines SWISS Magazine and SWISS Universe provide for pleasant entertainment in addition to a detailed programme on longhaul flights. You, too, can become part of this entertainment programme by having us show, for example, a documentary about your company. SWISS passengers in all classes on longhaul flights can compile the programme they want to see using Video on Demand. The detailed entertainment programme can be taken from the SWISS Magazine or directly from the table of contents in the entertainment system. A personal display makes sure that your message reaches every single passenger. Advertising options Infomercial / documentary as a fixed constituent of the ente rtainment programme with an entry in the SWISS Magazine Media Fleet Contacts Duration Prices CHF LH** approx 500,000 > 30 to max 60 min 15,000 / 2 months* > 60 to max 120 min 25,000 / 2 months* * Runtime up to 4 months on request. Prices plus VAT and production costs. **LH: long-haul Technical details Data media DVD for SWISS release The digital data must be uploaded to a server. DigiBeta tape must be submitted in physical form. We can process 4 3 and 16 9 formats. For publication in the SWISS Magazine and on screen Brief description in German and English of max 120 characters each (including spaces) and one high resolution image Submission dates DVD for release Text and picture Data carrier 12 weeks before showing 9 weeks before showing 8 weeks before showing Media Guide 2016 / Media Guide 2016 /

18 Refreshing tissues & boarding passes million passengers decided on SWISS high quality last year. Media Guide 2016 / Media Guide 2016 /

19 Refreshing tissues Prices Advertising options Placement Class/fleet Production quantity Runtime* Prices CHF Advertisement C-Class / LH + SH** 500,000 approx 3 months 25,000 on rear side C-Class / LH + SH** 1,000,000 approx 6 months 45,000 * A shorter runtime is possible, but must be examined. Precise naming of the publication date and runtime not possible. **C Class: SWISS Business / LH: longhaul flights / SH: shorthaul flights Prices plus VAT and additional production costs. Technical details Format Printing data Closing date for bookings Closing date for copy mm Mac data on CD with two proofs (no PDF) 4 months before publication 12 weeks before publication Media Guide 2016 / Media Guide 2016 /

20 Boarding pass Prices The rear side of the SWISS boarding pass can be used for placing advertising messages prior to the flight. The passenger receives his boarding pass at the check-in and at the airport s ticket counters. Advertising options Boarding passes for flights from Switzerland Placement Production quantity Runtime* Prices CHF 1,000,000 approx 3 months 35,000 2,000,000 approx 6 months 65,000 * Precise naming of the publication date and runtime not possible. Prices plus VAT and additional production costs Technical details Dimensions on rear side Closing date for bookings Printing data Closing date for copy mm (tear off: mm) 8 weeks before publication EPS or high resolution PDF 6 weeks before publication Media Guide 2016 / Media Guide 2016 /

21 SWISS Lounges 13 % in 0 30 min 36 % in min 32 % in min 19 % in min Media Guide 2016 / Media Guide 2016 /

22 SWISS Lounges Overview & advertising options SWISS First Lounges Zurich Schengen Zurich Dock E Geneva Senator Lounges Zurich Schengen Zurich Non-Schengen Zurich Dock E Geneva Total area 650 m² Advertising options Illuminated photos Display cabinets Placement of publications WLAN access, advertising Total area 750 m² Advertising options Screens WLAN access, advertising Total area 213 m² Advertising options Illuminated photos Display cabinets Placement of publications Total area 595 m² Advertising options Illuminated photos Display cabinets WLAN access, advertising Total area 243 m² Advertising options Illuminated photos Display cabinets Placement of publications WLAN access, advertising Total area 852 m² Advertising options Exhibition Screens WLAN access, advertising Total area 193 m² Advertising options Illuminated photos Display cabinets Placement of publications Our guests SWISS and Lufthansa First Class passengers HON Circle Miles & More members VIP passengers Our guests Senator Miles & More members Star Alliance Gold members SWISS Business Lounges Zurich Schengen Zurich Non-Schengen Zurich Dock E Geneva SWISS Arrival Lounges Zurich Schengen On request, we ll be pleased to offer other platforms/appearances like e.g. product samplings / placements. Total area 940 m² Advertising options Illuminated photos Display cabinets Placement of publications WLAN access, advertising Total area 274 m² Advertising options Illuminated photos Display cabinets WLAN access, advertising Total area 875 m² Advertising options Exhibition Screens WLAN access, advertising Total area 438 m² Advertising options Illuminated photos Display cabinets Placement of publications Total area 690 m² Advertising options Illuminated photos Display cabinets WLAN access, advertising Our guests Business Class passengers from a Star Alliance Carrier Frequent Traveller Miles & More members from a Star Alliance Carrier Media Guide 2016 / Media Guide 2016 /

23 Display cases Media rates SWISS First Lounges Location Prices CHF* Zürich, Schengen 3,000 Geneva 2,000 SWISS Senator Lounges Location Prices CHF* Zürich, Non-Schengen 2,000 Geneva 3,000 SWISS Business Lounges Location Prices CHF* Zürich, Schengen 4,000 Zürich, Non-Schengen 2,000 Geneva 2,500 SWISS Arrival Lounge Location Prices CHF* Zürich 3,000 *Appearance time a month These rates apply to a display case and do not include VAT. Appearance dates for display cases are ideally no less than three months Media Guide 2016 / Media Guide 2016 /

24 Illuminated photos Media rates SWISS First Lounges Location Prices CHF* Production measurements Visible measurements Zürich, Schengen 3, mm mm Geneva 2, mm mm SWISS Senator Lounges Location Prices CHF* Production measurements Visible measurements Zürich, Schengen 5, mm mm Zürich, Non-Schengen 2, mm mm Geneva 3, mm mm SWISS Business Lounges Location Prices CHF* Production measurements Visible measurements Zürich, Schengen 4, mm mm Zürich, Non-Schengen 2, mm mm Geneva 2, mm mm SWISS Arrival Lounge Location Prices CHF* Production measurements Visible measurements Zürich 3, mm mm *Appearance time a month These rates apply to bookings for an illuminated photo and do not include VAT. Appearance dates for illuminated photos or display cases are ideally no less than three months Printing, assembly, and dismantling costs are billed in addition. Media Guide 2016 / Media Guide 2016 /

25 Publications Media rates SWISS First Lounges Location Prices CHF* Zürich, Schengen 2,500 Geneva 1,000 These rates do not include VAT. Prices subject to change without prior notice. SWISS Senator Lounges Location Prices CHF* Zürich, Schengen 1,500 Zürich, Non-Schengen 1,200 Geneva 1,500 These rates do not include VAT. Prices subject to change without prior notice. SWISS Business Lounges Location Prices CHF* Zürich, Schengen 3,500 Zürich, Non-Schengen 1,200 Geneva 2,000 These rates do not include VAT. Prices subject to change without prior notice. SWISS Arrival Lounge Location Prices CHF* Zürich 1,500 These rates do not include VAT. Prices subject to change without prior notice. *Appearance time a month Appearance dates for publications are monthly Possible publications are magazines, catalogues, brochures, flyers (publication and formats must be agreed in advance with SWISS) The number of publications that must be submitted depends on the publication Media Guide 2016 / Media Guide 2016 /

26 Screens SWISS Lounges, Zurich Dock E, examples Media Guide 2016 / Media Guide 2016 /

27 Screens SWISS Lounges, Zurich Dock E, overview Screens Photo Photo Photo or moving image Photo or moving image Photo or moving image Type Screen next to FID (portrait) 1 Screen next to TV (landscape) 2 Screens collage (landscape)* 3 Screen (portrait) 4 Screens collage (portrait)* 5 6 FID TV Format Portrait (9:16) Landscape (16:9) Size pixels (display size: 46 ) pixels (display size: 46 ) Lounges Business (2 ), Senator (3 ) Business (1 ), Senator (1 ) Duration 45 sec 6 min Landscape (48:9 (3 16:9)) Portrait (9 :16) Portrait (18:16) pixels ( ) (display size: 3 46 ) pixels (display size: 46 ) pixels ( ) (display size: 2 46 ) Senator (1 ) Business (2 ), Senator (2 ) First (1 ), Senator (1 ) 45 sec * The files must be submitted separately for collages For photo / moving image combinations, the photos must be submiitted as a film (same length/duration as the moving image) 45 sec advertisement 45 sec advertisement 3 min 45 sec advertisement 45 sec advertisement 365 days: loop: 3 min 6 min advertisement 6 min advertisement 6 min advertisement 45 min 6 min advertisement 365 days: loop: 24 min 45 sec advertisement 45 sec advertisement 3 min 45 sec advertisement 45 sec advertisement 365 days: loop: 3 min Screens overview Senator Lounge SWISS Business Lounge SWISS First Lounge Media Guide 2016 / Media Guide 2016 /

28 Screens SWISS Lounges, Zurich Dock E, prices Screens Type Lounge / number Total number max advertising placements Duration Prices in CHF Closing date for submissions Delivery date 1 Screens next to FID (portrait) SEN (3 ), CCL (2 ) 5 screens 4 appearances per loop 45 sec 3,000 per month 8 weeks before publication 5 weeks before publication 2 Screens next to TV (landscape) SEN (1 ), CCL (1 ) 2 screens 4 appearances per loop 6 min 2,000 per month 8 weeks before publication 5 weeks before publication 3 Screens collage (landscape) SEN (1 ) 1 screen exclusive presence 5,500 per month 8 weeks before publication 5 weeks before publication 4 Screens (portrait) SEN (2 ), CCL (2 ) 4 screens 4 advertisements per loop 45 sec 1,800 per month 8 weeks before publication 5 weeks before publication 5 Screens collage (portrait) CCL (1 ) 2 screens exclusive presence 4,500 per month 8 weeks before publication 5 weeks before publication 6 Screens collage (portrait) FCL (1 ) 2 screens exclusive presence 4,800 per month 8 weeks before publication 5 weeks before publication Screens Bundle (all single screens) Bundle FIDs and TV screens Type Lounge / number Total number Prices in CHF Lounge / number Total number Prices in CHF 1 Screens next to FID (portrait) SEN (3 ), CCL (2 ) 5 screens 1 SEN (3 ), CCL (2 ) 5 screens 2 Screens next to TV (landscape) SEN (1 ), CCL (1 ) 2 screens 4 SEN (1 ), CCL (1 ) 2 screens 4 Screens (portrait) SEN (2 ), CCL (2 ) 4 screen Total 13 screens 6,250 per month 7 screens 4,500 per month Transfer formats: Photos Transfer formats: Video Resolution 72 dpi, RGB Frame rate 30 fps Formats JPG, PNG, TAG Container.m2v Codec MPEG-2 Closing date for bookings: Six weeks before publication Submission date: 4 weeks before showing Appearance begins at the start of the month. Media Guide 2016 / Media Guide 2016 /

29 Display area SWISS Lounges, Zurich Dock E The display area offers the ideal opportunity to make the guests experience your products. Areas of different sizes for presenting your products are available that can be equipped accordingly following prior consultation. In all cases, the presented objects must be subordinate to the spatial experience and offer fascinating added value for the lounge guests. Display area Lounge Area Minimum runtime Prices CHF Senator 18.7 m² 3 months on request SWISS Business 18.7 m² 3 months on request Media Guide 2016 / Media Guide 2016 /

30 WLAN access SWISS Lounges, Zurich Banners and video spots on the passenger s personal notebooks, smartphones, or tablets. Rate CHF 8,000 per month Step 1 Login process on WiFi target page Option medium rectangle banner or option Skyscraper banner Option medium rectangle banner Format animated gif Size pixels Format animated gif Size pixels Step 2 Countdown process Laptop (20 video spot, HD format) Tablet (5 photo) Smartphone (5 photo) Size pixels (display: 32 ) Size pixels Size iphone pixels Aspect ratio 16:9 (landscape) Alignment portrait Size iphone pixels Length video spot 20 seconds* Format GIF, JPEG Alignment portrait Transfer format video Max size 120 kb Format GIF, JPEG Frame rate 30 fps Animated No Max size 25 kb Bit rate 9 Mbit / s Transfer format Image Animated No Container MPEG-4 Resolution 96 dpi, RGB Transfer format Image Rate H.264 Formats JPG, PNG, TAG Resolution 96 dpi, RGB Formats JPG, PNG, TAG * If there is no spot, a photo can be used that is shown for ten seconds. Format: gif, 940 x 529 px (16:9). Media Guide 2016 / Media Guide 2016 /

31 Contact Direction Sales SWISS Inflight Media AIRPAGE AG International Advertising Peter Furrer Managing Director Aathalstrasse 34 CH-8610 Uster-Zürich

32 Contact Ambient Media Swiss International Air Lines Partnership Marketing