Inmarsat Event June 2013
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1 Connected IFEC Experience Inmarsat Event June 2013 Stuart Dunleavy Inmarsat Event June 2013
2 Consumer Trends 1. UN Definition of Internet Access as a human right in The number of mobile connections will rise from 6.6 billion in 2011 to 9.1 billion by 2015, bringing the total number of subscribers to 4.6 billion worldwide, more than half of the projected global population of 7.2 billion. GSMA 3. Google sub $70 Android Phone / Nokia $20 colour screen phone Asked what they were prepared to give up for a week in place of their mobile phone, 70% of people would abandon alcohol, 63% would forgo chocolate and 33% would skip sex. Vodafone One in four people would rather share their toothbrush than their mobile phone. Motorola
3 Personal & M2M (Machine to Machine) Connectivity Mobile Identity & Personalisation Connectivity enabled IFEC personal information and data we ve accumulated mobile wallet and keychain, enabled by secure and seamless technologies. NFC (near field communication) and RFID (radio-frequency identification), for instance, allow enabled devices to communicate with each other in close proximity We envision a day when your car becomes just another device in your wireless plan. STEVE GIRSKY, vice chairman, General Motors Thales Proprietary and Confidential
4 In cabin networks & 2 nd screen Airlines will need to enable their customers to seamlessly move content and personal experience between platforms so that, for instance, a viewer can start watching something on a tablet and pick up from the same point on the seatback screen. Access has become more important than content ownership Entertainment brands offering more applications to support long form video on personal devices HBO, Netflix, NBC, BBC etc. USA Bell labs predicts 7 hours of video viewing each day by 2020 Cloud based content solutions driving remote posession
5 Cohesive Passenger Experience Dynamic/Flexible User Experience Networked Apps PED Integration Revenue Generation Generic PaxGUI Live News/Weather SMS/ Payment Processing Multi-Window GUI Widgets Live Mobile Sites PED Portal Video/Office Viewer Onboard Inventory Flight Progress Bar Immersive 3D Content Ratings Personalization Concierge Services Online Orders Mobile App ipod Control Destination Guides Targeted Advertising POS Integration File Sharing IT/Data Integration Usage 2.0 Crew Forms Passenger Manifest Bar Code Reading Contextual Surveys Airline CRM November
6 Android Applications within IFEC AVANT s Android Operating System can provide passengers with many connected applications they already enjoy Mobile Application is stored on the server Mobile updates require much smaller data bandwidth rates and consume less data that web sites Consumer data trends highlight the most used applications Social Networking Shopping Maps Mobile , chat A connected experience at every seat Displayed at seat back and touch-pmu Displayed on a large screen in meeting areas Connectivity for Passengers not carrying PED Mobile Apps can be airline personalized Airline and Partner websites Partner sponsored usage Connecting Gate and Airport Information
7 GXTv (Planned) 3 Channels of live television Global satellite coverage managed by one provider Optional airline branding h.264 format / 1 Mbps per channel Thales Proprietary and Confidential Customizable On-demand content Content, frequency of updates, and period of retention selected by the airline Airline specific ad-insertion Multicast delivery to fleet Requires further development and integration with Inmarsat / Gogo Significantly reduced bandwidth and cost to send files to the fleet
8 Connected & Open Platform Necessary Abstractions, Access & Controls Interface Control Document, Presentation Layer (GUI) development tool for access to application processes, data, objects Application Protocol Interface, Application development tool for access to system/sw services Presentation GUI ICDs Applications Service APIs Core System Software Airline Seamless Experience Application Process Data Acquisition - Data / Object Calls
9 Conclusions 1. Wired/Wireless networks High Density, Interactive, HD entertainment experience Rapid, responsive personal communications 2. Cabin network stack Security/Access Controls 3. Hyper Connected personal devices Frictionless payment Digital locker 4. M2M Connectivity & CRM 5. Managed Application & User Experience
10 Q&A BACKUP MATERIALS Thales Proprietary and Confidential
11 Live Content Distribution WiMax Data Service Provider / Gatesync WiFi Gateway Content Creator IFE System Line of Sight Thales Automated File Integration CONTENT SERVER RH D Latest M ovie / TV show SVDU COMMS Manger Software OPEN IP CONECTION Data / Packet Management THALES Ground M anagement Server Transcoding Encoding Key Management Encryption Automated Integration Dail Daily News TMPU Sat Coverage Digital File Transfer - Aspera PEDs Inmarsat Gx KA Band Satellite Transaction Data Live Sports Game Aerospace
12 Thales Connectivity Bi-directional Aircraft Connectivity: SBB Today / Ka Tomorrow On-Board Mobile Telephony System (OMTS) and Wi-Fi, Connected IFE Ground Connectivity GateSync History 20 Year partnership with Honeywell and Inmarsat 2005 ConneXion by Boeing 2009 Airbus ALNA 2012 TopConnect 2013 First to integrate 2 SATCOM systems for Cabin (4 SBB Channels)
13 Modular Wireless Solutions Function Connected IFE Pick at least one SATCOM IFE System Cellular Voice, SMS & GPRS Head- End SBB 1,2 or 4 CH SBB Broadband BTS, NCU & Leaky Feeder Wi-Fi Connected Wi-Fi AVA Can be combined with SATCOM but NR Wireless Access Points and Antenna Selectable options and/or stand-alone configurations
14 Thales TopConnect L-band (SBB) Solution SBB Antenna Wireless Access Points DLNA Leaky Lines TopConnect Server, Manages PED, SVDU interfaces, integrated with Ka Modem Cabin Controls Base Transceiver Station Network Control Unit SBB SDU Connected IFE and PED
15 Thales TopConnect Ka-band Solution Wireless Access Points Ka Modem KRFU KANDU Leaky Lines Gx Antenna TopConnect Server, Manages PED, SVDU interfaces, integrated with Ka Modem Cabin Controls Base Transceiver Station Network Control Unit Connected IFE and PED
16 Thales Proprietary and Confidential / March TopConnect Supported SATCOM s Thales TopFlight SATCOM 6 MCU, 1 and 2 CH SBB Variations 432 and 864 Kbps Installed on B737 (MAS), B777 (ARO, SVA), B787 (QTR), A320, A330, ERJ Requires ARINC 781 HGA Honeywell MCS Kbps 18 MCU 2 CH SBB Installed on B777 (ARO), A330 (OAS) Requires ARINC 781 HGA Rockwell SAT Kbps 18 MCU 2 CH SBB * Not yet integrated, expected 2014 Requires ARINC 781 HGA Honeywell Global Xpress Ka-band 4 MCU Modman Available in 2015 Requires ARINC 791 Antenna, KANDU, KRFU Thales has integrated both Honeywell and Thales SBB SATCOM on a B777
17 17 / Ka Band Connectivity Equipment Ka modem, system management and interface functions Mounting location: IFE or SATCOM rack Dimensions: 6 x 12.5 x 7.5 A600 4 MCU Weight: 20lb Power consumption: 60W 115Vac Cooling: Forced air TopConnect Server, Manages PED, SVDU interfaces, integrated with Ka Modem Mounting location: IFE rack Dim: 6 x 12.5 x 7.5 A600 4 MCU Weight: 15 lb Power consumption: 100W 115VAC Cooling: Forced air TopConnect Controller and Crew Application KRFU and KANDU Function: power amplifier, up and down converter / Antenna Positioner Mounting location: Crown / Radome Dimensions: 9 x 14 x 3 / 5.5. x 8 x 9 Weight: 18lb / 11 lb Cooling: Forced Air / Convection KA Antenna and Radome Function: KA RF Transceiver Mounting location: Fueslage Dimensions: 74 l x 44 w x 14 h Weight: 101 lbs Cooling: Convection System Controls: On/Off, Voice On/Off, Cellular, Wi-Fi, SBB Services On/Off Applications :LRU health Data, Crew to ground messaging GSM Subsystem Provide GSM services: Voice, SMS/GPRS Mounting Location: GSM Rack Weight 10.5/22 lb Requires Tx and Rx Leaky Feeder Assy Wireless Access Points distributes RF to PED Mounting location: Crown Mounted Dimensions: ARINC 763 Weight: 5.1 lb Power: 18W, 28 VDC Requires Antenna Bracket This presentation is the property of Thales Group and may not be copied, communicated, or disclosed without the prior written consent of Thales and any other companies, as applicable, mentioned herein.
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