Visuals Distributed Specializing in Management & Delivery of Hospitality Visuals

Transcription

1 Visuals Distributed Specializing in Management & Delivery of Hospitality Visuals ICE Portal helps travel suppliers (hotel management and representation companies) organize and deliver their visuals to millions of consumers via the travel industry s largest distribution channel network GDSs, OTAs, wholesalers, review sites, search sites & social networks. Why We Distribute Hotel Visuals Your images are delivered to 1000s of distribution channels You don t have to worry about updating visuals everywhere Hotels see higher bookings conversions and increased ADR How ICE Portal Distributes Visuals Via Amazon s CloudFront CDN for quick and reliable delivery Built specifically for travel & hospitality to deliver visuals Providing options like web services media galleries, direct links Delivery to the world s largest distribution partner network Control all visuals and meta-data from one source Simply put, better visuals converts more lookers to bookers

2 Visuals Curated Simplifying How Content is Added to Visuals ICE Portal s Content Management System (CMS) was designed specifically for travel & hospitality clients to organize visuals and optimize bookings. PrecICE technology allows users to associate relevant contextual information (meta-tags) for each photo. Why We Curate Visuals To provide greater context for each image To help marketers personalize visual content To organize, search and display specified content How We Add Context to Visuals Over 375 travel and hospitality specific meta-tags The user can tag one or multiple photos at once Our tags are mapped to tags used by 3rd party channels See next page for enlarged image Higher content score on 3rd party distribution channels Customizable galleries for specified consumer profiles Greater engagement and bookings from target prospects

3 Viewing tags lists for each image Thumbnail view Ability to select multiple images to add common tags List View and Preview window FILE EDIT TOOLS VIEW HELP Search assets Assets 1 of 13 assets selected. Details Tags Room Types Preview The Waterfront Hotel 01 Exterior 02 Exterior at Dusk 03 Main Lobby 04 Private Reception Area 05 Side Bar and Grille 06 Starbucks Cafe 07 Indoor Pool with Retractable Roof 08 Outdoor Pool 09 Deluxe Corner King Bedroom 10 One Bedroom Suite 11 Constitution Ballroom 12 Grand Ballroom Pre-event Space 13 Grand Ballroom Swimming Pool Children s Pool Indoor Pool Outdoor Pool Infinity Pool Pool Waterfall Pool Waterslide Team Sports Tennis Water Sports/Revreation Winter Sports Wine Tasting Zip Lining Spa Time of Day/Year Time of Day Day Night Sunrise Sunset Season Holiday View from Indoor Pool Interior People Outdoor Pool Beach Day Common Tags Swimming pool Property Recreaction/Entertainment

4 Visuals Managed One Stop to Organize All Your Visuals ICE Portal s travel and hospitality specific Content Management System (CMS) enables hotels and resorts to easily and intuitively organize and manage all visuals that are regularly updated to the largest distribution channel network in the travel industry. Why We Built a Hospitality CMS To store, organize, curate and track visual content Effective management of visual content is vital Better organization of visuals improves efficiency How Our CMS Manages Visuals 24/7/365 access with custom permission levels Simple, logical and intuitive user interface Scoring, curating and tracking visuals See next page for enlarged image A CMS created specifically for travel and hospitality Your visuals are stored in a secure environment Easy user adoption using the simple interface

5 Viewing property level info (listing chevron open) Thumbnail view Viewing info for specific image List view

6 Visuals Ranked Great Visuals = More Bookings = More $$$ ICE Portal provides hotels and resorts with content scores so they know the quality of their visuals, know what they can do to improve their content score and as evidence shows better visuals will increase booking. Why We Score Visuals Content scores give clients a better understanding Hoteliers will know how to improve visual quality Great visuals are critical to prospective consumers How We Rank Visuals Size, quantity, categorization and room type mapping We score every image and property listing from 0 to 100 Clients see how they compare to others content scores See next page for enlarged image Scores for every image, property and the entire group A deeper understanding of the quality of your visuals Quality visuals lead to higher booking conversions

7 The Scoring Criteria Viewing Quality Score info for specific image List view Sort by index Show all List layout Search The Waterfront Hotel 01 Exterior 02 Exterior at Dusk 03 Main Lobby 04 Private Reception Area 05 Side Bar and Grille 06 Starbucks Cafe 07 Indoor Pool with Retractable Roof 08 Green Tangerine Spa and Salon 09 Deluxe Corner King Bedroom 10 One Bedroom Suite 11 Constitution Ballroom 12 Grand Ballroom Pre-event Space 13 Grand Ballroom Photo Caption Main Lobby Category Lobby view > Reception Tags Lobby Interior Front desk Room Types Not categorized as a room. Quality Score 100 Size Category Tags Room Type n/a Length: 4,096 px (100 = 3,840 px or longer) Category selected 3 tags selected Image not categorized as a room. Distribution Enabled for distribution. Image Tracker Distribution OK Uploaded 11/12/2015 by Henry Woodman. Activated Submitted on 6/2/2016 at 09:15 AM on 5/26/2016 at 4:35 PM by Henry Woodman by Bo Yao Uploaded on 5/25/2016 at 4:35 PM by AA-Chain Automated Import Distributor Status Distributed Est. Appearance Amadeus DHISCO OK Not eligible 6/3/2016 6/3/2016 Details... Details... Expedia OK 6/3/2016 6/5/2016 Details... Sabre OK 6/3/2016 6/3/2016 Details... File info 2,048 x 1, (public ID) Lobby_ jpg Links Image Media Gallery 1 of 13 assets selected.

8 Visuals Tracked Hotels Will Be Able to Track All Their Photos ICE Portal s Image Tracker lets clients know who uploaded and/or who activated each image, where/when we distributed their image(s) and the delivery status is everything OK, or if it was rejected and why. Why We Track Visuals Clients can determine how we received any photo Clients see where their photos were distributed Clients get a status update on the photo delivery How Our Image Tracker Works Colored icons show the status for each image and listing Time/date stamps track multiple users through a workflow If any photo is rejected, clients are given the reason(s) See next page for enlarged image Control over and ability to audit your visuals Clarity on delivery timelines and expectations Transparency and understanding of the service

9 Viewing image level info (Image Tracker chevron open) Listing view Viewing Image Tracker info for property Thumbnail view

10 Digital Asset Library All Your Digital Assets Stored and Organized The DigitICE Library is a customizable Digital Asset Library (DAL) tailored for travel and hospitality. Clients can easily upload, store, manage and deliver all digital assets in a secure cloud-based platform. Why We Offer a Digital Asset Library (DAL) One stop to store, organize and share every asset Visuals in DAL can be sized and sent to 3rd party channels Saves time searching for or recreating unfound assets How Our DigitICE Asset Library Works 24/7/365 access to unlimited users and permissions Ability to create unlimited folders for customization Secure cloud-based storage and daily backups See next page for enlarged image Same functionality as the ICE CMS for easy adoption Easily organize, share and track every digital asset Customizable folders and permissions for maximum control

11 Viewing Listing View to Manage Listing Viewing Property View organizing Tags Thumbnail view