AudienceView How-To Guide: How to Run the Profiler? Part 1 (Website or Website Portfolio)
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1 AudienceView Hw-T Guide: Hw t Run the Prfiler? Part 1 (Website r Website Prtfli) The Prfiler The Prfiler cntains key metrics and trends t help users uncver imprtant insights frm the AudienceView platfrm. Using the Prfiler Yu can access the Prfiler via the hme page. T begin, start by typing a website URL, the name f a website prtfli, r the name f a segment. As yu type, matching results will ppulate. Select the desired subject frm the drp-dwn. Upn generating, yu are prvided with a summary f yur query: Reprting perid: The mst recent 4 weeks. Subject: The type f query selected (i.e. Website, Website Prtfli r Segment). Query: What yu are prfiling i.e. a Website URL and the assciated industry, yur Website Prtfli (custm industry) r the name f a Segment. Fr Instructins fr a segment see ur Hw t run the Prfiler? Part 2 guide. Nte: The Prfiler will default t the 4 mst recent weeks f data and the Online Ppulatin is the default base. Future releases will allw users t select different reprting perids and bases. Metrics prvided will vary depending n whether yu are lking at a website, website prtfli r a pre-created audience segment.
2 Analyze Digital Perfrmance Tab fr a Website r Website Prtfli This first tab n the Prfiler reprt analyses key perfrmance metrics and digital benchmarking results. Industry Analysis: The tp f the Perfrmance tab will shw yu a website s Ttal Visit ranking result verall, in the parent industry and in the sub-industry. Hver next t the rank number t view if the rank psitin has increased, decreased r stayed the same cmpared t the previus 4 weeks. Nte: This industry analysis will nt be included if yu are lking at the results f a website prtfli. Digital Perfrmance Metrics: The cnslidated figure fr each metric ver the 4-week perid can be fund in the left hand panel. Yu can chse the metric t be charted by clicking n it. Each perfrmance metric will be charted week by week. Yu can click n any f the metrics within this tab t click-thrugh t the relevant Digital Behavir reprt t explre the data in mre depth.
3 Digital Perfrmance Metrics Glssary: Ttal Visits: The ttal number f visits t the website r website prtfli. Visit Share: The percentage f traffic the website r website prtfli receives ut f all websites measured nline. Search Share: The percentage f search clicks received by the website r website prtfli ut f all websites measured nline. Organic Share: The percentage f rganic clicks received by the website r website prtfli ut f all websites measured nline. Paid Share: The percentage f paid clicks received by the website r website prtfli ut f all websites measured nline. Unique Users: The estimated number f individuals (Unique Users) visiting the website r website prtfli. Reach: The percentage f the ttal nline ppulatin that visited the website r website prtfli. Average Visits Per Unique User: Number f times n average individuals (Unique Users) visited the website r website prtfli. Rate Charts: Paid vs. Organic Rate: This chart shws the breakdwn f all search traffic (Search Clicks) t the website/prtfli. Paid Rate: The percentage f paid clicks received by the website r website prtfli. Organic Rate: The percentage f rganic clicks received by the website r website prtfli. Desktp vs. Mbile Rate: This chart shws the percentage f Ttal Visits t the queried website r website prtfli that were frm a desktp vs. a mbile device.
4 Develp a Cmpetitive Plan Tab fr a Website r Website Prtfli Benchmark Trend Reprt: The benchmarking chart trends key metrics fr the queried website, r website prtfli, fr the 4-week reprt perid, as well as the clsest 8 cmpetitive websites (via rank) in the industry/sub-industry selected. Nte: If yu are running this reprt fr a website prtfli, nly the websites added t the prtfli will shw. Benchmark Trend Metrics Glssary: Ttal Visits: The ttal number f visits t each website in the cmpetitive set week by week. Visits Share: The percentage f traffic each site receives ut f all sites within the industry/sub-industry selected (fr a website query) r the designated cmpetitive set (fr a website prtfli query). Unique Users: The estimated number f individuals (Unique Users) that visited each website in the cmpetitive set each week. Reach: The percentage share f individuals (Unique Users) reached by each website within the cmpetitive set week by week. Average Visits per User: Number f times n average individuals (Unique Users) visited each website in the cmpetitive set.
5 Chse Cmpetitr Websites: Yu can chse the sites t include in the Benchmark Trend Reprt, t assist yur selectin yu can filter by either; 50 f the clsest cmpetitr websites Tp 10 Industry Cmpetitrs Chart up t 9 websites at nce by un-checking and checking the bxes next t each website t update the trending chart. Nte: If yu are running this reprt fr a website prtfli, nly the websites added t the prtfli will shw. Prfile Yur Audience Tab fr a Website r Website Prtfli This tab will give quick insight n the audience fr a website r website prtfli by highlighting its key demgraphic characteristics: Age, Gender, Gegraphy, Msaic Grup and Husehld Incme. View the breakut f each characteristic by: Index: The likelihd f the website r website prtfli t meet each attribute cmpared t the nline ppulatin (100 = average). Percent: The percentage share f each attribute fr yur website r website prtfli. Prjected: The estimated ppulatin size f each attribute fr yur website r website prtfli. Yu can als lk at a cmbined view f the abve, just select the Graph by buttn;
6 Age: Uncver the largest, mst verindexed and mst under-indexed age grups. Hver ver the bar graphs and charts t view the percentage, index and estimated ppulatin. Gender: Uncver the percentage, index, and estimated ppulatin f yur audience that is male r female. Yu can als understand the breakut f these metrics by age grup n the chart t the left. Gegraphy: Uncver the largest, mst verindexed and mst under-indexed age State/ Territry. Understand the percentage, index and estimated ppulatin.
7 Husehld Incme: Uncver the largest grup size, mst ver-indexed, and mst under-indexed husehld incme bracket f yur audience. Hver ver the bar graph t view the percentage, index and estimated ppulatin f yur audience by husehld incme bracket. Msaic Australia Grup: Msaic takes the lifestyle and psychgraphic attributes f husehlds t create 13 grups. Use this data t maximise the effectiveness f yur marketing campaigns, media plans and affiliate partnerships. Click thrugh the Grup letter t g t the Msaic Interactive Guide, which will prvide yu an in-depth verview f each Grup.
8 Reach Yur Target Audience Tab fr a Website The Reach Yur Target Audience tab shws yu where the Unique User is cming frm and ging t ne click befre and after the selected website in the 4-week reprt perid. This can help yu understand where yu can reach yur target audience, as well identify websites cmpetitrs are wrking with t successfully drive traffic t their site. Activity Befre vs Activity After Reprt The summary prvides a breakdwn f the tp 10 mst visited websites ne-click befre and ne-click after the selected website, ranked by Unique Users. Yu can filter the results by a different industry (i.e. Prtals, Scial Netwrking, News & Media). In this example the tp website (acrss all industries) visited ne-click befre was fllwed by new sessins. A new sessin refers t when a user did nt visit any website befrehand, but went straight t when they pened a new brwser sessin.
9 Tp 50 Activity Websites The table underneath the chart allws yu t view the tp 50 Websites visited ne-click befre and after the selected website. Each website will break ut the Traffic Occurrences, Occurrence Share, Unique Users and Reach f each site. Chart up t ten websites in the chart by checking an un-checking the websites. If yu have selected a specific industry, then the Tp 50 Befre and After Websites will be filtered t that selected industry. Activity Websites Glssary Traffic Occurrences: The ttal number f times (ccurrences) users interacted with a website ne-click befre (r after) the subject website f the reprt. Occurrence Share: The percentage share f ccurrences (interactins) with a website befre (r after) the subject website. Unique Users: The estimated number f individuals (Unique Users) that visited the website ne-click befre (r after) the subject website. Reach: The percentage share f individuals (Unique Users) wh interacted with a site ne click befre (r after) the subject website.
10 Reach Yur Target Audience Tab fr a Website Prtfli The Reach Yur Target Audience tab fr a Website Prtfli shws within industries that are mre prne t supprt ads the websites where the queried audience is mre likely t be fund. This can help yu understand where display advertising will likely have the mst success in reaching and engaging yur target audience. Tp Ad Supprt Websites The Summary table highlights the tp 25 websites t reach yur audience ranked by index. This table shws the sites in yur audience (thse wh visit yur Website Prtfli) are mre likely t visit when cmpared t the nline ppulatin. Yu can filter the results t fcus n different industries and als switch the metric between Unique Users and Ttal Visits. The table belw reveals the best ready-t-activate audiences t fcus n in yur advertising effrts using Msaic Grups.
11 Exprting results frm the Prfiler Once yu have run a prfiler reprt yu have the ability t exprt the data tab by tab. G t the tab yu want and select Exprt frm the tp right f the page. Frm there chse either PDF r Excel frmat. If yu chse the Excel frmat yu will need t select the enable data/ cntent nce it dwnlads fr the table and charts t ppulate with data. By exprting data as an Excel frm the Prfile yur Audience tab yu can change the metric between Percentage, Index and Prjected. Fr the Reach Yur Audience tab yu can filter the exprted results by key industries (i.e News & Media, Prtals and Scial Netwrking Alternatively, yu can dwnlad a basic visual anywhere yu see three hrizntal lines n a chart r table. Still need help? Reach ut t ur Custmer Success Team fr supprt; Supprt.au@hitwise.cm
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