OPSWAT Logo Guidelines

Transcription

1 OPSWAT Logo Guidelines These guidelines provide you with the design specifications for various OPSWAT logos. Use of these logos against these guidelines and without approval from OPSWAT is not permitted.

2 OPSWAT Logo Guidelines Gears Logo Guidelines VIEW VIEW

3 OPSWAT Logo Essentials Primary Logo The OPSWAT logo is a universal signature spanning all of our communications. Because it is such a recognizable and highly visible asset, it s important that it is always applied consistently wherever it appears. In its primary form, the logo should appear as shown to the right in OPSWAT blue and gray. lear Space lear space is the minimum breathing room maintained around the logo. It should be kept free of graphics, text and other marks. It also defines the minimum distance from the logo to the edge of a printed piece. At minimum, the clear space should equal the height and width of the O on all sides. Secondary ark If the primary OPSWAT logo has been previously established within a piece of print or digital collateral, the secondary mark may be used as a more subtle branding element. The mark should never be used as a main company identifier or primary visual focus for materials about OPSWAT. inimum size The symbol should be omitted if the logo is less than 1.5 or 15px wide. The logo should not be displayed less than.875 or 1 px wide. The mark should not be displayed less than.375 or 6 px wide. 1.5 or 15 px.875 or 1 px.375 or 6 px v OPSWAT, Inc.

4 olor & Usage Primary Palette onsistent use of color will help further the recognition of the OPSWAT brand identity. Always try to use the primary color palette when applying color in print and digital mediums. 639c R G 166 B 221 #A6DD ool Gray 1c R 128 G 128 B 131 #8883 Process Black 1 R G B # orrect Usage Use the primary color logo on white and light backgrounds. Use the black logo on light backgrounds or photographs when the primary color logo does not provide sufficient contrast. Use the reversed logo on a dark or mid-toned backgrounds. Use the white logo on a dark or mid-toned photographs or backgrounds when other logos do not provide sufficient contrast. Incorrect Usage Never alter the colors in the logo. Never tilt the logo. Never distort the shape of the logo. Do not outline the logo. Do not use a background image whose subject matter competes with the visibility of the logo. Never alter the proportions of the logo. Do not add effects to the logo. v OPSWAT, Inc.

5 v OPSWAT, Inc. Logo File Naming Logo ark opswat_logo-spot.eps opswat_logo-spot.pdf opswat_logo-cmyk.eps opswat_logo-cmyk.jpg opswat_logo-cmyk.pdf opswat_logo-cmyk.tif opswat_logo-rgb.eps opswat_logo-rgb.jpg opswat_logo-rgb.png opswat_logo-rgb.tif opswat_logo-spot-reversed.eps opswat_logo-spot-reversed.pdf opswat_logo-cmyk-reversed.eps opswat_logo-cmyk-reversed.pdf opswat_logo-cmyk-reversed.tif opswat_logo-rgb-reversed.eps opswat_logo-rgb-reversed.png opswat_logo-rgb-reversed.tif opswat_logo-cmyk-black.eps opswat_logo-cmyk-black.jpg opswat_logo-cmyk-black.pdf opswat_logo-cmyk-black.tif opswat_logo-rgb-black.eps opswat_logo-rgb-black.jpg opswat_logo-rgb-black.png opswat_logo-rgb-black.tif opswat_logo-cmyk-white.eps opswat_logo-cmyk-white.pdf opswat_logo-cmyk-white.tif opswat_logo-rgb-white.eps opswat_logo-rgb-white.png opswat_logo-rgb-white.tif opswat_mark-spot.eps opswat_mark-spot.pdf opswat_mark-cmyk.eps opswat_mark-cmyk.jpg opswat_mark-cmyk.pdf opswat_mark-cmyk.tif opswat_mark-rgb.eps opswat_mark-rgb.jpg opswat_mark-rgb.png opswat_mark-rgb.tif opswat_mark-cmyk-black.eps opswat_mark-cmyk-black.jpg opswat_mark-cmyk-black.pdf opswat_mark-cmyk-black.tif opswat_mark-rgb-black.eps opswat_mark-rgb-black.jpg opswat_mark-rgb-black.png opswat_mark-rgb-black.tif opswat_mark-cmyk-white.eps opswat_mark-cmyk-white.pdf opswat_mark-cmyk-white.tif opswat_mark-rgb-white.eps opswat_mark-rgb-white.png opswat_mark-rgb-white.tif

6 OPSWAT Gears Logo Essentials Primary Logo The Gears logo is a product signature spanning all of our Gears communications. Because it is such a recognizable and highly visible asset, it s important that it is always applied consistently wherever it appears. In its primary form, the logo should appear as shown to the right in Gears black. lear Space lear space is the minimum breathing room maintained around the logo. It should be kept free of graphics, text and other marks. It also defines the minimum distance from the logo to the edge of a printed piece. At minimum, the clear space should equal the height and width of the e on all sides. inimum size 1.5 or 15 px.875 or 1 px The logo should not be displayed less than.875 or 1 px wide. v OPSWAT, Inc.

7 olor & Usage Primary Palette onsistent use of color will help further the recognition of the Gears brand identity. Always try to use the primary color palette when applying color in print and digital mediums TP R 255 G 255 B 255 #ffffff ool Gray 1c R 128 G 128 B 131 #8883 Process Black 1 R G B # orrect Usage Use the primary color logo on white and light backgrounds. Use the grey logo on white and light backgrounds. Use the white logo on a dark or mid-toned photographs or backgrounds when other logos do not provide sufficient contrast. Never alter the colors in the logo. Never tilt the logo. Never distort the shape of the logo. Do not outline the logo. Do not use a background image whose subject matter competes with the visibility of the logo. Never alter the proportions of the logo. Incorrect Usage Do not add effects to the logo. v OPSWAT, Inc.

8 Logo File Naming Logo gears_logo-cmyk.eps gears_logo-cmyk.jpg gears_logo-cmyk.pdf gears_logo-cmyk.tif gears_logo-rgb.eps gears_logo-rgb.jpg gears_logo-rgb.png gears_logo-rgb.tif gears_grey_logo-cmyk.eps gears_grey_logo-cmyk.jpg gears_grey_logo-cmyk.pdf gears_grey_logo-cmyk.tif gears_grey_logo-rgb.eps gears_grey_logo-rgb.jpg gears_grey_logo-rgb.png gears_grey_logo-rgb.tif gears_logo-cmyk-white.eps gears_logo-cmyk-white.jpg gears_logo-cmyk-white.pdf gears_logo-cmyk-white.tif gears_logo-rgb-white.eps gears_logo-rgb-white.jpg gears_logo-rgb-white.png gears_logo-rgb-white.tif v OPSWAT, Inc.