Apps localization practices and market feedback on example of Gear S2/S3

Transcription

1 Apps localization practices and market feedback on example of Gear S2/S3 1 Kostiantyn Solonetskyi k.solonetsky@samsung.com Vitalii Vorobiov vi.vorobiov@samsung.com Samsung R&D Institute Ukraine Copyright 2017 Samsung. All Rights Reserved.

2 Outline 1. Age of smart devices and services. 2. What is localization? 3. Samsung Gear S2/S3 smart features overview How to create good local solution on example of smart watch. 5. Ukrainian Life experience share.

3 Age of smart devices and services Smart phones Tablets and phablets Watches and fits 3 Home appliances IoT devices

4 Customer motivation 4 To buy or not to buy?

5 Huge culture difference Americans, Europeans, Asians, Australians and Africans: everybody has totally different way of life 5

6 We are different Smart device must provide exactly those services that are needed for a specific user in a particular country 6

7 What is localization? Localization is: User interface in local language Access to local content and services 7 Using of national symbolic Adjustment to regional traditions

8 Gear S3 major smart features 8

9 Gear S3 major smart features 1. Make a call 9

10 Gear S3 major smart features 1. Make a call 2. Track health conditions 10

11 Gear S3 major smart features 1. Make a call 2. Track health conditions 3. Get all notifications from 11 smart phone

12 Gear S3 major smart features 1. Make a call 2. Track health conditions 3. Get all notifications from 12 smart phone 4. Applications from Galaxy Apps store

13 Samsung Gear S3 Great hardware Young ecosystem 13

14 Smart features increase customer value Make life more effective and comfortable by providing local content and services for everyday needs just in smart watch. 14

15 Major factors for good local solution What is a good local solution? 15

16 Major factors for good local solution 1. Popular local service for daily using 16

17 Local taxi service example Run Application 2. Confirm order That s all: Taxi is on the way

18 Major factors for good local solution 1. Popular local service for daily using 2. Who? How? When? In which way? 18

19 Major factors for good local solution 1. Popular local service for daily using 2. Who? How? When? In which way? 3. National symbolic and attributes 19

20 Watch face with national symbolic 20

21 Major factors for good local solution 1. Popular local service for daily using 2. Who? How? When? In which way? 3. National symbolic and attributes Optimization according to device restrictions

22 Major factors for good local solution 1. Popular local service for daily using 2. Who? How? When? In which way? 3. National symbolic and attributes Optimization according to device restrictions 5. Adjust application to market feedback

23 Local solutions affect market share High rating and downloads rate Promotion by content provider Wow effect made by customers 23 Critics and reviewers attention All-around noise

24 Ukrainian market Local applications development to increase customer value and encourage local sales on 24 Ukrainian market

25 Samsung Gear S2 in Ukraine in 2015 Unclear device purpose for daily using Limited capabilities smart watch is a companion 25 No localized applications for Ukrainians Very fresh local smart watch market

26 Two major objectives Create competitive strength by providing local services: 1. To increase customer value 2. To stimulate local developers and content providers 26 To hook customers on Samsung smart watch

27 Ukrainian Life 25 applications cover all the main areas of customer life: Watch faces, Finance, Transportation, Sports, Shopping etc. 27

28 National style watch faces Proud to be Ukrainian with stylized Gear S2 watch faces 28

29 Currency exchange rate just on your smart watch 29

30 ATM map Find ATM at your location 30

31 Tickets application Bus, railway and airline tickets in your Gear 31

32 Taxi application Call taxi just in several taps 32

33 Discounts nearby Always find the best sales 33

34 Weather watch mix of amazing animations and marvelous backgrounds 34

35 Promotion campaign Local applications were used to promote device by: TV commercial Booklets in retail shops 35 Banners in Galaxy Apps Store 3 waves with 6~8 application

36 Local Tizen community growth Local developers contests Tizen workshops in Ukraine 36 Lectures in top national universities

37 Remarkable results of collaboration Samsung Gear devices lead Ukrainian market New user experience and value for customers Unique experience for development team 37 Powerful instrument to promote product on local market New distribution channels for content providers

38 Local community - competitive strength Community is people: Developers Distributors 38 Content providers Customers

39 Fundamental changes around Tizen OS should be #1 by: Functionality Performance 39 Popularity Number devices

40 Thank You! 40 Author : Kostiantyn Solonetskyi k.solonetsky@samsung.com Speaker: Vitalii Vorobiov vi.vorobiov@samsung.com Samsung R&D Institute Ukraine