NCATS Branding System. Branding Elements 2 Color Palette 3 Typography 4 Imagery 5-6 Iconography 7 Applications 8-16
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1 NCATS Branding System Branding Elements 2 Color Palette 3 Typography 4 Imagery 5-6 Iconography 7 Applications 8-16
2 2 Branding Elements The branding concept represents the five areas of NCATS translational science spectrum, which helps researchers, patients and the public understand the translational process. The circles represent the five areas of Basic Research, Pre-Clinical Research, Clinical Research, Clinical Implementation and Public Health. The angled rectangles (lines) visually show movement and direction. These lines represent the patient, the driving force of scientific discovery. The circles overlap to show interaction and collaboration. Each circle is unique to the others to add visual interest as well as to distinguish that each of the five areas is unique. All of the elements can be reconfigured to suit any design situation as well as keep the branding fresh and versatile with the development of new patterns and configurations.
3 3 Color Palette Primary These are the primary colors for NCATS products and materials. Pantone 520C is the official Center color from the NIH branding palette. NCATS Teal and Pantone Cool Gray 10C are complementary colors that complete the primary palette. Pantone 520C Pantone Cool Gray 10C 9.7:1 2.2:1 RGB: CMYK: #662E6B 5.8:1 3.6:1 RGB: CMYK: # NCATS Teal 6.8:1 3.1:1 RGB: CMYK: # Color Palette Secondary These are the secondary colors for NCATS products and materials. These colors extend the tone set by the primary colors. Pantone 683 and Pantone 3295 complement Pantone 520C and NCATS Teal, while Pantone 179 and Pantone 661 are options for accents and "pops" of color when needed. 9.0:1 2.3:1 Pantone 683 RGB: CMYK: #7F :1 5.0:1 Pantone 179 RGB: CMYK: #E53C2E Pantone 3295 Pantone :1 3.7:1 RGB: CMYK: # :1 1.9:1 RGB: CMYK: #003494
4 4 Typography Primary Oswald is the primary typeface used for print. Aa Oswald Light Regular Bold Typography Secondary Helvetica Neue LT Std is the secondary typeface used. In instances where the material needs to be editable, Arial should be used. Aa Helvetica Neue LT Std Aa Arial 55 Roman 56 Italic 75 Bold Regular Italic Bold
5 5 Imagery NCATS prefers the use of real images for their products. NCATS Flickr Gallery: NIH Flickr Gallery:
6 6 Imagery (Stock) While real images are preferred, in some cases, stock images are required. Search Thinkstock for images of research professionals and settings where subjects are not too posed.
7 7 Iconography
8 8 Applications PowerPoint
9 9 Applications Fact Sheet
10 10 Applications Abstract
11 11 Applications Letterhead
12 12 Applications Folder
13 13 Applications Conference Signage Name Badge Table Tent
14 14 Applications Social Media Facebook Twitter Flickr
15 15 Applications E-Newsletter Read the latest news and updates from NCATS. Is ths not displaying correctly? View it in your browser. NCATS Improving Health Through Smarter Science Volume 06 Issue 08 August 24, 2017 DIRECTOR S MESSAGE Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec pretium nisl id risus semper mattis. Duis non ipsum elementum, sodales augue non, efficitur enim. Nullam sollicitudin scelerisque eleifend. Duis feugiat ante congue velit sodales, ut semper sapien ultrices. Curabitur fermentum quam ut orci ultrices, vel finibus sapien auctor. Vivamus ac quam aliquet, tincidunt mauris non, accumsan massa. Latest Director s Message > TOP STORIES Mauris ac enim in urna tristique maximus Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas justo dui, scelerisque sit amet velit ac, varius Curabitur ullamcorper dignissim massa ut pellentesque fusce aliquam felis ac tellus sollicitudin tellus. Morbi ultricies urna ut rhoncus euismod. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed mauris ante, scelerisque a neque ut. Read more on Mauris ac enim in Lorem ipsum dolor sit amet, consectetur adipiscing elit. Praesent laoreet elementum aliquam. Morbi dapibus enim neque, vel porta justo egestas in. Nulla in lacus ac quam tincidunt pharetra. Ut pellentesque sem. Duis sed ipsum a mass. Read more on Curabitur ullamcorper dignissim massa ut pellentesque fusce urna tristique maximus (PDF - 50KB). aliquam felis ac tellus. ANNOUNCEMENTS Mauris ac enim in urna tristique maximus Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas justo dui, scelerisque sit amet velit ac, varius Lorem ipsum dolor sit Lorem ipsum dolor sit AUG amet, consectetur SEPT amet, consectetur sollicitudin tellus. Morbi ultricies urna ut rhoncus euismod. Lorem adipiscing elit. adipiscing elit. ipsum dolor sit amet, consectetur adipiscing elit. 24 Sed mauris Proin eu. 27 Proin eu. ante, scelerisque a neque ut. Read more on Mauris ac enim in urna tristique maximus. Mauris ac enim in urna tristique maximus Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas justo dui, scelerisque sit amet velit ac, varius sollicitudin tellus. Morbi ultricies urna ut rhoncus euismod. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed mauris ante, scelerisque a neque ut. Read more on Mauris ac enim in urna tristique maximus. Research Opportunities and Announcements NCATS in the News Collaborate with NCATS Scientists MEET NCATS STAFF Lant Llestrum nobis et explaborro dolupis eicate serruptat. Estiaes et acearuntur samus, consend itatis. Sequae Magni-mo lloribust, sunt verorent velenih icipsam eos dolum alibus et, sequasp erumquam reicium quissus. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam. NCATS Staff Profiles > National Center for Advancing Translational Sciences National Institutes of Health 6701 Democracy Boulevard, 9th Floor Bethesda, MD For language access assistance, contact the NCATS Public Information Officer. For the latest viewers and players, click here Connect with NCATS Like us on Facebook Follow us on Twitter Watch us on YouTube Subscribe NIH NCATS: Improving Health Through Smarter Science
16 16 Applications E-Notice Without Photo With Photo
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