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1 Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

2 HP Data Migration Services Bradley Mearns Storage Consulting Pursuit Lead, HP Technology Consulting, HP Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

3 Customer goals, objectives, and risks Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

4 Customer Goals and Objectives With Data Migrations Minimize costs associated with migrating data Avoid unplanned downtime and outages Stay within budget and on time with migration timelines Proper planning for seamless data migration with minimal disruptions 5 Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

5 Migrations Represent Risk 83% of DIY migrations have surprises! Data missed or loss Performance issues Data corruption 34% 38% 38% Technical compatibilities 51% Unexpected outage/downtime 64% Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Source: ESG Data Migration Study, 700 end users

6 Migrations Represent Risk Results of data migration challenges When problems occur: Staff investment exceeded 85% of the time Application downtime exceeded 64% of the time Budget exceeded 54% of the time Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Source: ESG Data Migration Study, 700 end users

7 The Solution Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

8 The Solution HP Data Migration Services Shorten time-to-results Professional migration planning aligning with customer business needs Utilizing the latest technologies to reduce project execution time and risk to customer s storage environment Minimize risk to business critical data and downtime during migration 9 Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

9 Data Migration Recipe It is more than just moving data Planning what s moving, from where to what, how long do we have? Configuration design and implement the configuration, including providing access to the source and destination arrays Migration/Validation move the data and verify integrity Re-deploy cut over application servers to start utilizing new storage resources Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

10 MPX Data Migration Tool Single Tool across all major Storage arrays (FC & iscsi), OSs, FC Fabrics Broad support matrix and O/S independent Minimize application performance impact, No new software needed on Servers Cost effective, scalable pricing models Simple to use Manage migration projects remotely Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

11 HP Data Migration Services Differences and Benefits HP Data Migration Services are storage vendor agnostic HP Data Migration Services independent from storage investments Online/Offline data migration capabilities with minimum disruptions Comprehensive SAN discovery, analysis and remediation reporting Professional migration planning with storage industry experts Industry proven methodologies Decreased exposure to risk and over budgets Maximize TCO on new storage investment sooner 12 Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

12 Customer Reference Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

13 RHB Bank, Malaysia Key highlights Storage Consulting conducted Storage assessment and Data migration. Migration was ONLINE and there was NO RISK to IBM AIX and Sun Solaris environment, Oracle RAC applications and databases. -Safely Move from competitor storages (EMC and IBM) to 3PAR P Customer Business Challenge RHB wants to consolidate various storage and transform their current storage to a cost-optimized storage solution. High maintenance cost of using traditional EMC DMX3 Storage and various storage in the bank environment. No visibility and expensive to maintain traditional storages as the every single tasks perform by Storage Engineer. HP Solution Storage Capacity Saving assessment. Data migration from various platform Operating System, Storage to the proposed 3PAR P10000 using MPX200 Thin Provisioning, conversion and persistence in 3PAR P Automated data Tiering Customer Results/Benefits Achieve minimum downtime using MPX200 Online Data Migration method. Achieve fast migration (high transfer rate) using MPX200 offline migration Low maintenance cost through consolidating Storage: EMC DMX3, EMC CX4-120, IBM DS4800 to a single 3PAR P10000 Storage with multi tier. 50% Capacity Saving on the Storage after Thin provisioning and zero page reclamation. Utilize the auto data tiering help customer save money by not over purchase expensive disks. Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

14 Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

15 HP and QLogic Delivering Converged Infrastructure Doug Spangler Sr. Director, HP WW OEM Team, QLogic Corporation Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

16 HP and QLogic Delivering storage networking innovation for over 15 years that help customers deploy Converged Infrastructure Maximize access to data with optimized I/O Speed Deployment and integration Better TCO with Reduced Cost & Complexity of IT technology transitions Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

17 Innovation QLogic Delivers with HP Adapters Wire-once connectivity with concurrent NIC, iscsi & FCoE Single pane-of-glass management Faster applications with virtual environment optimization Switches Simplified zoning Heterogeneous SAN connect Lower TCO with Stacking architecture/no trunking licenses Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Virtual Connect Simplified server to network edge connectivity Reduces components required to deploy/manage Direct attach capability for 3PAR MPX200 Multi-protocol connectivity Integrated block-based data migration

18 Industry Trends impacting I/O Virtualization Network edge will become more complex Convergence adoption Simplify server to network complexity Solution based approach i.e. HP Virtual Connect, Cisco UCS, etc. FCoE iscsi NIC Fibre Channel in the Data Center will continue 16Gb FC here, 32Gb FC on drawing boards Systems/Solution differentiation will include I/O infrastructure Cisco UCS, HP FlexFabric Architecture, FlatSAN Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 20

19 Where we are going.. Developing flexible, converged solutions 16Gb FC and 40GbE on the roadmap Universal Access Point Technology HP specific solutions Next Generation Virtual Connect Next Generation ToR solutions And more. Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 21

20 HP H-series Fibre Channel SANs Addressing the SAN Administration Challenge Single-pane-of glass management Storage provisioning, zoning and allocation One button zoning Non-disruptive Scalability and Interoperability Stacking port technology Seamless integration with existing fabrics Lower TCO/Cost 74% better TCO than non-stackable Up to 30% lower acquisition costs Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

21 Virtual Connect Direct Attach for 3PAR Flat SAN Single Layer Fibre Channel Storage Networking eliminates 50% of SAN Fabric cost Complex, multi-tier web of infrastructure 16 Blade Servers Fabric Interconnects Virtual Connect Direct-Attach Fibre Channel Storage for 3PAR FC Switches FC Storage VCE vblock: Cisco UCS and EMC Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 16 Blade Servers 2.5X Faster provisioning 86% Fewer components 55% Lower latency ONE TIER Flat network

22 Most Flexible Data Migration Solution Available Single Tool For Heterogeneous Data Center Environment Storage, Operating System, FC Switch, Protocol Flexible Data Migration Capabilities Multi-protocol data migration scenarios Online or Offline migration Flexible Data Migration Tools Fast configuration of data migration jobs Simplified monitoring tools Fast and simple installation Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

23 Single Tool For Heterogeneous Data Center Environment Interoperable Across All Major Storage Migrate data between any-to-any storage prevents lock-in to any storage vendor Flexible Operating System Interoperability OFFLINE migration: QLogic solution is OS independent ONLINE migration: One version works across all major OS Does not require separate HW device or SW license for multiple operating systems FC Switch Agnostic Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

24 The HP / QLogic Ecosystem Server Networking Storage mpx200 ProLiant G6/G7 ProLiant BladeSystem G6/G7 Matrix CloudSystem H-series FC Switches P9000 XP 3PAR P10000 B6000 StoreOnce Backup System P2000 NonStop Integrity BladeSystem, Rack and Superdome Integrity NonStop BladeSystem and Rack Servers Virtual Systems ProLiant Gen8 FC, 10GbE, 1GbE, CNAs & iscsi adapters and Virtual Connect/FlexFabric QCC Adapter Management & SANsurfer A-series with FCoE Switches, ToR and Routers EFMS, QuickTools FC Switch Manager & HP MPX Manager and Data Migration GUI EBS P4000 P6000 EVA VLS FC, FCoE and iscsi targets X1000/3000/5000 NAS X9000 IBRIX 26 SAN Connection Manager Integrated with Virtual Connect Enterprise Manager 6.1+ & System Insight Manager 7.0 Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

25 Thank You!

26 2012 Enterprise Strategy Group Enterprise Strategy Group Getting to the bigger truth. TM

27 Enterprise Strategy Group Getting to the bigger truth. TM Virtualization Evolution and Storage Requirements Kim Wang Senior Analyst, ESG 2012 Enterprise Strategy Group

28 Presentation Outline Data Center Evolution Virtualization Maturity Model Virtualization Maturity Factors Virtualization Market Trend Top Storage Challenges for Virtualization Tier-1 Storage, Key Evaluation Factors

29 Data Center Evolution Dynamic Multitenants Continuity Cloud Agility Utilization Enterprise-Class Dynamic Resources Resources Integration Testing and Development Virtualization 2012 Enterprise Strategy Group 32

30 ESG s Virtualization Maturity Model 2012 Enterprise Strategy Group 33

31 The Four Dimensions of ESG s Server Virtualization Maturity Dimension: Scope of deployment Metric: Percent of servers that have been virtualized Dimension: Virtual production ratio Metric: Percent of VMs in production Dimension: Efficiency Metric: Consolidation ratio Dimension: Workload penetration Metric: Deployment across multiple workloads Source: ESG Research Report: The Evolution of Server Virtualization, November Enterprise Strategy Group 34

32 Group 1 Group 2 Group 3 ESG Server Virtualization Maturity Model Segmentation More servers, higher density, more production and tier one applications in virtualization Laggards Low percent of physical servers virtualized (typically less than 20%) Low percent of VMs deployed in production (12% average) Low virtual-to-physical consolidation ratio (typically less than 5) Deployment across limited and/or basic workloads (13% have deployed mission-critical production workloads) Followers Source: ESG Research Report: The Evolution of Server Virtualization, November Enterprise Strategy Group Medium percent of physical servers virtualized (typically 10% - 30%) Medium percent of VMs deployed in production (35% average) Medium virtual-to-physical consolidation ratio (typically 5-10) Deployment across more workloads, but mostly tier- 2 (37% have deployed mission-critical production workloads) Leaders High percent of physical servers virtualized (typically 40% +) High percent of VMs deployed in production (67% average) High virtual-to-physical consolidation ratio (typically more than 10) Deployment across many/tier-1 workloads (75% have deployed mission-critical production workloads)

33 Percentage of x86 Servers That Have Been Virtualized 40% 35% Of all the potential x86 servers in your organization that can be virtualized, approximately what percentage of these systems have actually been virtualized to date? How do you expect this to change over the next 24 months? Today (Percent of respondents, 24 months from N=463) now 38% 30% 25% 20% 15% 10% 12% 21% 9% 25% 11% 17% 15% 11% 20% 14% 5% 0% 2% Less than 10% of servers 10% to 20% of servers 21% to 30% of servers 31% to 40% of servers 41% to 50% of servers More than 50% of servers 1% 3% Don t know Source: ESG Research Report: The Evolution of Server Virtualization, November Enterprise Strategy Group

34 Number of Virtualized Applications/Workloads, by Length of Server Virtualization Deployment Number of applications/workloads virtualized to date, by length of server virtualization deployment. (Percent of respondents) More than 50 applications / workloads 26 to 50 applications / workloads 10 to 25 applications / workloads Less than 10 applications / workloads More than 5 years (N=70) 47% 27% 23% 3% 4 to 5 years (N=83) 37% 31% 28% 4% 1 to 3 years (N=252) 18% 19% 50% 13% Less than 12 months (N=40) 63% 38% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Source: ESG Research Report: The Evolution of Server Virtualization, November Enterprise Strategy Group

35 Average Number of Virtual Machines per x86 Server 40% 35% 30% 25% 20% 15% 10% 5% 0% What would you estimate is the average number of virtual machines per physical x86 server in your environment today? How do you expect this to change over the next 24 months? (Percent of respondents, N=463) Today 24 months from now 26% 8% Less than 5 virtual machines per physical x86 server 36% 24% 5 to 10 virtual machines per physical x86 server 23% 11 to 25 virtual machines per physical x86 server 30% 31% 12% More than 25 virtual machines per physical x86 server 3% 7% Don t know Source: ESG Research Report: The Evolution of Server Virtualization, November Enterprise Strategy Group

36 Average Number of Virtual Machines per x86 Server, by Length of Server Virtualization Deployment Average number of virtual machines per physical x86 server, by length of server virtualization deployment. (Percent of respondents) More than 25 virtual machines per physical x86 server 11 to 25 virtual machines per physical x86 server 5 to 10 virtual machines per physical x86 server More than 5 years (N=70) 31% 29% 33% 7% 4 to 5 years (N=83) 13% 39% 36% 12% 1 to 3 years (N=255) 8% 19% 40% 33% Less than 12 months (N=39) 3% 13% 31% 54% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Source: ESG Research Report: The Evolution of Server Virtualization, November Enterprise Strategy Group

37 Correlation Between Server Virtualization and Storage Virtualization Source: ESG Research Report: The Evolution of Server Virtualization, November Enterprise Strategy Group 40

38 Top Three Storage Challenges for Virtualization Evolution Performance Continuity Utilization Assure virtualized application performance, business continuity and long term high performance/cost ratio 2012 Enterprise Strategy Group 41

39 Storage Performance Challenges Higher VM density & mobility IO Load balance Management Performance for Structure and unstructured Mixed workload Production and tier-1 Application Automation Performance Reliability Continuity Unpredictable performance Dynamic optimization Auto tier 2012 Enterprise Strategy Group 42

40 Storage High Availability Challenges No single point failure Prevention Failover Fast rebuilt Always-on data, continuity during failure, technology upgrading or maintenance 2012 Enterprise Strategy Group 43

41 Storage Utilization Challenges Storage consumed by 0 DR and Business continuity Under utilized provisioned storage Storage consumption Deleted files or de-commission VMs 2012 Enterprise Strategy Group 44

42 Tier 1 Storage Key Evaluation Factors Multitenants automation Dynamic Resilience Optimized Performance/ cost 2012 Enterprise Strategy Group 45

43 Thank You 谢谢 Getting to the bigger truth. TM 2012 Enterprise Strategy Group

44 48 Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

45 3PAR Core business differentiators Graham Kitchener HP Storage Presales Consultant, HP 49 Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

46 3PAR Utility Storage for Virtual Server Environments Buy 50% fewer physical servers Spend 90% less time managing storage Cut storage capacity requirements by 50% 50 Wide Striping Mixed Workload Support Integration w/vmware Adaptive Queue Depth VAAI plug-in Increase Consolidation Guaranteed Autonomic Groups Management Plug-In Recovery Manager Site Recovery Adapter Common platform Simplify Administration Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Thin Provisioning Thin Conversion Thin Persistence Adaptive Optimisation Fast RAID Technologies Maximize Savings - Lower Storage Cost Guaranteed

47 Defining Tier-1 Storage in the Modern Data Center Tier-1 Storage Criteria in the Age of Virtualization, Clouds, & IT Agility Scalable Multitenancy Virtualized and Federated Resource Pooling Scale-out Infrastructure Sub-LUN Optimization Secure Multitenancy Self- Configuration Optimized Asset Utilization Dynamic Volume Provisioning High Availability and Planned Resilience Self-optimizing and Tuning 51 Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

48 Storage architecture born for best performance Unique differentiators core to the 3PAR approach to storage Fine grained virtualisation Extreme efficiency Complete striping Predictable performance Mesh-active controller design Extreme consolidation of business workloads 52 Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

49 HOW? Thin Tech s Wide Striping Virtual Copies 3PAR ASIC Recovery Manager s/w Full Copies A Virtual Lock & Virtual Domains Peer Motion Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. A Remote Copies A A B B Automated Tiers Tier 0 SSD Tier 1 FC Tier 2 Nearline

50 --- R1 Raidlet R1 Raidlet --- 3PAR Hardware features deliver tier-1 MC support Fast Rebuilds Shelf independent RAID End to End integrity checking Fast RAID No Downtime Persistent Cache Mirroring Active-Active Cluster 54 Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

51 Mixed workload support Application Data Control Info. (metadata) ESX Server Heavy THROUGHPUT Host Interface Processor Disk Interface Heavy TRANSACTION Issue: small io s wait for large io s An environment like this will not allow hundreds / thousands of applications to happily coexist 55 Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

52 Mixed workload support Application Data Control Info. (metadata) An environment like this allows hundreds / thousands of applications to happily coexist - efficiently ESX Server Heavy THROUGHPUT Host Interface 3PAR ASIC Disk Interface Heavy TRANSACTION Answer: control and data are pathed and processed separately! Control Processor 56 Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

53 Autonomic Tiering and Savings Tier 0 SSD Tier 1 Fibre Channel Tier 2 Nearline (Enterprise SATA) - Region Dynamic Optimization Autonomic Data Movement Adaptive Optimization (AO) Autonomic Tiering and Data Movement 57 Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

54 3PAR Thin Provisioning Leadership Manageability No pool management No need for consulting services Symantec thin API integration Thin Persistence with integration Efficiency No upfront reservations Fine units of capacity allocation Variable QoS for snapshots Thin Conversion for simple thin landing Scalability Implemented on a scalable platform No performance impact Integrated with all, not some, other functionality 58 (e.g. RC, VC, DO, AO) Volume Written Data Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 3PAR Thin Provisioning - with thin built-in - Volume Volume Written Data Written Data Purchased Physical Capacity Free Chunklet Pool

55 3PAR gets De-duplication! Thin persistence with zero-detect is effective de-duplication 3PAR focuses here and achieves 100% de-dupe of zero s Volume Volume free space Volume free space averages 50% Volume free space Volume Volume Volume free space 3PAR Thin Provisioned volume with Zero detect NetApp focuses here and achieves maybe 20 50% efficiency Written Data Written Data Written Data What would you prefer? - 100% of average 50% with no overhead - OR ~20% of 50% with huge overhead 59 Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

56 Thank you Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

57 62 Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

58 Why Solid State Storage is changing the world of IT Dale Degen Worldwide Product M anager, HP LeftHand Storage 63 Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

59 HP is ready to help wherever you are in the journey OPTIMIZE Traditional IT BUILD What s Next ACCELERATE Time to Results MSA EVA XP Tape StoreOnce LeftHand IBRIX 3PAR ESTABLISHED PLATFORMS CONVERGED STORAGE CONVERGED SYSTEMS & SERVICES 64 Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

60 Gartner recognizes the HP Storage vision Magic Quadrant for Midrange and High-End Modular Disk Arrays Published: 17 November 2011 Analyst(s): Roger W. Cox, Pushan Rinnen, Stanley Zaffos, Jimmie Chang. This Magic Quadrant graphic was published by Gartner, Inc. as part of a larger research note and should be evaluated in the context of the entire report. The Gartner report is available upon request from HP. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. 65 Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

61 Session Agenda Solid State Storage Technology Overview HP Solid State Product Offerings Featured Deployment Models 66 Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

62 Performance What is driving the need for Solid State Storage Processor: 10,000x performance improvements Frequency Multi Core Memory: Larger Footprint Higher Bandwidth Solid State Storage 100 to 10,000 greater performance Better $/IOP than Hard Disk Hard Disk Storage: 2x Performance improvements Cheaper $/GB, not faster Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

63 What is Solid State Technology today? Non volatile NAND Flash Electronics Faster than HDD storage, slower and cheaper than DRAM memory Writes are slower than Reads and can vary with time. Enterprise Types: SLC (Single Level Cell): max performance & endurance MLC (Multi Level Cell): lower cost and endurance. Commercial Type: TLC (Three Level Cell): not enterprise level endurance Enterprise Storage Implementations Multiple form factor alternatives SSD, PCIe card, SST Array, Hybrid Performance varies by measures and across implementation types IOPS, Latency, $/GB, $/IOP, $/U 68 Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

64 Solid State Storage Demand Enterprise SSD experienced strong shipments and revenue growth: 2011 Q4: 6.3M SSD Units Increase of 128% Y/Y Increase 35% Q/Q 2011 Q4: SSD Revenue $1.6Billion Increase of 91% Y/Y Increase 24% Q/Q 2011 Q4: Price/GB $1.83 Decrease of 24% Q/Q due to mix changes 69 Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

65 Solid State delivers: >6x the performance, on 1/6 the # Drives Higher Performance Higher IOPs per $ Reduced latency Accelerate applications Lower power Better IOP/W Lower customer TCO Power/cooling Space utilization Improved efficiency GB SAS 15k RAID GB SAS SLC 2,600 IOP/s 16,300 IOP/s SLC 225 Watts 36 Watts SLC 174 KIOPS/$ 337 KIOPS/$ SLC 70 Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. IOmeter /30 random R/W mix 8KiB requests, aligned

66 Solid State Deployment Models SSD as a tier of storage Multiple capacity points, max counts Multiple technologies: SLC, MLC All SSD Tier LUN & Sub-LUN tiering technologies SSD or SST optimized array Flash optimized performance, density Option for spinning media if needed Flash Cache Host based flash caching Storage based flash caching 71 Collaborative host/storage flash caching Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

67 What are the Issues with Flash Solid State Drives? Issue Cost Endurance Imbalance of sustained Read vs. Write throughput System level resiliency When will Flash be replaced by another technology (e.g. Memristor) Status IOPS/$ is metric of interest for SST solutions. Combine SST and HDD for balance of performance & cost. Today, Enterprise Flash have wear-out monitoring built in. Read intensive applications are better than Write intensive apps for Flash use RAID for SSD implementations. Mirroring for PCIe card HA. Not for about 3-5 years. 72 Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

68 HP Solid State Technology Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

69 HP Solid State Storage Strategy Solid State Technology in Servers and Storage 3PAR, Lefthand, EVA, XP, Proliant, Integrity Innovate in software for solid state Rich data services layer Compression, Deduplication, QOS All-Solid State arrays & Server Flash Caching Advanced Development in HP Labs to deliver breakthrough Solid State technologies 74 Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

70 HP Solid State Product Offerings Breadth of Offerings Lowest price High performance & Highest Availability All solid state components All solid state arrays Hybrid: solid state + tiering SSD SAS & SATA GB D2700 JBOD SAS & SATA up to 3 TB IO Accelerator PCIe 0.3/1.2TB VMA PCIe/SAN 5/10TB Lefthand P4900 iscsi 3.2TB / node, 2-16 nodes EVA P6000 FC/iSCSI/FCoE up to 9.6TB 3PAR Arrays FC TB P9500 Arrays FC 2-51TB 75 Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

71 Featured Deployment Storage models Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

72 Solid State Deployment Models SSD as a tier of storage Multiple capacity points, max counts Multiple technologies: SLC, MLC All SSD Tier LUN & Sub-LUN tiering technologies SSD or SST optimized array Flash optimized performance, density Option for spinning media if needed Flash Cache Host based flash caching Storage based flash caching Collaborative host/storage flash caching 77 Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

73 Throughput (IOPS) 千 HP Lefthand P4900 Storage system Scale Out Linearly with High Availability Solid State tier of storage for high performance/low latency applications The cluster grows performance linearly with each additional node! 10 x the IOPS at 1/10 th the Latency Scaling Performance 530K HP LeftHand P4900 Storage Systems 269K 194K 143K 74K 98K 49K 25K 93K 47K 12K 24K 8k 100% Random Read 8k 100% Random Write 8K 60% Read 40% Write OLTP 78 Note: 8 KB, 100% random 3ms with HP P4000 DSM for Windows MPIO Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

74 HP 3PAR P10000 Storage New Solid State Configurations Up to up to 128 SSDs / node-pair Up to TB max All-Solid State, or SSD + HDD with AO 70% decrease in $/IOP* 80% decrease in $/Kwatt hour* Ideal for applications where response time (low latency) and performance (IOPs) are a higher priority than capacity * compared to an all FC solution with the same performance 79 Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

75 3PAR Storage Tiering: Tiering: Hot data is located on Tier 0, Cold data on Tier 2 Typical data access profile Data location profile 100% 80% 60% 40% 20% Most of the IOs Some of the IOs Few of the IOs Tier 0 Tier 1 Tier 2 SSD for max performance FC HDD for cost / performance SATA HDD for lowest cost 80 0% Capacity Most applications have a small portion of the capacity receiving most of the IOs. Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

76 Two storage tiering options on HP 3PAR Tier 0 SSD Dynamic Optimization Adaptive Optimization Tier 1 Fibre Channel Tier 2 Enterprise SATA 81 Manual, data movement, full volume level Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Autonomic tiering and data movement, sub-volume level

77 AO: Performance Needs Met With small Amount of SSD Capacity Usage SSD: Small space used, but a lot of IO Cold IO Temp Hot Performance Tier 0: SSD, RAID 1 Tier 1: Fibre Channel, RAID 5 Tier 2: Nearline, RAID 6 Cold IO Temp Hot 82 Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

78 AO Success story Without AO With AO IOPS Latency 83 so HP 3PAR Adaptive Optimization really lets us to grow our environment on a more economical scale while still giving us improved performance, Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

79 Host Flash Caching Solutions Direct Attach Storage Caching Shared Storage Caching OS Boot Disk 1 OS Data Disk 2 OS Boot Disk 1 OS Data Disk 2 Proliant Server Caching SW drivers Gen 8 SmartArray Controller rack or blade HBA Controller blade or Mezz Gen 8 SmartArray Controller Disk 1 Disk 2 Disk 1 Disk 2 Disk 1 Disk 2 SSD cache LUN 1 LUN 2 SSD cache SAN Array DRAM Cache SSD tier FC tier SATA tier 84 Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

80 Summary Flash Solid State Storage is a disruptive technology The hardware is a feature, not a solution Value is delivered by Innovative Software Management, Simplicity, Functionality HP is delivering a complete portfolio of solutions Hardware, software, services HP converged infrastructure provides unique opportunity to deliver end to end solutions HP is investing in the next generation of solid state technology 85 Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

81 Thank You Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

82 Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

83 HP & BROCADE: LEADING THE TRANSITION TO THE CLOUD AJ Casamento Senior Solutioneer, Principal, Brocade

84 Pioneer and leader in data center networking 90 percent of Global 1000 rely on Brocade solutions BROCADE More than 200,000 Brocade SANs in production More than 50,000 Brocade directors installed 71 percent market share in Fibre Channel SANs More than $300 million invested in interoperability and scalability labs 389 patents issued worldwide and 342 patents pending 7/17/ Brocade Communications Systems, Inc.

85 Brocade s Data Center Focus Fabrics to drive simplicity, reliability, flexibility and cost savings Continued leadership in Fibre Channel SANs Innovation in Ethernet Fabrics for private/public clouds Early adoption of Software-defined Networking Innovation in acquisition models: Brocade Network Subscription 7/17/ Brocade Communications Systems, Inc. CONFIDENTIAL Internal Use Only

86 FY11 Partnership Highlights >10M FC switch ports shipped! 1st OEM to GA & sell 16 Gbps Directors FY11: Record number of Directors sold 78% Yr./Yr. growth in adapters HP ES leveraged DC tech refresh Cisco retirement: 45 accounts * Milestone date: November /27/ Brocade Communications Systems, Inc. Proprietary Information

87 HP B-Series Solutions SEAMLESS SAN MANAGEMENT WITHIN HP FRAMEWORKS HP CloudSystem Matrix HP SPM / Matrix Automated Storage Provisioning integration with HP SAN Network Advisor for efficient B-Series SAN management HP Storage Essentials fully integrated management of the HP B-Series SAN HP VirtualSystem V3 with 3PAR HP B-series FC SAN HP ProLiant BladeSystem server HP Virtual Connect 24-port FC blade module HP 8Gb FC Mezzanine adapter HP 8Gb 24-port FC blade switch HP B-series Encryption + HP Secure Key Manager solutions 7/17/ Brocade Communications Systems, Inc. Proprietary Information

88 Virtual Connect HP Storage Provisioning Manager (SPM) STORAGE AND SAN SERVICES MANAGEMENT FOR CLOUDSYSTEM MATRIX HP Matrix automated HP Storage Provisioning Manager (SPM) performs automated provisioning and configuration of HP storage within HP CloudSystem Matrix environments by replacing manual tasks with policy-based automated services that act on behalf of the storage administrator SAN Services Management of SPM provided connectivity services (SAN naming and device connectivity) and connection services (SAN Zoning) through integration with HP SAN Network Advisor via SMI-S Service Management Matrix Operating Environment HP Insight Management Suite VCM/VCEM Services Mgmt (BNA Integration) Matrix Automated Storage Provisioning / SPM SPM SAN Services Mgmt SPM Storage Service Mgmt HP IT Perf Suite Storage Essentials (BNA Integration) Infrastructure Resources CloudSystem Matrix HP B-Series / Brocade 7/17/ Brocade Communications Systems, Inc. Proprietary Information

89 HP 3PAR Virtual Domains with HP B-Series Virtual Fabrics SIMPLE AND SECURE 3PAR Virtual Domains Master administrator creates/assigns users, logical elements, and domains Users authorized to manage elements in their Domain(s) only with Domainspecific statistics Integrated with System Reporter, LDAP, and Remote Copy Improved QoS Completely virtual implementation preserves massively parallel InServ load balancing Higher performance and availability levels than pre-consolidation levels Virtual Private Arrays ideal for: Self-service storage Different applications and user groups Error prevention Compliance Brocade Virtual Fabrics Virtual Fabric (VF) is feature that allows HP B-Series Directors/switches to be partitioned into logical switches Virtual Fabrics supported on SN8000B, DCX, DC04, 8/80, and 8/40 Backwards compatible with existing Brocade/McData infrastructure Benefits Independent management RBAC to allow users to manage separate logical switches Separate domain, Name Server and zoning data base Traffic and management isolation Useful for storage services and/or department charge-back Simple configuration through SAN Network Advisor 7/17/ Brocade Communications Systems, Inc. Proprietary Information

90 SAN Industry Momentum BROCADE AND HP LEADING THE INDUSTRY June 2011, 16 Gbps switch portfolio launched by Brocade and its OEM partners CQ and CQ record TAM for Fibre Channel SAN market (Dell Oro) Broad based strength Directors, fixed switches, embedded switches Cisco 25.5% Qlogic 3.4% Brocade 71.1% Brocade share leadership and growing SAN Share (Fixed + Modular) Total Source: Dell Oro Group, SAN Worldwide Tables, 1Q12, May /17/ Brocade Communications Systems, Inc. Proprietary Information

91 Gartner s IT Market Clock for Storage Technologies Fibre Channel Fibre Channel just reaching prime of lifecycle today Server virtualization has stimulated SAN deployment Data growth is exponential, driving need for more storage Source: Gartner, Inc., IT Market Clock for Storage, 2011, Valdis Filks, September 6, /17/ Brocade Communications Systems, Inc.

92 Fibre Channel Purchase Plans Strong and Growing RESULTS OF THE BROCADE ANNUAL CUSTOMER SURVEY Survey question: How do you expect your company s Fibre Channel purchases to change in the next 3 years? Don't Know 9% Will Decrease 12% Will Increase 43% No Change 36% ~80% of Brocade customers expect to maintain or increase Fibre Channel spending over the next three years Source: Brocade Annual Customer Survey, July /17/ Brocade Communications Systems, Inc. Proprietary Information

93 Cloud-Optimized SAN Platforms FIBRE CHANNEL IS THE FOUNDATION FOR PRIVATE AND PUBLIC CLOUD STORAGE 8-slot and 4-slot HP SN8000B Backbone 48-port 1U HP SN6000B FC Switch 24-port 1U HP SN3000B FC Switch Single and dual-port HP B-series Adapters Rely on a network that delivers unequaled uptime Data center-proven reliability and availability, innovative business continuity and encryption services Build a network that adapts to your business Enable unprecedented virtualization and consolidation of IT resources Manage your network simply and efficiently Simplify deployment and management of server, switch and adapter resources 7/17/ Brocade Communications Systems, Inc. Proprietary Information

94 Scale-Out Fabrics for Cloud Applications INTER-CHASSIS LINKS (ICLs) REDUCE COMPLEXITY AND COST Simpler, flatter, low-latency chassis topologies 64 Gbps Fibre Channel uplinks via 16 Gbps Quad-SFP Maximizes performance and scalability Fewer cables, more usable ports Optimal load balancing Improved availability 7/17/ Brocade Communications Systems, Inc. Proprietary Information

95 Consolidate Today Lower Operating Costs HP B-SERIES ICL ADVANTAGE EXAMPLE 1000 DEVICE PORTS Total Chassis Required Total Device Ports Ports wasted for ISLs Total interswitch Cables Energy Efficiency (kwh/yr) HP SN8000B Cisco MDS 9513 Customer Benefit less chassis 1152 (16Gbps) 1056 (4 Gbps) more available device ports, 4X the bandwidth % less cables Efficient design, every single port used for device connection ~55K ~101K Uses 46% less power per fabric Rack Units 42RU 70 RU 2 rack vs 3 racks for Cisco HP SN8000B 384x16G 16x64G Cisco MDS x4G 33x4G 32x64G 384x16G 231x4G 33x4G 132x4G 132x4G 384x16G 16x64G 231x4G 33x4G 6:1 oversubscription 231x4G 33x4G 7:1 oversubscription 7/17/ Brocade Communications Systems, Inc. Proprietary Information

96 Real World Consolidation Examples HP SN8000B Deliver Savings Today Cisco SAN 20 chassis 292 rack units 4.2 Tbps of bandwidth 33.4K watts Massive Savings 8 fewer chassis 40% reduction in rack units 3.8x more bandwidth 68% fewer watts HP B-series SAN 12 chassis 174 rack units 16.1 Tbps of bandwidth 10.8K watts Simpler, more scalable, and better performance and reliability 7/17/ Brocade Communications Systems, Inc. Proprietary Information

97 Leading the Transition to Next-Gen Data Centers PLATFORM TRANSITION WELL UNDERWAY AND AHEAD OF PLAN End users accelerating transition to new platform technology Consolidating infrastructure is saving operating costs Hundreds, thousands of cable/connection problems found earlier in the process, avoiding application problems later HP SN8000B ICL attach ~10X higher than previous platform May 2012, Brocade reports 23% of all of its Q SAN revenue is from new SAN offering 7/17/ Brocade Communications Systems, Inc.

98 Fibre Channel Reigns for Virtualization WHICH PROTOCOLS DO YOU USE FOR NETWORKING VIRTUAL SERVER HOSTS TO STORAGE? 100% 76% 50% 0% 36% 23% 4% 4% FC NFS iscsi FCoE DAS Source: Forrester, September /17/ Brocade Communications Systems, Inc. Proprietary Information

99 Is FC SAN Relevant for Virtualized Data Centers? VMware VMmark # of networked storage configurations in the TOP 20 Benchmarks are using Fibre Channel (16 out of 20, 4 are using Direct-Attach SAS) # of networked storage configurations in the TOP 20 Benchmarks are using iscsi # of networked storage configurations in the TOP 20 Benchmarks are using NAS 7/17/ Brocade Communications Systems, Inc. Proprietary Information

100 EMERGING TECHNOLOGIES THE I/O BOTTLENECK SOLID STATE Dramatically lower access DISKS times Increased IOPS (100x) Greater reliability, lower power and cooling 71% CAGR ( ) Normalized CPU Performance and Storage Access Time Multicore CPU CPU Spinning Media x CPU PERFORMANCE IMPROVEMENT 1.3x SPINNING MEDIA PERFORMANCE IMPROVEMENT 7/17/ Source: Gartner 2012 Brocade Communications Systems, Inc. Proprietary Information

101 SAN Futures NEW SAN TECHNOLOGY READY TO EVOLVE WITH THE DATA CENTER Unprecedented uptime & reduced operation costs Not about protocol it s storage networking innovation Targeted at storage professionals, developed by storage professionals Technological innovation & IO explosion continue Today s platform stay tuned! 7/17/ Brocade Communications Systems, Inc. Proprietary Information

102 HP AND BROCADE SAN The winning bet for today and tomorrow Unequaled uptime via proven, industry leading reliability and availability Consolidate today and simplify your fabrics to reduce operating expenses Enable maximum performance for virtualized applications to drive business value Ready for new Data Center technologies and workloads 7/17/ Brocade Communications Systems, Inc. Proprietary Information

103 Thank You

2012 Enterprise Strategy Group. Enterprise Strategy Group Getting to the bigger truth. TM

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