U.S. Wheat Associates Asian Board Team

Transcription

1 U.S. Wheat Associates Asian Board Team Korea, Taiwan, Indonesia, Vietnam Nondiscrimination and Alternate Means of Communications: U.S. Wheat Associates prohibits discrimination in all its programs and activities on the basis of race, color, religion, national origin, gender, marital or family status, age, disability, political beliefs or sexual orientation. Persons with disabilities who require alternative means for communication of program information (Braille, large print, audiotape, etc.) should contact U.S. Wheat Associates at (202) (voice and TDD). To file a complaint of discrimination, write to Vice President of Finance, U.S. Wheat Associates, th Street, North, Arlington, VA 22201, or call (202) (voice). U.S. Wheat Associates is an equal opportunity provider and employer.

2 Objectives 1. Build knowledge of USW market development activities for Board 2. Assess effectiveness of USW market development activities 3. Serve as goodwill ambassadors for U.S. wheat producers with overseas customers 4. Share knowledge with other wheat producers

3 Team Members Tom Duyck Forest Grove, OR Chris Cullan Hemingford, NE David Clough Fessenden, ND Steve Mercer, USW Arlington, VA

4 Portland, Oregon

5 USW West Coast Office, Wheat Marketing Center, FGIS, CLD Pacific Irving Export Elevator

6 South Korea Busan Seoul

7 Dongah Flour Mills Co, Ltd., Busan

8 Daehan Flour Mills Co., Ltd.

9 Youngnam Flour Mills Co., Ltd.

10 Dr. Won Ban Koh, USW Country Director Dr. Woojoon Park, USW Sr. Tech. Marketing Specialist

11 Korea Baking School Korea Flour Mills Industrial Association Officials Korea Master Bakers Association

12 Fear Factor - Unique Korean Food Experience

13 Malaysian bakery franchise in Seoul reflects changing tastes and wheat foods growth in Asia

14 Taipei, Taiwan

15 Ron Lu, USW Country Director, and staff brief the team; U.S. wheat enjoys near 100% market share in Taiwan market Taiwan an Flour Mills Association (TFMA)

16 TFMA, USDA Foreign Service Staff, USW and Team

17 Tom Duyck speaks for U.S. producers at the China Grain Products R&D Institute in Taipei to celebrate the Taiwan baking team s 2 nd Place finish at the prestigious i World Baking Cup in France

18 U.S. wheat producers through USW have a long history supporting CGPRDI; a successful strategy for growing the wheat foods market and USW market share in Taiwan, now at nearly 100% Tribute by CGPRDI to Richard Baum, former Exec. Director Western Wheat Associates

19 Indonesia

20 Millers, wheat buyers, board team and USW staff at the 2008 USW Crop Quality Seminar in Jakarta; Indonesia has more than 231 million people

21 Siraboga Raturaya Flour Mill, Semarang Black Sea feed grade wheat Milling U.S. soft red winter Feed grade wheat storage Vessel unloading facility

22 Siraboga uses light automated bagging equipment, inexpensive labor and small trucks to move flour to customers throughout Indonesia

23 Siraboga managers were welcoming eco hosts; osts;usw has provided valuable support in a highly competitive market in Australia s back yard Hussein Sutadisastra, USW rep in Indonesia, and Mark Samson, USW Regional VP, South Asia

24 Indonesian government expects flour mills to support research into local wheat varieties; the Team received a briefing on work at Satya Wacana Christian University

25 Thriving Solo bakery uses only Siraboga flour made with U.S. HRS A growing g U.S. wheat market

26 Stopping to visit a rice farmer on the Island of Java, Indonesia

27 Visit to Tiga Pilar Foods, a noodle and wheat snack manufacturer near Solo

28 Ho Chi Minh City (Saigon), Vietnam

29 Ho Chi Minh City Impressions

30 Uni-President Flour Mill, Noodle Plant and Feed Plant

31 USDA Ag Counselor John Wade USDA Ag Specialist Tran Quoc USDA Ag Counselor John Wade, USDA Ag Specialist Tran Quoc Quan, USW Assistant Regional Director Mike Spier with Team and Uni-President Managers, Binh Duong Province, Vietnam

32 Board Team, USW speak for you with overseas customers

33 A truly unique experience