The badge/logo. Colour Logos. Mono Logos. Size

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3 The badge/logo Colour Logos The badge/logo should always appear complete and in the correct proportion. You should never attempt to redraw the badge/logo or retype the text. If you need the badge/logo in a different format, contact the Scouting 2007 office for assistance (jamboree@scouting2007.org). Wherever possible, please use one of the colour versions. badge/logo in four colour process - CMYK. If the badge/logo is to be used on a coloured background, please ensure that it is legible. Please avoid placing the badge/logo on colours which will jar against the red border e.g. pink. In this situation, lay a white diamond underneath it to create a clear area. Mono Logos badge/logo in grey. Sometimes colour isn t available so two mono badge/ logo have been developed. The grey version is for print where different tones are distinguishable. The black version should be used for other situations e.g. faxes. For single colour print, the mono badge/logo should be used. Make sure there is enough contrast between the colour of the badge/logo and the background. badge/logo in black. Size The text in the badge/logo should always be legible. In print the minimum size of the logo should be 30mm across. On screen this size should be increased as the resolution on monitors is lower. badge/logo in blue on white, using the mono tiff file. 30mm 1

4 The badge/logo Formats on CD Freehand Vector format originated in Freehand 9 on Apple Macintosh. 4c four colour process - CMYK grey shades of black small for use under 60mm rev white text around edge Mac.eps Vector format for output on pdf and print. For use on Apple Macintosh Computers. 4c four colour process - CMYK grey shades of black small for use under 60mm rev white text around edge WSJBadge-4C-Sm-Mac.eps 4C four colour CMYK SM small - approx 8cm Mac for use on Macs Generic.eps.tif.jpg.gif Vector format for output on pdf and print, as above but more suitable for use on PCs. 4c four colour process - CMYK grey shades of black small for use under 60mm rev white text around edge Bitmap format for output on pdf and print when eps isn t appropriate. Spectrum logo and mono logo only. Not transparent. Anti-aliased edges (smooth). The black BMP versions are high resolution with sharp edges - these are transparent. 4c four colour process - CMYK grey shades of black Compressed bitmap format for use on PCs in Microsoft documents or web use. Spectrum logo and mono logo only. Not transparent. RGB RGB colour grey shades of black Indexed colour for use on the Web. Colour Indexed colour grey Indexed colour - shades of black WSJBadge-Grey-Sm-Generic.eps grey shades of black SM small - approx 8cm Generic can be used on Macs or PCs WSJBadge-Black-Sm-.jpg black black and white only SM small - approx 8cm jpg jpeg format 2

5 The design element A Jamboree design element has been produced to supplement the badge/logo and offer more flexibilty of use. Two variants have already been designed and are described here. National Scout Organizations and Associations are also invited to use and tailor the Jamboree design element as part of their own Jamboree logos, for example by using national colours. A derivative licence is required - please see the Licencing section of this Design Guide. Colour The design element should always appear complete and in the correct proportion. You should never attempt to redraw the logo or retype the text. If you need it in a different format, contact the Scouting 2007 office for assistance. Wherever possible, please use one of the colour versions. If it is to be used on a coloured background, please ensure that it is legible. There are two different styles for use on different backgrounds. The badge/logo should also be used on any document which contains this design element. Mono Sometimes colour isn t available so black and white versions have been developed. For single colour print, the mono version should be used. Make sure there is enough contrast between the colour of the design element and the background. design element for use on light backgrounds. design element for use on dark backgrounds. Should also be used on the spectrum background, preferably on the blue and purple colours. badge/logo. design element in black. design element in white. design element in blue on white, using the mono tiff file. Size The text should always be legible. In print the minimum size of the element should be 30mm across when in print. On screen this size should be increased as the resolution on monitors is lower. 30mm 3

6 The design element Formats on CD Freehand Vector format originated in Freehand 9 on Apple Macintosh. 4c four colour process - CMYK 4c-neg four colour process - CMYK white white only Mac.eps Generic.eps Vector format for output on pdf and print. For use on Apple Macintosh Computers. 4c four colour process - CMYK 4c-neg four colour process - CMYK white white only Vector format for output on pdf and print, as above but more suitable for use on PCs. 4c four colour process - CMYK 4c-neg four colour process - CMYK white white only WSJ-4C-SM-Mac.eps 4C SM Mac four colour CMYK small for use on Macs WSJ-Neg-4C-SM-Generic.eps Neg for use on dark backgrounds 4C four colour CMYK SM small Generic can be used on Macs or PCs WSJ-Neg+Yell-4C-L-Generic.eps Neg+Yell for use on bright diamond background where the text crosses the white grid 4C four colour CMYK SM small Generic can be used on Macs or PCs WSJ-4C-SM.tif 4C SM four colour CMYK small.tif.jpg.gif Bitmap format for output on pdf and print when eps isn t appropriate. Spectrum logo and mono logo only. Not transparent. Anti-aliased edges (smooth). The black BMP versions are high resolution with sharp edges - these are transparent. 4c four colour process - CMYK Compressed bitmap format for use on PCs in Microsoft documents or web use. Spectrum logo and mono logo only. Not transparent. RGB RGB colour Indexed colour for use on the Web. Colour Indexed colour WSJ-Black-SM-BMP.tif Black Black SM small WSJ-Black-SM.jpg Black Black SM small 4

7 Type The fonts used are from the Meta family. The three which are used for the are: MetaNormal-Roman MetaMedium-Roman MetaBlack-Roman This is a licensed typeface and therefore, if not owned, will need to be purchased from a type foundry. As an alternative where Meta is not available, Verdana may be used. Bullet points should be small diamonds, with or without rounded corners, in either one or a mixture of all the colours in the colour palette. For example: Bullet point Bullet point Bullet point Bullet point Bullet point Bullet point MetaNormal-Roman (15 pt) ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz MetaMedium-Roman (15 pt) ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz MetaBlack-Roman (15 pt) ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Verdana (13 pt) 5

8 Colour This is the colour palette. These colours also merge to form the spectrum in the logo and backgrounds. reference 032 CVU Four colour process CMYK c 0 m 91 y 87 k 0 RGB r 234 g 42 b 43 HTML #CC CVU c 0 m 47 y 100 k 0 r 255 g 128 b 0 #FF CVU c 0 m 9 y 94 k 0 r 255 g 197 b 0 #FFCC CVU c 76 m 0 y 91 k 0 r 53 g 160 b 33 # CVU c 72 m 0 y 100 k 50 r 59 g 101 b 29 # Process Cyan CVU c 100 m 0 y 0 k 0 r 0 g 158 b 212 #0099FF 2747 CVU c 100 m 79 y 0 k 9 r 0 g 58 b 165 # CVU c 79 m 94 y 0 k 0 r 80 g 23 b 148 #

9 Backgrounds The bright diamond background is available in various files - see below. These can be used as a backdrop for promotional material - posters, postcards, covers for documents etc..psd Adobe Photoshop layered files in four colour process CMYK A1 A1 plus 3mm bleed A4 A4 plus 3mm bleed.tif Bitmap tiff format for output on pdf and print. Four colour process CMYK. A1 A1 plus 3mm bleed A4 A4 plus 3mm bleed 72dpi low resolution version.jpg WSJ-BGplain Compressed bitmap format for use on PCs in Microsoft documents or web use. RGB colour. A1 A1 plus 3mm bleed A4 A4 plus 3mm bleed 72dpi low resolution version This background is also available with the diamond photos in place, in A4 only. For documents where more white space is needed, a light background is available. As on this design guide, a mixture of the two is the most effective way of using the backgrounds. WSJ-BG+photos Tiff and jpeg files available, as above, exactly the same size and resolution to ease layout when using both backgrounds together. WSJ-BGrev15% 7

10 Stationery & Bulletins The Jamboree bulletin is the official means of communicating with National Scout Organizations/ Associations that are members of the World Organization of the Scout Movement. The bulletin and the stationery designs that will be used by the office of the 21st are shown here. National Scout Organizations may wish to use the design elements that we have provided to produce bulletins and stationery for their national Jamboree Contingent that are related in appearance to the official ones. 8

11 Sample files There are two sample layouts included on the CD which can be used by National Scout Organisations and National Scout Associations when promoting and administering the. Poster Suggested layout for a poster. This can be output for multiple distribution. Artwork size A2 420 x 594mm. Also supplied as an A4 document and a low resolution (150dpi) version..psd.tif Adobe Photoshop layered file Flattened tiff file Microsoft Powerpoint This is a template document which may be used for presentations..pot Microsoft Powerpoint template with embedded jpeg backgrounds 9

12 Obtaining a Licence Licencing The Jamboree badge/logo and the related Jamboree design element will symbolise the 21st World Scout Jamboree to millions of people both inside and outside Scouting, and it is essential that they are used consistently and correctly. In addition, the Jamboree badge/logo and design element are trademarks and have a brand value which can be used to generate funds for Scouting around the world through commercial activity. All usage of the Jamboree badge/logo or design element must therefore be licenced. Licences to use the Jamboree badge/logo and design element are available to recognised National Scout Organizations and can be obtained from Scouting badge/logo and design element The Jamboree badge is intended only for use by a nation s contingent attending the Jamboree, and will be produced and distributed by Scouting The Jamboree logo is the same as the Jamboree badge, and is used in printed or electronic form. The Jamboree logo is always to be used exactly as described in this design guide, and no variations are permitted. The Jamboree design element can be used in any of its existing forms (as described in this design guide), or can be incorporated as part of a derivative Jamboree design produced by a National Scout Organization. Protection The 21st badge/logo has been registered as a trademark with the World Intellectual Property Organization (WIPO). This protection allows both the World Scout Bureau and Scouting 2007 to take legal action against any individual or entity for the unauthorised reproduction of the badge/logo. National Scout Organizations are encouraged to register and protect the Jamboree badge/logo and Jamboree design element, and any derivative Jamboree design in their own country. Types of Licences There are three types of licences: World Scout Jamboree design element Commercial licences, for the use of the Jamboree badge/logo or design element on products which are sold to raise money on behalf of Scouting Non-commercial use, for the use of the Jamboree badge/logo or design element on items which are used to promote and communicate the World Scout Jamboree without major financial gain Derivative licences, which are only available for the Jamboree design element, enabling National Scout Organizations to create their own Jamboree design and use it commercially or non-commercially. For more information and to obtain a licence, please contact the Scouting 2007 office at Gilwell Park in the UK, or licence@scouting2007.org. badge/logo 10

13 Obtaining a Licence Members of WOSM are authorised to use the Jamboree badge/logo and the Jamboree Design Element both commercially and non-commercially. For commercial use a commercial licence is required and royalties must be paid. Commercial Licences For the commercial use of the Jamboree badge/logo or Jamboree Design Element, i.e. any item intended for sale (souvenirs, programme materials, promotional materials, etc.) a commercial licence is required and royalties must be paid (normally 10 percent of the manufacturing cost of the product.) Examples could include t-shirts, clothing, hats, mugs, commemorative items, and books. To obtain a Commercial licence, please provide the following information to Scouting 2007: Type of product. (A sample, picture or drawing of the product if possible) Quantity to be produced. Name of the manufacturer. Estimated manufacturing cost and selling price if any. Name and address of the distributor if not the National Scout Organization. The product must show that the Jamboree badge/logo is a registered trademark or that the Jamboree design element is a trademark. Licences will only be granted for use on products that are consistent with a good image and the values of Scouting. The use of the Jamboree badge/logo or design element in events or other programmes involving sponsorship may be subject to payment of royalties. Non-commercial use For the non-commercial use of either logo, National Scout Organizations are requested to declare their use of the Jamboree badge/logo or the Jamboree Design Element to Scouting 2007 for historical record purposes. Examples could include leaflets, posters, displays, and gifts. Such a publication must indicate that you are licensed to use the trademarked Jamboree badge/logo or design element. The non-commercial use of the Jamboree badge/logo or Jamboree Design Element should also be consistent with a good image and the values of Scouting. When declaring non-commercial use, provide the following information to Scouting 2007: Type of product/publication. (A sample, picture or drawing of the product.) Derivative Licences Derivative licences do not require the payment of royalties, and are only available for the Jamboree design element. This enables National Scout Organizations to create their own Jamboree design, based on the worldwide Jamboree design element, and then use it commercially or non-commercially. The derivative Jamboree design should be significantly different from the original Jamboree design element - for example, by using national colours instead of yellow or the spectrum, or by adding additional national design elements. National Scout Organizations are encouraged to register and protect the derivative Jamboree design in their own country. Scouting 2007 reserves the right to cancel a licence immediately should the licensee or its designated representative not respect the terms of the licence, or their activities are contrary to the image and values of Scouting. 11

14 CD artwork The following files are available on the 21st World Scout Jamboree design guide CD. Please see pages 2 and 4, detailing design descriptions, for guidance on which artwork to use. Badge/logo Freehand files WSJBadge-4C-Sm-Mac.fh WSJBadge-4C-L-Mac.fh WSJBadge-Black-Sm-Mac.fh WSJBadge-Black-L-Mac.fh WSJBadge-Grey-Sm-Mac.fh WSJBadge-Grey-L-Mac.fh Mac eps files WSJBadge-4C-Sm-Mac.eps WSJBadge-4C-L-Mac.eps WSJBadge-Black-Sm-Mac.eps WSJBadge-Black-L-Mac.eps WSJBadge-Grey-Sm-Mac.eps WSJBadge-Grey-L-Mac.eps Generic eps files WSJBadge-4C-Sm-Generic.eps WSJBadge-4C-L-Generic.eps WSJBadge-Black-Sm-Generic.eps WSJBadge-Black-L-Generic.eps WSJBadge-Grey-Sm-Generic.eps WSJBadge-Grey-L-Generic.eps Tiff files WSJBadge-4C-L.tif WSJBadge-4C-Sm.tif WSJBadge-Black-L.tif WSJBadge-Black-Sm.tif WSJBadge-Grey-L.tif WSJBadge-Grey-Sm.tif WSJBadge-Black-L-BMP.tif Jpeg files WSJBadge-Black-L.jpg WSJBadge-Black-Sm.jpg WSJBadge-Grey-L.jpg WSJBadge-Grey-Sm.jpg WSJBadge-RGB-L.jpg WSJBadge-RGB-Sm.jpg Gif files WSJBadge-Colour.gif WSJBadge-Grey.gif Design element Freehand files WSJ-4C-SM-Mac.fh WSJ-4C-L-Mac.fh WSJ-Black-SM-Mac.fh WSJ-Black-L-Mac.fh WSJ-Neg-4C-SM-Mac.fh WSJ-Neg-4C-L-Mac.fh WSJ-Neg+Yell-4C-SM-Mac.fh WSJ-Neg+Yell-4C-L-Mac.fh WSJ-White-SM-Mac.fh WSJ-White-L-Mac.fh Mac eps files WSJ-4C-SM-Mac.eps WSJ-4C-L-Mac.eps WSJ-Neg-4C-SM-Mac.eps WSJ-Neg-4C-L-Mac.eps WSJ-Neg+Yell-4C-SM-Mac.eps WSJ-Neg+Yell-4C-L-Mac.eps WSJ-Black-SM-Mac.eps WSJ-Black-L-Mac.eps WSJ-White-SM-Mac.eps WSJ-White-L-Mac.eps Generic eps files WSJ-4C-SM-Generic.eps WSJ-4C-L-Generic.eps WSJ-Neg-4C-SM-Generic.eps WSJ-Neg-4C-L-Generic.eps WSJ-Neg+Yell-4C-SM-Generic.eps WSJ-Neg+Yell-4C-L-Generic.eps WSJ-Black-SM-Generic.eps WSJ-Black-L-Generic.eps WSJ-White-SM-Generic.eps WSJ-White-L-Generic.eps Tiff files WSJ-4C-SM.tif WSJ-4C-L.tif WSJ-Black-SM.tif WSJ-Black-L.tif WSJ-Black-SM-BMP.tif WSJ-Black-L-BMP.tif Jpeg files WSJ-RGB-SM.jpg WSJ-RGB-L.jpg WSJ-Black-SM.jpg WSJ-Black-L.jpg Gif files WSJ-Colour.gif WSJ-Black.gif 12

15 CD artwork Please see pages 7 and 9, detailing design descriptions, for guidance on which artwork to use. Backgrounds - bright colours Tiff files WSJ-BGplain A1.tif WSJ-BGplain A4.tif WSJ-BGplain A4 72dpi.tif Jpeg files WSJ-BGplain A1.jpg WSJ-BGplain A4.jpg WSJ-BGplain A4 72dpi.jpg Poster Adobe Photoshop layered files WSJA2Poster.psd WSJA4Poster.psd Tiff files WSJA2Poster150dpi.tif WSJA4Poster.tif WSJA4Poster150dpi.tif Powerpoint.pot template WSJPowerpointTemplate.pot Backgrounds - light grid on white Tiff files WSJ-BGRev15%A1.tif WSJ-BGRev15%A4.tif WSJ-BGRev15%A472dpi.tif Jpeg files WSJ-BGRev15%A1.jpg WSJ-BGRev15%A4.jpg WSJ-BGRev15%A472dpi.jpg Background with photos Adobe Photoshop layered files WSJ-BG+photosA4.psd Tiff files WSJ-BG+photosA4.tif WSJ-BG+photosA472dpi.tif Jpeg files WSJ-BG+photosA4.jpg WSJ-BG+photosA472dpi.jpg These Design Guidelines have been issued as Appendix 3 of the 21st Bulletin 1, which is the official means of communicating with the National Scout Organizations / Associations that are members of the World Organization of the Scout Movement. Copyright Scouting 2007, April The 21st is an official event of the World Organization of the Scout Movement. The 21st World Scout Jamboree Badge/Logo and the World Scout Emblem are registered trademarks of the World Organization of the Scout Movement, and the Jamboree Design Element and Jamboree Design Layout are trademarks of Scouting Photographs courtesy of John Angerson, The Scout Association and the World Organization of the Scout Movement. 13

16 For further information please contact Scouting 2007 on +44 (0) or or visit our website at