MEDIA KIT 2019 REVISED 9/25/17

Transcription

1 MEDIA KIT 2019 REVISED 9/25/17

2 DIABLO MAGAZINE JUST THE FACTS Since 1979, Diablo magazine has been delivering an award-winning lifestyle publication. Diablo has perfected a readership that no other medium delivers, one that assures our advertisers success when it comes to reaching ready, willing, and able buyers. Best OF THE East Bay Superstar, style icon, and hometown hero Zendaya tops our annual list of local favorites The Magazine of the East Bay 100 winners, including: RECORD-BREAKING BASKETBALL COACH FIERCE FEMME FITNESS TRI-VALLEY STRIPTEASE NAUTICAL EATS BARBER TO THE STARS PAMPERED PET GETAWAY KID-FRIENDLY NIGHTCLUB PARTY-PLANNING PROS SUMMER STYLE EXPERTS INSTAGRAM-WORTHY ICE CREAM HIPSTER-APPROVED COCKTAILS DISTRIBUTION Diablo distributes 40,000 magazines every month, making more than 1.5 million impressions per year on the area s most affluent households from the Berkeley and Oakland hills to Lamorinda, Walnut Creek, Danville, Blackhawk, and the Tri-Valley. Diablo magazine has a 3.3 pass-along rate, which increases our circulation to more than 129,500 readers each issue. REACH Diablo reaches new readers every issue with placement at premier newsstand locations; placement in key business and visitor outlets and premier hotels; delivery to new move-ins; and distribution at community events. LOYAL Diablo readers are loyal. They actively look to Diablo for trusted information and resources every month. 92% spend up to an hour with each issue. And 76% keep their issues a month or longer. COMMUNITY Diablo is deeply committed to strengthening the fabric of the community through signature events, subscription fundraising promotions, media sponsorships, and employee volunteer programs. Diablo works with more than 100 grassroots and major nonprofit organizations to help them reach their fundraising and promotional goals. EXCELLENCE Diablo has been recognized for excellence. Diablo is a member of the City and Regional Magazine Association (CRMA), which holds members to high standards and requires that magazines be of general interest and consumer oriented, and have unbiased editorial content. Diablo magazine has won numerous awards for excellence in publishing, including Overall Design and General Excellence.

3 DIABLO S AUDIENCE Who is the Diablo magazine reader? The San Francisco East Bay s most affluent, highly-educated, and engaged consumer. GENDER AGE Female 66% Male 34% 38% 53% 9% Average Reader Age: 51 EDUCATION 84% College degree 35% Postgraduate degree LIFESTYLE Household income (mean): Married: With children living at home: Home value (mean): $289,000 72% 29% $1,650,000 LOYALTY 76% Keep their issues for a month or longer 92% Spend up to an hour with each issue SOURCE: CIRCULATION VERIFICATION COUNCIL, 2018 CIRCULATION AUDIT, 2017 ONLINE READER SURVEY

4 DIABLO S 2019 CIRCULATION In addition to Diablo magazine s mailed circulation, distribution also includes newsstands, new move-ins, community events, and key business and visitor outlets. Diablo s circulation is audited by CVC to provide assurance that all copies are distributed as promoted. TOTAL DISTRIBUTION Net circulation 39,242 Net press run 40,000 Total monthly readership 129,500 Zone 1 Zone 2 Zone 3 Zone 4

5 DIABLO MAGAZINE 2019 PLANNING CALENDAR ISSUE SPACE CLOSING EDITORIAL HIGHLIGHTS SPECIAL ADVERTISING SECTIONS* JANUARY 11/15/18 Health & Wellness Diablo Profiles: Finance, Diablo Wellness, Getaways, Wedding Guide FEBRUARY 12/14/18 Homestyle Getaways, Home & Design Guide, Hawaii MARCH 1/14/19 Spring Fashion; Kids Diablo Kids, Faces of the East Bay APRIL 2/13/19 Innovation Home & Design Guide, Hawaii Diablo Women MAY 3/15/19 Women Diablo Profiles: Women JUNE 4/15/19 Summer Fun Getaways, Home & Design Guide, Wedding Guide JULY 5/15/19 Best of the East Bay Diablo Profiles: Spotlight, Getaways, City Sponsorship, Hall Of Fame AUGUST 6/14/19 Back to School Diablo Kids SEPTEMBER 7/15/19 Fall Fashion 40 Under 40 Home & Design Guide, Shop East Bay, Hawaii OCTOBER 8/15/19 Fall Arts and Culture Diablo Profiles: Medical, Getaways, Hawaii NOVEMBER 9/13/19 Food and Fine Dining Gou rmet East Bay Diablo Profiles: Restaurant, Home & Design Guide, Shop East Bay, Food + Drink Guide DECEMBER 10/14/19 Threads of Hope Threads of Hope Shop East Bay, Guide to Charitable Giving *The Diablo Real Estate and Dining Guide special advertising sections run in every issue REVISED 11/28/18

6 DIABLO MAGAZINE 2019 SPACE AND PRODUCTION DEADLINES ISSUE SPACE CLOSING PRODUCTION MATERIALS DUE* CAMERA READY MATERIALS DUE* IN HOMES** JANUARY 11/15/18 11/16/18 11/16/18 11/23/18 12/22/18 FEBRUARY 12/14/18 12/14/18 12/14/18 12/21/18 1/26/19 MARCH 1/14/19 1/14/19 1/14/19 1/18/19 2/23/19 APRIL 2/13/19 2/13/19 2/13/19 2/15/19 3/23/19 MAY 3/15/19 3/15/19 3/15/19 3/22/19 4/20/19 JUNE 4/15/19 4/15/19 4/15/19 4/19/19 5/25/19 JULY 5/15/19 5/17/19 5/17/19 5/24/19 6/22/19 AUGUST 6/14/19 6/14/19 6/14/19 6/21/19 7/27/19 SEPTEMBER 7/15/19 7/15/19 7/15/19 7/19/19 8/24/19 OCTOBER 8/15/19 8/16/19 8/16/19 8/23/19 9/21/19 NOVEMBER 9/13/19 9/13/19 9/13/19 9/20/19 10/26/19 DECEMBER 10/14/19 10/14/19 10/14/19 10/18/19 11/23/19 *Materials received after the last due date are subject to late charges. Contact the ad production coordinator prior to the space closing date for an approved extension. **Anticipated delivery dates, actual delivery dates may vary. Diablo magazine is recognized nationally for its design and editorial excellence. Best Overall Consumer Publication, WPA Maggie Award 2015, 2006 Best State/Regional Publication, WPA Maggie Award 2015 Best Special Theme Issue, WPA Maggie Award 2017, 2016, 2015, 2011, 2008, 2007 Best Overall Design, WPA Maggie Award 2012 Best Series of Articles, WPA Maggie Award 2012 Maggie Awards, presented by the Western Publications Association, honor editorial and design excellence in magazine publishing in the Western United States. Diablo Publications is a 22-time Maggie Award-winner.

7 DIABLO MAGAZINE 2019 AD MATERIAL SPECS Printing: Binding: Web offset SWOP standards apply Perfect bound Trim size: 9" x 10 3 / 4 " Full-page bleed: Full-page bleed safety: Extend bleed 1 / 8 " beyond trim on all sides Type and other image area not intended to bleed or trim must be held at least 1 / 4 " in from trim The following advertising materials specifications facilitate quality control of magazine printing on highspeed web presses. All requirements are based on Specifications for Web Offset Publications (SWOP). All ads must be four-color process: cyan, magenta, yellow, and black. If a PMS color is desired, special arrangements must be made and additional specifications provided before submitting ad materials. All Pantone Matching System series color requests incur additional charges over the four-color rate. Specify matched colors from the PMS series, including the 800 series metallic and fluorescent inks. Publisher reserves the right to match special color requests with process inks. Anticipate a 24 percent dot gain, +/-4 percent, as measured in the 50 percent target 150-line screen and prepare material accordingly. Total four-color dot density should not exceed 280 percent with no more than one solid color. Maximum screen density for any color: 85 percent; a required value over 85 percent should be made solid. Total two-color dot density in any area: 170 percent, with no more than one solid. Digital Specifications Diablo Publications is a Macintosh format Computer to Plate (CTP) environment and Adobe InDesign is the primary page layout program used. PDF/X-1a and Macintosh formatted InDesign documents submitted on disk (CD or DVD) with a high-quality hard copy SWOP-standard proof are the preferred advertising material formats. All ads must be sized exactly and fractional ads must be bordered, or charges may apply. Clients will be advised of appropriate production charges that apply if a disk does not meet specifications detailed on the Digital Pre-press Form. Acceptable Processed File Formats: PDF: PDF/X-1a is the preferred PDF format. PDF version must be 1.3 (Acrobat 4.0 compatible) and images CMYK and between ppi at 100% of final image size used. (continued on page two)

8 Acceptable Native File Formats: InDesign: Version CS3, CS4, CS5, or CS6 preferred. Illustrator: Version CS3, CS4, or CS5 preferred. Photoshop files are acceptable for images only. Ads created in Photoshop are not advised. Charges may apply. When submitting ads in Native File Format, include all fonts and high-resolution images with the file. All images must be a minimum of ppi at 100% of final images size used. Native File Format ads created in PC Programs other than InDesign, QuarkXPress, or Illustrator may be incompatible and production fees may be charged to convert the ad to a usable format. Also, use only standard Adobe fonts in PC Native File Format ads the use of uncommon fonts may render the Native File Format PC document unusable. Proof Requirements We recommend a hardcopy high-quality digital proof that meets SWOP specifications (e.g. Kodak Approval, Epson Proof or other SWOP-standard composite proof) accompany all materials submitted electronically or on disc. Color match attempts are not guaranteed when a substandard proof is provided color printer output is not acceptable for color match. For full-page ads, if a SWOP-standard proof is not supplied, one can be made at a cost to the advertiser of $20. File Transfer Protocol (FTP) Instructions Visit Add your file (up to 2 GB), your address, and the address of our production manager. Shipping Instructions Pack disk to prevent breakage during shipment. Proofs must accompany all materials and should not be folded across illustrations. Contents of the package should be identified on the outside with publication name and date. Ship materials to: Advertising Production Coordinator, Diablo Publications, 2520 Camino Diablo, Walnut Creek, CA Include a copy of the insertion order with materials. Speak to your Advertising Production Coordinator for FTP electronic ad file submission instructions. ADVERTISING UNIT DIMENSIONS WIDTH HEIGHT TWO-PAGE SPREAD, TRIM 18" 10 3 /4" FULL-PAGE, BLEED, TRIM 9" 10 3 /4" FULL-PAGE, NON-BLEED 7 7 /8" 9 5 /8" 2/3 PAGE, NON-BLEED 5 1 /8" 9 5 /8" 1/2 PAGE, VERTICAL 3 7 /8" 9 5 /8" 1/2 PAGE, HORIZONTAL 7 7 /8" 4 3 /4" 1/3 PAGE, VERTICAL 2 1 /2" 9 5 /8" 1/3 PAGE, SQUARE 5 1 /8" 4 3 /4" 1/4 PAGE, SQUARE 3 7 /8" 4 3 /4" 1/6 PAGE, VERTICAL 2 1 /2" 4 3 /4" Questions? Further questions can be addressed to the Advertising Production Coordinator at (925)

9 Advertising Units: 2-Page Spread (full bleed) Full page (full bleed) 18" x " 9" x " 1/2-Page Horizontal Full page (non-bleed) 2/3-Page Vertical 1/2-Page Vertical 7 7 8" x 9 5 8" 5 1 8" x 9 5 8" 3 7 8" x 9 5 8" 7 7 8" x 4 3 4" 1/3-Page Vertical 1/3-Page Square 1/4-Page Square 1/6-Page Vertical 2 1 2" x 9 5 8" 5 1 8" x 4 3 4" 3 7 8" x 4 3 4" 2 1 2" x 4 3 4" Bleed: solid line = trim dashed line = live area grey area = art 1/8" beyond trim = bleed Full page (bleed): For full page ads that bleed, pull bleeds 1/8" outside trim on all sides of the document. All images and text not intended to trim should be in the live area or bleed safety area at least 1/4" inside trim. solid line = trim grey area = art Full page (non-bleed): For full page ads that don t bleed, the artwork should be exactly 7 7/8" x 9 5/8". Your artwork will be centered on a 9 x 10 3/4" page for output.