WHERE TALENT ISN T PUT IN BOXES.

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Todd Lindsey
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1 text placement Text in key text badge will be placed only according to the specifications highlighted here. WHERE TALENT ISN T PUT IN BOXES. Lorem Ipsum Dolor Sit Amet Consectetur 34/Brand Book/brand assets/key text badge - element

2 vertical and horizontal grid The grid created here will be applicable for digital and print versions when using the key text badge. WHERE TALENT ISN T PUT IN BOXES. Lorem Ipsum Dolor Sit Amet Consectetur Grid: 3 columns x 3 columns vertical grid horizontal grid 35/Brand Book/brand assets/key text badge - layout grid

3 36/Brand Book/creative guidelines creative guidelines

4 stationery guidelines The stationery guidelines lend a consistent visual identity to letterheads, business cards, and envelopes across HCL. While customizing stationery, the following must be adhered to: The three listed companies of HCL include HCL Technologies Ltd., HCL Infosystems Ltd. And HCL Healthcare Pvt. Ltd. All other entities are subsidiaries, divisions or joint ventures of either of the above. The company name must always be written in capital letters (e.g. HCL Infosystems Ltd.). Website addresses other than the enterprise website address (e.g. should appear immediately after the address details, but must precede the enterprise website address ( The contact details must end with the enterprise website (in Pantone 293). In case of a wholly-owned subsidiary company, the subsidiary name must be written first (in Pantone 293) followed by the parent company name in the next line in brackets (in Black) e.g. HCL GREAT BRITAIN LTD. (A subsidiary of HCL TECHNOLOGIES LTD.) HCL INFINET LTD. (A subsidiary of HCL INFOSYSTEMS LTD.) 37/Brand Book/stationery guidelines

5 business card 6mm The front face of the card to carry the following: Employee Name Designation - Team Font: Helvetica Neue Family Font: 77 Bold Condensed Size: 8pt Color: Pantone 293 Font: 57 Condensed Size: 7pt Color: Black Leading: 9pt Kerning: 20pt The reverse to carry the following: Company Name Contact details and website(s) address x 3mm 2x 20mm 2x x 3mm 1/2x 1/2x Font: Helvetica Neue Family HCL CORPORATION PVT. LTD. E-4, Sector 11, NOIDA , U.P. India T D F M abcdefg@hcl.com /HCLEnterprise Font: 77 Bold Condensed (All caps) Size: 8pt Color: Pantone 293 Font: 57 Condensed Size: 7pt Color: Black Font: 57 Condensed Size: 7pt Color: Pantone 293 6mm 38/Brand Book/stationery guidelines/business card

envelope 254mm 10mm There are two envelope sizes available: 10mm Business size : 114.3mm (height) X 254mm (width) Manila size : 304.8mm (height) X 222.

6 envelope 254mm 10mm There are two envelope sizes available: 10mm Business size : 114.3mm (height) X 254mm (width) Manila size : 304.8mm (height) X mm (width) All printable matter to be 5mm away from the edges mm All envelopes should carry the following: Company name, contact details and website(s). 5mm x 1/2x 1/2x 5mm 5mm 2x 40mm 5mm Font: Helvetica Neue Family Font: 77 Bold Condensed (All caps) Size: 8pt Color: Pantone 293 Font: 57 Condensed Size: 7pt Color: Black Left Indent: 7pt Font: 57 Condensed Size: 7pt Color: Pantone /Brand Book/stationery guidelines/envelope

7 10mm 10mm Font: Helvetica Neue Family Font: 77 Bold Condensed (All caps) Size: 8pt Color: Pantone 293 letterhead Font: 57 Condensed Size: 7pt Color: Black Left Indent: 7pt Font: 57 Condensed Size: 7pt color: Pantone 293 Size of the letterhead should be 210mm (width) X 297mm (height) All printable matter should be 5mm away from the edges. All letterheads should carry the following: Company name, contact details, and website(s). It is mandaory to put the registered office address/ registration number on letterheads. 5mm x 5mm 1/2x 1/2x 5mm 2x 36mm 2x 5mm 40/Brand Book/stationery guidelines/letterhead

8 x x 2x 2x HCL Technologies Ltd. business stationery options for entities x HCL Technologies Ltd. 3rd Floor, Corporate Towers, HCL Technology Hub, Plot No 3A, sector 126, Noida UP (India) T F abcdefg@hcl.com /HCLTech 3rd Floor, Corporate Towers, HCL Technology Hub, Plot No 3A, sector 126, Noida UP (India) T F abcdefg@hcl.com business card 2x x 2x HCL Technologies Ltd. 3rd Floor, Corporate Towers, HCL Technology Hub, Plot No 3A, sector 126, Noida UP (India) T F abcdefg@hcl.com 2x x x envelope letterhead Download template X 1.618X 41/Brand Book/stationery guidelines/business stationery options for entities

9 signature The signature is an extension of the brand HCL with every communication you send out. The template created here is a corporate mandate and is to be strictly adhered to by all employees. No deviations or variations of the same will be tolerated. Download template To: JohnSmith@hcl.com Subject: Title of the Hello there! Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc imperdiet sem eu convallis pellentesque. Fusce vel orci in metus vehicula rhoncus. Vivamus id sapien tellus. Suspendisse dignissim ante vitae posuere tristique. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc imperdiet sem eu convallis pellentesque. Fusce vel orci in metus vehicula rhoncus. Vivamus id sapien tellus. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc imperdiet sem eu convallis pellentesque. Fusce vel orci in metus vehicula rhoncus. Vivamus id sapien tellus. Suspendisse dignissim ante vitae posuere tristique. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc imperdiet sem eu convallis pellentesque. Fusce vel orci in metus vehicula rhoncus. Vivamus id sapien tellus. Suspendisse dignissim ante vitae posuere tristique. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Thanks & Regards, Name Designation - Team HCL Corporation Pvt. Ltd. Address line 1, Address line 2, Tel: XXXXXXXX Extn: (xxxx) (Optional) Direct: +91-XX-XXXXXXXX (Optional) Mob: XX XX XXXX (Optional) (Optional) Font: Arial Size: 9pt Style: Unbold Note: Conformity to the color of text, typeface, font size, and font style is mandatory as per the HCL Brand Guidelines. Please use the template as shown on the bottom left side of this page, without any change in size or distortion in the HCL logo. 42/Brand Book/stationery guidelines/ signature

presentation template As an organization, we maintain synergy in our thoughts. In the same way, we ensure synergy in all our communications and presentations.

10 presentation template As an organization, we maintain synergy in our thoughts. In the same way, we ensure synergy in all our communications and presentations.the format shown alongside must be used for any presentation or proposal made. 1/2X Presentation Theme Theme place holder Standard presentation size is 4:3 and 16:9. The height for the header has to be exactly half of the slide s height. X Presentation Sub-theme Maximum font size Font: Arial Size: 18pt 42.33mm 43/Brand Book/stationery guidelines/presentation template

11 10mm presentation template 10mm Presentation Theme 25.4mm Header: In content slides, the header has to be 25.4mm in height, and the margin from top and left around the heading has to be 10mm. Heading 1 Maximum font size Heading Font: Arial bold Size:16pt Color: Pantone 293 Font: The header has to be in Arial Bold, 18 pt.size. Maximum font size for the content heading has to be 16 pt. size, and in Pantone 293. The body copy has to be in Arial 12 pt. size. Minimum font size to be used anywhere in the presentation can be no less than 8 pt. size. Diagrams:The illustrations/ diagrams can only be in HCL color palette. Heading 2 Regular font size Body content Font: Arial Size:12pt Color: Black Minimum font size Body content Font: Arial Size:8pt Color: Black 42.33mm Download template Simple diagrams with colors only from the HCL palette 44/Brand Book/stationery guidelines/presentation template

RFP template 10mm Theme image: 80mm (h) X 190mm (w) The template elements include a title and a sub-title; an RFP theme image; and the updated HCL fact file.

12 RFP template 10mm Theme image: 80mm (h) X 190mm (w) The template elements include a title and a sub-title; an RFP theme image; and the updated HCL fact file. The theme image has to be 80mm in height, 190mm in width and the margin from top and left around the theme image has to be 10mm. 10mm The template for level 1 entites will have their logo on the top right corner of the page from the second page onwards. Document size: A4 115,000 MINDS 32 COUNTRIES 115,000 MINDS 32 COUNTRIES 115,000 MINDS 32 COUNTRIES fact file 45/Brand Book/stationery guidelines/rfp template

Scale and proportion will be determined by the available space and visibility.

13 horizontal logo unit vertical logo unit print logo usage For print, the logo will be used against a white backdrop. Scale and proportion will be determined by the available space and visibility. FOR US, MILESTONES ARE STEPPING STONES. 115,000 MINDS 32 COUNTRIES 115,000 MINDS 32 COUNTRIES logo unit text badge 46/Brand Book/creative guidelines/logo usage

14 digital usage minimum size usage For digital usage, the logotype, alone or boxed, should be at least 85 pixels wide. For smaller sizes, the logotype is slightly wider and weightier, with extra letter spacing to maximize legibility. Do not use the logo below these size ranges. the logo should be used below 120 pixels down to 85 pixels wide. 120px 75px The size of the fact file has to be minimum of 850px (width) across all digital communications placed at the bottom e.g. on ers and case studies. 115,000 MINDS 32 COUNTRIES 850px 47/Brand Book/creative guidelines/digital usage

15 website logo usage The logo will be used on the top band of the website header. Clear space will be ensured keeping type and design elements away from the logo unit. vertical logo usage on website horizontal logo usage on website 48/Brand Book/creative guidelines/digital logo usage

16 horizontal layout vertical layout digital logo usage grid The grid created here will be applicable for digital versions when using the HCL logo. The logo has to be at the bottom right of the creative, 120 pixels in width. The spacing has to be basis the clear space applied universally for the logo. we touch lives. 49/Brand Book/creative guidelines/digital logo usage

17 digital logo usage For digital uses, the minimum size for the standard logo is 75 pixels. horizontal layout FOR US, MILESTONES ARE STEPPING STONES. vertical layout FOR US, MILESTONES ARE STEPPING STONES. we touch lives. 50/Brand Book/creative guidelines/digital logo usage

18 horizontal layout vertical layout outdoor logo usage FOR US, MILESTONES ARE STEPPING STONES. FOR US, MILESTONES ARE STEPPING STONES. For outdoors, the logo will be used against a white backdrop. Scale and proportion will be determined by the available space and visibility. 51/Brand Book/creative guidelines/outdoor logo usage

ID card guideline Size of the ID card 85mm (height) and 54mm (width) Employee s photograph: 28 mm (w) X 33 mm (h) Font: Helvetica Neue Regular Size: 14pt Font: Helvetica Neue Bols Size: 18pt Font:

19 ID card guideline Size of the ID card 85mm (height) and 54mm (width) Employee s photograph: 28 mm (w) X 33 mm (h) Font: Helvetica Neue Regular Size: 14pt Font: Helvetica Neue Bols Size: 18pt Font: Helvetica Neue Regular Size: 9pt Name Surname Blood group: B+ve PARTNER LOGO If found please return to/call: HCL Technologies Ltd. A-10/11, Sector-3 Noida India Toll Free: xxx xxxx Phone: xxxxxxxxxx 54 mm (w) X 85 mm (h) Font: Helvetica Neue Size: 10pt 52/Brand Book/creative guidelines/id card

20 co-branding Partner logo = X Width = X Partner logo = X Width = X Our brand should always stand out even when alongside other brands. Maximum size of a partner logo The maximum size of a partner logo should not exceed the size of the HCL logo. Width of (HCL logo) >= Width of (partner logo) HCL and partner logo Brand HCL is a vital ingredient in a credible and appealing proposition. Therefore the logo width should always be equal to the partner logo. 53/Brand Book/creative guidelines/co branding

21 merchandize branding x The branding cannot be more than 50% of the visible space minimum 25%, maximum 25% - Bag, mug, pen, bottle, etc. According to the collateral, the logo will be used horizontally or vertically. For merchandize, primary and secondary colors are permitted as backgrounds. x/2 x/2 x/2 x x/4 54/Brand Book/creative guidelines/merchandize branding

22 merchandize branding x/2 x/2 x 55/Brand Book/creative guidelines/merchandize branding

23 merchandize branding Permitted secondary colors 56/Brand Book/creative guidelines/merchandize branding

24 vehicle branding guidelines The logo used on the vehicles must follow the established ratio guidelines, including an exclusion zone around the logo. There must be no clutter around the logo. It must stand out prominently. 57/Brand Book/creative guidelines/vehicle branding

one brand. one face. one voice.

one brand. one face. one voice. In essence, brand guidelines are a set of rules followed by the company to maintain the brand s identity. They play an indispensable part in the overall representation of