Corporate Brand Guidelines

Transcription

1 Corporate Brand Guidelines

2 Content Introduction Vision and Mission The logo Logo clear space Logo recommended size Improper logo usage Colour palette Corporate typography Stationery Web page PowerPoint template Folder Rollups Brochures Gift items , 11, LARC Brand Guidelines If you have any questions regarding the use of the guidelines contact the External Relations Department

3 Introduction Welcome to Qatar University Laboratory Animal Research Center (LARC). LARC is a state of the art newly-designed building with a finely-controlled environment to ensure the humane care and well-being of the animals. LARC is the first of its kind at Qatar that offers a great opportunity for scientists, faculty and research students to utilize laboratory animals as a valuable asset to research and demonstrate scientific data in the biomedical and medical fields, such as studying biological processes, investigating the causes of diseases and testing new treatments and therapies. Humans and animals such as rats and mice have similar body organs and organ systems which perform the same functions in a very similar way. Therefore, laboratory animal models such as rats and mice are the most used animal models in biomedical research for the benefit of human well-being. The primary function of the LARC is the breeding and husbandry of specific pathogen-free small laboratory animals for research and teaching. The Center also provides veterinary care and training programs on animal handling, animal care and husbandry, laboratory animal disease diagnosis, anaesthesia, animal surgery, and euthanasia. All operation and procedures at LARC are governed by policies and procedures which in compliance with Qatar University Institutional Animal Care and Use Committee (IACUC) and the Association for Accreditation and Assessment of Laboratory Animal Care International (AAALAC). Thank you for visiting our website. We hope that you find it informative. Please feel free to contact me or any of the LARC staff if you have additional questions. Dr. Hamda Al-Naemi Director of LARC 02 LARC Brand Guidelines If you have any questions regarding the use of the guidelines contact the External Relations Department

4 Vision / Mission Our Vision To pioneer in laboratory animal care, driving research innovations from bench to bedside. Our Mission The Laboratory Animal Research Center (LARC) of Qatar University is committed to provide quality animal husbandry and veterinary care to support the leading role of the University in education, and research as well as the local research community when it is possible. LARC is devoted to advise, educate and train researchers, staff and students on animal experimentation matters and to promote and ensure humane care and use of animals through compliance with International and University policies for the humane care and use of animals. 03 LARC Brand Guidelines If you have any questions regarding the use of the guidelines contact the External Relations Department

5 The Logo Single colour logos are also supplied for use where colour cannot be used. These may also be supplied for use where special treatments such as embossing are needed. When reproducing the LARC logo on special materials, it is important to use the correct master artwork files. For special material finishes, use the single colour logo only; never reproduce the logo at its minimum size on special materials or finishes. Primary Brandmark Abstract and simplified shape of DNA lines continued by an abstract and simplified shape of a mouse head that gives a hint to a star shape as the mouse is the hero in this case. Friendly flowing lines to express the good environment and good care provided by the Center towards the animals 04 LARC Brand Guidelines If you have any questions regarding the use of the guidelines contact the External Relations Department

6 Logo clear space 05 LARC Brand Guidelines If you have any questions regarding the use of the guidelines contact the External Relations Department

7 Recommend Size 30 mm A3 25 mm 20 mm 25 mm A4 17 mm Logotype minimum width To specify the size of the primary logo, always measure across the width of it as shown. The primary logo master artworks can be enlarged or reduced in size. All vector files do not have a maximum size, but do adhere to a minimum size. JPEG and PNG RGB files have a maximum size to avoid pixilation when scaled beyond a certain point. Always ensure that the primary logo is scaled in proportion and is not distortedin any way. A5 15 mm 12 mm 06 LARC Brand Guidelines If you have any questions regarding the use of the guidelines contact the External Relations Department

8 Improper Logo Usage For consistency, our logos should always be taken from the master artworks supplied and should not be altered or modified in any way. The examples below reinforce our understanding of the correct application of our logos. Don t Distort Use caution not to change the proportion of the logo when resizing it. Don t Enclose in a Shape Don t enclose the logo in a box or any other shape. Don t Use Drop Shadows Don t use drop shadows or any other type of graphic embellishment on the logo. Don t Rotate Don t rotate the logo to create a diagonal position. Don t lose contrast Do not place the logo on a dark background. Don t Change Colors Don t lose clarity Don t place the logo over any graphical or patterned background Don t recreate the logo using the corporate or any other font. 07 LARC Brand Guidelines If you have any questions regarding the use of the guidelines contact the External Relations Department

9 Colour Palette Pantone 424 c C0 M0 Y0 K65 R126 G128 B131 Pantone 424 c 50% Pantone 424 c 20% Pantone 339 c C70 M0 Y60 K0 R0 G177 B184 Pantone 339 c 50% Pantone 339 c 20% 08 LARC Brand Guidelines If you have any questions regarding the use of the guidelines contact the External Relations Department

10 Corporate Typography Helvetica (Bold) Used for headlines and titles. ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Helvetica (Regular) Used for headlines and bodycopy. ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Helvetica (Light) Used for bodycopy. ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz LARC Brand Guidelines If you have any questions regarding the use of the guidelines contact the External Relations Department

11 Stationery Business Cards & Letterhead Our ref: ABC/10/MW Your ref: ABC/000 Anthony N Other Position Company Name Address City Country 00 Month Year Dear Anthony Re: 10 point Helvetica Bold The look of our external stationery, especially the appearance of our letters, is an important part of our corporate identity. We have adopted a consistent style for all our communications, please follow these principles at all times. The body text is set in 10 point Helvetica Regular, ranged left 35 millimetres from the left-hand edge of the page; the right-hand margin is 10 millimetres. Paragraphs are separated by one line of space; with no indentations or hyphenation. Italic can be used sparingly for emphasis. The baseline of the salutation sits eight line spaces below the base of the address. حنان ف. عبدالرحيم مساعد المدير Name Surname Position Title There is: one line space between the salutation and the subject of the letter, one line space between the last paragraph and the sign-off and From the date onwards, the letter, including line spaces, can take up to a maximum of 48 lines. Any longer and it must be run onto a continuation sheet. Yours sincerely Name Job Title Enc. First line of adress Second line of address PO Box T M F n.surname@larc.qa PO Box Doha, Qatar T F Business Card Letterhead Continuation sheet 10 LARC Brand Guidelines If you have any questions regarding the use of the guidelines contact the External Relations Department

12 Stationery DL Envelopes & A4 Envelopes PO Box Doha, Qatar T F PO Box Doha, Qatar T F LARC Brand Guidelines If you have any questions regarding the use of the guidelines contact the External Relations Department

13 Stationery Note Pad 12 LARC Brand Guidelines If you have any questions regarding the use of the guidelines contact the External Relations Department

14 Web Page myqu students directory sitemap Home Page News Projects Contact Search Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc feugiat, nunc pharetra hendrerit posuere, sapien nunc varius justo, eu luctus leo est vel leo. myqu students directory sitemap Home Page News Projects Contact Search Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc feugiat, nunc pharetra hendrerit posuere, sapien nunc varius justo, eu luctus leo est vel leo. Heading of article Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc feugiat, nunc pharetra hendrerit posuere, sapien nunc varius justo, eu luctus leo est vel leo. Heading of article Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc feugiat, nunc pharetra hendrerit posuere, sapien nunc varius justo, eu luctus leo est vel leo. Heading of article Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc feugiat, nunc pharetra hendrerit posuere, sapien nunc varius justo, eu luctus leo est vel leo. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc feugiat, nunc pharetra hendrerit posuere, sapien nunc varius justo, eu luctus leo est vel leo. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Section heading Section heading Section heading Heading of article Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc feugiat, nunc pharetra hendrerit posuere, sapien nunc varius justo, eu luctus leo est vel leo. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc feugiat, nunc pharetra hendrerit posuere, sapien nunc varius justo, eu luctus leo est vel leo. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Heading of article Heading of article Heading of article Lorem ipsum dolor sit. Heading of article Lorem ipsum dolor sit. Heading of article Lorem ipsum dolor sit. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc feugiat, nunc pharetra hendrerit posuere, sapien nunc varius justo. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc feugiat, nunc pharetra hendrerit posuere, sapien nunc varius justo. Section heading Heading Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc feugiat, nunc Lorem ipsum dolor Lorem Heading Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc Heading Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc feugiat, nunc pharetra hendrerit posuere, sapien nunc varius justo, eu luctus leo est vel leo. Lorem Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc feugiat, nunc pharetra 13 LARC Brand Guidelines If you have any questions regarding the use of the guidelines contact the External Relations Department

15 PowerPoint Template Title set in Helvetica Regular, 22pt Title of the presentation Set in Helvetica Regular, 22pt Presented by: Name of presenter Date: Presentation date Section Title Set in Helvetica Regular, 22pt Body copy is set in Helvetica Regular, 12pt. This is half the size of the title, it may change due to the presentation but always keep in mind the ratios. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque ut lacus metus, vitae auctor risus. Curabitur sit amet commodo ligula. Quisque scelerisque, velit nec porttitor faucibus, nunc purus luctus tellus, eu congue velit neque eu sapien. Proin dictum faucibus erat ut dapibus. Morbi sagittis sem non justo bibendum non mattis quam adipiscing Legend Colour tint - 100% Colour tint - 60% Colour tint - 20% Colour tint - 100% Colour tint - 60% Colour tint - 20% Colour tint - 100% Colour tint - 60% Colour tint - 20% Title set in Helvetica Regular, 22pt Body copy is set in Helvetica Regular, 12pt. This is half the size of the title, it may change due to the presentation but always keep in mind the ratios. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque ut lacus metus, vitae auctor risus. Curabitur sit amet commodo ligula. Quisque scelerisque, velit nec porttitor faucibus, nunc purus luctus tellus, eu congue velit neque eu sapien. Proin dictum faucibus erat ut dapibus. Morbi sagittis sem non justo bibendum non mattis quam adipiscing. Donec condimentum, quam quis adipiscing feugiat, velit urna porttitor eros, ullamcorper sodales tortor erat in sem. Integer molestie condimentum ullamcorper. Donec et diam massa. Quisque molestie, metus in luctus eleifend, mi sapien aliquam elit, ac gravida turpis justo et eros. Nam mollis, erat ac gravida lobortis, purus ante egestas tellus, vitae suscipit tellus est accumsan tortor. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque ut lacus metus, vitae auctor risus. Curabitur sit amet commodo ligula. Title set in Helvetica Regular, 22pt Body copy is set in Helvetica Regular, 12pt. This is half the size of the title, it may change due to the presentation but always keep in mind the ratios. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque ut lacus metus, vitae auctor risus. Curabitur sit amet commodo ligula. Quisque scelerisque, velit nec porttitor faucibus, nunc purus luctus tellus, eu congue velit neque eu sapien. Proin dictum faucibus erat ut dapibus. Morbi sagittis sem non justo bibendum non mattis quam adipiscing. Thank you. 14 LARC Brand Guidelines If you have any questions regarding the use of the guidelines contact the External Relations Department

16 Folder Our ref: ABC/10/MW Your ref: ABC/000 Anthony N Other Position Company Name Address City Country 00 Month Year Dear Anthony Re: 10 point Helvetica Bold The look of our external stationery, especially the appearance of our letters, is an important part of our corporate identity. We have adopted a consistent style for all our communications, please follow these principles at all times. The body text is set in 10 point Helvetica Regular, ranged left 35 millimetres from the left-hand edge of the page; the right-hand margin is 10 millimetres. Paragraphs are separated by one line of space; with no indentations or hyphenation. Italic can be used sparingly for emphasis. The baseline of the salutation sits eight line spaces below the base of the address. There is: one line space between the salutation and the subject of the letter, one line space between the last paragraph and the sign-off and From the date onwards, the letter, including line spaces, can take up to a maximum of 48 lines. Any longer and it must be run onto a continuation sheet. Yours sincerely Name Job Title Enc. PO Box Doha, Qatar T F LARC Brand Guidelines If you have any questions regarding the use of the guidelines contact the External Relations Department

17 Rollups 16 LARC Brand Guidelines If you have any questions regarding the use of the guidelines contact the External Relations Department

18 Brochures Lorem ipsum Dolor sit amet, Consectetur Adipiscing. Lorem ipsum Dolor sit amet, Consectetur Adipiscing. 17 LARC Brand Guidelines If you have any questions regarding the use of the guidelines contact the External Relations Department

19 Gift Items LARC Brand Guidelines If you have any questions regarding the use of the guidelines contact the External Relations Department