Style Guide. Your guide to stronger branding and better business FIRST CHARTERED CAPITAL FIRST CHARTERED CAPITAL CORPORATION PTY LTD

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1 Style Guide Your guide to stronger branding and better business CORPORATION PTY LTD

2 LOGOTYPE The First Chartered Capital name is registered an the following are the parameters in which the logo can be used. Brandmark Logotype Corporate Colours To epress personality and stimulate brand association, it is vital that these corporate colours are adhered to consistantly across all media and all printing processes. CMYK PMS RGB CYAN 20 PANTONE RED 163 MAGENTA C GREEN 145 YELLOW 60 BLUE 97 BLACK 25 CYAN 100 PANTONE RED 15 MAGENTA C GREEN 0 YELLOW 0 BLUE 78 BLACK 58 CYAN 0 PROCESS BLACK RED 35 MAGENTA 0 100% GREEN 31 YELLOW 0 BLUE 32 BLACK 100 CORPORATION PTY LTD LOGOTYPE

3 LOGOTYPE VARIATIONS Full Colour Logo/ PMS In all cases, the full colour logo should be used unless the printing method requires otherwise. Full Colour/ White Variation (Semi-Reverse) This version is permitted when the black typeface is not clear on a dark background, therefore the logotype is white. Mono Logo The mono logo should only be used in processes where colour is not available. Reverse Logo Refers to the logo being seen as an all white component out of a darker colour. CORPORATION PTY LTD LOGOTYPE VARIATIONS

4 LOGOTYPE VARIATIONS Minimum Size To make sure the logo is always legible, the logotype can never be smaller than 40mm in width. 40mm Clear Space Clear space around the logo should always be a minimum of the -height. Background Colour This should always be white, ecept for merchandising, where the semi-reverse treatment is prominent out of navy. CORPORATION PTY LTD LOGOTYPE VARIATIONS

5 COLOUR STRIP The colour strip was designed to complement the logo as well as displaying the full company namewhile adding a contemporary device. The blue coloured panel is used to enhance stationery, merchandising or collateral material. The colour strip must be flush with the edge of the material. 5mm bleed is needed for print purposes. CORPORATION PTY LTD Tracking for the company title is 500. No tracking used for the website address. ABN: Head Office Sample Address 11 Sample St Sample STATE 3000 T: F: Interstate Office Sample Address 2 Sample STATE 4444 PO Bo 7062 Sampleville STATE 4445 T: F: F I R S T C H A R T E R E D C A P I T A L C O R P O R A T I O N P T Y L T D Eample of colour strip element in use. CORPORATION PTY LTD COLOUR STRIP

6 TYPEFACES The typeface chosen for First Chartered Capital is fleible, easy to use and provides a wide range of epression. The corporate font is Bell Gothic Standard - Bold. Bell Gothic Standard - Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ!@#$%^&* abcdefghijklmnopqrstuvwyz Bell Gothic Standard - Black ABCDEFGHIJKLMNOPQRSTUVWXYZ!@#$%^&* abcdefghijklmnopqrstuvwyz The only eception is when doing digital, online and digital templates for internal use, then the PC/MAC font, Arial should be used for all copy. Arial Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ!@#$%^&* abcdefghijklmnopqrstuvwyz Arial Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ!@#$%^&* abcdefghijklmnopqrstuvwyz Heading 1 26pt C=100 M=100 Y=0 K=58 Heading 2 12pt C= 20 M=25 Y=60 K=25 Heading 3 10pt C=100 M=100 Y=0 K=58 Body Copy 10/12pt 70% Black CORPORATION PTY LTD TYPEFACES

7 TYPEFACES Letterhead Font Size: 6.5pt Colour: 70% Black The typefaces that can be used on the body of the letterhead are: Arial Regular 11/13pt Bell Gothic Standard (Bold) 10/12pt Date: [Recipient] [Title] A B N: Me lb o u rn e Office Le ve l 9 So u th To we r 459 Co llin s St Me lb o u rn e V IC 3000 T: F: [Company] [Address 1] [Address 2] [Address 3] Dear [Recipient]: B risb a n e Office 28 B a la cla va St Wo o llo o n g a b b a QLD 4102 P O B o 7062 E a st B risb a n e QLD 4169 T: F: Sincerely, [Your Name] [Your Title] F I R S T C H A R T E R E D C A P I T A L C O R P O R A T I O N P T Y L T D CORPORATION PTY LTD TYPEFACES

8 CORPORATE STATIONERY Business Card Font Size: 6.5pt Font Colour: 70% Black Stock and printing specifications: 280gsm Matt Art 4 Colour Process + PMS 871C & 276C Double Sided Matt Cello Finish (both sides) Sam Sample Title/ Position M: T: F: E: samplename@firstcharteredcapital.com.au Sample Address 11 Sample St Sample STATE 3000 CORPORATION PTY LTD Business Card - Front HARTERED Business Card - Back Reverse Logo Opacity: 40% (White) CORPORATION PTY LTD CORPORATE STATIONERY

9 CORPORATE STATIONERY Letterhead Font Size: 6.5pt Font Colour: 70% Black Stock and printing specifications: 120gsm Bond 4 Colour Process Single Sided ABN: Head Office Sample Address 11 Sample St Sample STATE 3000 T: F: Interstate Office Sample Address 2 Sample STATE 4444 PO Bo 7062 Sampleville STATE 4445 T: F: F I R S T C H A R T E R E D C A P I T A L C O R P O R A T I O N P T Y L T D Letterhead Logo Opacity: 15% (C= 20 M=25 Y=60 K=25) CORPORATION PTY LTD CORPORATE STATIONERY

10 WEBSITE The newly refreshed and simplified website features easy to use navigation, and stylish modern appearance. It is important that links from this site to each office maintain consistancy. The copy has been reviewed to improve search engine optimisation. CORPORATION PTY LTD WEBSITE