Prerequisites: CUNY proficiency in reading, writing and mathematics OR Co-requisite: ENG 092R (ESOL 032R) and/or ENG 092W (ESOL 031W), as required.

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1 New York City College of Technology The City University of New York Department of Advertising Design & Graphic Arts COMD 1167 Type and Media Course Description: Foundation course in typography with emphasis on using type for a multiple of industry related applications ranging from print to. Students will be introduced to principles of type design and terminology including: variations of type structure, anatomy, font usage, grid, leading, kerning, tracking and alignment. Students will learn industry standard software such as InDesign on the Macintosh operating system. 2 cl hr, 4 lab hrs, 4 cr. Prerequisites: CUNY proficiency in reading, writing and mathematics OR Co-requisite: ENG 092R (ESOL 032R) and/or ENG 092W (ESOL 031W), as required. Course Objectives : INSTRUCTIONAL OBJECTIVES. For the successful completion of this course, students should be able to: Define and describe five families of type and their visual characteristics (Old Style, Transitional, Modern, Egyptian, San Serif). Define and describe other categories of type families such as display and novelty fonts. Define and describe critical components of type anatomy (baseline, ASSESSMENT. Evaluation methods and criteria through written test and selection of typefaces for assignments. through written test and selection of _LC 1

2 meanline, capline, serifs, ascender, descenders, counters, others). Describe variations of type structure (bold, italic, condensed, extended) Utilize typographic grid components (trim size, margins, columns, gutter) and assemble a grid using specific software. Utilize variation in type alignment (FL/RR, FR/RL, Centered, Justified, Force Justified). Design with space around type, and how it affects legibility (leading, kerning, tracking). Understand and utilize terminology and procedures for Adobe InDesign in order to complete assignments and participate in class discussions. Create and edit elements of a according to specifications by using Adobe InDesign. typefaces for assignments. through written test and selection of typefaces for assignments. through written test and preparations of class projects using Indesign. through written test and performance of assignment specifically dealing with this topic. through written test and performance of assignment specifically dealing with this topic. Students will demonstrate comprehension basic and correct usage of computer graphics such throughout the course in class participation and on written assignments. Students will demonstrate practical skills in to preparing page layouts. General Education Outcomes General Education Outcome covered: Thinking Critically The student will demonstrate the ability to evaluate evidence and apply reasoning to make valid inferences. Social Interaction The student will demonstrate an understanding of professional ethics. Lifelong Learning The student will demonstrate an awareness of resources for lifelong learning. Information Literacy How the outcome is covered: Students will develop their critical thinking by participating in class critiques, applying standards learned in class to their own work and that of classmates Students will learn about professional ethics through discussion in class. Students will be directed towards resources and techniques of research they can use as references throughout their careers Students will develop familiarity with _LC 2

3 The student will demonstrate the ability to find proper resources. The student will demonstrate the ability to formulate relevant queries. professional resources and be expected to learn from them in a relevant fashion. Teaching/Learning Method: Lectures. Readings. Demonstrations. Assignments. Tests. Required Text : A Type Primer, John Kane, 2 nd Edition Other Recommended Text: InDesign Visual QuickStart Guide, (latest edition) Sandee Cohen Attendance (College) and Lateness (Department) Policies: A class roster roll will be taken at the beginning of each class. Only three absences may be allowed. After three absences, a student may be withdrawn because of unsatisfactory attendance (code WU). Students arriving after the roll is taken will be marked late. Students may be notified at the earliest opportunity in class after they have been absent or late. After being absent two times or equivalent (2 lateness = 1 absence), a student may be asked to withdraw from the class (code W before the College drop deadline, 4/9/08) or may be withdrawn from the class (code WU). Academic Integrity Standards : You are responsible for reading, understanding and abiding by the NYC College of Technology Student Handbook, Student Rights & Responsibilities, section Academic Integrity Standards. Academic dishonesty of any type, including cheating and plagiarism is unacceptable. "Cheating" is misrepresenting another student's efforts/work as your own. "Plagiarism" is the representation of another person's work, words or concepts as your own. Grading: Main projects and their presentations. 60% Tests. 20% Weekly assignments/participation/journal. 20% _LC 3

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5 Wee k Class One Lecture Class One Lab Class One Homework 1 Introduction Objectives of the class, materials Letter: History of the Letterform How we read Legibility Vs. Readability Suggested Class exercise: Hand out name tags, have students pair up and make tags for each other, trying to best portray classmates using expressive lettering. Have them introduce each other and describe what they were trying to convey with the lettering they drew Take pictures of type in your neighborhood, write a 1 page paper on what that typography tells you about your neighborhood, add to type journal Class Two Lecture History of typography Five Families of Type Letter: Typographi cal Anatomy Class Two Lab Relief Printing Introduction: Carve and print individual letters Class Two Homework Worksheets: Draw select letters from the 5 families of type Giving students the select letters and having them trace letters can be a good option here. I have an exercise wherein they draw the letters, which they find more interesting than tracing on the whole. 2 Software: Intro to Font Book Intro to InDesign Text: How fonts work digitally Bounding boxes and their implications Kerning Relief Printing: Print single words, concentrating on kerning Take best prints of single words, draw in and label all parts of anatomy Text: Leading How and why it is measured. Controlling leading digitally Relief Printing: Print stacked pairs of words, concentrating on leading Creating a new Rulers and measurement Controlling kerning digitally Text boxes 3 Layout: Working on the Grid Create a 1 page which labels the following type Find examples Multi-page s Page Panel Create a 5-page. Each page should _LC 5

6 Using the class components: baseline, of work that have 1 layout template in meanline, capline, uses a typefaces Software: with specific Study for Quiz InDesign serif, counter, x-height, that belong to Working with characters of 1 ascenders, descenders each of the five Rules, strokes Fontbook each of five families of families of type. type. In what Each page must Project #1 scenario are they display a sample Introduced: used? of a font within The Type Book For example: a a specific Choose a typeface that family, and list performer/famous belongs to the characteristics person/fictional Modern character about classification of whom you will write type is used on a your type book heading for an assignments ad. 4 Quiz 1 Text: Width/Weight/Postur e Stress/Contrast/Serifs Introduction to the main visual differences of type Analysis of visual characteristics of a font based on weight, width and posture and on letter stress, contrast and serifs 5 Text: Tracking How it is measured Managing tracking digitally Create a 6 page. Each page must show a sampling of 3 characters comparing variations of type within each category discussed in class. Example/Weight: One character in a light face, one character on a regular face, one character on a bold face Create a 2-page. Text will be supplied by instructors. Students will position text using specific measurements for tracking. classwork Find three instances of bad kerning, why do you consider these bad? Find three examples of varied leading (tight, comfortable and loose). Are these appropriate to the layout? Find examples of a lightface immediatel y placed after a bold face or vice versa Regular and italics on the same paragraph. Text: Alignment Analysis of which ones work best and under which circumstances. Text: Text on a path and spacing Vertical pa th Type on a smooth curve Type on a sharp curve Type on a circular path Create a 1-page. Instructor will supply text to be positioned using all 5 main alignments Create a 1 page. Write 4 sentences which make up a tiny story. Each sentence must be addressed (set) as one of the main paths explained in class. Notice problems that are caused by this kind of typesetting, and fix those problems _LC 6

7 6 What not to do: the computer and type Color and Legibility Typographical problems affecting legibility. Create a 1 page Creating a set of background boxes which will range from 10 to 10% of a specific color. Explore what happens to type as it is set into a variations of backgrounds Examples of the five different kinds of alignment discussed in class. Find examples of - loose and tight tracking - type on a path Visual Hierarchy What is a visual hierarchy? How to compare other kinds of hierarchy to a page hierarchy. Assigning importance to typographical items on a page Character Styles Paragraph Styles Create a 2 page. Text will be supplied by instructor. Each page will address specific issues of hierarchy within a layout: What to do with a title, secondary text and small text Study for Midterm 7 Midterm (1.5 hours long) Typographical Grid and all elements: 1 grid+ many layouts Review of all the ways in which class had used the same grid. Variation in layouts Establishing the difference between a grid and a layout Create eight layouts using the same grid For these layouts each student uses just boxesnot actual text. Instructor will select one of these layouts and then actual text will be positioned. Have some sort of nonpage comparison ready to explain the use of the grid in layout design Color conflicts! Foreground (type) vs. background (photo, art, or solid) relationships Find an ad, or page and number its components based on the elements of visual hierarchy explained in class How to put a book together How to prepare a book which will contain all of each student semester s work Paper, cover and binding choices will be discussed Fix all semester assignments to be included in book. Type Book: Re-do any pages for the book as needed Print out and assemble 8 Type Books Turned In group crit Project #2 Introduced: Autobiographical Zine: Set up for 12 page booklet with a cover Begin to assemble images and text Sketch out cover: Assemble relevant imagery and content. Possible Field Trip: Printed Matter and TDC, Center for Book Arts, Dieu Donne (?) _LC 7

8 Zine Students will create and print a 12 page zine (not including cover) about themselves. Images are allowed, and all typographical conventions learned thus far should be used. Zine must also include a TOC and numbered pages. BW only. Bringing in Images Linking text from one page to another Rules & Breaking Rules in Layout Design Baseline Grid Find two pages from a same publication. Th ese must share a grid, but have different layouts. 9 Zine Cover critique Images Placing Images - linking vs. embedding Scaling, fitting, text wrap palette, clipping path, runaround, grouping Layers text, images, etc. Type create outlines, placing images Resolution Develop zine covers with critique you received in class Finalize Cover Reading: Look at saddlestitched booklets that you find interesting. Ho w are the pages flowing in terms of typography, imagery, and actual content? What items if any seem to be common among the multiple pages? Continue working on zine: Work on interior spreads Go over magazine conventions: Headlines, Subheads, Leader Paragraphs, Primary and Secondary Drop Caps, Side Bars, Pull Quotes, Picture Captions 10 Continue working on zine Text wrap. Look at the relationship between imagery and the text next to it. Is the image Quiz 2 Continue working on zine Preparing for print: packaging/collec ting for output _LC 8

9 contained inside a rectangular image box, another shape or requiring a clipping path? How is type reacting to this shape? 11 Turn in Project #2: Group Critique Look at ads, magazines, books, and others that have typography as a main component. Ch oose something that you are attracted to, and explain why Introduce Project #3: Students will be asked to transform their Autobiographic al zines into an presentation using InDesign. This project will be a be navigable, enhanced version of Project #2 and must include three of the following features: Slide show, button navigation, video, audio, motion typography, live hyperlinks. Zine What is an InDesign features overview Typographi c considerati ons for digital design Setting up in InDesign (The instructor can decide if this project should result in an PDF, IPad presentation, online ad, etc.) 12 Zine InDesign Animate objects using built-in animation presets and your own customized settings. Zine Motion Typography. Examples of sequencing, transitions, rhythm and motion in Look at a print Zine Basic Interactivity in InDesign Build slide shows or change a Zine Typographi c Considerati ons for Digital Design _LC 9

10 Modify or create motion paths. Effects: transparency/opacity blending modes 13 Zine InDesign Set-up buttons that provide navigation Establish page transitions when the user proceeds from spread to spread Preview all interactivity and rich media before exporting or publishing. type. & website frame s Sans serif Students animate combo (Or a content vs Serif, the header of their printed using Alias vs Zine The first part of this project could be a warm up exercise magazine & its tablet app counterpart) Describe multistate objects Create buttons Anti-alias, Controlling layout when type where they animate a similarities and with is resizable, word to convey differences. normal, Designing meaning. rollover, for the and click screen vs. Zine Instructor reviews student sketches individually Students begin to design the first screen of their piece Prepare for inclass critique Final edits to motion type piece Edits to sketches Completed first draft of static screen layout none appearance paper s Working in color: RGB vs CMYK Students fine-tune motion type piece and create three possible sketches (based on a grid) of the first screen for the Zine. Zine In-class presentatio ns and crit Review of previous class s lesson Zine Students continue to design static screens of their piece Students assign buttons for all transitions Students list specific feedback provided to them in the class critique. 14 Zine InDesign Import and preview rich Zine Lab-time to work on project Prepare for inclass critique Final edits to motion type piece.. Zine. InDesign. Preparing... Students list _LC 10

11 media files including FLV video and MP3 audio, among other formats Assign actions to buttons that provide navigation; play/pause/stop an animation, sound, or video; Launch an external web page in the user s browser; and more. 15 Turn in Project #3 Zine DUE. Group Critique using ipads none. Study for the Final.. none for output. File formats: Exporting to FLA, SWF, PDF Final Exam. specific feedback provided to them in the class critique and students complete selfassessment worksheet based on project grading rubric provided by instructor _LC 11

CUNY proficiency in reading, writing and mathematics OR Co-requisite: ENG 092R (ESOL 032R) and/or ENG 092W (ESOL 031W), as required.

CUNY proficiency in reading, writing and mathematics OR Co-requisite: ENG 092R (ESOL 032R) and/or ENG 092W (ESOL 031W), as required. ADV 1167 Course Description Maximum Credits: 4 Hours per week: 2 classroom, 4 lab This is a foundation course in typography with emphasis on using type for a range of industry related applications from