Department of Communication Design COMD 3527 Advanced Typography

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1 New York City College of Technology The City University of New York Department of Communication Design COMD 3527 Advanced Typography Course Description: Sensibility toward design and type is intensely explored. Exercises challenge creativity and visual aesthetics with emphasis on type. Typographical assignments are presented through themed projects. Layouts vary greatly from one-page to multiple-page problems. Exercises are geared to develop sensitivity to the integration of typography and with a variety of visual imagery. Page publication applications such as QuarkXpress and Adobe InDesign and Adobe Illustrator are used. Advanced exercises in font management and file preparation. 2 cl hr, 2 lab hrs, 3 cr Prerequisites: COMD 2427; corequisite:, COMD 1162 Course Objectives: INSTRUCTIONAL OBJECTIVES For the successful completion of this course, students should be able to: Design and execute concepts such as typographical visual hierarchies within a layout. Design and execute concepts of complex typographical grids that use multiple column layouts. ASSESSMENT Evaluation methods and criteria in classroom and laboratory assignments. in classroom and laboratory assignments. 1

2 Design and execute advanced creative typographical problems such as newsletters and book design. Design multiple layout page problems and integrate creative and production components such as links, master pages, tabs, style sheets and initial caps. Utilize relationships among font, point size and tracking, leading and kerning and runarounds. in classroom and laboratory assignments. through book projects with master pages, links, style sheets with exercises in specific typographical problems such as drop caps, raised caps, tracking, kerning, leading, alignment and other typographical elements Student will demonstrate competency in integrating specified typographic elements. General Education Outcome covered: Thinking Critically The student will demonstrate the ability to evaluate evidence and apply reasoning to make valid inferences. Social Interaction The student will demonstrate an understanding of professional ethics. Lifelong Learning The student will demonstrate an awareness of resources for continued lifelong learning. How the outcome is assessed: Evaluate through class critique to determine how well students were able to advance their project concepts by applying evidence and using logic to make decisions. Evaluate through class discussion and written tests if students have developed a sensitivity and awareness of professional ethics. Evaluate through class discussion and written tests if students become aware of resources they can use as references throughout their careers. Teaching/Learning Method: Lectures Readings Demonstrations Assignments Tests Required Text: None. Other Recommended Text: 2

3 TypeSense: Making Sense of Type and the Computer Wheeler & Wheeler, 2 nd edition ISBN-10: ASIN: B000F6ZA2W Typographic Design: Form and Communication Rob Carter, Ben Day, Philip Meggs 4th edition, 2006 Wiley ISBN-10: ISBN-13: QuarkXpress or InDesign Visual QuickStart Guide, (latest edition) Sandee Cohen Attendance (College) and Lateness (Department) Policies: A class roster roll will be taken at the beginning of each class. Only two absences may be allowed. After two absences, a student may be withdrawn because of unsatisfactory attendance (code WU). Students arriving after the roll is taken will be marked late. Students may be notified at the earliest opportunity in class after they have been absent or late. After being absent two times or equivalent (2 lateness = 1 absence), a student may be asked to withdraw from the class (code W before the College drop deadline, 4/9/08) or may be withdrawn from the class (code WU). Academic Integrity Standards: You are responsible for reading, understanding and abiding by the NYC College of Technology Student Handbook, Student Rights & Responsibilities, section Academic Integrity Standards. Academic dishonesty of any type, including cheating and plagiarism is unacceptable. "Cheating" is misrepresenting another student's efforts/work as your own. "Plagiarism" is the representation of another person's work, words or concepts as your own. Grading: 3

4 Final Project and presentation 30% Homework assignments 60% Class participation 10% Topics WEEK Lecture Topic Laboratory Exercise Homework Assignment 1 Introduction About class / Supplies Attendance Policy / About Fonts / Software 2 Tabs Tabs How to create accurate and complex tabs Students work on a 1-page annual report. This report will have an 8 column format of financial information (1 text box) Bring to class 2 newspaper pages Draw their corresponding grid Finish tab projectdue next week 3 Newspaper Grid Newspaper specs Looking at newspaper design: A simple but saturated grid Newspaper project specs (size, margins, file preparation, text,photos) Bring quote related to book project 2 newspapers pages due following given specs 4 Themed Book Part 1 Typography problems caused by our choices of fonts, alignment and styles must be fixed. Alignment (FL, FR, C, J, FJ) Raised Caps Drop Caps Leading Book specs: 15 page-single sided printing For next class: Exe: 1 to 7 Instructor provides text and specs for first 7 typographical problems. Students must solve these problems while presented with very defined and tight 4

5 book. Spiral bound. specs. (13 typographical problems with 2 front matter pages) Different ways to use the grid 5 Themed Book Part 2 More typography problems Runaround (placement and alignment) Widows, orphans, rivers Tracking Embellishing a quote Front matter of a book Designing a title page, cover For next class: Exe: 8 to 13 Instructor provides text and specs remainder 6 typographical problems. Students must solve these problems while presented with very defined and tight specs. Design Title page Quote page 6 Themed Book Part 3 Binding choices Paper choices Design Cover Assemble book Spiral bound Book presentation 7 Main Project Overview 8 Main Project - Sample pages Class presentation of Themed Book Test Look at book samples Bring text for next themed book (saddle stitch) All text is provided by students, and collected by instructor. 5

6 Why create sample pages And why use the longest of all text provided to create it. Instructor organizes text, then redistributes it to students for final book. 9 Main Project How to create style sheets (character and paragraph style sheets) How to create Master Pages and links Create Sample page for chapter opener and for text page Create at least 5 styles on Sample pages Create final document 10 Main Project 11 Main Project 12 Main Project 13 Main Project How to place linked text and apply style sheets How to create a dummy and an imposition Ideas for cover How to print How to fold, score, and bind Saddle Stitch presentation Student Presentations Bring linked text into the document and put into right place Append Style sheets from Sample pages Apply styles Create dummy Create imposition files Design front matter Title page and contents page Print and bind books To be determined by instructor 6

7 14 About type and publishing Guess Speaker none 15 Last class Review semester none 7