Assignment 1~ ICONS Grading Assessment

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1 Assignment 1~ ICONS W18 Section: :00 am-11:25 am MW Ability to Design Icon Likeness Images in a Theme as a Stylistic Series of 8 Implementation of core principles in an iconic system [representation/depiction of meaning] Understanding of and implementation of core principles of graphic design and visual foundations [layout hierarchy~typography~color theory~figure to ground~gestalt~dynamic form] Understanding of and implementation of core principles in an iconic system [simplicity of form/continuity of elements] Objective: Design a series of icons on a theme of your choice. Create 8 icons that stylistically relate as a design system. Start first with research, then sketch out content and form, then refine digitally creating 8 icons in comprehensive form. Select four of your best to present on a letter sized laser print as your final. Suggested themes: Climate, Nature, Travel, Sports, Media, Coffee, Beer, Pets, Medical, etc Methodology -Craft and Production Implementation of process from research TO ideation sketches TO refined full composition TO refined final solution [Prelim sketches-screen shots posted and ] Ability to Select 4 from 8 that work best as a refined stylistic iconic system [Socially and Visually] Understanding of and effective implementation of software (Ai) vector art to create icon series Understanding of and effective implementation of printing [page of 4 icons/size/position] Posted PDF of final 4 icons, in Hand-in~your~Assignment 1 folder on our class server with your initials or name, before critique starts Turn-in of final print, placed in portfolio binder, that is labeled with your name, for start of critique.

2 Assignment 2~ College One Grade: Team: Grade: [media structured to depicts your team s concept of one of the three briefs] [media structured to convey a conceptual message targeted toward an appropriate audience] [media structured depicting your understanding of figure and ground relationships] [media structured depicting your understanding of hierarchy of read] Objective: A Group Project that explores advertising and promotion, print or interactive; that conceptually represent ideas in creative ways to support and enhance the client objectives stated in the brief. Three briefs to choose from, 1. Client Brief: Sonnet Insurance 2. Social Brief: Opioid Awareness 3. Design Brief: Unifying Communities [inclusion of typography as an integrated part of the visual surface and conceptual message] Individual prelims screen shots posted and team screen shots on Implementation of process from experimentation TO mini critique TO refined final solution Understanding of and effective implementation of software techniques to compose media Understanding of and effective implementation of printing /(or production) of media artifacts Posted PDF/(or other archive) in Hand-in~Assignment 2 team folder on our class server with your team initials before critique starts Turn-in of final media artifact, placed in portfolio binder or other, that is labeled with your name, for start of critique,

3 Assignment 3~ Type Self-Portrait To design and create a typographic self-portrait, based off of a photograph or drawing to build imagery suggestive of three-dimensional form, using typographic elements to use typographic form as primary visual element, and to represent your own personality/persona with typographic elements. [typographic self-portrait with typographic form that conveys information about your persona] [typographic self-portrait with typographic form as a primary visual element] [typographic self-portrait with imagery built to suggest three-dimensional form] [typographic self-portrait that represents your understanding of figure and ground relationships] [typographic self-portrait that represents your understanding of color relationships] Implementation of process from experimentation TO mini critique TO refined final solution Understanding of and effective implementation of software (Psd/Ai) techniques to compose portrait Understanding of and effective implementation of printing to render portrait Posted PDF of final portrait, in Hand-in~Assignment 2 folder on our class server with your initials or name, before critique starts Turn-in of final print, placed in portfolio binder, that is labeled with your name, for start of critique.

4 Assignment 4~ Magazine Layout Create two, DOUBLE spread magazine layouts (4 pages)that visually show your stylistic approach to representing ideas obtained in an interview of a classmate. The copy content will be researched and written by you. The art that accompanies the text can be illustration, or photos, or combinations of vector, bitmaps and photos. The subject content should be about them. The article is intended to be fictitiously published in a print magazine. Conceptually, the layout should convey text and image about the person being interviewed with suggested emphasis on their artistic creativity or interests. [imagery and text that depicts content about classmate(s), structured into two Magazine Spreads] [inclusion of typography as an integrated part of the visual surface and conceptual message: style, proportions, and quantity. Includes accurate key elements: headline, byline, page numbers, publication name, publication date, pull quote, {optional: sub heads, captions, credits, initial cap.} Article text has paragraph formating. Understanding of and implementation of spread design objectives: [cohesive grid design with cross over design elements that unite 4 pages into 2 related spreads] [Magazine Spreads that represents control figure and ground relationships-spaces] [Magazine Spreads that represents your understanding of hierarchy of read] Prelims posted 3-21 / 3-28 / 4-4 Implementation of process from experimentation TO mini critique TO edited refined final solution Understanding of and effective implementation of software (InDesign) techniques for Mag Layouts Understanding of and effective implementation of printing Mag Spread Layouts (resolution and contrast) Posted PDF of final magazine spreads, labeled with your name or initial Turn-in of final print, placed in portfolio binder, that is labeled with your name, for start of critique ***See mark-ups on your digital spread PDF, posted back to your final hand-in, tagged with yellow dot, and with my initials JM, review in Adobe Acrobat Reader or Acrobat Pro to see comment notes.

5 Assignment 5~ Typography Website Design and create a mini website on typography... The site will have one page with four sections: intro or top section, a section featuring a type designer, a section featuring a type style or font, and a section featuring type theory. Links will jump from one section to another. Use CSS and Dreamweaver software to construct continuous style elements within HTML pages. Use both web text and image typography. Conceptually the layout should convey your understanding of typography/css/ web convention/ and design. (Upload files to an active web server for display) [web site about typography in four sections: home, designer, font, and theory] Understanding of and implementation of typography objectives: [use of both image text elements and active live web type, at appropriate sizes] [Web layout that represents your understanding of grid and hierarchy of read-navigation] [Web layout that represents your understanding of figure and ground relationships-spaces] Prelim PSD screen shot posted Implementation of process from start to refined final solution, working with class flow, PSD and DW Posted final root folder in the Hand-in Folder> (Assignment 5) 90% on day of last class Understanding of and effective implementation of software (PSD) techniques for web layouts Understanding of and effective implementation of software (DW--HTML source code/.css) for web Understanding of and effective naming and organization of files, exam day Turn-in of final root folder, placed in Hand-in Folder> (Assignment 5) for start of critique