University of Houston Graphic Communications
|
|
- Marianna Powell
- 6 years ago
- Views:
Transcription
1 Exercise 1 : Typography : Research + Classification Study 1. - Claude Garamond 2. - William Caslon 3. - Frederic W. Goudy 4. - Francesco Griffo 5. - John Baskerville 6. - Morris Fuller Benton 7. - Giambattista Bodoni 8. - Emil Rudolf Weiss 9. - Edward Johnston Eric Gill Stanley Morrison Rudolf Koch Nicholas Jenson Paul Renner Roger Excoffon Herb Lubalin Max Miedinger Chauncey H. Griffith Jan Tschichold Herman Zapf Edward Benguiat Gerrit Noordzij Adrian Frutiger Carol Twombly Zuzana Licko Matthew Carter Erik Spiekermann Hans Eduard Meier Jonathan Hoefler Martin Majoor Hermann Zapf Jonathan Barnbrook Phil Baines Due Monday January 26/Tuesday January Having been assigned one of the type designers to the left, research their typefaces and their work, their process and their design philosophy. Present the work, the context and any other relevant narratives along with representations of their contribution to the world of type design. Present the work of the assigned type designer (5 min. max.) Include: 1. A brief statement about the designer and their work specifically related to their typographic contribution 2. 5 images of their work with particulars about their typeface design, classifications and application. You may present digitally (screen) or on the wall. If you present on the wall, make sure the prints are large enough for the class to view. 2. Each student should bring 1 unique and interesting typeface sample for each of the 12 classifications on the handout. Please print the alphabet on 8 1/2 x 11 sheet (12) Make sure to label the typeface name, the classification and the designer. Sources to look for these are: Online Font Shops myfonts.com Village, vllg.com H&FJ, House Industries, FontShop UK, Take a peek: Hype for Type, hypefortype.com Veer, veer.com TypeTrust, typetrust.com FontHaus, fonthaus.com Lost Type T26 Emigre
2 Project 1 : Silent Words In the word listen are the same letters that make up the word silent. If we stop long enough to listen, even in silence, there are sounds. It is those sounds that frame the experience and context of silence. Composer and musician John Cage s well known conceptual work 4'33", has been called the silent piece, whose purpose is to make people listen has been defined as an act of framing, of enclosing environmental and unintended sounds in a moment of attention in order to open the mind to the fact that all sounds are music. For Cage this represented his wish to let sounds be just sounds and considered a new understanding of music itself, a blurring of the conventional boundaries between art and life. As with sound, silence requires from us, an attention to detail and a consideration of what is not there. With words and typography, our primary focus is on the form (letter and word) and not the space around it (the silent pause). The space around the form resonates like the silent sound. Design Objectives To research relevant areas within design and typographic form and become more aware of how design can function in various contexts To develop an awareness of typographic history, classification and become critical of form and typographic personality Introduction to semantics (meaning) and syntax (arrangement) and explore design methods and criteria through which the meaning of the typographic message and form may be altered. Explore media, color and techniques for expressively illustrating typographic form. Online Font Shops Required: myfonts.com Village, vllg.com H&FJ, House Industries, FontShop UK, Take a peek: Hype for Type, hypefortype.com Veer, veer.com TypeTrust, typetrust.com FontHaus, fonthaus.com Lost Type T26 Emigre Project As we begin our more detailed study of typography and form, this project hopes to engage in the study of the details of typefaces, along with the analysis of the spatial silence that transparently enhances the meaning of words. We will use John Cage s 4:33 study as a reference to create singular and combined typographic explorations based on the concept of there is no such thing as silence. We will create a composition using onomatopoeic words and marks to accentuate the perceived silence. Methodology: Part 1 : Listen: Choose a space or context that seems free from sound. Spend 4 minutes and 33 seconds minutes recording or notating the silent sounds. Notate: Write down a list of onomatopoeic words (words that imitate natural sounds) that describe the silent sound heard. Select 3-5 of these words to use as a visual expression of silence through a typographic and spatial exploration. Document: Using the assigned typeface (Univers) begin by practicing accurate spacing and tracing of the 3-5 words on a 6 x 8 horizontal format (one word per format). You may choose any of the weights. Express: Analyze the inherent meaning of the sound and the word. Consider formal explorations that may help to visually express the sound. Make a list. Discuss. Continue to evaluate the meaning/sounds of the words by looking at other typefaces that best represent the interpretation. Review the online font sites to the left. Many sites let you test out a few words before buying. Select 3-5 typefaces that best represent the idea/ meaning of your words. You may also continue to use Univers. Consider issues of style and classification, contrast and form. Print out the typefaces to use for your study. Write down the name of the typeface, the designer, and the purchase site. Be able to briefly describe why the typeface is appropriate. Enlarge and trace the words using the 3-5 type choices. Compose each word on its own 6 x 8" format. Consider the sound in your expression and consideration of type choice, typographic mixing, scale/size/hierarchy, placement/ orientation on the format, composition, positive and negative space, cropping, overlap, splicing, rotation, and other techniques to express the qualities of sound. Consider the typographic experiments on the back. Refine: Finalize at least 3 words in B+W on a 6 x 8" horizontal format. Final media may be print, with pen and ink or plaka with consideration and care of letterform craft and details. Mount with 2" black border. Part 2 : Use the typographic explorations from part 1, along with other graphic marks or lines to visualize the 4 minutes and 33 seconds sequence of the silent sounds on an 8 x 25" format. Use all the onomatopoeic words, consider scale, contrast, space, repetition, sequence, pacing, orientation, rhythm, explore the words in an 8 x 25" horizontal format. Consider color and media. Finalize the typographic exploration on a 8 x 25" format in color/media. You may choose to fold into an accordian book (8 x 5") or mount flat with 2" border. Note: In the sketching process, you may use tools like the copier or the computer to enlarge and reduce, and to efficiently reproduce the necessary sketching elements. Please avoid using the computer to produce the final type experiments. All finals must be hand-rendered but may include printed elements. For lines/marks: Explore media in series of media explorations 2D and 3D. See Media Criteria. Final Formats: word compositions: 6 x 8 format B+W mounted with 2" border 2. 4 minutes and 22 seconds sequence composition: 8 x 25" format Color mounted with 2 border or folded into a 8 x 25" book /2 x 11 Horizontally bound sketchbook with all sketches. Part 2 may be reduced or folded. Label each section. Consider the craft and presentation carefully. Part 1 : Part 2 : Flat option
3 Schedule Day 1 [T 20/W21 Jan] Assign typographer research Assign typography readings Assign Classification Project Type Lecture (W Class) Day 2 [TH 22] Present: Sound Notation Words in Univers on 6 x 8 horizontal format (one word per format). Day 2/3 [M 26/T 27 Jan] Present: Typography Presentation Present: Sound Notation Words in Univers on 6 x 8 horizontal format (one word per format). Day 3/4 [W 28 /Th 29 Jan] Part 1: Present typographic studies 3-5 words/6-10 different typefaces on a 6 x 8 format (one word per format). Label all typefaces. Day 5 [M 2 Feb /T 3 Feb ] Part 1: Present typographic explorations 3-5 words 4 sketches of each word. Explore expression through spacing, size, weight and placement etc. Introduce Part 2. Day 6 [W 4/Th 5 Feb] Part 1: Present typographic explorations 3-5 words 2 refined sketches of each word. Explore expression through spacing, size, weight and placement etc. Part 2: 2 typographic compositions (4 x 12.5") B+W Day 7 [M 9 Feb /T 10 Feb ] Part 2: 2 typographic compositions (8 x 25 ) Color Day 8 [W 11/Th 12 Feb] Discuss presentation (book or mounting) Day 9 [M 16 Feb /T 17 Feb ] Part 1 : Due Day 10 [W 18 Feb /TH 19 Feb ] Assign Project 2 Day 11 [M 23 Feb /T 24 Feb ] Due: Part 2: 1 typographic composition (8 x 25 ) Color Sketchbook Part 1: Part 2:
4 TYPOGRAPHY EXPERIMENTS Consider all type experiments to include: Face, case, size, slant, weight, width, outline, texture, tonality Balance, direction, ground, grouping, proximity, repetition, rhythm, rotation The arrangement and selection of type reinforces the meaning of words. The shape of the words and the organization of the type becomes an important aspect of the composition and the sense of legibility. Experiment with the visible language. Expressive, dynamic. Explore deconstruction, manipulation, etc. MARK EXPERIMENTS Interpret the sounds of the words in 1. an expressive, fluid, mark-making manner (use ink, paint, and a variety of paint brush thicknesses) 2. use thin lines which are either straight, horizontal, vertical, or angled (use thin tech. pen and ink).the line compositions should work to visually enhance the meaning of the selected words. COLOR/MEDIA EXPERIMENTS Explore the typographic forms and marks using colored media and tools. In most cases you will either cut the letters or marks from the surfaces created (collage) or apply the color media directly to the final composition Image/Texture Transfer and Printing techniques Experimenting with xerox transfer, marker bleeding, paint transfer, texture transfer one paper source to another. Cut the letters or marks from the colored surfaces Color or BW Xerography Techniques Using the copier (b&w or color) to experiment with textures over textures using transparencies and various paper stocks showing possibilities of technical manipulation and visual texture Transfer to the final or cut the letters or marks from the colored surfaces Handmade 2-D Textures Explore an assortment of textures created by hand based on or using the selected material. (rubbings, xeroxes of found materials, transfer, printing etc.) Paint (oil, watercolor, acrylic, airbrush, spray paint) Choose paint qualities and explore multicolored painting techniques on various surfaces, media and paper. Consider colored papers and surfaces. Color Markers, Pencils, Pastels Using the selected 3 colors, choose methods and medias and explore multicolored painting techniques on various surfaces, media and paper. Consider colored papers and surfaces. Textured Papers Choose papers and colors that reflect the choices in subjects (gloss, matt, textured, tactile etc.) Cut out or into the materials Create texture by hand embossing and debossing of surfaces. 2D Typographic Explorations Explore the typographic form using various 2D drawing techniques including: cut paper, pen and ink, gouache, pastels, xerox textures/transfers, rubbings, Paint, Color Markers, Pencils, Pastels xeroxes of found materials, printing, gloss, matt, textured, tactile papers etc.) etc 3D Typographic Explorations Explore the typographic form using a 3D processes like: Weaving, Stitching, Folding, Tearing, Collaging, Piercing, Scoring, Embossing, Debossing, Cutting and materials : Paper, Fabric, Metal, Wood, String, Tape, Plastic, etc.
5 Typography X HEIGHT Typography UPPERCASE STROKE COUNTER SERIF ASCENDER BASELINE DESCENDER LOOP LOWERCASE LETTERS Baseline + Letterspacing TYP OGRAPHY sits on baseline Poor alignment of rounded letters and poor letterspacing TYPOGRAPHY overhangs baseline Alignment and letterspacing corrected 30 units of interletterspacing Typography is the art, or skill, of designing communication by means of the printed word. -10 units of interletterspacing Typography is the art, or skill, of designing communication by means of the printed word. Letterspacing/Tracking is the space added between letters which affects the overall value of the text. More space can slow down the readability of the text, especially in larger bodies of text. Kerning is the selective optical letterspacing between 2 letters where there are awkward visual spacing problems. These problems arise with letters such as TA, AW, VO and in letters W,Y,V, T, and L etc. Overall visual balance/flow is achieved through optical letterspacing.
typography Typography is what language looks like.
typography Typography is what language looks like. typography Typography is what language looks like. One thing absolutely necessary for working with type is knowing its history: what came after what and,
More informationProject 2 reminders: Hand in your typed book summary/response at end of class today. Make sure to include your name and section.
Project 2 reminders: Hand in your typed book summary/response at end of class today. Make sure to include your name and section. Project 2 reminders: First book cover critique this Friday. Bring 3 book
More informationThe Evolution of Type. Movable Type: Johannes Gutenberg Early 15th Century
The Evolution of Type Movable Type: Johannes Gutenberg Early 15th Century Studio on Fire: Minneapolis Anatomy of Type cap height cross bar Anatomy n bowl describes g counter ascender finial stem type eye
More informationjasonjuwono twentyfifteen TYPEDIA _ Typography Encyclopedia
TYPEDIA _ Typography Encyclopedia ANATOMY_ Anatomy of a typeface Anatomy of a typeface What is a Font & Typeface? A design for a set of characters. A font is the combination of typeface and other qualities,
More informationGood Typefaces. 680pt Adobe Garamond. Humanist/ Old Style Serif Adobe Garamond Garamond Goudy Hoefler
30 Good Typefaces 680pt Adobe Garamond Franklin Gothic Demi Humanist/ Old Style Serif Adobe Garamond Garamond Goudy Hoefler Transitional Serif Baskerville Caslon Minion Mrs.Eaves Perpetua Times New Roman
More informationBaskerville. abcdefghijk For fun I like to jump cars while reading a quote by Albert Einstein.
serif Baskerville page 2 Baskerville page 3 Baskerville Baskerville Regular 26/28 while reading a quote by Baskerville italic 26/28 quote by Baskerville Semi bold 24/30 quote by Baskerville bold 24/26
More informationTypography One Project Two
Typography One Project Two Typographic Systems, Emphasis and Hierarchy An important design problem is to aid reader comprehension of information through carefully considered logic, structure and order.
More informationproject 1A - the creative process bound hand-lettered book
art 2423 print & publication design spg16 project 1A - the creative process bound hand-lettered book objective problem specs 2 copy 3 Students will first explore complement of space to shape via hand-rendered
More informationAlphabet. elemental visual signs 26 characters frozen sounds
Alphabet elemental visual signs 26 characters frozen sounds Evolution Handwriting > minimum number of strokes Engraving > lowercase > minimum number of curved lines > capitals Letterforms Appearance of
More informationTypefaces are character sets based on distinct design characteristics.
Level 3 WGHS VISUAL ARTS 2011 ART DESIGN Typography An Introduction to Type Type Design Since the first recordings of letterforms the concept of the typographic form has evolved into a seemingly endless
More informationBASIC ABOUT TYPE TYPO GRAPHY
BASIC ABOUT TYPE TYPO GRAPHY TYPOGRAPHY BASIC DESIGN Relative & Absolute measurements Absolute measurements Inche : Millimetres : Points : Pica 3 Inches 76.2 mm 216 Points 18 Picas 1 Inches = 3 Picas A
More informationVOICE OF TYPE LECTURE 1
VOICE OF TYPE LECTURE 1 TYPOGRAPHY II COUNTY COLLEGE OF MORRIS PROFESSOR GAYLE REMBOLD FURBERT VOICE OF TYPE As you look at typefaces, analyze their forms, learn their history and learn how to use them
More informationModifying Type: effects of a letter change COLDS
Modifying Type Modifying Type The goal of good typography is like fabric. It should be evenly woven together where all facets and all parts of the letter forms work together. Sometimes if you have one
More informationTYPOGRAPHY. ascender arm (as on the capital T) descender bar (as on the capital H) counter ear (as on the lower case g and r)
TYPOGRAPHY Parts of letters: base line x-height ascender arm (as on the capital T) descender bar (as on the capital H) extenders bowl counter ear (as on the lower case g and r) serif stroke tail (as on
More informationTypographic. Alphabet. Book. Interactive PDF of typographic rules & terms YOU NEED TO KNOW. Home. Table of Contents
Typographic Alphabet Table of Contents > Rules That Every Typographer Should Know... 2-3 Book Interactive PDF of typographic rules & terms YOU NEED TO KNOW > Baseline... > Gutter... > Hierarchy... > Kerning...
More informationTYPO GRA PHY THE ANATOMY OF TYPE A BRIEF HISTORY OF TYPOGRAPHY WHAT IS YOUR TYPE ACTUALLY SAYING? OPEN FONT DISCUSSION
THE ANATOMY OF TYPE A BRIEF HISTORY OF TYPO WHAT IS YOUR TYPE ACTUALLY SAYING? OPEN FONT DISCUSSION THE ANATOMY OF TYPE Typeface Anatomy The upward vertical stem on some lowercase letters, such as h and
More informationWEB TYPOGRAPHY FOR WEB DEVELOPERS. Matej Latin Lead UX/UI Designer at Autotrader.co.uk
WEB TYPOGRAPHY FOR WEB DEVELOPERS Matej Latin Lead UX/UI Designer at Autotrader.co.uk 1 A MEANINGFUL WEB TYPOGRAPHY STARTER KIT 2 Most people think typography is about fonts. Most designers think typography
More informationPutting type on a page without incorporating typographic principles is merely word processing. Terry Rydberg, Author Exploring InDesign 3
Putting type on a page without incorporating typographic principles is merely word processing. Terry Rydberg, Author Exploring InDesign 3 Typography The study of all elements of type as a means of visual
More information> objective(s): Students will create a text-only design in either Adobe Illustrator or Photoshop
> word art > objective(s): Students will create a text-only design in either Adobe Illustrator or Photoshop > curricular focus: This lesson emphasizes the creative use of typography as the dominant artistic
More informationVisual Design and Imaging Alignment
Visual Design and Imaging Alignment This document contains information about four Career-Technical Articulation Numbers (CTANs) for the Visual Design and Imaging Alignment Career-Technical Assurance Guide
More informationTHINGS YOU NEED TO KNOW
TYPOGRAPHY THINGS YOU NEED TO KNOW to prevent your work from appearing amateurish. (p. 151) Only one space after punctuation (p. 152) What is monospaced type? (p. 152) Correct Quotation Marks (as soon
More informationIn your lifetime you ve seen billions of letters and millions of words, yet you might never have consciously noticed the typefaces you read.
In your lifetime you ve seen billions of letters and millions of words, yet you might never have consciously noticed the typefaces you read. Type is important because it is an unconscious persuader. It
More informationBBN ANG 183 Typography Text colour: vertical and horizontal spacing
BBN ANG 183 Typography Text colour: vertical and horizontal spacing Zoltán G. Kiss & Péter Szigetvári Dept of English Linguistics, Eötvös Loránd University gkz & szp (delg) typo/spacing 1 / 43 outline
More informationFont classification review
Font classification review Taken from Lettering & Type by Bruce Willen Nolen Strals Old Style Transitional Modern Slab Serif Garamond ag Baskerville ag Bodoni ag Cowboys ab Sans Serif Gill Sans ag Decorative
More informationSUCCESSFUL TYPE? Interface Aesthetics
TYPO GR AP HY SUCCESSFUL TYPE? SUCCESSFUL TYPE? TYPOGRAPHY 1 2 TYPOGRAPHY /t 'p gr fi/ n. The art or process of setting and arranging types and printing from them. The style and appearance of printed
More informationGD I // SPRING
GD I // SPRING 2018 1 PROJECT I : TYPOGRAPHIC COLOR Timothy Samara, author of Typography Workbook, defines typographic color as the visual texture of language. It is similar to chromatic color (like green,
More informationMODULE CM 2004 / STAGE 2 / SEMESTER 2 / SESSION Module title Design Principles and Context
MODULE CM 2004 / STAGE 2 / SEMESTER 2 / SESSION 06-07 Module title Design Principles and Context Typography Fonts are classified under the following headings. Old Face fonts make use of contrasting wide
More informationFont Basics. Descender. Serif. With strokes on the extremities of the letters. T Script. Sans-Serif. No strokes on the end of the letters
Font Basics Ascender Font Size d p x A X-height Cap height Counter The white space within letters Descender Bar A Serif With strokes on the extremities of the letters. T A Sans-Serif No strokes on the
More informationAdjust the point size
Adjust the point size create contrast small and dark Strive for contrast rather than harmony. Mixing typefaces on the same line, designers usually adjust the point size so the x-heights align. Placing
More informationCOPY/PASTE: Allows any item within a document to be copied and pasted within the same document or within compatible software applications.
You will need to understand basic terms and techniques used in DTP, as well as file types used within DTP and their advantages and disadvantages. This is separate from Elements and Principles of DTP which
More informationTYPOGRAPHY. The art of type
Typography TYPOGRAPHY The art of type TYPE All the letters (abc), Numbers (123) & characters (;? @) of the alphabet. MONOTYPE Trade name for hot metal composition system Monotype Corporation Machine Shop
More informationChapter 8: Rococo Graphic Design 18 th century
Chapter 8: Rococo Graphic Design 18 th century Romain du Roi (French for King s Roman) The first printing of the Romain du Roi at the beginning of the eighteenth century signified a shift to transitional
More informationSELECTING THE RIGHT TYPE FOR THE JOB
CHAPTER FOUR SELECTING THE RIGHT TYPE FOR THE JOB ype has the power to make or break a job. Every typeface has a distinct personality and conveys a different mood, message, or feeling. Display typefaces,
More informationPRESENTATION BOARD LAYOUT
NEW YORK CITY COLLEGE OF TECHNOLOGY THE CITY UNIVERSITY OF NEW YORK ARCHITECTURAL TECHNOLOGY DEPARTMENT written by annie boccella spring 2010 1. BEFORE YOU BEGIN... Organize yourself. What is your argument
More informationThis file includes FILLABLE FORM FIELDS. Enter your answers and then save the form as a PDF with your name to submit. Ex: 4CChrisJohnson.pdf.
BASIC SKILLS: TYPOGRAPHY This file includes FILLABLE FORM FIELDS. Enter your answers and then save the form as a PDF with your name to submit. Ex: 4CChrisJohnson.pdf Kristy Ryan Name: Overview Complete
More informationTYPE ANATOMY jtittle
TYPE ANATOMY TYPE ANATOMY TITTLE j Serif Typefaces Tt HUMANIST (a.k.a. Old Style ) - Modeled after the roman typefaces of 15 th & 16 th centuries - Closely related to calligraphy and hand movement CLASSIC
More informationcommunication design and the web John Zimmerman HCI Institute and the School of Design, Carnegie Mellon University 17 November 2010
communication design and the web John Zimmerman HCI Institute and the School of Design, Carnegie Mellon University 17 November 2010 goals for today explore communication design familiar with basic principles
More informationHow to use text. Adding a text frame
How to use text Because Adobe InDesign CS6 is a page layout tool, working with text is an important skill. With InDesign, you add all text (and all content) into frames. Frames are shapes (called paths)
More informationSynopsis This module introduces calligraphy, the basic principles of typography, and applications of typography.
8. Typography Synopsis This module introduces calligraphy, the basic principles of typography, and applications of typography. Lectures 8.1 Calligraphy 8.2 Basic Principles of Typography 8.3 Typography
More informationBuild websites that suit the needs and abilities of users
Goal 1 Build websites that suit the needs and abilities of users The main goal of many websites is to display information users need. 2 Tools for indicating importance in the visual information hierarchy
More informationThe International Typographic Style
The International Typographic Style Ernst Keller was one of the pioneers of Swiss design. His work used symbolic imagery, simplified geometric forms and vibrant contrasting color. Poster for the Rietberg
More informationLOGO & BRAND STANDARDS GUIDE
LOGO & BRAND STANDARDS GUIDE INTRODUCTION The SparkPost Brand Standards Guide provides key information needed to accurately and consistently produce external and internal documents and communications.
More informationFOUNDATION IN GRAPHIC DESIGN. with ADOBE APPLICATIONS
FOUNDATION IN GRAPHIC DESIGN with ADOBE APPLICATIONS CAN YOU ALL HEAR ME? SPECIAL ANNOUNCEMENT Win a Lifetime Membership to Shaw Academy The draw will be held live during Lesson 8 * CONDITIONS Attend at
More informationWhat is Publisher, anyway?
What is Publisher, anyway? Microsoft Publisher designed for users who need to create and personalize publications such as marketing materials, business stationery, signage, newsletters and other items
More informationGrid. Skeletal framework to organize information making it clear and optimally accessible
Grid Skeletal framework to organize information making it clear and optimally accessible Space When typographic elements introduced in space > divisions Letterform: centered=motionless; off-center > velocity;
More informationTypography One typeface classification
Typography One typeface classification Why classify? Classification helps us describe and navigate type choices Typeface classification helps to: 1. sort type (scholars, historians, type manufacturers),
More informationMultimedia Design Principles. Darnell Chance August 2005
Multimedia Design Principles Darnell Chance August 2005 Home Page Things To Consider Organization Story Board Organization The 3 C s Alignment Proximity Tips/ Techs White Space Contrast Rule of Thumb Typography
More informationDIGITAL PRINT DESIGN (568 )
DESCRIPTION Create and produce digital print projects that communicates and promotes graphic communication. Develop knowledge and skills relative to the graphic design & printing industries. Includes:
More informationDESIGNING THE PAGE FOUNDATIONS OF DIGITAL DESIGN. Layout composition, the grid and typography. Prof. Eva Machauf
DESIGNING THE PAGE Layout composition, the grid and typography FOUNDATIONS OF DIGITAL DESIGN Prof. Eva Machauf prof.machauf@gmail.com THE GRID The grid is the foundation of all design. Creating and working
More informationproj 5 A/B kerning & introduction to the grid
art 2413 typography fall 14 proj 5 A/B kerning & introduction to the grid problem objectives Many people assume a computer will create perfectly balanced spacing between letters, words, and lines. Such
More informationModule 5X Independent Guided Study
MODULE DESCRIPTOR TITLE Principles of Typography SI MODULE CODE 31-4047 CREDITS 20 LEVEL 4 JACS CODE W210 SUBJECT GROUP Graphic Design DEPARTMET Visual & Performing Arts MODULE LEADER John Young MODULE
More informationserif: the short strokes that finish off the major strokes of the letterform. bracket: a curving joint between the serif and the stroke
PARTS OF THE LETTER Typography evolved from handwriting, which is created by making a series of marks by hand; therefore, the fundamental element constructing a letterform is the linear stroke (stem).
More informationSTONELAW HIGH GRAPHIC
GRAPHIC COMMUNICATION Technical Education THE A to Z of DTP Your knowledge of desktop publishing terminology will be expanded as you progress within the subject THE A to Z of DTP ALIGNMENT positions of
More informationLinotype Univers CD for Mac and PC - containing 63 font weights
presented in: Eurostile Roman Find further Font Features in our Font Feature Archive. The Univers family of fonts designed by Adrian Frutiger more than forty years ago is one of the most innovative type
More informationFranklin Gothic. Seniors: Use larger text that is clear and legible. (Souvenir, Times, Garamond, Helvetica)
one TYPOGRAPHY LECTURE: Do s and Don t s in Typography Do Build a basic library first. Find out who your audience is. Use appropriate type sizes. Celebrate white space. Use correct alignment. Use correct
More informationTypography guidelines
University of Alberta Sign Systems Guidelines Typopgraphy guidelines Typography guidelines Introduction Consistency and legibility are key components of an effective sign system. This section defines:
More informationa e yp fi Letterform Anatomy Ascender Shoulder Tittle Bowl Crossbar Stem or Main Stroke Terminal Leg Ascent Line Cap Line Mean Line Baseline
Letterform Anatomy Tittle Ascender Shoulder Ascent Line Cap Line Mean Line Baseline Crossbar Bowl Stem or Main Stroke HtiQfgxR Terminal Ear Counter Leg Descent Line Crossbar Serif Tail Loop or Bowl Juncture
More informationIllustrator. Project Workbook
Project Workbook 2 Contents Illustrator Illustrator Examples... 4 Pen Tool and Image Trace... 4 Illustrator Tour Project... 5 Type and Logos... 14 Designing with Symbols Project... 20 Illustrator Special
More informationFont, Typeface, Typeface Family. Selected Typographical Variables
Font, Typeface, Typeface Family Font: A font is a set of printable or displayable text character in a specific style, weight, and size. E.g. Helvetica Italic 10 Point. Typeface: The type design for a set
More information1. New document, set to 5in x 5in, no bleed. Color Mode should be default at CMYK. If it s not, changed that when the new document opens.
art 2413 typography fall 17 software review This exercise will reacquaint students with Adobe Illustrator, Photoshop, and InDesign. These are the three main design programs used by the industry. There
More informationPre-Venetian or Ancient Humanist or Venetian Transitional Didone Slab Serifs
Pre-Venetian or Ancient Humanist or Venetian Transitional Didone Slab Serifs 1400 1500 1700 1800 Humanist Sans Serif Transitional Sans Serif Geometric Sans Serif Display Typefaces 1900 2000 Pre-Venetian
More informationPaint Tutorial (Project #14a)
Paint Tutorial (Project #14a) In order to learn all there is to know about this drawing program, go through the Microsoft Tutorial (below). (Do not save this to your folder.) Practice using the different
More informationH A-Z of DTP Features
A-Z of DTP Features H Alignment One of the principles of design, alignment refers to lining up the top, bottom, sides, or middle of text or graphic elements on a page. See also Text Alignment. Ascender
More informationLESSON 7 Introduction to Typography
FOUNDATION IN GRAPHIC DESIGN with ADOBE APPLICATIONS LESSON 7 Introduction to Typography Summary Notes WHAT IS TYPOGRAPHY? Typography is, quite simply, the art and technique of arranging type. Typography
More informationEducation and Training CUFMEM14A. Exercise 2. Create, Manipulate and Incorporate 2D Graphics
Education and Training CUFMEM14A Exercise 2 Create, Manipulate and Incorporate 2D Graphics Menu Exercise 2 Exercise 2a: Scarecrow Exercise - Painting and Drawing Tools... 3 Exercise 2b: Scarecrow Exercise
More informationart 118: intro to communication design // FALL 2011
t y p e specimen Due: Wednesday, November 30 ov e r v i e w A type specimen is a publication, that shows the range of a particular typeface in use. Printers and typographers have produced type specimens
More informationChapter 18: The International Typographic Style
Chapter 18: The International Typographic Style International Typographic Style A graphic design style emphasizing cleanliness, readability and objectivity developed in Switzerland in the 1950s. Specifics
More informationStructure of Text. Creating Memory Aids through Typography
Structure of Text Creating Memory Aids through Typography Edward Rushton MFA Donald Armel PhD Legibility Readability Definitions Legibility Legibility is dependent on the design of the typeface, the letterforms
More informationGraphic Design. shawacademy LESSON 5. summarynotes INTRODUCTION TO TYPOGRAPHY. For further questions visit us online at:
shawacademy Graphic Design LESSON 5 INTRODUCTION TO TYPOGRAPHY summarynotes The Diploma in Graphic Design Toolkit For further questions visit us online at: www.shawacademy.com Lesson 5 S shawacademy Lesson
More informationADOBE ILLUSTRATOR CS3
ADOBE ILLUSTRATOR CS3 Chapter 2 Creating Text and Gradients Chapter 2 1 Creating type Create and Format Text Create text anywhere Select the Type Tool Click the artboard and start typing or click and drag
More informationWCSD Graphic Standards and Logo Use Guide
SM WCSD Graphic Standards and Logo Use Guide WCSD Logo WCSD logo with slogan SM The WCSD logo should be used on all school district signage and every District-generated publication, website or webpage,
More informationProject Justification
Project Justification This unit of instruction is based on typography and the creative use of letterforms to visually communicate a message through images rather than just the printed word. Type manipulation
More informationADDENDUM. PRINCIPLES OF DESIGN COURSE Topic YouTube link QR Code
ADDENDUM PRINCIPLES OF DESIGN COURSE Topic YouTube link QR Code Topic 1 Introduction to Graphic Design https://youtu.be/pacrrojlvui This video discussed on essential skills of a graphic design and its
More informationAdobe Illustrator. Always NAME your project file. It should be specific to you and the project you are working on.
Adobe Illustrator This packet will serve as a basic introduction to Adobe Illustrator and some of the tools it has to offer. It is recommended that anyone looking to become more familiar with the program
More informationIn this exercise you will be creating the graphics for the index page of a Website for children about reptiles.
LESSON 2: CREATING AND MANIPULATING IMAGES OBJECTIVES By the end of this lesson, you will be able to: create and import graphics use the text tool attach text to a path create shapes create curved and
More informationDavid Glen Smith. Fonts of Influence
David Glen Smith Fonts of Influence Charlesworth {Charlemagne}. (THERE ARE NO LOWERCASE CHARACTERS) Poster Bodini Helvetica Neue Gill Sans My intentions are to merge a thick poster font with a thinner
More informationAdobe Illustrator CC Advanced
Copy/Paste Objects 1. Select with Selection-Tool 1. Hold Alt-Key Drag with Selection-Tool while still holding the Alt-Key (Additionally holding Shift will move straight or in 45/90/180 Degrees) Align Objects
More informationName: Class: Teacher:..
Name: Class: Teacher:.. Introduction Desktop publishing (DTP) is the process of designing newspapers, magazines, books, leaflets, booklets and reports on a computer. The industry that produces these items
More informationPROJECT THREE - EMPHASIS
PROJECT THREE - EMPHASIS INSTRUCTIONS Before you begin this assignment: 1. Read Design Basics, on the two topics of Emphasis and Color. Study the Introduction to Emphasis, the PowerPoint presentation,
More informationCAD/CAM Software for Artistic Machining & Custom Woodworking
Integrated Machining? In the not too distant past, woodworkers and designers were left with innovating their designs on paper. Thanks to the modern era of Computer Aided Design & Machining technology,
More informationGRAPHIC STANDARDS MANUAL
GRAPHIC STANDARDS MANUAL INTRODUCTION AND GENERAL STANDARDS The purpose of this Graphic Standards Manual is to set forth guidelines that will assist in applying the Active Aerogels Logo to all communications.
More informationPrentice Hall. Learning Media Design with Adobe CS4 (Skintik) Alabama - Course of Study - Interactive Multimedia Design
Prentice Hall Learning Media Design with Adobe CS4 C O R R E L A T E D T O Learning Media Design with Adobe CS4 Students will: Multimedia Components 1. Compare aspects of multimedia. Presentation Desktop
More informationMultimedia Design Principles
Multimedia By Tansa Ayazgok February 2018 Multimedia Things To Your Audience Time Cost Skill level Equipment Click here to view a link to the Best Portable Projectors for Presentations Click the image
More informationThe Visual Scientist Presents Poster Design
The Visual Scientist Presents Poster Design layout fonts science! Hailpern & Danilevsky www.thevisualscientist.com Topics Covered This is a how-to-guide for effectively presenting scientific work in the
More informationGujarat Technological University
COURSE NAME: COMPOSITION 1.RATIONALE: Composition makes a student aware of the art field. The basic elements and principles encompassing sculpture, painting and architecture are explained. The study of
More informationPart 1 The Elements of Design. Lines
Part 1 The Elements of Design There are seven elements of graphic design that are the starting point of your design ideas: Line, Shape, Texture, Space, Size, Value and Color. Each of these elements is
More informationASerif. AfbcyE TYPE AND LETTERS
TYPE AND LETTERS Before 1455 books were made by hand. Only the wealthy could afford a book. A book could cost as much as an acre of land. Say! you bought two books for this class that will be $800,000
More informationASSIGNMENT 5. TYPE & IMAGE POSTER LAYOUT, TYPE, IMAGE, and the use of GRID in single page layout and design.
ASSIGNMENT 5 TYPE & IMAGE POSTER LAYOUT, TYPE, IMAGE, and the use of GRID in single page layout and design. LAYOUT DEFINED 2 Organization of image, type, and other design elements to emphasize or reinforce,
More informationINTRODUCTION TO TYPOGRAPHY DESIGN
INTRODUCTION TO TYPOGRAPHY DESIGN Goals of typographic design Typography plays an important role in how audiences perceive your document and its information. Good design is about capturing your audience
More informationUnit 4. Multimedia Element: Text. Introduction to Multimedia Semester 2
Unit 4 Multimedia Element: Text 2017-18 Semester 2 Unit Outline In this unit, we will learn Fonts Typography Serif, Sans Serif, Decorative Monospaced vs. Proportional Style Size Spacing Color Alignment
More informationUsing Text in Photoshop
Using Text in Photoshop So, we re going to take a break for a while from talking about photographs and how to manipulate them, and instead focus on some design elements! We re going to spend a while talking
More informationVIVO Identity Guidelines
VIVO Identity Guidelines May 2010 Version 1.0 00 Contents 01 02 03 04 05 06 Introduction About VIVO VIVO Identity Elements Space Size Color System (web and print) Identity Colors Primary Color Palette
More informationVisual Perception. Visual contrast
TEXTURE Visual Perception Our perception of the visual shape, size, color, and texture of things is affected by the optical environment in which we see them and the relationships we can discern between
More informationYou will elect to be part of one of the following groups for this short assignment only. (Everyone will switch groups later for part 2).
1 Assignment 1.0 Due at the beginning of next class Materials: corrugated cardboard Dimensions: 6 x 6 x 6 (IMPLIED! The model need not be an impenetrable box, but should be open and dynamic). You will
More informationKnightswood Secondary School. Graphic Communication. Desktop Publishing otes. Auto Tracing
Auto Tracing The process of converting a bit mapped image into a vector image. In a bit-mapped image, each object is represented by a pattern of dots, while in a vector image every object is defined geometrically.
More informationPAGE LAYOUT IN GRAPHIC DESIGN Where do you start when you want to create an attractive and effective design?
PAGE LAYOUT IN GRAPHIC DESIGN Where do you start when you want to create an attractive and effective design? Aims & Outcomes for this week: Aims: To understand the three main page layout conventions used
More informationWriting and Document Design Lecture 6 Typography
Writing and Document Design Lecture 6 Typography Last week We looked at Kress and van Leeuwen s work on composition/layout and considered its usefulness as both an analytic tool (a way of analysing and
More informationThe making of Beautiful A method for designing type for Jordanian students
Beauty, Form and Function in Typography http://www.typoday.in The making of Beautiful A method for designing type for Jordanian students Rejan, Ashour, School of Architecture and Built Environment, German
More information5. Text CHAPTER HIGHLIGHTS 10/12/2016 CHAPTER. Text tradition. Codes for computer text. t. Font technologies. Multimedia text.
CHAPTER 5. Text CHAPTER HIGHLIGHTS Text tradition. Codes for computer text. t Font technologies. Multimedia text. Guidelines for use of text in multimedia. 2 1 POWERS OF TEXT Multimedia developers value
More informationG r a p h i c D e s i g n
9 1 3 7 G r a p h i c D e s i g n a n d L a y o u t 30S/30E/30M A Graphic Design Course 9 1 3 7 : G r a p h i c D e s i g n a n d L a y o u t 3 0 S / 3 0 E / 3 0 M Course Description Students will expand
More information