NEW CEDEVITA ZAGREB IDENTITY GUIDELINES

Transcription

1 NEW CEDEVITA ZAGREB IDENTITY GUIDELINES

2 DAILY LOGO PRESENTATION It will be the main support of the new club identity for media and supporters.

3 DAILY LOGO THE NEGATIVE VERSION For the negative version, the black outline off the C becomes orange and continues over the black ball spin. 3

4 DAILY LOGO COLOR APPLICATIONS Color applications on white, black and colorful background. We can use these five versions of logos: If you place the logo on a white or colorful background (not exceeding 30% screen grayscale), the positive version in both color nor mono color must be used. If you place the logo on a black or dark background (exceeding 30% screen grayscale), the negative version in both color nor mono color must be used. Positive color version with white background Positive color version with colorful background Negative color version with dark background 4 Positive orange monocolor version with white background Positive b&w monocolor version with colorful background Negative b&w monocolor version with dark background

5 DAILY LOGO THE DON T Our logo is a signature supporting Cedevita club s values and it must be respected. So don t mess with it. Respect of color application Respect of color application Negative version over photgraphic backgrounds 5 Modify colors Shape and dimension must be respected Rotation must be respected

6 DAILY LOGO THE PROPORTION Minimum size and archiecture of the logo. 10 mm 18 X 6 Minimum margins of protection (4 X)

7 OFFICIAL LOGO PRESENTATION It will be used mostly for official support such as: press, federation or Fiba documents. The 3 components: C, Cedevita and Zagreb must be used together as one block. 7

8 OFFICIAL LOGO THE NEGATIVE VERSION For the negative version, the black outline off the C becomes orange and continues over the black ball spin. Cedevita becomes orange with a white outline and zagreb is in white. 8

9 OFFICIAL LOGO COLOR APPLICATIONS Color applications on white, black and colorful background. We can use these six versions of logos: If you place the logo on a white or colorful background (not exceeding 30% screen grayscale), the positive version in both color nor mono color must be used. On white background, for the positive version, the word Zagreb must be used in black. If you place the logo on a black or dark background (exceeding 30% screen grayscale), the negative version in both color nor mono color must be used. Positive color version with white background Positive color version with colorful background Negative color version with dark background 9 Positive orange monocolor version with white background Positive b&w monocolor version with colorful background Negative b&w monocolor version with dark background

10 OFFICIAL LOGO THE DON T Our logo is a signature supporting Cedevita club s values and it must be respected. So don t mess with it. Respect of color application Respect of color application Negative version over photgraphic backgrounds Modify colors Shape and dimension must be respected 10 Rotation must be respected Zagreb has to appear always Change order and position of the elements

11 OFICIAL LOGO THE PROPORTION Minimum size and archiecture of the logo. 13 X 15 mm 18 X 1/2 X 3 X 1/2 X X Minimum margins of protection (4 X) 11

12 ALTERNATIVE LOGO PRESENTATION To be used for derivatives such as shirt, cap, etc. It has no official value. 12

13 ALTERNATIVE LOGO THE NEGATIVE VERSION For the negative version, the black outline of CEDEVITA becomes orange and continues over the black ball spin. Zagreb should be written in white. 13

14 OFFICIAL LOGO COLOR APPLICATIONS Color applications on white, black and colorful background. We can use these six versions of logos: If you place the logo on a white or colorful background (not exceeding 30% screen grayscale), the positive version in both color nor mono color must be used. On white background for the positive version, Zagreb must be written in orange.. If you place the logo on a black or dark background (exceeding 30% screen grayscale), the negative version in both color nor mono color must be used. Positive color version with white background Positive color version with colorful background Negative color version with dark background 14 Positive orange monocolor version with white background Positive b&w monocolor version with colorful background Negative b&w monocolor version with dark background

15 ALTERNATIVE LOGO THE DON T Our logo is a signature supporting Cedevita club s values and it must be respected. So don t mess with it. Respect of color application Respect of color application Negative version over photgraphic backgrounds Modify colors 15 Shape and dimension must be respected Rotation must be respected Zagreb has to appear always

16 ALTENATIVE LOGO THE PROPORTION Minimum size and archiecture of the logo. 10 mm 25 X 10 X 7,5 X 10 X 7,5 X Minimum margins of protection (4 X) 16

17 17 APPLICATIONS: COLORS AND TYPEFACES

18 COLORS Cedevita colors are inspired by the club s philosophy for which enternaining is as important as winning. One color is indisputable the orange Pantone 1505 C, for the rest we recommend the use of a brightfull and modern color tones as the one shown in this page. These colors references are inspiration not necesserarly a most to use. PANTONE 1505 C CMYK 0/60/90/0 RGB 255/110/0 HEX #FF6E00 PANTONE Yellow 012 C CMYK 0/0/100/0 RGB 249/227/0 HEX #F9E300 PANTONE 387 C CMYK 12/0/80/0 RGB 224/232/48 HEX #E0E830 PANTONE 306 C CMYK 76/0/5/0 RGB 0/185/228 HEX #00B9E4 PANTONE 382 C CMYK 34/0/100/0 RGB 190/214/0 HEX #BED600 PANTONE 368 C CMYK 70/0/100/0 RGB 105/190/40 HEX #69BE28 PANTONE 604 C CMYK 5/0/94/0 RGB 234/222/41 HEX #EADE29 PANTONE 7465 C CMYK 57/0/32/0 RGB 53/198/181 HEX #35C4B5 18

19 TYPEFACES As for the color, Cedevita new identity works with a combination of typefaces supporting the sportive (with the DIN Next LT Pro) and the entertaining philosophy (with the Museo) of the club. Depending the message or the visual both typefaces can be used indifferently. In term of color we would mainly recommend to use these fonts in orange, black or white. MUSEO 900 is used for mine titles MUSEO 500 for subtitles or secondary claims DIN NEXT LT PRO CONDENSED (HEAVY, BOLD, MEDIUM and REGULAR) can be used for dates, places, hashtag... DIN NEXT LT PRO (BOLD and REGULAR) is used for long texts. MUSEO 900 ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ ! $%&/()=?@ MUSEO 500 ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ ! $%&/()=?@ DIN NEXT LT PRO HEAVY CONDENSED ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ ! $%&/()=?@ 19 DIN NEXT LT PRO REGULAR ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ ! $%&/()=?@

20 ELEMENTS Generally speaking to implement the Cedevita Zagreb new identity you most follow the explain ed guidelines. In regards with the logo, you can also leverage the ball with the spin as an independant element of the identity, but it most always be accompanied with either the Daily logo or the Of f icial logo. Proportionally the ball alone can not be bigger than the logo when they coexist on a support. Refer to pages 25 and 26 as an example. 20

21 EXAMPLES PITCH Color application example. 21

22 EXAMPLES VEHICULES Color application example. 22

23 EXAMPLES TEXTILES Color application example. 23

24 EXAMPLES POSTER Typography and color application example. DIN NEXT LT PRO HEAVY CONDENSED FINALE 3. UTAKMICA PRVENSTVO HRVATSKE MUSEO 900 MUSEO 500 ZAJEDNO PO NASLOV! DIN NEXT LT PRO BOLD CONDENSED #samojako DIN NEXT LT PRO HEAVY CONDENSED PETAK DOM SPORTOVA 20 SATI DIN NEXT LT PRO REGULAR CONDENSED kkcedevita.hr 24

25 EXAMPLES STATIONERY Typography and color application example. 25

26 EXAMPLES STATIONERY Typography and color application example. Prvaci Hrvatske 2014, 2015 Osvajači Kupa K. Ćosića 2012, 2014, 2015, 2016 Osvajači Kupa D. Petrovića 2011, 2014 Poštovani, ovim putem izražavamo punu podršku tvrtki PROJECT WONDERLAND d.o.o., čija je osnovna djelatnost vezana uz stvaranje inovativnih pristupa kretanju u otvorenom prostoru kroz virtualne sadržaje, koji su izravno iskoristivi u sferi sportskog marketinga i promocije kretanja te sporta općenito. DIN NEXT LT PRO REGULAR Naime, osnovna ideja tvrtke PROJECT WONDERLAND d.o.o. usko je vezana uz područje razvoja proširene stvarnosti, koja nudi mogućnost stvaranja virtualnih sportskih sadržaja i njihovu implementaciju u trenutnu stvarnost korisnika. Sport je pogodan za primjenu proširene stvarnosti u smislu stvaranja iskustva i doživljaja korisnika u funkciji proširenja sportskog doživljaja, posebice s mogućnostima motivacije mladih ljudi prema sportskim aktivnostima, a uz istovremeno postizanje vrhunskog "wow" sportskog efekta zahvaljujući virtualnim sadržajima. Naime, svakako je u interesu KK Cedevita, kao i općenito u interesu Republike Hrvatske, da se mlade ljude maksimalno motivira i zaintrigira za kretanje i bavljenje sportom, čemu bi doprinijela inovativna rješenja tvrtke PROJECT WONDERLAND d.o.o. zbog čega pozitivno ocjenjujemo i podržavamo njeno daljnje poslovanje. DIN NEXT LT PRO REGULAR Košarkaški klub CEDEVITA, Trg Krešimira Ćosića 11, Zagreb, Hrvatska, TEL , FAX , kkcedevita@ .t-com.hr IBAN: HR Raiffeisenbank Austria d.d., Zagreb Predsjednik: Mladen Veber 26 MUSEO 900 always in CAPS MUSEO 500 DIN NEXT LT PRO REGULAR and BOLD ARSEN ŠOLIĆ Brand manager Avenija Dubrovnik 15/26, Zagreb, Hrvatska m: Arsen.Solic@kkcedevita.hr w: t: c:

27 EXAMPLES Typography and color application example. Poštovani, ARIAL, SANS-SERIF 10px ovim putem izražavamo punu podršku tvrtki PROJECT WONDERLAND d.o.o., čija je osnovna djelatnost vezana uz stvaranje inovativnih pristupa kretanju u otvorenom prostoru kroz virtualne sadržaje, koji su izravno iskoristivi u sferi sportskog marketinga i promocije kretanja te sporta općenito. Naime, osnovna ideja tvrtke PROJECT WONDERLAND d.o.o. usko je vezana uz područje razvoja proširene stvarnosti, koja nudi mogućnost stvaranja virtualnih sportskih sadržaja i njihovu implementaciju u trenutnu stvarnost korisnika. Sport je pogodan za primjenu proširene stvarnosti u smislu stvaranja iskustva i doživljaja korisnika u funkciji proširenja sportskog doživljaja, posebice s mogućnostima motivacije mladih ljudi prema sportskim aktivnostima, a uz istovremeno postizanje vrhunskog "wow" sportskog efekta zahvaljujući virtualnim sadržajima. Naime, svakako je u interesu KK Cedevita, kao i općenito u interesu Republike Hrvatske, da se mlade ljude maksimalno motivira i zaintrigira za kretanje i bavljenje sportom, čemu bi doprinijela inovativna rješenja tvrtke PROJECT WONDERLAND d.o.o. zbog čega pozitivno ocjenjujemo i podržavamo njeno daljnje poslovanje. VERDANA 12px CAPS VERDANA 10px CAPS VERDANA 10px CAPS ARSEN ŠOLIĆ Brand manager -- Avenija Dubrovnik 15/26, Zagreb, Hrvatska phone: cell: skype: 27

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