new lanark brand guidelines version 1.5 NEW LANARK

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Ethel Powell
6 years ago
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1 new lanark brand guidelines version 1.5 NEW LANARK

2 new lanark contents 2 1 about 2 identity 3 colour 4 typography 5 applications

3 2 about

4 new lanark introduction 4 This document can be used for reference when working with the New Lanark visual identity. It is crucial that the identity is applied in a consistent and coherent manner across all applications to maximise brand recognition. These guidelines, in combination with the accompanying brand assets, are designed to preserve the visual identity of New Lanark and ensure that it is applied as intended. Thank you...

5 2 identity

6 logo primary colourway world heritage site 6

7 logo primary colourway visitor centre 7

8 logo primary colourway mill hotel 8

9 logo primary colourway wool & textiles 9

10 logo primary colourway learning & outreach 10

11 logo primary colourway health & fitness 11

12 logo primary colourway ice cream 12

13 logo continued 13 mono versions

14 logo mono world heritage site 14

15 logo mono visitor centre 15

16 logo mono mill hotel 16

17 logo mono wool & textiles 17

18 logo mono learning & outreach 18

19 logo mono health & fitness 19

20 logo mono ice cream 20

21 logo continued 21 requirements for space

22 logo requirements for space 22 The point size for logotypes should be reduced no less than at 7pt. Minimum size for both the logotype and singular logo mark in print should be no less than 28mm wide (or) 212 px for screen.

23 3 colours

24 colours primary & secondary colours 23 world heritage site

25 colours primary colour world heritage site 24 heritage slate RGB CMYK Pantone R:72 G:73 B:81 / # % 57% 47% 45% 432U / C heritage slate 40%

26 colours secondary colour world heritage site 25 heritage biscuit RGB CMYK Pantone R:178 G:154 B:125 / #b29a7d 28% 34% 49% 13% 4515U / C heritage biscuit 40%

27 colours primary & secondary colours 26 visitor centre

28 colours primary colour visitor centre 27 blue visitor RGB CMYK Pantone R:70 G:74 B:112 / #464a70 81% 71% 31% 18% 660U / C blue visitor 40%

29 colours secondary colour visitor centre 28 yellow visitor RGB CMYK Pantone R:248 G:176 B:5 / #f8b005 0% 35% 95% 0% 115U / C yellow visitor 40%

30 colours primary & secondary colours 29 mill hotel

31 colours primary colour mill hotel 30 the red mill RGB CMYK Pantone R:105 G:47 B:74 / #692f4a 49% 83% 38% 42% 228U / C the red mill 40%

32 colours secondary colour mill hotel 31 the green mill RGB CMYK Pantone R:117 G:111 B:45 / #756f2d 50% 40% 90% 30% 126U / C the green mill 40%

33 colours primary & secondary colours 32 wool & textiles

34 colours primary colour wool & textiles 33 terracotta wool RGB CMYK Pantone R:171 G:81 B:44 / #ab512c 24% 73% 86% 17% 1525U / C terracotta wool 40%

35 colours secondary colour wool & textiles 34 straw wool RGB CMYK Pantone R:178 G:154 B:125 / #b29a7d 28% 34% 49% 13% 466U / C straw wool 40%

36 colours third colour wool & textiles 35 plum wool RGB CMYK Pantone R:176 G:0 B:88 / #b % 100% 15% 30% 221U / C plum wool 40%

37 colours primary, secondary & third colourways 36 learning & outreach

38 colours primary colour learning & outreach 37 red blazer RGB CMYK Pantone R:156 G:53 B:54 / #9c % 86% 71% 24% 207U / C red blazer 40%

39 colours secondary colour learning & outreach 38 orange blazer RGB CMYK Pantone R:245 G:156 B:7 / #f59c07 0% 45% 96% 0% 7406U / C orange blazer 40%

40 colours third colour learning & outreach 39 green blazer RGB CMYK Pantone R:108 G:139 B:141 / #6c8b8d 60% 31% 38% 13% 5493U / C green blazer 40%

41 colours primary & secondary colours 40 health & fitness

42 colours primary colour health & fitness 41 green fitty RGB CMYK Pantone R:0 G:155 B:143 / #009b8f 80% 14% 50% 1% 3272U / C green fitty 40%

43 colours secondary colour health & fitness 42 orange fitty RGB CMYK Pantone R:219 G:99 B:19 / #db6313 9% 70% 99% 1% 717U / C orange fitty 40%

44 colours primary & secondary colours 43 ice cream

45 colours primary colour ice cream 44 cherry pink RGB CMYK Pantone R:232 G:68 B:136 / #e % 84% 9% 0% 205U / C cherry pink 40%

46 colours secondary colour ice cream 45 vanilla RGB CMYK Pantone R:229 G:219 B:204 / #e5dbcc 0% 4% 10% 10% Warm Grey 1U / C vanilla 40%

47 colours third colour ice cream 46 vanilla pod RGB CMYK Pantone R:72 G:73 B:81 / # % 57% 47% 45% 432U / C vanilla pod 40%

48 4 typography

49 typography excelsior primary typeface 48 New Lanark uses Excelsior as its primary typeface. It has been chosen to compliment the New Lanark buildings. Legal use of Excelsior may require the purchase of a font licence. On occasions when a universal system font is required, e.g. PowerPoint presentation, Times should be used. Aa

50 typography excelsior primary typeface 49 Aa ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz %&* Roman ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz %&* Italic

51 typography futura secondary typeface 50 New Lanark uses Futura as its secondary typeface. It has been chosen to compliment and contrast with the characters in the New Lanark logotype. Legal use of Futura may require the purchase of a font licence. On occasions when a universal system font is required, e.g. PowerPoint presentation, Arial should be used. Aa

52 typography futura secondary typeface 51 Aa ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz %&* Book ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz %&* Book Italic

53 5 applications

54 applications brochure 53

55 applications wool 54

56 contact _ New Lanark World Heritage Site South Lanarkshire, Scotland ML11 9DB Tel: Fax: trust@newlanark.org

Guidelines for using National Heritage Week logo. April 2017

Guidelines for using National Heritage Week logo April 2017 www.heritagecouncil.ie These guidelines introduce The National Heritage Week logo 2017. They have been compiled with the Heritage Council to