Six Steps to Success with the Featured CMA Farming Edition 1

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1 Six Steps to Success with the Featured CMA Farming Edition Thank you for your investment in the Featured CMA Farming Edition. You recognize the value in having a complete turnkey system that will enable you to do hands free prospecting while you are completely booked up with your current clients. This highly organized system will help you become known in your community and neighborhoods without starting from scratch and designing a marketing plan by doing the following: Generate more inquiries from your target farming area with proven and tested marketing. Boost the marketing power of your personal website. Keep your brand front and center with repeated exposure. Demonstrate your high level knowledge of local market conditions. Manage your time more effectively with an automated online and offline marketing system. This document will assist you in going beyond what the Featured CMA Farming Edition does already by using the system to generate more inquiries by positioning yourself in different ways with multiple touch points. By using the system to get traffic in diverse ways you will get greater product performance instead of relying on the traffic from REALTOR.com alone. The proven methods are simple and quick to implement and will help you to further leverage the Featured CMA Farming Edition and get additional inquiries from buyers and sellers. Six Steps to Success with the Featured CMA Farming Edition 1

2 Method 1 Signature Add a text link to the Market Snapshot Landing Page in your signature. 1. Access your Top Marketer Control Panel at 2. From the Inquiries menu choose Inquiry Capture Setup.Choose the desired Form Style (Curved or Box Design). Click the Get Text Link button. 3. Highlight the URL between the quotes and press CTRL c to copy. The URL will look similar to 4. To create the signature access Outlook 2007 and click Tools Options. Instructions here are for Outlook If you use a different program, please refer to your program s Help menu for instruction on creating signatures. If your program does not support hyperlinking, simply add the URL to your signature. 5. Click the Mail Format tab then the Signatures button. 6. If you already have a signature and would like to add the text link, click its name to edit. 7. To create a new signature click the New button and name the signature (example: Market Snapshot). 8. In the Edit signature box click where you would like the text link to appear. 9. Click the Hyperlink icon on the tool bar (last button). In the Text to display box enter Click here for Free Market Snapshot (or text of your choice). Click in the Address box and press CTRL v to paste the Market Snapshot URL previously copied. Click OK. Six Steps to Success with the Featured CMA Farming Edition 2

3 Method 2 Link Domain Names to Market Snapshot Purchase 2 3 domain names and link each to the Market Snapshot It is not recommended to use your name as part of the URL. Suggested domain names: or 1. If you have not already purchased additional domain names at the time of your Featured CMA investment, contact your account executive for assistance. 2. If you have domain names through a different vendor, contact that vendor to purchase 2 3 additional domain names using phrases similar to the above examples. 3. Link each of the domain names to the Market Snapshot 4. Follow steps 1 though 3 in the Signature section to get the Market Snapshot Landing Page URL for linking each domain. If desired, you can change the Agent Inquiry Source text to reflect a different inquiry source (e.g., use the domain name). 5. Redirect your new domain names to this URL. Method 3 Advertise on craigslist.com Create an ad on craigslist.com with one of your custom domain names that links to the Market Snapshot When placing the ad please refer to the following suggested text. Six Steps to Success with the Featured CMA Farming Edition 3

4 Method 4 Advertise in the Newspaper Create a newspaper ad featuring one or more of your domain names that links to the Market Snapshot Method 5 Custom Business Cards Create business cards featuring one or more of your domain names that links to the Market Snapshot Suggestion: When you hold an open house have a supply of these business cards available. Visitors will be more inclined to take a business card than sign a guest list. Six Steps to Success with the Featured CMA Farming Edition 4

5 Method 6 Link Your Showcase Listings to Market Snapshot Link your Showcase Listings to the Market Snapshot Landing Page to capture the consumer s information. 1. Follow steps 1 though 3 in the Signature section to get the Market Snapshot Landing Page URL for linking to your listings. If desired, you can change the Agent Inquiry Source text to reflect a different inquiry source (e.g., Realtor.com Listing). 2. Access your REALTOR.com Control Panel 3. Click the Account Information button. 4. Click Agent/Office Info in the gray area. 5. Click in the Website URL box and press CTRL V to paste the URL for the Market Snapshot 6. Click the Save Changes button. Six Steps to Success with the Featured CMA Farming Edition 5