Advanced Automation: Contests & Giveaways

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1 Advanced Automation: Contests & Giveaways Melina Kellam Community & Training Manager, Vision6 Welcome to today s online training session! You are currently in LISTEN ONLY MODE and will not hear anything until we begin. Ask me anything you like in the chat box in your GoToWebinar control panel.

2 Contests & Giveaways Automation What & why Examples Specific workflows Planning & set up Demo: Build automation

3 Contests & Giveaways Automation Definition: Automate admin and communications for managing contests & giveaways. Objective: Save time: automate comms and admin Grow list: capture details or build profile Increase engagement: keep the conversation going, upsell Get more leads: shareability

4 Types of Contests

5 Enter to Win Enter address to go in the draw to win product, experience etc. Sign up to newsletter to win Enter & like our facebook page to win Tell us in 25 words or less.. to win

6 Sign Up for Giveaway Giveaway free shipping e-book resource (templates, guides) product service Discount 10% off first online purchase discount code

7 Update Profile Contest Update details to win Build existing customer profile Capture correct details Learn more about your customers Target future comms based on profile Add an opt in

8 Survey Contest Complete survey to win New subscribers or update profile Build existing customer profile Target future comms based on data

9 Viral Contest Like our page to win Share on Facebook Share on Twitter Share on LinkedIn Send to Friend to win You ve entered, now share...

10 Examples

11 Ally: Enter to Win

12 Cooked: Subscribe to win

13 Mushroom: Subscribe to Win Confirm subscription to win Enter via web form

14 Medecins Sans Frontieres: ebook giveaway Subscribe via form Contact added to database with link to download (immediately)

15 Birdsnest: Sign up to win & viral campaign Subscribe to Win Welcome & Confirmation Share with friends to Friend

16 ifish: Complete to win & share Enter via newsletter Redirected to website

17 Enter via web form Thank you page + confirmation with link to Share on Facebook

18 Merlo: Enter to Win

19 Tangalooma Resort: Update profile contest

20 Vision6: Complete quiz to win Enter via web form (short URL provided at an event) sent immediately Quiz form sent immediately

21

22 Workflow map

23 Subscribe to Win

24 What needs to be set up?

25 Subscribe to Win : In system set up Step Source Trigger Action Timeframe 1 - Subscribe to Win Subscriber List Subscribe Send Welcome to contact Immediately Filter: Web Form Style = Subscribe to Win Update field: Entered competition = Yes

26 Elements required Lists Web Forms Messages Subscriber List Subscribe to Win Form Welcome with fields: Entered competition Opt In

27 Immediately into Vision6 database Promote via , Facebook page, website Immediately send You re in the draw & welcome

28 Workflow map

29 Update Profile Giveaway

30 What needs to be set up?

31 Update Details Offer : In system set up Step Source Trigger Action Timeframe 1 - Update Details Subscriber List Update Profile Send Thank you to contact Immediately Send Reminder 7 days later at 11am Filter: Web Form Style = Update Details 2 - Reminder to Update Details Update Details Not Opened & Not Bounced

32 Update Details Offer : Elements required Lists Web Forms Subscriber List Update Profile Form Messages Update Profile Reminder to Update Thank You

33 Immediately updates in Vision6 database with link to Guide Send to not opened 1 week later Promote via newsletter Reminder to update

34 In system demonstration

35 Questions?

36 Free online training Sessions Getting Started (30mins) Features & Capabilities Overview (30mins) Design: Create s that Convert (45mins) List Management (45mins) Get More Customers with Forms & Automation (30mins) SMS: Marketing at Light Speed (30mins) Integrations: Connect your online tools with Vision6 (30mins) Advanced Automation Series: Lead Nurturing, Onboarding, Re-engagement & Retention, Event Management, Contests & Giveaways (30mins) Register:

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