D o g w o o d S t r e e t, S u i t e 2 2 0, L o u i s v i l l e, C O k b m g. c o m

Transcription

1 Multi-Channel / Partner Reach Training Guide September D o g w o o d S t r e e t, S u i t e 2 2 0, L o u i s v i l l e, C O k b m g. c o m

2 Table of Contents Introduction and Objectives... 3 Multi-Channel/Partner Reach... 4 Multi-Channel Reach for a Single Audience... 4 Reach by Partner for a Single Audience... 6 Multi-Channel Reach for a Custom Audience... 8 Reach by Partner for a Custom Audience... 9 Match Rate Calculation Export Multi-Channel/Partner Reach Reports XLS Export PDF Export Resources KBM Group - Proprietary & Confidential, September 20,

3 Introduction and Objectives Introduction The purpose of this manual is to guide you through the changes within Zipline for accessing Multi- Channel and Partner Reach metrics. Why is this important? This provides valuable information for our clients to understand which channels are best to target an audience on, as well as which partners will have the best scale. Objectives By the end of this release and training, you will be able to: Access Multi-Channel/Partner reach metrics for o Individual audiences in the Zipline Marketplace o Custom audiences within the Audience Builder o Define how the match rate percent is calculated for DSPs/Partners Export metrics in.csv or.pdf formats KBM Group - Proprietary & Confidential, September 20,

4 Multi-Channel/Partner Reach The ability to view both channel and partner reach by individual or custom audience type has been added to Zipline. Below is the process for accessing the reports for these audience types. Multi-Channel Reach for a Single Audience Step 1: Step 2: Locate the audience that you want to see Multi-Channel Reach metrics for Click on the audience to bring up the menu (displayed below) Step 3: Step 4: Click on Multi-Channel/Partner Reach Select Multi-Channel Reach KBM Group - Proprietary & Confidential, September 20,

5 The following screen displays Targetable and Non-Targetable at the Channel, as well as the percentages. TIP: The default view is for any channel that has greater than 3% Targetable (Overlap) Percentage. To view more, click on Show More. To return to the default view, click on Show Less. KBM Group - Proprietary & Confidential, September 20,

6 Reach by Partner for a Single Audience Step 1: Step 2: Locate the audience in the Zipline Marketplace Click on the individual audience to bring up the menu (displayed below) Step 3: Click on Multi-Channel/Partner Reach Step 4: Select Reach by Partner KBM Group - Proprietary & Confidential, September 20,

7 The following screen then displays Targetable and Non-Targetable at the Partner, as well as the percentages. TIP: The default view is for any channel that has greater than 3% Targetable (Overlap) Percentage. To view more, click on Show More. To return to the default view, click on Show Less. KBM Group - Proprietary & Confidential, September 20,

8 Multi-Channel Reach for a Custom Audience Step 1: Step 2: Create the custom audience using the Zipline Audience Builder Click on Multi-Channel/Partner Reach Step 4: Select Multi-Channel Reach KBM Group - Proprietary & Confidential, September 20,

9 The following screen displays the custom audience selects, as well as Targetable and Non-Targetable at the Channel, as well as the percentages. Reach by Partner for a Custom Audience Step 1: Step 2: Create the custom audience using the Zipline Audience Builder Click on Multi-Channel/Partner Reach KBM Group - Proprietary & Confidential, September 20,

10 Step 4: Select Reach by Partner The following screen displays the custom audience selects, as well as Targetable and Non-Targetable at the Partner, as well as the percentages. Match Rate Calculation We create audiences from all of the individual profiles that have been linked to a cookie or ID for the target platform. We query in real time to understand the match rate for the audience you are distributing to the audience for the platform. This is the rate that is displayed in Zipline. This relies entirely on full and actual data instead of trying to infer or estimate the match rate. When you distribute to the platform, you may end up with more cookies, mobile IDs, or other IDs, as we can have more than one ID linked to a profile. KBM Group - Proprietary & Confidential, September 20,

11 Export Multi-Channel/Partner Reach Reports Multi-Channel/Partner Reach reports can be exported in either CSV or PDF formats. XLS Export Users can export the detail for both Multi-Channel Reach and Reach by Partner. The XLS export includes all channels/partners regardless of what the Targetable (Overlap) Percentage is. Individual Audiences Multi-Channel Reach (example): Reach by Partner (example): KBM Group - Proprietary & Confidential, September 20,

12 Custom Audiences Multi-Channel Reach (example): Reach by Partner (example): KBM Group - Proprietary & Confidential, September 20,

13 PDF Export Exports a screen shot of the report as you see it. If you want to see all Channels or Partners, you must click on See More to be included in the PDF. Individual Audiences Multi-Channel Reach (example): Reach by Partner (example): KBM Group - Proprietary & Confidential, September 20,

14 Custom Audiences Multi-Channel Reach (example): Reach by Partner (example): KBM Group - Proprietary & Confidential, September 20,

15 Resources To contact the KBM Group Interactive Operations team: Within the Zipline portal, click on the Support link Send an to KBM Group - Proprietary & Confidential, September 20,