PURE GOLD NETWORK AD SPECS 2016

Transcription

1 PURE GOLD NETWORK AD SPECS 2016

2 STANDARD LEADERBOARD - ALL DEVICES LEADERBOARD 728x90 DESKTOP & TABLET: Leaderboard - 728x90 max 40KB Mobile Leaderboard - 320x50 max 15KB allowed file type gif, jpg, or png HTML5 creative to be 3rd party ad served code package to be provided to digitaltraffic@arn.com.au Standard gif / jpg / png / max 40kb file weight (15kb for mobile leaderboard) Standard HTML5 / Max 80kb file weight / extra 100kb allowance for shared library resource files LEADERBOARD 728x90 Rich HTML5 Desktop : Backup image = 40kb / initial load = 100kb / Polite load = 2.2mb / user initiated = 10mb (inc video) Rich HTML5 Mobile : Backup image = 40kb / initial load = 80kb / Polite load = 100kb / User initiated = 2mb (inc video) MLB 320x50

3 STANDARD MEDIUM RECTANGLE - ALL DEVICES DESKTOP, TABLET & MOBILE: max 40KB (extra 100KB is permitted if served via 3rd party tag with polite download) Allowed file type gif, jpg, png or HTML5 HTML5 creative to be 3rd party ad served code package to be provided to digitaltraffic@arn.com.au Standard gif / jpg / png / max 40kb file weight MEDIUM RECTANGLE Standard HTML5 / Max 80kb file weight / extra 100kb allowance for shared library resource files MEDIUM RECTANGLE MEDIUM RECTANGLE Rich HTML5 Desktop : Backup image = 40kb / initial load = 100kb / Polite load = 2.2mb / user initiated = 10mb (inc video) Rich HTML5 Mobile : Backup image = 40kb / initial load = 80kb / Polite load = 100kb / User initiated = 2mb (inc video)

4 HOMEPAGE TAKEOVER - ALL DEVICES LEFT PANEL LEADERBOARD 728x90 RIGHT PANEL DESKTOP: For Homepage takeovers please supply creative for leaderboard, medium rectangle & wings LEADERBOARD 728x90 MEDIUM RECTANGLE NO ARTWORK AREA 960x1400 LEADERBOARD 728x90 MEDIUM RECTANGLE DIMENSIONS: Wallpaper template to be used, see link below: h9wjrcsh4/aabv0h5f1ag7zd62y58eb coea?dl=0 NB wallpaper is one full image (not 2), total area: 1680x1400 File type: jpeg or psd File size: no larger than 200KB MOBILE ONLY: 320x50 max 15KB Allowed file type gif, jpg, or png MLB 320x50 MREC MOBILE ANCHOR

5 GUTTERS - DESKTOP ONLY DESKTOP ONLY: 160x600 OR 160x750 max 40KB (extra 100KB is permitted if served via 3 rd party tag with polite download) Allowed file type gif, jpg, png or HTML5 GUTTERS 160x750 GUTTERS 160x750 HTML5 creative to be 3rd party ad served code package to be provided to digitaltraffic@arn.com.au Standard gif / jpg / png / max 40kb file weight Standard HTML5 / Max 80kb file weight / extra 100kb allowance for shared library resource files Rich HTML5 Desktop : Backup image = 40kb / initial load = 100kb / Polite load = 2.2mb / user initiated = 10mb (inc video) Rich HTML5 Mobile : Backup image = 40kb / initial load = 80kb / Polite load = 100kb / User initiated = 2mb (inc video)

6 LIGHTBOX GALLERY LEADERBOARD - DESKTOP & TABLET (PORTRAIT) LEADERBOARD 728x90 DESKTOP & TABLET: 728x90 max 40KB (extra 100KB is permitted if served via 3rd party tag with polite download) Allowed file type gif, jpg, png or HTML5 LEADERBOARD 728x90 HTML5 creative to be 3rd party ad served code package to be provided to digitaltraffic@arn.com.au

7 LIGHTBOX GALLERY MREC - DESKTOP & TABLET (LANDSCAPE) MEDIUM RECTANGLE DESKTOP & TABLET: max 40KB (extra 100KB is permitted if served via 3rd party tag with polite download) Allowed file type gif, jpg, png or HTML5 HTML5 creative to be 3rd party ad served code package to be provided to digitaltraffic@arn.com.au MEDIUM RECTANGLE

8 LIGHTBOX GALLERY MREC (IN GALLERY) - ALL DEVICES DESKTOP & TABLET: max 40KB (extra 100KB is permitted if served via 3rd party tag with polite download) Allowed file type gif, jpg, png or HTML5 MEDIUM RECTANGLE HTML5 creative to be 3rd party ad served code package to be provided to digitaltraffic@arn.com.au MEDIUM RECTANGLE

9 PODCAST SPONSOR LOGO - ALL DEVICES DESKTOP, TABLET & MOBILE: 80x40 max 8KB across all desktop, tablet & mobile Allowed file type gif, jpg, or png PODCAST SPONSOR 80x40 PODCAST SPONSOR 80x40 PODCAST SPONSOR 80x40

10 POLL SPONSOR LOGO - ALL DEVICES DESKTOP, TABLET & MOBILE: 80x40 max 8KB across all desktop, tablet & mobile Allowed file type gif, jpg, or png PODCAST SPONSOR 80x40 PODCAST SPONSOR 80x40 PODCAST SPONSOR 80x40

11 GALLERY SPONSOR LOGO - ALL DEVICES GALLERY SPONSOR 80x40 DESKTOP, TABLET & MOBILE: 80x40 max 8KB across all desktop, tablet & mobile Allowed file type gif, jpg, or png GALLERY SPONSOR 80x40 GALLERY SPONSOR 80x40

12 RICH MEDIA EXPANDABLE MREC - DESKTOP ONLY EXPANDS TO 600x350 MEDIUM RECTANGLE DESKTOP ONLY: expands to 600x350 40KB max for initial ad, 200KB max for expanded. Optional video inclusion 2.2MB Must be 3rd party served Must expand left and up Expansion must be user initiated Must retract on roll off Any audio must be user initiated Video must have play, pause, mute/unmute and volume slider

13 RICH MEDIA EXPANDABLE LEADERBOARD - DESKTOP & TABLET LEADERBOARD 728x90 EXPANDS TO 728x315 DESKTOP & TABLET: 728x90 expands to 728x315 40KB max for initial ad, 200KB max for expanded Must be 3rd party served Must expand down Expansion must be user initiated Must retract on roll off Any audio must be user initiated Please supply HTML5 tags if expanding leaderboard is to appear on tablets LEADERBOARD 728x90 HTML5 creative to be 3rd party ad served code package to be provided to digitaltraffic@arn.com.au EXPANDS TO 728x315

14 RICH MEDIA OTP - DESKTOP ONLY OTP 940x550 CLOSE X MEDIUM RECTANGLE DESKTOP ONLY: with 940x550 OTP floating panel 40KB max for initial ad, 100KB max for expanded Must be 3rd party served Floating panel auto expands on page load and must auto close after 7 seconds Must have a functional and clearly visible (at least 70x30 with x symbol) close button in top right hand corner of floating panel Replay must be user initiated Any audio must be user initiated

15 RICH MEDIA MREC INTREAMING VIDEO - ALL DEVICES DESKTOP, TABLET & MOBILE: 15 second video 40KB max for initial ad, 2.2MB max video inclusion Must be 3rd party served Any audio must be user initiated Video must have play, pause, mute/unmute and volume slider MREC INSTREAMING VIDEO MREC INSTREAMING VIDEO MREC INSTREAMING VIDEO

16 RICH MEDIA MOBILE BILLBOARD INITIAL 320x50 BILLBOARD EXPANDED TO 320x416 CLOSE X MOBILE: Must be 3rd party served in HTML5 format 320x50 max 15KB initial 320x416 max 35KB expanded Expanded panel auto expands over page content on page load and will remain open until user triggers the close button Must have a functional and clearly visible (min 30x30 with x symbol) close button in top right corner of expanded panel Audio not permitted HTML5 creative to be 3rd party ad served code package to be provided to digitaltraffic@arn.com.au

17 RICH MEDIA MOBILE PUSHDOWN INITIAL 320x50 PUSHDOWN EXPANDED TO 320x250 CLOSE X CLOSE X MOBILE: Must be 3rd party served in HTML5 format 320x50 max 15KB initial 320x250 30KB expanded Expanded panel expands on page load and will push down page content. Expanded panel will remain open until user triggers the close button Must have a functional and clearly visible (min 30x30 with x symbol) close button in top right corner of expanded panel Audio not permitted HTML5 creative to be 3rd party ad served code package to be provided to digitaltraffic@arn.com.au

18 RICH MEDIA MOBILE OTP LEAVE BEHIND BANNER 320x50 OTP FLOATING PANEL 320x250 CLOSE X LEAVE BEHIND BANNER 320x50 MOBILE: Must be 3rd party served in HTML5 format 320x50 max 15KB initial 320x50 40KB floating panel Floating panel auto expands on page load and must auto close after 7 seconds Must have a functional and clearly visible (at least 30x30 with x symbol) close button in top right hand corner of floating panel Replay must be user initiated Audio not permitted HTML5 creative to be 3rd party ad served code package to be provided to digitaltraffic@arn.com.au

19 RICH MEDIA MOBILE ANCHOR CLOSE X OPTIONAL EXPANDABLE PANEL 320x250 CLOSE X MOBILE: Must be 3rd party served in HTML5 format 320x50 max 15KB initial. Optional 320x250 30KB expanded Minimised banner (anchored in a fixed place) loads over page so is always in the same position when scrolling. When clicked it expands up over page content Must have a functional and clearly visible (min 30x30 with x symbol) close button in top right corner of expanded panel Audio not permitted HTML5 creative to be 3rd party ad served code package to be provided to digitaltraffic@arn.com.au MOBILE ANCHOR 320x50

20 COMPETITION EDM - ALL DEVICES DESKTOP, TABLET & MOBILE Guidelines for Content: Both the brand in question & the corresponding promotion or giveaway must be in line with the relevant station brand The tone/design of the edm must be on brand with our stations Competition being amplified must be running on our station sites All edms must be pre-approved by a Digital Strategist (Julia Gumbleton or Mark Aquino) to ensure offer/incentive is suitable and of appropriate value to ARN database Guidelines for Design: Creative design must sit within the station header and footer Copy no more than 150 words to be included in copy A clear call to action must be included Advertiser logo must not be larger than 15% of the total image size

21 SOLUS EDM - ALL DEVICES DESKTOP, TABLET & MOBILE Guidelines for Content: Click to client site for consumer promotion or exclusive offer only available to ARN Database (and not available elsewhere) Both the brand in question & the corresponding promotion or exclusive offer must be in line with the relevant station brand The tone/design of the edm must be on brand with our stations Not to be sold as an advertising space; they should be sold as part of a promotional package, for exclusive offers available to ARN subscribers only with a minimum discount of 20%, OR to promote a consumer promotion or station promotion with a prize value of at least $500 Offer or promotion being amplified must not require our database to purchase in order to access i.e. no barriers to entry Continued next page

22 SOLUS EDM - ALL DEVICES Continued DESKTOP, TABLET & MOBILE Guidelines for Content: Higher rate applies to edm s driving to client website (please see rate for Solus edm vs Competition edm in ARN Digital Rate Card) All edms must be pre-approved by a Digital Strategist(Julia Gumbleton or Mark Aquino) to ensure offer/incentive is suitable and of appropriate value to ARN database DESKTOP, TABLET & MOBILE: Guidelines for Design: Client creative design must sit within the station header and footer Copy no more than 150 words to be included in copy A clear call to action must be included Advertiser logo must not be larger than 15% of the total image size

23 STATION NEWSLETTER - ALL DEVICES DESKTOP, TABLET & MOBILE: Static Mrec 300 x 250 inclusion within station newsletter Allowed file type gif, jpg, or png STATIC MREC STATIC MREC STATIC MREC

24 SOCIAL POSTS ARN s Social Media Policy: All social media posts are written and created at ARN s discretion There is no final client approval on ARN s social media activity as they are content driven properties of each station ARN strives to engage the listener by using social media in a content-driven way i.e. deliver the content they expect from their station such as celebrity updates, buzz worthy social content etc ARN will not directly link to a client website via social media, ARN will link back to the dedicated station promotional page where client integration and logo/branding will appear All social media needs to be integrated, this is in part because the terms of use of social media sites specifically state that we cannot use them for advertising. For example clause 9.7 in the Facebook terms of service states You will not show third-party adverts or web search boxes on Continued next page

25 SOCIAL POSTS Tagging General Rule: Generally people will undertake one action on social media a click, like or share. The purpose of these posts is to get people to click through to the website where our clients full brand and message is integrated. Tagging clients limits the effectiveness of a post by adding an alternate thing to do on the page if they click on the client s Facebook account they may not enter the competition or engage with the paid created content. Minimum spend to access ARN Social Sites: A minimum DIGITAL spend of $5,000 is required to access socials When will we Tag a client post? Client s social media accounts will be tagged on Facebook or Twitter if: Prize value for a competition post is over $10,000. For Facebook this is with thanks to insert client here. For Twitter with thanks Integrated content is part of a campaign worth more than $200,000 to the network including a DIGITAL SPEND of $10,000 or above. For Facebook this would be insert client here want you to see for Twitter it would be check out X thanks

26 SURVEY PROMOTION HOMEPAGE CONTENT ROTATOR DESKTOP, TABLET & MOBILE: Homepage content rotator Station newsletter clean image and medium rectangle Social media WIN PAGE CONTENT ROTATOR STATION NEWSLETTER CLEAN IMAGE SOCIAL POST MEDIUM RECTANGLE

27 WIN ON THE WEB LEADERBOARD 728x90 DESKTOP, TABLET & MOBILE: Banner block out leaderboard & medium rectangle Clean image Branding at bottom of copy CLEAN IMAGE 728x470 MEDIUM RECTANGLE BRANDING