OVERVIEW OF CAMPAIGN DETAILS:

Transcription

1 Business: Bradenton Window & Allied Products Dex Media ID: Website: Marketing Consultant: ADAMS; WANDA Date Range: 10/1/2014-2/1/2016 Month: 16 OVERVIEW OF CAMPAIGN DETAILS: Account Timeline: Customer Touch Points 10/1/2014 2:06:47 PM: Welcome Call - Dex Media Google Pin Managed: NO SuperMedia Site: YES New Site: YES Primary Catagory: Window Repair & Replacement Primary City: Longboat Key, FL Notes: N/A 10/2/2014 5:06:23 PM: - Sent RD/client an to let them know that we are trying to contact them to discuss the SEO campaign 10/3/2014 2:07:14 PM: Outbound Call (no contact) - The account manager called RD again, however they were unavailable. The account manager left a message letting them know we are trying to get a hold of them to begin working on the campaign. He is out of town until Monday. 10/3/2014 2:08:01 PM: - Sent RD/client an to let them know that we are trying to contact them to discuss the SEO campaign 10/6/ :19:53 AM: Inbound Contact - The client scheduled a time to discuss the SEO campaign on Friday, 10/10 at 10:00 a.m. 10/6/2014 1:14:30 PM: - I responded to R.D. that I would call him at 10:00 a.m. EDT or 8:00 a.m. MDT. 10/10/2014 9:04:51 AM: Outbound Call (contact made) - The account manager spoke with RD and performed the welcome call. They expressed how they would like to focus on the following cities: Bradenton, Long Boat Key, Anna Maria Island, Sarasota. They also suggested the account manager research the following keywords: window supply and replacement, doors, glass and mirror, shower doors, store front windows, commercial, service and repair, hurricane protection, and mitigation, impact rated windows, window parts, screens, aluminum, fiberglass doors, screen enclosures, Florida rooms, vinyl enclosures, acrylic windows, acrylic enclosures, replacement windows, sliding glass doors, skylights. The account manager will do keyword research and contact RD within two business days to present the findings or submit them to be implemented to the account. 10/10/2014 9:10:24 AM: - I sent RD an letting him know I will do the keyword research and get back to him on the decision either Monday or Tuesday. I also sent him the logins we created for Google Places: bradenton.windowap@gmail.com Password: bwap /13/2014 9:31:53 AM: Outbound Call (contact made) - The account manager called and spoke to RD concerning the keyword research. The account manager explained what keywords were chosen and why. RD approved the keywords and they will be submitted to be implemented. The account manager explained that the SEO team would be watching the keyword rankings and would check up with RD from time to time and that if they had any questions, they were free to call. 10/13/2014 9:32:23 AM: - I ed the keywords to RD that he approved. 10/27/2014 4:20:10 PM: Outbound Call (no contact) - I called RD Smith, the client, and spoke to a receptionist. He said RD wasn't in, and took a message. 10/27/2014 4:26:39 PM: - I sent the client an requesting contact. 4/24/2015 3:05:05 PM: Outbound Call (contact made) - I called to follow up on the Bing verification postcard. It has not been received, and a new one will be ordered.

2 6/1/2015 1:02:53 PM: Outbound Call (contact made) - RD said it was okay to verify profile by phone. Carl assisted with the verification process. Bing profile has been verified. 6/29/2015 3:07:49 PM: Outbound Call (no contact) - Called, but client out for the day. Left my contact with Lynn to have client contact me. 6/29/2015 3:08:22 PM: - ed client to expect verification postcard from yahoo and to provide me with it once received. 7/27/2015 2:54:47 PM: Outbound Call (no contact) - Left message with Scott to have client call me in regards to the yahoo postcard. 7/28/2015 1:13:57 PM: Inbound Contact - Client hasn't received postcard. Resending another. Receive your verification code by postal mail. Bradenton Windows & Allied Products, Incorporated th Ave W Bradenton,FL A postcard with your verification code is being mailed to you. 8/13/ :23:11 PM: Outbound Call (contact made) - Called Iris PCM to let her know I that I sent an and to review it once convenient. 8/13/ :23:40 PM: - ed PCM Iris to forward edits to client and let them know I will implement next Thursday if they don't have feedback. 8/20/ :08:23 AM: Outbound Call (no contact) - Left a message for PCM Iris Rigsby requesting for Yahoo PIN from client. 8/20/ :08:48 AM: - ed PCM Iris Rigsby asking for PIN from client to verify listing. 8/20/ :09:42 AM: Outbound Call (no contact) - Called and left a message for PCM Iris Rigsby letting her know that edits were sent to be implemented and should go live in 7-10 business days. 9/17/ :16:11 PM: Outbound Call (no contact) - Called and left a message for PCM Iris Rigsby asking for Yahoo PIN that was requested for end of July. 9/17/ :16:35 PM: - ed PCM Iris Rigsby asking for Yahoo PIN that was requested for end of July. 9/21/2015 1:13:15 PM: - The client never received their Yahoo Postcard with their verification PIN. Thanks, Iris Rigsby-Putnam T: Ext F: /21/2015 1:20:19 PM: Outbound Call (contact made) - Called and spoke with Iris CM. She will let client know to expect the new Yahoo postcard that was ordered today. 9/21/2015 1:20:46 PM: - ed Iris CM asking that she notify client to expect new Yahoo postcard that was ordered today. 9/29/ :27:39 AM: Outbound Call (no contact) - Called and left a message for PCM Iris Rigsby letting her know client is ranking on page 1 of google for both keywords. 9/29/ :27:54 AM: - ed PCM Iris Rigsby letting her know client is ranking on page 1 of google for both keywords. 10/15/ :04:04 AM: Outbound Call (contact made) - Abdel ed this morning stating he has a call with client in 45 minutes. I called the moment I opened the (an hour after he sent it), and was informed by Abdel that client had to reschedule call. Adbel will tentatively schedule the call for next Tuesday around 9 mst. He will send a calendar invite once it's confirmed with client. 10/15/ :11:28 AM: - ed PCM Abdel Hernandez requesting for Yahoo PIN that was requested for September 21st. Client should receive soon. 10/20/2015 9:27:28 AM: Inbound Contact - [monthly call, to CM] As discussed, client is ranking #7 for "bradenton fl impact windows", and #3 for "impact windows bradenton fl". We will continue with off-site work to help "bradenton fl impact windows" rank in the top 3 spots, and secure "bradenton fl impact windows" in the top spot, but this is still prime placement for his website for both keywords. In 3 months, we can explore new services to target. Ultimately, we want client to rank for all services offered in his area, and then we can move to the next neighboring city if client wishes to expand his radius. Please remind client to expect a Yahoo postcard in the mail. The postcard will include his verification code that I will need in order to verify his local business listing with Yahoo. Local listings will expand his audience and provide more traffic to his website. This is a great way to stand out in search engines, and also provides company contact information for pleasant user experience.

3 10/20/2015 9:30:41 AM: Inbound Contact - During monthly call with client and CM, I let client know to expect a Yahoo postcard in the mail so I can verify his local business listing. 1/8/ :44:05 AM: Outbound Call (contact made) - Abdel (PCM) RD (Client- Bradenton Window & Allied Products) and Carson (SEO) were all on the conference call: We discussed the SEO package and the upgrade that happened since last time he has spoken with an SEO account manager. I explained that the active keywords that they were previously targeting bradenton fl impact windows and impact windows bradenton fl are both ranking number 3 on the first page. We went over the following keyword options in Bradenton FL and also Sarasota FL. shower doors doors impact windows glass doors glass windows I discussed the onsite copy we will be working on and explained the marketing questions. I let Abdel and RD know that we will be sending the over after the call with the new keywords and the marketing questions. 1/8/ :48:29 AM: - I have done the keyword research and found the following four keywords: shower doors bradenton fl glass windows bradenton fl impact windows sarasota fl shower doors sarasota fl These options have been sent over to the client in an along with the marketing questions. I have explained that these keywords all have search volume and are not yet ranking although I did explain that glass windows bradenton fl is ranking at #8 so I am checking to see if RD still wants us to get that ranked higher on the first page. 1/14/2016 1:30:34 PM: - Onsite Optimization Recommendations have been ed over for the client to approve. Next Steps: Over the next several months we will continue to monitor the progress of your keywords and rankings. As we see necessary, we will make adjustments to your campaign/keywords in order to continue to expand your online presence.

4 COMPLETED ACTIONS: Blog Entry Business Profile Content Review (Blog) Directory Submission Keyword Link Building Onsite Recommendation Onsite Recommendation QA Social Bookmarking ACTIONS # DESCRIPTION 9 Creating relevant Blog Entries not only adds more viable content online for your business but the link back to your site increases your link depth. 19 Citations are a great way to add value to your Google Local Business profile. 8 Review the content for accuracy and keyword usage. 98 Directory Submission not only adds value through search engines but gives your site more visibility reach. 99 Submit links to sites relative to your keywords. 2 Optimize the content of the web page based on the targeted keywords by suggesting title, description and content changes. 2 Onsite Content Optimization QA 115 Social Bookmarking is about sharing websites you like with others. Bookmarking websites are extremely popular right now and will give your Internet Marketing a boost if you utilize them.

5 KEYWORD DETAILS: Keyword Overview: Our goal in selecting keywords for your campaign is to provide you with an increase in opportunities for visitors. Your keywords were selected based on extensive research of your website, competition and core business values in order to find those keywords that will accomplish this goal. Keyword Ranking: Keyword Keyword Start Date Starting Position Current Position Keyword Type shower doors bradenton fl 1/9/ Primary shower doors sarasota fl 1/9/ Primary impact windows sarasota fl 1/9/ Primary glass windows bradenton fl 1/9/ Primary Tracking Keywords Keyword Start Date Starting Position Current Position Keyword Type