OVERVIEW OF CAMPAIGN DETAILS:

Transcription

1 Business: Sunrise Shading Dex Media ID: Website: Marketing Consultant: Zen Newman Date Range: 10/2/2014-7/1/2016 Month: 21 OVERVIEW OF CAMPAIGN DETAILS: Account Timeline: Customer Touch Points 10/2/ :31:14 AM: Welcome Call - Schedule and complete a Welcome Call with the customer. 1-Complete keyword research and get keywords approved by client. 2-Verify Local profile information. 3-for $400+ packages get onsite login information (CMS or FTP) verify that these work If unable to complete within timeframe escalate this account and reschedule this ticket for 2 weeks form when you escalated the account 10/2/2014 4:24:49 PM: Outbound Call (no contact) - I called Dave, the client, he did not answer so I left a message for him to call me back in regards to his SEO campaign. 10/3/ :25:05 AM: Inbound Contact - I spoke with Dave, the client, I welcomed him to his SEO campaign. I explained we have a team that will be working on his SEO campaign so that we can fulfill on all his product features faster. We discussed my role as an Account Manager, a brief overview of SEO, the package details, we verified information, keywords, and our plan moving forward. I gave a brief overview of SEO, I mentioned Dex Media SEO s goals are to get keywords to rank on the first page of Google and drive traffic to the site. We went over the package details. I outlined all the off-site SEO and On-site SEO actions that we do. I explained how we use the blogs, directories, and social bookmarking to help drive reliability to the clients account. I explained that we are going to install Google Analytics and implement onsite optimizations. I mentioned business profiles and how we utilize those. I verified the contact information. We discussed keyword possibilities. I gave the preface that we will target 1-2 keywords at a time, that we will be trying to get them to the first page in 4-6 months and that each keyword has a city and state abbreviation attached and the SEO benefits of having the location attached to the keyword.

2 10/6/2014 3:35:44 PM: Outbound Call (no contact) - Kirkland WA Awnings-10-ranking Retractable awnings-10-already ranking Sun Setter-10-already ranking Solar Screens for windows-10-already ranking Eclipse Awnings-10-already ranking Motorized retractable awnings-10-already ranking Solar shading-0 automatic Controls-0 Sun air awnings-0 Shading system-0 sunroom shading-0 Sunroom shading system-0 Custome Fabric Recovers-0 awning shading-0 Outdoor cafe shading-0 exterior solar screenings-0 Seatlle WA Awnings-170-too competitive Retractable awnings-30-already ranking Sunsetter-50-works, not ranking Motorized retractable awnings-10-works, already ranking Solar shading-10-already ranking Eclipse awnings-10, not ranking Automatic controls-10-already ranking Solar screens for windows-10-already ranking sunsetter shade-10, not ranking 10/6/2014 4:14:55 PM: Inbound Contact - Dave, the client, called me and approved the following keywords: Sunsetter Seattle WA Seattle WA Sunsetter 10/8/2014 5:02:59 PM: Campaign Summary - Check box checked and completed. 10/13/2014 4:20:20 PM: Campaign Summary - Onsite optimizations have been ordered. 10/13/2014 4:20:32 PM: Campaign Summary - Closing ticket 2/19/2015 1:07:23 PM: - I ed Dave to let him know we have the onsite optimizations available for him to review. I also requested the FTP access so we can make changes when they are approved. 2/19/2015 1:13:20 PM: Outbound Call (no contact) - I called Dave today to let him know that I sent the Onsite Optimizations for him to review and approve or edit. I requested to have him get the FTP/CMS logins if they want us to implement the changes or forward to the webmaster. I will update when he responds. 3/13/2015 3:24:52 PM: - I sent an to Dave or Wayne with the onsite edit recommendations. I informed the client that we are waiting for their approval to implement the onsite recommendations. I also requested site access from the client and asked how they would like us to proceed with edits. 3/13/2015 3:25:56 PM: - I ed Dave or Wayne to request access to their Google Business Listing. 4/15/ :42:06 AM: Outbound Call (no contact) - I called Dave and left a message requesting his Google Logins. 4/15/ :43:35 AM: Outbound Call (no contact) - I called and ed Dave about receiving site access to implement the onsite opts. He was not available so I left a message. 4/15/ :44:43 AM: Outbound Call (no contact) - I called and ed Dave about verifying his google local listing. He was not available so I left a message.

3 4/22/2015 9:47:03 AM: Outbound Call (no contact) - From now on I will track everything in this ticket. 1-Onsite opts 2-site access 3-Google profile (created not verified) I Called Dave, Wayne and David. I left Wayne and Dave messages. I was able to speak with David but he did not have any of the information I needed. He advised to just keep trying to contact Dave or Wayne. 5/4/ :42:37 AM: Outbound Call (no contact) - Called and left yet another voice mail for Dave to call me back. 5/29/ :30:07 AM: Outbound Call (no contact) - Called and left voice mails for both Wayne and Dave. 6/18/ :01:10 AM: Outbound Call (no contact) - Called all numbers. No answer. 6/29/2015 2:35:55 PM: Outbound Call (contact made) - I finally got a hold of Dave and Wayne. They did not know what the logins were but I am sending them an and they are discussing it tomorrow during their monthly meeting. 7/7/2015 2:47:58 PM: - Dafne ed me back with the site access and I re ordered onsite opts. 8/3/ :38:30 AM: Outbound Call (no contact) - Called and ed. 8/4/2015 7:22:26 AM: - Dafne ed me back. They already have a verified Google plus page and have GA installed. 11/5/2015 2:13:21 PM: Outbound Call (no contact) - I called and left a message for Dave/Wayne regarding updated website logins. 11/10/ :19:11 AM: - ed the CM requesting new CMS access so we can re-implement the website edits 11/10/ :19:28 AM: Outbound Call (no contact) - Call the CM as well 11/10/2015 4:56:22 PM: - CM ed back saying he is reaching out to the client and will keep me posted 11/19/2015 9:19:00 AM: - ed CM for update 12/2/ :31:39 AM: Outbound Call (contact made) - Called CM and spoke with him about getting access to their new CMS to re-implement website edits that were lost when they switched the CMS. I let him know we don't want this to negatively affect their SEO, since things are good right now. He said he'd follow up with the client again. 12/7/ :04:31 AM: - CM ed back that client approved the onsite opts, but we can't implement because Wordpress access is blocked. I've asked the CM to request that the client unblock access to Wordpress, so we can login and implement. Waiting to hear back. 12/17/2015 2:10:40 PM: Outbound Call (no contact) - Called CM and left message. We are still blocked from accessing Wordpress to implement the onsite opts the client approved. 12/17/2015 2:10:55 PM: - ed CM as well 12/28/ :45:29 AM: - Still blocked from accessing Wordpress. ed CM following up. 1/6/2016 1:29:59 PM: Outbound Call (contact made) - Called and spoke with CM. We discussed Wordpress access problems. I showed him the client's robots.txt file and how it's disallowing access to wp-admin. I also showed him, that by entering the wp-admin URL in a browser, you get a 404 error. I ed him an explanation of all of this he can forward to the client to hopefully urge them to fix the problem. 1/6/2016 1:30:12 PM: - ed CM as well 1/6/2016 1:32:02 PM: Outbound Call (contact made) - I also explained to the CM that keyword performance is struggling. Hence, getting the onsite opts implemented is needed. 1/13/ :58:17 AM: Outbound Call (no contact) - Called CM and left message following up to see if the client has looked at the Wordpress access problem. As of today, it's still a problem. 1/13/ :58:31 AM: - ed CM as well 1/20/2016 1:51:01 PM: Outbound Call (no contact) - Called CM and left message following up on updated Wordpress access. 1/27/2016 9:57:00 AM: Outbound Call (no contact) - Called CM and left message following up. With Wordpress, we're either being blocked, or the URL has changed and we need updated credentials. I've explained this to the CM. 1/27/2016 9:57:33 AM: - ed CM as well

4 2/3/ :21:54 AM: Outbound Call (no contact) - Called CM and left a message following up on updated Wordpress access, as well as, letting him know we need to get onsite opts back on their website, but can't because we don't have access. 2/3/ :22:05 AM: - ed CM as well 2/11/2016 1:45:44 PM: Outbound Call (no contact) - Called Douglas (CM) following up on updated Wordpress access. I haven't seen any response from the client since Douglas reached out to them on Feb. 4. 2/11/2016 1:46:03 PM: - ed Douglas (CM) following up as well. 2/19/ :13:03 AM: Outbound Call (no contact) - Called Douglas (CM) and left a message following up. We still don't have access to Wordpress. 2/19/ :13:21 AM: - ed Douglas (CM) as well following up. 2/29/2016 9:43:55 AM: Outbound Call (no contact) - New CM (Janie) on the account. I called and left her a message letting her know I've ed her an updated status on the SEO. We still need updated website access to implement the onsite opts the client has already approved. 2/29/2016 9:44:08 AM: Outbound Call (no contact) - ed Janie (CM) as well following up. 3/8/2016 9:00:48 AM: Outbound Call (contact made) - Called Douglas (CM) and we spoke. He hasn't heard from the client. We still don't have updated Wordpress access. We agreed to try and get the client on the phone, because we're not getting response via . 3/8/2016 9:00:59 AM: Outbound Call (contact made) - ed Douglas (CM) as well following up 4/29/ :14:28 PM: Outbound Call (contact made) - Conference call with Douglas (CM) and Dave (client). Dave approved going with new keywords targeting the awnings page of his website and the cle elum wa area. The new keywords are: "awning cle elum wa" and "cle elum wa awning". I've updated the account. Next Steps: Over the next several months we will continue to monitor the progress of your keywords and rankings. As we see necessary, we will make adjustments to your campaign/keywords in order to continue to expand your online presence.

5 COMPLETED ACTIONS: Blog Entry Business Profile Content Review (Blog) Directory Submission Onsite Content Change Onsite Recommendation Onsite Recommendation QA Social Bookmarking ACTIONS # DESCRIPTION 21 Creating relevant Blog Entries not only adds more viable content online for your business but the link back to your site increases your link depth. 24 Citations are a great way to add value to your Google Local Business profile. 21 Review the content for accuracy and keyword usage. 135 Directory Submission not only adds value through search engines but gives your site more visibility reach. 2 Implement the Content Optimization Changes 3 Optimize the content of the web page based on the targeted keywords by suggesting title, description and content changes. 3 Onsite Content Optimization QA 279 Social Bookmarking is about sharing websites you like with others. Bookmarking websites are extremely popular right now and will give your Internet Marketing a boost if you utilize them.

6 KEYWORD DETAILS: Keyword Overview: Our goal in selecting keywords for your campaign is to provide you with an increase in opportunities for visitors. Your keywords were selected based on extensive research of your website, competition and core business values in order to find those keywords that will accomplish this goal. Keyword Ranking: Keyword Keyword Start Date Starting Position Current Position Keyword Type awning cle elum wa 4/30/ Primary cle elum wa awning 4/30/ Primary Tracking Keywords Keyword Start Date Starting Position Current Position Keyword Type awnings burlington wa 4/30/ Tracking awnings cle elum wa 4/30/ Tracking awnings kirkland wa 4/30/ Tracking solar screens cle elum wa 4/30/ Tracking solar screens kirkland wa 4/30/ Tracking retractable awnings burlington wa 4/30/ Tracking retractable awnings cle elum wa 4/30/ Tracking retractable awnings kirkland wa 4/30/ Tracking eclipse awnings seattle wa 10/11/2014 > 100 > 100 Tracking eclipse awnings seattle wa 10/11/2014 > 100 > 100 Tracking seattle wa sunsetter shading 10/11/ Tracking sunsetter shading seattle wa 10/11/ Tracking outdoor screens cle elum wa 4/30/ Tracking