Transcription

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6 Is motion

7 a better tool for this industry to communicate their story?

8 yes!

9 Why hasn t the industry embraced this old medium?

10 What does a film look like for our industry?

11 BMW vimeo.com/

12 motion is not new

13 motion is a tool

14 tell a story

15 1.8 Million Words If a picture is worth 1,000 words then one minute of video is worth 1.8 million

16 100 Million That s the number of Internet users who watch online video each day.

17 45.4% That s the percentage of Internet users who view at least one video online over the course of a month.

18 403% An Australian real estate group reports that real estate listings with videos receive 403% more inquiries than those without videos.

19 200% When marketers included a marketing or explainer video in an , the click-through rate increased by 200% to 300%.

20 YouTube has more than 1 billion unique visitors each month and over 6 billion hours of video are watched every month.

21 According to Implix, an introductory that includes a video receives an increase click-through rate by 96%.

22 Online video now accounts for 50 percent of all mobile traffic and up to 69 percent of traffic on certain networks

23 The average internet user spends 88% more time on a website with video than without

24 70% of marketing professionals report that video converts better than any other medium.

25 1%

26 Why is motion a good tool for our industry?

27 Architecture is meant to be experienced

28 Motion is one step closer to the authentic experience

29 Motion is the most effective tool to communicate the value of design because film transcends time, space, language and culture. -Spirit of Space

30 Motion is a handshake

31 We all have a story to tell, and our jobs is to tell your story in the most effective way

32 What does motion look like?

33 Firm Intro/ Culture

34 Prospective Project

35 Visual Poetry

36 Narrative

37 Process

38 Teaser

39 Everyday

40 Firm Intro/ Culture

41 Roman & Williams vimeo.com/

42 Lake Flato vimeo.com/

43 Visual Poetry

44 Streeter Residence vimeo.com/

45 Narrative

46 YMCA vimeo.com/

47 Why hasn t the industry embraced this old medium?

48 The hurdles we face(ed)

49 It s too expensive

50 Shorter = Lower Costs

51 What factors into the costs?

52 Interviews

53 Interviews Crew

54 Crew Production Interviews

55 Crew Production # of interviews Interviews

56 Crew Production # of interviews Length of interviews Interviews

57 Type of Shots

58 Type of Shots Static

59 Static Tilt/Pan Type of Shots

60 Static Tilt/Pan Time-lapse Type of Shots

61 Static Tilt/Pan Time-lapse Slider / Dolly Type of Shots

62 Static Tilt/Pan Time-lapse Slider / Dolly Crane / Jib Type of Shots

63 Static Tilt/Pan Time-lapse Slider / Dolly Crane / Jib Drone / Aerial Type of Shots

64 Audio

65 Audio Stock soundtrack

66 Stock soundtrack Original Score Audio

67 Stock soundtrack Original Score On-location Sound Audio

68 Titles / Motion Graphics

69 Titles / Motion Graphics Text

70 Text Creating Assets Titles / Motion Graphics

71 Text Creating Assets Animation Titles / Motion Graphics

72 Production

73 Production Crew

74 Crew Equipment Production

75 Crew Equipment Time on site Production

76 Crew Equipment Time on site Editing Production

77 Length of final film

78 Make the video you can make.

79 Narrative

80 Arch Mov vimeo.com/

81 How do I use it?

82 everyday

83 everyday in-house

84 everyday in-house production team

85 production team

86 production team Firm Website

87 Firm Website Newsletter production team

88 Firm Website Newsletter.pdf to Client production team

89 According to Implix, an introductory that includes a video receives an increase click-through rate by 96%.

90 Firm Website Newsletter.pdf to Client In an interview with a client production team

91 Firm Website Newsletter.pdf to Client In an interview with a client Online blogs + editorials production team

92 Firm Website Newsletter.pdf to Client In an interview with a client Online blogs + editorials social media production team

93 A lasting film

94 Holistic approach to motion - incorporating video into your everyday workflow.

95 I don t have a project good enough for a film.

96 motion is a tool

97 tell a story

98 every project has a story

99 Process

100 De La Espada Factory vimeo.com/

101 ok so I m ready to make a film. Now what?

102 PLAN ahead

103 Everyone

104 Establish the message

105 Establish the mission

106 Are we: informative establishing a relationship inspiring building awareness

107 Storyboard

108 Know your shots Know your b-roll Know your questions

109 Know your deliverable/platform.

110 Give yourself lots of time.

111 It s collaborative

112 a lot of time.

113 Don t forget about audio

114 Mistakes to avoid.

115 Making a video just to make a video.

116 Failed to plan enough.

117 Saying too much.

118 Failed to make your video appropriate.

119 Failed to honor the medium.

120 It lacks authenticity.

121 Forgetting to include a CTA (Call To Action)

122 You Don t Have a Clear Video Marketing Strategy

123 It lacks Entertainment

124 Light Through the Sycamore vimeo.com/

125 motion is not new

126 motion is a tool

127 tell your story

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