Copyr i g ht 2012, SAS Ins titut e Inc. All rights res er ve d. This slide is for video use only.
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1 This slide is for video use only.
2 HOW TO BUILD EMPLOYEE TRUST AND CAMARADERIE BY MAKING COMPANY INFO COME TO LIFE THROUGH VIDEO KAREN LEE, SENIOR DIRECTOR, INTERNAL COMMUNICATIONS LISA ARNEY, INTERNAL COMMUNICATIONS MANAGER
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5 RETAINING INFORMATION VIDEOS STRENGTHEN RECALL AND UNDERSTANDING It s been shown that people retain over 50 percent more information through the use of visual and verbal cues. Unbounce.com
6 EVOLUTION OF VIDEO AT SAS A QUICK COMPARISON
7 THREE YEARS LATER SEVERAL TYPES OF INTERNAL VIDEOS 1. Event coverage 2. Explainer videos 3. Culture videos
8 EVENT COVERAGE SAS ON SITE Attend events in person Editing on site or uploading videos to the cloud and editing at headquarters Interviews with attendees, presenters, executives, lots of b-roll
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10 TRENDS IN VIDEO COMPARISON OF READERSHIP Event National Retail Federation conf. (NYC) Healthcare & Life Sciences conf. (Cary, NC) Gov t Analytics Summit (Washington, DC) 2011 article hits (no video) 600 1, , , article hits (with video)
11 EXPLAINER VIDEOS BREAKING DOWN COMPLICATED INFO Simplify the complex Enliven the ordinary Limit the amount of time (1-3 mins. max) Supplement with graphics, photos and supporting b-roll Make it memorable
12 EXPLAINER VIDEOS EXAMPLES 60 Second Scoop: Product launches Three things that stick Help Me Understand: High level topics SAS Story video series Three Things that Stick: Health care in an emergency
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17 CULTURE VIDEOS THE ESSENCE OF YOUR COMPANY What s unique about your company? Tell the story through your employees People like to see each other on the screen! Examples: Junk Swap, Visual Analytics flash mob, Mr. Smarty Pants series
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21 VIDEO IF YOU RE JUST GETTING STARTED Experiment with your iphone or Flip cam Use your computer s editing software Try man on the street interviews or single person narrated videos Use cold opens in your videos Add title slides and name supers
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23 VIDEO EQUIPMENT LIST Camera (Canon EOS Digital Rebel) Microphone Zoom lens ( mm) Two lights with stands (Interfit EZ-Lite. Cost $100, purchased at local photography store) Tripod Extension cords & power strip Camera bag (we bought a $100 Tamarac backpack) Extra light bulbs and batteries
24 VIDEO IF YOU RE READY TO DO MORE Showcase employees in their element Interview executives Take video at company events Incorporate music, graphics and still photos into video Invite employees to submit their own videos
25 VIDEO KEY TAKEAWAYS Scripts: One thought per sentence Find passionate people Remember diversity of subjects When editing: Say it, see it. Length: 1-3 mins for most videos; average 10 seconds per sound bite
26 DON T FORGET TO PROMOTE IT! Without promotion something terrible happens... Nothing! P.T. Barnum
27 VIDEO IS ONE TOOL Your journalism or English degree is still worth something! Still value in the written word Offer transcripts for your videos
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