Data Driven Design BUSINESS BOOST: GOOGLE GEEK SESSION. datadriven.design. Paul Hickey

Transcription

1 Data Driven Design BUSINESS BOOST: GOOGLE GEEK SESSION datadriven.design Paul Hickey

2 WHO WE WORK WITH Small to Midsize Businesses Start-ups Enterprise Level Companies We support agencies who don t staff for what we do

3 TODAY S TARGETS: Prevent Small Business Injuries Increase Productivity Increase Visibility Track Results

4 TODAY S TARGETS: Prevent Small Business Injuries Increase Productivity Increase Visibility Track Results YOU WILL LEARN... How to set up business (gmail) File storage and document collaboration Google My Business Google Analytics Basics

5 SMALL BUSINESS INJURY PREVENTION A Business Owner dealing with account set-up and servers that don t work. An Athlete NOT Stretching.

6 THE ANSWER Stretching is annoying, but prevents injuries. Setting up is annoying, but doing in the right way increases productivity in the long term.

7 HOW TO: SET UP BUSINESS STEP 1: Go to GSuite.Google.com STEP 2: Select the Package You Want (all have Shared Calendars, Voice and Video Conferencing and Shared Cloud Storage) + 24/7 support by phone, and online. The Difference: How much storage you need / get. Basic: 30GB storage (you run out fast) Business: 1TB per user (all you ll ever need)

8 QUICK PAUSE THIS MEANS, YOU NOW DON T NEED... Other Video Conferencing Apps Other File sharing Apps Other hard storage or file storage Microsoft Products / Apps

9 THIS MEANS, YOU NOW DON T NEED... AND DARE I SAY IT...OUTSOURCED I.T. PEOPLE? SORRY JOHN. SORRY SALLY.

10 BUT WHAT IF I DON T LIKE GMAIL CAN I USE IT WITH NATIVE MAIL APP, PHONE MAIL APP, etc.? YES. AND YES.

11 HOW TO: SET UP BUSINESS STEP 3: Click Get Started STEP 4: Fill Out Your Business Information

12 HOW TO: SET UP BUSINESS STEP 5: Enter Your Domain Name

13 HOW TO: SET UP BUSINESS STEP 6: Enter Your First Address

14 HOW TO: SET UP BUSINESS STEP 7: Enter Billing Info.

15 HOW TO: SET UP BUSINESS STEP 8: Set MX Records CONNECTS YOUR DOMAIN TO YOUR BUSINESS GMAIL

16 YOU RE ALL SET UP. YOU RE THE ADMIN.

17 AHHH. WE STRETCHED. FEELS GOOD. NO INJURIES HERE. LET S RUN FAST.

18 INCREASE PRODUCTIVITY G SUITE FILE SHARING & COLLABORATION

19 LET ME SHOW YOU. DOCS. SHEETS. SLIDES. HANGOUTS.

20 INCREASE VISIBILITY GOOGLE MY BUSINESS

21 LOCAL BUSINESS DIRECTORY LISTINGS

22 WHEN YOU MAKE A SEARCH...

23 WHEN YOU MAKE A SEARCH...

24 HOW TO ACQUIRE & VERIFY YOUR LISTING

25 HOW TO ACQUIRE & VERIFY YOUR LISTING STEP 1: Go To Google.com/Business or Business.Google.com If you log in, click Add Location If you don t, click Start Now STEP 2: Enter Your Business Name.

26 HOW TO ACQUIRE & VERIFY YOUR LISTING STEP 3: Enter Your Address STEP 4: What Type of Business Are You?

27 HOW TO ACQUIRE & VERIFY YOUR LISTING STEP 5: Enter Your Phone Number & Website URL

28 HOW TO ACQUIRE & VERIFY YOUR LISTING STEP 6: Verify Via Phone Call or Postcard

29 HOW TO ACQUIRE & VERIFY YOUR LISTING STEP 6: Verify Via Phone Call or Postcard

30 HOW TO ACQUIRE & VERIFY YOUR LISTING STEP 6: Verify Via Phone Call or Postcard

31 WHAT YOU CAN DO AFTER VERIFIED

32 YOUR LISTING APPEARS...

33 YOU GET NOTIFICATIONS...

34 YOU GET NOTIFICATIONS...

35 YOU GET NOTIFICATIONS...

36 TRACK RESULTS: USE GOOGLE ANALYTICS 30 MIN. A MONTH 1. Learn Who Your Web Users Are 2. Understand What Products / Services They re Most Interested In 3. How Your Audience Finds You 4. What Pages / Elements of your Website are Effective/Ineffective 5. Examine The Effectiveness of Your Online & Offline Marketing Efforts 6. Create Business Intelligence Dashboards - While Google Analytics is a Digital Tool, it helps us understand far more about our businesses than just web data.

37 EXAMPLES WHO YOUR WEB USERS ARE: DEMOGRAPHICS & INTEREST REPORTS

38 EXAMPLES WHAT PRODUCTS / SERVICES THEY RE MOST INTERESTED IN

39 EXAMPLES HOW YOUR AUDIENCE FINDS YOU

40 EXAMPLES WHAT PAGES ARE EFFECTIVE / INEFFECTIVE

41 EXAMPLES EXAMINE EFFECTIVENESS OF ONLINE / OFFLINE MARKETING EFFORTS

42 GOOGLE ANALYTICS HOW TO GET SET UP

43 GOOGLE ANALYTICS HOW TO GET SET-UP: STEP 1 CREATE AN ACCOUNT. ACCOUNT = LEVEL.

44 GOOGLE ANALYTICS HOW TO GET SET-UP: STEP 1 EACH ACCOUNT ( ) GIVES YOU 100 ACCOUNTS (BUSINESSES)

45 HOW TO GET SET-UP: STEP 1 EACH ACCOUNT (BUSINESSES) GIVES YOU 50 PROPERTIES

46 PROPERTIES

47 GET YOUR JAVASCRIPT (UNIVERSAL JS) CODE SNIPPET AT THE PROPERTY LEVEL PROPERTY = WEBSITE. INSTALL INTO YOUR WEBSITE A OR B

48 GET YOUR JAVASCRIPT (UNIVERSAL JS) CODE SNIPPET AT THE PROPERTY LEVEL PROPERTY = WEBSITE. INSTALL INTO YOUR WEBSITE

49 GOOGLE ANALYTICS VIEWS: EACH PROPERTY GIVES YOU 25 VIEWS

50 GOOGLE ANALYTICS VIEWS: EACH PROPERTY GIVES YOU 25 VIEWS You can use filters to customize views and see only a subset of data in your reports. You might, for example, have one view to filter out all internal traffic, and another to include only activity from a specific website directory or subdomain. If you send web and app data to the same property, you might want want to use filters to exclude web or app data from specific views. Other Analytics reporting tools, like Goals, Segments, and Alerts are all applied to individual views. You can also restrict user access to specific views so you can control who sees what data. We recommend a set-up of a minimum of THREE Views: - Master Test All Web Site Data Other Practical views could be: - Internal IP Filter (example) Partner IP Filter (example) BASED ON DIFFERENT GOALS, OTHER VIEW EXAMPLES COULD BE: - Marketing Department Sales Department CEO Dashboard

51 BONUS CONTENT. BEST WAY TO GENERATE SMALL BUSINESS LEADS.

52 GOOGLE ADWORDS EXPRESS THE BEST SOLUTION FOR BUSINESSES TO: 1. DEPLOY ADS QUICKLY IN A TARGET GEO. RADIUS

53 GOOGLE ADWORDS EXPRESS THE BEST SOLUTION FOR BUSINESSES TO: 2. SHOW IN RELEVANT SEARCH ENGINE PLACEMENTS ON MOBILE DEVICES AT A VERY LOW COST PER ENTRY (CONTROLLED BUDGET)

54 GOOGLE ADWORDS EXPRESS THE BEST SOLUTION FOR BUSINESSES TO: 3. GENERATE PHONE CALL LEADS AND TRACK REAL DATA WITH EASE

55 GOOGLE ADWORDS EXPRESS BEST FEATURE: EASE OF USE LET S BUILD AN AD TOGETHER 1. USE A CURRENT GMAIL ACCOUNT / ADWORDS ACCOUNT IF YOU HAVE ONE. a. b. Visit - Create new one -

56 GOOGLE ADWORDS EXPRESS 2. ONCE YOU RE IN...

57 GOOGLE ADWORDS EXPRESS 3. GEO RADIUS

58 GOOGLE ADWORDS EXPRESS 4. TYPE OF BUSINESS (PHOTOGRAPHY SERVICES EXAMPLE)

59 GOOGLE ADWORDS EXPRESS 5. CREATE YOUR AD (NOTE: CHARACTER LIMITS)

60 GOOGLE ADWORDS EXPRESS 6. ADD A PHONE NUMBER (IMPORTANT)

61 GOOGLE ADWORDS EXPRESS 7. SEE HOW YOUR AD WILL APPEAR (ON SEARCH ENGINE PAGES)

62 GOOGLE ADWORDS EXPRESS 7. SEE HOW YOUR AD WILL APPEAR (ON PARTNER SITES)

63 GOOGLE ADWORDS EXPRESS 8. SET YOUR BUDGET (DAILY)

64 GOOGLE ADWORDS EXPRESS 9. THE RESULTS / DATA (WHERE YOUR AD IS SEEN)

65 Recommended Resources