»From creativity to profitability the concept of innovation and its translation into a business plan«

Transcription

1 »From creativity to profitability the concept of innovation and its translation into a business plan«thomas Doppelberger 18th February 2016

2 FRAUNHOFER WORLDWIDE Glasgow Gothenburg San José Vancouver Londo East n Boston Lansing Plymouth Storrs Maryland Newark Dublin Southampton Brussels Wrocław Paris Vienna Budapest Bolzano Graz Porto Jerusalem Cairo Dubai Beijing Seoul Sendai Tokyo Osaka Bangalore Ampang Singapore Subsidiary Center Project Center ICON / Strategic Cooperation Representative / Marketing Office Senior Advisor Salvador Campinas São Paulo Pretoria Santiago de Chile Stellenbosch Jakarta

3 THE FRAUNHOFER-GESELLSCHAFT The largest organization for applied research in Europe Locations in Germany 67 institutes and research units ~ 24,000 staff Budget 2,1 Billion

4 JOSEPH VON FRAUNHOFER ( ) Researcher Discovery of the»fraunhofer lines«in the solar spectrum Inventor New methods for processing lenses Entrepreneur Director and partner in a glassworks

5 FRAUNHOFER VENTURE FACTS & FIGURES founded in 2001 as a department within the headquarters team of 22 people experience in more than 250 spin-off-projects currently 85 technology shareholdings approx. 40 new spin-off-projects p.a. approx. 20 foundations p.a. approx new shareholdings p.a. > 50% of spin-offs are financed by VCs, Business Angels and banks low insolvency rate (lower 10%)

6 FRAUNHOFER VENTURE spin-offs as the 3rd technology transfer to the market profit from spin-offs (research contracts, licensing fees, dividends and exits) cooperative networks between Fraunhofer and spin-offs promotion of entrepreneurial thinking within Fraunhofer IPR management Spin-off contract research for industry

7 CONDITIONS TO CREATE A SUCCESSFUL SPIN-OFF Ideas / Technology product focused on customer needs first prototype or main customers USP high market potential clear IP situation Financing low seed investment access to private equity (VC, BA) cash flow management first revenues Management complete team technical and business experience distribution and marketing know-how full time

8 ADDED VALUE OF FRAUNHOFER VENTURE For researchers/founders Structured, step-by-step reduction of insecurities linked to starting up one s business Continuous support throughout the start-up preparations by experienced coaches and funding For institutes Central contact for all questions about spin-offs and investments Support for tapping additional return potentials through licensing, profits, and exit proceeds Exercising of Fraunhofer-Gesellschaft shareholder rights and duties through a central investment and portfolio management For investors Possibility to invest in unique technology spin-offs with a very high level of maturity (among others through an established development process) Co-financing possibility through the Fraunhofer-Gesellschaft

9 THE ROAD TO ENTREPRENEURSHIP / START-UP AT FRAUNHOFER 6. Entrepreneur 5. Start-up process 4. Business plan development 3. Business model design 2. Business idea 1. Research at the institute

10 DEVELOPMENT PROCESS FRAUNHOFER VENTURE Venture Lab Spin-off investment Investment management FDays FDays extended FFE FFE extended Start-up / Fraunhofer investment FFM

11 FRAUNHOFER DAYS FDAYS Application Components Results 12 weeks 6 on-site days Team Team Video Micro Accelerator 3 days Reflect & Readjust 2 days Demo Day 1 day Pitch + business model Transfer path defined 15K project volume 100% FhG financed

12 FRAUNHOFER DAYS FDAYS EXTENDED Application Components Results Team 6 weeks 5 on-site days Team Pitch + business model Spin-off transfer path Company Builder 3 days Judgement Days 2 days 20K project volume 50% FhG financed 50% FhI financed Pitch + business model Spin-off transfer path Added value for the Institute

13 FRAUNHOFER FUNDING FOR ENTREPRENEURS FFE Application Components Results Team Pitch + business model Spin-off transfer path Kick-off: Introduction to the startup topic 12 weeks Project budget provides for scope Expert committee Draft business plan Executive summary Product/service Team of entrepreneurs Market/competition Marketing/sales Business model Ressources Plan Infrastructure IPRs Added value for the Institute 50K project volume 50% FhG financed 50% FhI financed Legal structure of the Spin-off Shareholder structure

14 FRAUNHOFER FUNDING FOR ENTREPRENEURS FFE EXTENDED Application Components Results Team Pitch + business model Draft business plan + Ressources plan kick-off: Fraunhofer investment VC ability 20 weeks Project budget provides for scope 100K project volume 50% FhG financed 50% FhI financed Investmen t committee Business plan Executive summary Product/service Team of entrepreneurs Market/competition Marketing/sales Business model/organization Realization roadmap Opportunities/risks Finance planning and contracts Articles of incorporation License agreement Managing director contract and management regulations Investment agreement (optional) Minimum Viable Product

15 FRAUNHOFER FUNDING FOR MANAGEMENT FFM Application Components Results Request Investment by Fraunhofer Financial means for: External manager Coaching/training Increased company value Financing / planned exit 100K agio into spin-off 100% FhG financed

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18 CONTACT Thomas Doppelberger Fraunhofer Venture Fraunhofer Venture Hansastr. 27c Munich Germany Tel Fax