New York State School Boards Association 2009 Annual Convention, NYC October 15-18, 2009

Transcription

1 Delivering Visual Communications, Content Delivery and Collaboration Solutions for K-12 Agenda TANDBERG Perspective Making Video Work Better Through Tandberg UC Discuss Highly Scalable Distance Learning and Teaching Providing immersive high quality video Interactive Content Capturing, Recording and Streaming g Telepresence p Demonstration Tandberg Monitor T3 Immersive Regional Rooms T1 Rooms Tandberg HD Classroom Technology Tandberg Demonstration The Future Who Is TANDBERG? MXP MCU CU Gatekeeper Vision Classic Complete Endpoint Range TMS and MCU 2003 Gateway, WebConf, Microsoft integration 2004 Video Telephony, Instant Messaging, MXP, MPS, Gatekeeper, 2005 Expressway Firewall Traversal, SIP, IBM Integration 2006 Precision HD, SIP to IPv4 to IPv6 Translation Services 2007 Telepresence, HP, Movi, SIP, Codian and MORE 2008 Desktop videophone, HD PC conferencing, 1080p codec, 2nd generation Telepresence, Telepresence server p at 60 frames per second - More Gateway VCS TMS MPS Codian 1

2 Focus on Standards TANDBERG has and always will be 100% focused on industry standards If a standard exists, we will deploy to it If a standard does not exist, we will develop it and attempt to drive it to the standards body Many of our competitors do NOT utilize standards and this is especially true in the world of high definition audio and high definition video OUR GOAL IS 100% INTEROPERABILITY Market Share: Where Were We? While TANDBERG has been selling video since the early 90s, it was in 2000 that TANDBERG adopted its strategy which has taken the company to a market leadership position 2000 Tandberg Market Share Mostly PTEL & PLCM 92% <8% At that point, we had a minority share of the market Under 8% Market Share: Where Are We Now? Since that time, the execution of our strategy has allowed TANDBERG to take MARKET LEADERSHIP in all areas of the industry Endpoints Tandberg Q209 Market Share Infrastructure Tandberg Q209 Market Share Other Chinese 7.2% Aethra 6.5% 2.9% Sony 6.0% OTHER 6.0% 16.8% 44.8% 55.5% 33.6% 21.7% MAKING VIDEO WORK is the key to success Wainhouse Research May,

3 Making Video Work Better We All Know of the Challenges Better communications facilitates more productivity Traveling less will save a lot of money We need to be more ecologically responsible with GREEN initiatives The need to keep people connected out at the edge or mobile But we NEVER think that video conferencing can solve our problems Because It doesn t always work People don t know how to use it The quality is inconsistent and a d most ost times awful Deployment is a drain on the IT/AV staff making video work 3

4 g p SUNY Administration SUNY New Paltz SUNY Cortland SUNY Upstate Medical Center SUNY Canton HVCC GCCC Ulster County CC Orange County CC Rockland County CC Sullivan County CC NYS Teachers Retirement Colgate University Skidmore College Hamilton College SUNY Oswego NYU NYIT Cornell University The focus needs to be on the user Meaning that the experience must be simple, high quality, and work all the time USER EXPERIENCE = ADOPTION The technology needs to be easy to deploy and invisible to the user allowing for mass adoption and scalable roll-outs with no disruptions or added headcount Call completion Logical Scalability Reliability Utility design & control USER EXPERIENCE = ADOPTION 4

5 The TANDBERG Connected Universe IP Telephony Web Conferencing, Collaboration Unified Messaging, Instant Messaging, Presence UC Video, Telepresence Thank you 5