Fran Simon, M.Ed. Engagement Strategies National Workforce Registry Alliance,

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1 Lessons Learned from Producing Webinars for Early Educators: Opportunities and Challenges of Incorporating Synchronous Online Learning into Professional Development Plans Fran Simon, M.Ed. Engagement Strategies National Workforce Registry Alliance,

2 About me Early Educator Former Child Care Administrator Technologist Consultant Webinars Author My mission: Connecting early educators -to credible and paradigm-shaping content -to experts -to each other

3 I have a love/hate relationship with webinars for professional development. One more thing! A secret about me! 3

4 Agenda Overview Exploring pre-conceived notions Best practice with for webinars Healthy PD Diet Behind the scenes Defining quality webinars Discussions 4

5 Today s example 5

6 About you

7 Your experience with webinars I have participated in webinars I have hosted webinars I have presented webinars I have heard of webinars What is a webinar? 7

8 Your professional role is Registry staff member Birds of a feather, a please. NWRA board member Research/Policy Staff Professor or adult educator PD provider Something else 8

9 Preconceived notions Note the one phrase that you think most describes webinars and share. Oh, wow Here comes the icebreaker! 9

10 Positive Neutral Negative 10

11 Overview 11

12 Webinars, online meetings and webcasts: Synchronous Online Meeting Webinar Webcast Collaboration Most interactive Multi-way communication Limited 2- way communication Ops for sharing 1-way communication # of attendees Purpose 2-25 Remote Business meetings 26-1,000 Remote presentation 2-Thousands Remote broadcast to large audiences 12

13 When implemented well webinars can almost replicate conference workshops or classroom learning. Otherwise like keynote addresses, videos, podcasts or lectures. 13

14 Online meetings and video conferencing can replicate small classroom or one-on-one learning experiences, like: Coaching Mentoring Tutoring 14

15 Sorting out PD options One to many Many to many (Professional Learning Communities) Synchronous Webinars, Classroom, Keynotes, Webcasts. Audio and Video Broadcasts, Conference calls Chat, Video conferencing, (Skype, Hangouts) Live or online discussions Live or online study groups Asynchronous (self-paced) Online self-paced courses Video Books Bulletin boards Online groups 15

16 Fly-by Professional Development 16

17 Best: Multiple modalities, ongoing, long term 17

18 Healthy Professional Media Diet Just an example- No two look alike Self-paced 10% Conferences 2% Reading/research 3% On the job 35% Webinars 10% Face to Face 20% Peer 5% Coaching 15% 18

19 Webinar Realities 19

20 Webinars are different than live presentations For more than the obvious reasons

21 Webinars span space and time Anyone with a computer and an Internet connection can attend. Powerful Convenient 21

22 Despite common misconceptions, interactivity is possible and essential Polls, open ended questions, hand-raising, back channel, screen sharing, drawing tools.

23 Use the chat function and audio to: Add links to resources Respond to comments Add tidbits of information

24 Often overlooked: Data generated before, during, and after the webinar 24

25 Can be implemented independently or or in groups 25

26 Webinar Differentiators 26

27 Not all webinars are equal Marketing Product Demos Direct sales Announcements Advocacy Infomercials PD Proposal Instructions 27

28 Quality indicators Hosting org credibility Presenters qualifications Type of content Opportunities for extension Content is meaningful, useful, credible and delivered well 28

29 Effective Webinars Include tech orientations Fast paced More slides with fewer words Examples/Stories Relevant, practical, applicable Use projection and inflection to convey excitement Provide opportunities to participate 29

30 Webinar Realities 30

31 Perceived challenges for learners Personal interaction Asking questions on the fly Applying concepts in activities 31

32 Perceived challenges for presenters Gauging interest and understanding Engagement Extending learning 32

33 Data! We love data! 33

34 Attendance Registration Attendance Registration Attendance Registration Registration and Attendance Less than half of registrants actually High attend free webinars 0 $ $$ Fewer people will register for webinars that require a fee, but attendance rate will be higher. The more expensive, the lower the Low enrollment. Free $$$$ 34

35 Actual attendance data 35

36 Audience activities Start Set point Waiting to begin 36

Audience Interest Proprietary algorithm (GoToWebinar): Registration Data -% of completed optional questions Polling- % of answered poll questions Q&A/Chat- ([The # attendee initiated dialogue]

37 Audience Interest Proprietary algorithm (GoToWebinar): Registration Data -% of completed optional questions Polling- % of answered poll questions Q&A/Chat- ([The # attendee initiated dialogue] divided by [most frequently initiated attendee dialogue attempts]) times 100 Attentiveness - (%of time Viewer is the primary window) Survey -Percent of completed survey questions Attendance Length- ([Attendee T - minus attendee start] divided by [longest attendee length]) times 100 Number of inputs (6) 37

38 Individual interest and attendance Interest Rating Last Name First Name Join Time - Leave Time Time in Session Organization Job Title 25 8/17/16 2:37 PM EDT - 8/17/16 3:35 PM EDT (59 minutes) 59 minutes 55 8/17/16 1:31 PM EDT - 8/17/16 3:24 PM EDT (1 hour 53 1 hour 53 minutes) minutes 38

39 What happens behind the scenes is as important as what is presented 39

40 Attendee activity at a glance 40

41 Interactivity: Backchannel 41

42 Scanning the audience Track attentiveness Control mics Send personal messages Dismiss and block 42

43 Reference materials offered to attendees 43

44 Discussion! 44

45 My registry includes webinars Yes No I don t know Not applicable 45

46 My state accepts webinars for ongoing PD Yes No I have no idea Some but not all 46

47 Fran Simon ECEwebinars.com ECEexperts.com EngageStrat.com

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