Enterprise Recording and Live Streaming Architecture with VBrick

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2 Enterprise Recording and Live Streaming Architecture with VBrick Terry French Technical Manager - International - VBrick Systems Inc BRKCOL-2111

3 Agenda Enterprise Video Overview VBrick Core Components & Architecture Recording and Sharing Video on Demand Demo - CMS Recording & Spark Sharing Live Events and Webcasting Demo CMS Live Streaming & Webcasting Conclusion

4 Enterprise Video Overview

5 Consumer Trends Power Enterprise Adoption Businesses Follow Consumers YouTube 4B Video views per day Facebook 8B Video views per day Snapchat 10B Video views per day Periscope 110 YRS Live video viewing per day BRKCOL Cisco and/or its affiliates. All rights reserved. Cisco Public 5

6 Enterprise Video Has Huge Growth Ahead Businesses Will Be Creating & Consuming Video At Exponentially Larger Rates In 2014, 38% of Global Business Internet Traffic was comprised of Video By 2019, 65% of Global Business Internet Traffic will be comprised of Video Source: Cisco VNI BRKCOL Cisco and/or its affiliates. All rights reserved. Cisco Public 6

7 You Need the Right Tools Reaching A Live Audience Is Not Easy Executive Message Executive Video Conferencing System Systems won t handle the load Web Conferencing Systems Max out phones and bandwidth BRKCOL Cisco and/or its affiliates. All rights reserved. Cisco Public 7

8 VBrick Core Components & Architecture

9 Rev One Solution for All Video Management Create Video From Any Source Stream Video to Any Device Rev allows organizations to create unlimited video from any source, unleashing the power of a massively scalable cloud platform. BRKCOL Cisco and/or its affiliates. All rights reserved. Cisco Public 9

10 Rev Provides Scalable Video on Your Network Delivering Live And On Demand Video On Internal Closed Networks Security, transcoding, caching, analytics Caching and streaming server Cloud and On Premise options Akamai for External Streaming MGMT Rev provides easy automation, workflows, and distribution needed for successful live and on-demand video. DME On premise virtual appliance Creates Enterprise CDN BRKCOL Cisco and/or its affiliates. All rights reserved. Cisco Public 10

11 Rev Eliminates Video Silos Centralise All Your Video Assets Video Chat Recordings Marketing/Website Video Web Conferencing Recordings Employee On-boarding Video Centralize Video With Rev Product Support & How-To Video Collaboration/Messaging Recordings BRKCOL Cisco and/or its affiliates. All rights reserved. Cisco Public 11

12 Distribution Industry Leading, Proprietary ecdn Solution First Party Developed in-house and natively integrated with VBrick s Rev video platform Network Aware ecdn devices powered by Rev DME are aware of their peers Multiple Functions Capable of live streaming, on-demand caching, and network recording Streaming Analytics Real-time ecdn analytics within Rev giving IT admins streaming insights 2017 Cisco and/or its affiliates. All rights reserved. Cisco Public

13 Internal Streaming is Difficult Video Is The Most Difficult Asset Type To Transfer On Internal Networks Public Internet Bandwidth Corporate Internal Bandwidth The Power of Rev High quality video requires large amounts of bandwidth or architectural planning. Companies demand high quality video experiences for their viewers anywhere in the word, but often this challenge must be provided over limited corporate networking resources. BRKCOL Cisco and/or its affiliates. All rights reserved. Cisco Public 13

14 VBrick ecdn Powered by Mesh Technology Advanced Technology Powering An Industry Leading ECDN Proprietary Architecture VBrick s proprietary architecture that enables Rev to coordinate nodal communication between Distributed Media Engines (DME). Simplified Distribution Rev has already made on-demand video distribution simpler by creating the VBrick mesh architecture, which enables Rev to coordinate nodal, peer communications between DMEs to deliver first-request caching, node-to-node file transfer and intelligent prepositioning. For live video, Rev takes the network setup out of the mix and brings the same principles of first-request access to live video distribution. BRKCOL Cisco and/or its affiliates. All rights reserved. Cisco Public 14

15 VBrick ecdn Powered by Mesh Technology Underlying Technology DME DME BRKCOL Cisco and/or its affiliates. All rights reserved. Cisco Public 15

16 VBrick ecdn Powered by Mesh Technology DME Aware Of Its Peers DME to DME Technology With Rev coordinating communication between DMEs, they can find their closest peer in real time DME BRKCOL Cisco and/or its affiliates. All rights reserved. Cisco Public 16

17 VBrick ecdn Powered by Mesh Technology First Request Caching First Request Caching for VOD When a user requests a video, Rev directs them to their nearest DME. DME If that DME does not have the video file, it will search its peers for the closest secondary source. That file is then cached on the first DME for the next viewer. BRKCOL Cisco and/or its affiliates. All rights reserved. Cisco Public 17

18 VBrick ecdn Powered by Mesh Technology Intelligent Prepositioning 15% Rev to DME Intelligent Content Prepositioning Rev manages how video files are transferred. With intelligent prepositioning, content is only transferred to regional locations. First request caching to transfer to the edge as needed. 15% 20% 100% DME 20% 50% BRKCOL Cisco and/or its affiliates. All rights reserved. Cisco Public 18

19 VBrick ecdn Powered by Mesh Technology Real-Time Analytics DME Real-Time DME Analytics Through native integration between Rev and each DME, statistics are displayed on a real-time dashboard in Rev from each DME in the ecdn. BRKCOL Cisco and/or its affiliates. All rights reserved. Cisco Public 19

20 Hybrid Configuration Management In The Cloud, Video Distribution On Premise BRKCOL Cisco and/or its affiliates. All rights reserved. Cisco Public 20

21 Secure & Scalable On-Network Delivery Global Delivery On Local Networks Daily Use BRKCOL Cisco and/or its affiliates. All rights reserved. Cisco Public 21

22 On Premise Configuration Management and Video Distribution On Premise HQ ON-PREM DATACENTER REMOTE USERS FIELD OFFICES PUBLIC CDN ENTERPRISE CDN BRKCOL Cisco and/or its affiliates. All rights reserved. Cisco Public 22

23 Recording and Sharing Video on Demand

24 Cisco to Rev Use Cases Leverage Cisco Unified Communications Platform to communicate with the entire organization using Live streaming and On-Demand video Easily Record and live stream from video endpoints Extend the reach of video to 10 s of thousands of viewers Audience interaction with real time chat, polling, Q/A Single Repository for all Video Content BRKCOL Cisco and/or its affiliates. All rights reserved. Cisco Public 24

25 Record & Distribute Videos from Cisco TelePresence Challenge: Executive wants to record a video message for the entire company Solution: Convert end points into recording studios and share content using VBrick Rev BRKCOL Cisco and/or its affiliates. All rights reserved. Cisco Public 25

26 Record Collaboration Meetings from CMS Challenge: Expand knowledge sharing that occurs every day in CMS meetings Solution: Native CMS recordings are automatically transferred to VBrick Rev for sharing, searching, reporting BRKCOL Cisco and/or its affiliates. All rights reserved. Cisco Public 26

27 Recording Architecture w/ Broker BRKCOL Cisco and/or its affiliates. All rights reserved. Cisco Public 27

28 CMS 2.2 Recording Architecture BRKCOL Cisco and/or its affiliates. All rights reserved. Cisco Public 28

29 Spark Integration Collaborate On Video With Real-Time, Persistent Messaging Share video with customized Spark messages Messages delivered directly to Spark Rooms Subscribe to new videos added to Rev Rev Extends Spark By: Sharing Video Collaborating Content Notifications Live Streaming Distribution BRKCOL Cisco and/or its affiliates. All rights reserved. Cisco Public 29

30 Seamlessly Ingest Recordings from Cisco WebEx Challenge: Employees struggle to manage, sort, share WebEx CMR recordings VS Solution: Single Sign On integration with WebEx CMR and VBrick Rev BRKCOL Cisco and/or its affiliates. All rights reserved. Cisco Public 30

31 Demo CMS Recording to VBrick Rev

32 Live Events and Webcasting

33 Multi-Exec Live Webcasts from Cisco CMS Challenge: CEO wants to broadcast multi-speaker webcast for employees Solution: Use CMS Bridge, webcast using VBrick Rev BRKCOL Cisco and/or its affiliates. All rights reserved. Cisco Public 33

34 CMS 2.1 Live Streaming Architecture BRKCOL Cisco and/or its affiliates. All rights reserved. Cisco Public 34

35 CMS Integration Acano 1.9 and CMS 2.0 Recording Only Requires Broker service for Metadata CMS 2.1 Recording and live streaming CMS 2.2 (Planned) No Broker service required BRKCOL Cisco and/or its affiliates. All rights reserved. Cisco Public 35

36 CMS Broker OVA which sits between CMS and Rev NFS mount point for Recordings Receives CDR logs from CMS Makes API calls following recording to identify owners and other meta data Compiles JSON meta data file and FTPs to VBrick DME DME performs API upload to Rev BRKCOL Cisco and/or its affiliates. All rights reserved. Cisco Public 36

37 Demo CMS Live Streaming to VBrick Rev

38 Conclusion

39 Live Webcast and Video On Demand Value Map Enterprise Live Webcast & VOD LOB Use Cases Key Business Drivers Employee Benefits Metrics Impacted Corporate Comms Executive Town Halls USE VIDEO TO REACH A GLOBALLY DISPERSE AUDIENCE SHARE KNOWLEDGE & CONSISTENT MESSAGES INCREASED EMPLOYEE ENGAGEMENT AND MOTIVATION IMPROVED SPEED TIME TO MARKET IMPROVED EMPLOYEE RETENTION AND PRODUCTIVITY Sales Sales Enablement REACH AUDIENCES ANYTIME, ANYWHERE REDUCED TRAVEL COSTS Human Resources Employee Engagement MANAGE LIVE & ON-DEMAND VIDEO FROM A SINGLE PORTAL SIMPLE, EASY TO USE DESIGN, HIGH QUALITY EXPERIENCE REACH AUDIENCES ON ANY DEVICE INCREASED ORGANIZATIONAL ADOPTION IMPROVED EMPLOYEE PRODUCTIVITY Product Management Product Updates Marketing External Website Video UNDERSTAND VIEWERSHIP AND ENGAGEMENT INVOLVE AUDIENCES THROUGH INTERACTIVITY GAIN VALUABLE INSIGHT INTO SUCCESS OF VIDEO/WEBCAST INCREASED EMPLOYEE ENGAGEMENT & CONTENT CREDIBILITY MEASURE VIEWERSHIP Training Compliance On-Boarding DELIVER VIDEO SECURELY AND EFFICIENTLY STREAM VIDEO SECURELY OVER CORPORATE WAN OPTIMIZE BANDWIDTH EFFICIENCY INCREASED VIEWERSHIP REDUCED # OF STREAMS ACROSS NETWORK 2017 Cisco and/or its affiliates. All rights reserved. Cisco Public

40 Cisco Video Content Owned by Microsoft Video Creation Video Video Management Management & Analysis & Analysis Drives Adoption API ANALYTICS METADATA Unclear Vertical and horizontal specific video workflows CUSTOMER ISSUE Multiple components required for Integration with business critical applications (Internal/External facing) Lack of joined up business intelligence BRKCOL Cisco and/or its affiliates. All rights reserved. Cisco Public 40

41 Cisco Video Content Owned by Cisco Video Creation Video Video Management Management & Analysis & Analysis Drives Adoption API ANALYTICS METADATA iwan Trusted vertical and horizontal specific video workflows CUSTOMER VALUE Single point of Integration with business critical applications & Network resources Unparalleled scalability & extensibility Joined up business intelligence Security Routers BRKCOL Cisco and/or its affiliates. All rights reserved. Cisco Public 41

42 Complete Your Online Session Evaluation Please complete your Online Session Evaluations after each session Complete 4 Session Evaluations & the Overall Conference Evaluation (available from Thursday) to receive your Cisco Live T-shirt All surveys can be completed via the Cisco Live Mobile App or the Communication Stations Don t forget: Cisco Live sessions will be available for viewing on-demand after the event at CiscoLive.com/Online BRKCOL Cisco and/or its affiliates. All rights reserved. Cisco Public 42

43 Continue Your Education Demos in the Cisco campus Walk-in Self-Paced Labs Lunch & Learn Meet the Engineer 1:1 meetings Related sessions BRKCOL Cisco and/or its affiliates. All rights reserved. Cisco Public 43

44 Q & A

45 Thank You

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