Intel Software Media Day

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1 Intel Software Media Day Doug Fisher VP, GM Systems Software & Integrated Software Platform Divisions September 8, 2011

2 Welcome to Intel Software Media Day 2011

3 Do you know? Who is the fastest growing telecom company? Who is the fastest growing recruiting company? Who is the fastest growing book seller?

4 Do you know? Who They is the Are fastest All SOFTWARE growing telecom Companies! company? Who is the fastest growing recruiting company? Who In short, is the software fastest growing is eating book the world. seller? Marc Andreessen

5 Wikipedia: Intel Corporation ( Intel and AMD were filtered out)

6 Power of Intel Architecture Servers Embedded Desktops Smart TVs Laptops Smartphones Netbooks Tablets

7 With Software Servers Embedded Desktops Applications Operating Systems Laptops Ecosystem Support Smart TVs Smartphones Netbooks Tablets

8 Software at Intel Is Not New 1980 RMX - Real time OS 1992 Shipped Indeo Codec 2000 Intel Software Network 2006 Threading Building Blocks Intel Software Partner Program Multicore Software University Effort 2008 Visual Adrenaline Intel Parallel Studio Intel Cloud Computing initiative Universal Parallel Programming Research Center Intel Academic Community 2011 Acquired McAfee 1980s 30 Years of Software at Intel Acquired DVI for Codecs Acquired Bell Technologies 1993 Shipped First Development Tool 1997 Linux Work Begins 2007 Launch Moblin project and Moblin.org Launch Threading Building Blocks open source Acquired Havok 2009 Acquired Wind River Intel Atom Developer Program Launched InTru 3D 2010 MeeGo 1.0 Source: Intel

9 Software at Intel Is Not New Parallel 2006 Programming Threading Building Blocks Intel Software Partner Program Multicore Software University Effort 2008 Visual Adrenaline Intel Parallel Studio Security Intel Cloud Computing initiative Universal Parallel Programming Research Center Intel Academic Community 2011 Acquired McAfee 1980s 30 Years of Software at Intel 2011 Visual Computing 2007 Launch Moblin project and Moblin.org Launch Threading Building Blocks open source Acquired Havok Embedded and 2009 Mobile Devices Acquired Wind River Intel Atom Developer Program Launched InTru 3D 2010 MeeGo 1.0 Source: Intel

10 Creates Computing Experiences Servers Embedded Desktops Smart TVs Laptops Smartphones Netbooks Tablets

11 Creates Computing Experiences Servers Embedded Desktops Software Smart TVs Laptops Smartphones Netbooks Tablets

12 Servers Embedded Desktops Operating Systems Smart TVs Laptops Smartphones Netbooks Tablets

13 Computing Experiences Require Choices Third party trademark and branding remain the properties of others

14 Servers Embedded Desktops Applications Ecosystem Support Smart TVs Laptops Smartphones Netbooks Tablets

15 Help Developers Create the Best Applications Developer Tools Direct Developer Engagements Developer Programs Leadership tools for HPC, media, gaming, graphics & embedded design 90+ available products Includes code samples Training and support Code enhancement engineering Full software developer training and education programs worldwide Developer conferences Direct, onsite support Applications test and qualification on platform features Black Belt code assistance from platform knowledgeable experts Dedicated online communities for information and support

16 Building a Worldwide Intel Ecosystem Intel Software Partner Program >20,000 ISVs >3700 SAT criteria 15,000 Applications Enabled Intel Software Network 14M Developers >200 Countries 90+ Developer Products and Tools Intel Academic Community 97 Countries >2700 Universities >5000 Professors Registered >350,000 Students Trained

17 To Create Experiences Applications Operating Systems Ecosystem Support

18 Software at Intel

19 What You Will Know After Today How our software drives computing solutions innovation and growth in every segment empowers the best developers in the world builds a world wide Intel ecosystem, and we have some of the best, most motivated software people in the world

20 Thank You!

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