Computing Evolution & Revolution
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1 Computing Evolution & Revolution
2 Computing Evolution & Revolution A Global Growth Engine Navin Shenoy Vice President General Manager, Intel Asia Pacific
3 less than 2years ago June 3, 2008 Atom everywhere: Intel's MID, netbook, and nettop strategy.
4 4
5 Digital Blackjack Table Pachinko Machine Vending Machine Intel Atom Everywhere Carwash Kiosk Subway Ticket Station Biometrics Finger Print Reader Point of Sale Digital Weight Scale ATM Hotel Concierge System Handheld Barcode Reader Handheld Wireless Spectrum Tester Handheld Ultrasound Hospital Bedside Terminal Voting Machine Lottery Machine Network Security Appliance VoIP PBX Test and Measurement Appliance Education Terminal Communications Gateway Programmable Logic Controller Computer Numeric Controllers 5 Industrial HMI Panel
6
7 Anand Chandrasekher Senior Vice President, Intel General Manager, Ultra Mobility Group
8 Luxuries Necessities Food, Water, Internet. % Saying Necessity One Car One House Washer and Dryer Internet Access Television Cell Phone Four in five believe access to the Internet is a fundamental right Based on 27,000 adults in 26 countries BBC World Service Poll March 2010 Cable TV Dishwasher Vacations An MP3 Player HD or Plasma Screen TV PDA (e.g. iphone*, Blackberry*, ) More than one House Chinese are obsessed with the Internet People s in countries largest 60 cities spend 70% of their leisure time online. China Internet Network Information Center January 2010 The 2009 MetLife Study of the American Dream
9 The Visual Experience Portal (Regions) Photos / Month Facebook 3,000,000,000 Tencent (PRC) Orkut (Lat Am) 2,800,000, ,000,000 Mainstream for Consumers Source: Facebook, Social Ads Platform Data; Company sources, comscore Internet Data Passport *Other brands and names are the property of their respective owners.
10 Video Driving Internet Traffic Growth PB per Month 35,000 Consumer Internet Traffic 30,000 25,000 20,000 15,000 10,000 5, Forecast Source: Cisco Video Internet Voice Internet Gaming File Sharing Web/
11 Matt Serletic CEO Music Mastermind Walkon/Demo *Other brands and names are the property of their respective owners.
12 Creating a Computing Continuum Servers/Cloud Desktops Laptops Netbooks Personal Smartphones Smart TVs Embedded Devices
13 Video
14 Moorestown What it is Intel Atom Processor Z6xx Series & Intel Platform Controller Hub MP20 POWER BREAKTHROUGHS LEADING PERFORMANCE HIGH INTEGRATION SCALABILITY AND COMPATIBILITY >50x Platform Idle Power Reduction* (>10 Days) >20x Audio Active Power Reduction* (~2 Days) 2-3x Video/Browsing Active Power Reduction* (4-5 Hrs) Outstanding Performance Across Compute, Graphics, and Web Downloads Full HD 1080p MP/BP/HP Video Experience Up to 1.5GHz for Smartphones Up to 1.9GHz for Tablets >40% Package Area Reduction* >50% Board Area Reduction* Demonstrating Smartphones with Displays Tablets ~15mm Thin High Performance/Power Efficiency to Scale Across Smartphones and Tablets Internet Compatibility for Consumers Software Compatibility for Developers * Compared to 1 st generation Intel Atom processor
15 Our Man on the Street Janet Hsieh Video *Other brands and names are the property of their respective owners.
16 Guest Andy Aiello COO OPENPEAK
17 Web Page Performance Leadership >4x Javascript Performance (Sunspider) Lower =Better 2-3x Web Page Download (WL3.3) Lower =Better <2 seconds Sunspider Score Moorestown (Webkit) Device A (Webkit) Device B (Webkit) Device C (Opera) Moorestown (Webkit) Device A (Webkit) Device B (Webkit) Device C (IE) Enables Compelling Internet and User Experience Device A/B/C represent leading smartphones in the market today Based on Intel measurements
18 Relative Performance Video and Graphics Leadership 2-4x Smart Integration + Optimized Drivers Graphics Performance (3D MM ES2.0 Taiji, Hoverjet) Higher = Better 1080p Leadership Video Performance >20mbps Bit Rates Moorestown Device A Device B 1080p HP 30fps 1080p MP 30fps 1080p BP 30fps 720p HP 30fps 720p MP 30fps Moorestown Device A Device B Device C 720p BP 30fps Moorestown data based on Intel measurements; Device A/B/C based on 3 rd party measurements. Based on LPDDR1 SKU Enables Best Visual Experience in Handheld Devices Device A/B/C represent leading smartphones in the market today
19 Power (in mw) Generational Power Improvements Menlow Moorestown 3X 3000 >20X 2X 2000 >50X mW NA Standby Audio Video 720p Video 1080p Browsing Talk 3G Battery Life (1500 mah battery) >10 Days ~2 Days ~5 Hours ~4 Hours ~5 Hours ~6 Hours > 50x Lower Platform Idle Power = >10 Day Standby Time Demo Moorestown power data based on combination of measurements and targets
20 Power (in mw) Competitive Smartphone Designs Competitive Range* Intel Moorestown platform 1200 No Competitive Devices Available Standby Audio Video 720p Video 1080p Browsing Talk 3G Battery Life (1500 mah battery) >10 Days ~2 Days ~5 Hours ~4 Hours ~5 Hours ~6 Hours Moorestown Platform in the Smartphone Zone * based on top 5 leading smartphones
21 Moorestown Enables Range of Form Factors Uninterrupted Battery Life Fast and Responsive Amazing Visual Experience Full Internet Experience Smartphones That Fit In Your Shirt Pocket Sleek Tablets That Slide In Your File Folder >10 Days Standby >2 Days Music 4-5 Hours Video Multi-tasking Multi-windowing Multi-point Video Conferencing 1080p HD Video Playback 720p HD recording 3D Graphics and Gaming PC-like Internet Rich and Interactive Fast Web Downloads HDMI Support Demos Note: Battery life estimates based on platform design and battery size. Assumes 1500 mah battery.
22 Ofer Shapiro CEO Vidyo Demo *Other brands and names are the property of their respective owners.
23 The Compute Continuum Port of Choice * *Other brands and names are the property of their respective owners.
24 A Unified Environment * Guest *Other brands and names are the property of their respective owners.
25 And an Open Platform OEM/SP Customized and Branded UI with Unique Combinations of Apps and Services Cloud-based Services OEM/SP Branded Applications and Services 3 rd Party ISV Applications and Services 3 rd Party Runtime Based Applications and Services MeeGo * *Other brands and names are the property of their respective owners.
26 MeeGo * Industry Momentum Grows OSVs ISVs OEMs/ODMs Service Providers *Other names and brands may be claimed as the property of others.
27 Medfield 3 rd Generation Handhelds On Intel 32nm Technology Process Leadership Enabling Further Innovations Medfield Moorestown Single Chip Design On Dedicated 32nm SOC Process Substantial Size and Power Reductions Close Collaboration with Industry Leaders to Define Market-ready Features
28 Summary Internet Going Mobile is A Huge Opportunity Intel Atom Enables Rich Experiences End Users Want Ecosystem is Moving Fast Around Moorestown We re Not Stopping There
29
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