Facebook and Instagram - Tagging Products

Transcription

1 Facebook and Instagram - Tagging Products Advanced Article This is an advanced support article, provided as is and Lightspeed does not offer support on this functionality. We recommend contacting a Facebook marketer or SEO specialist for further help with this setup. This article explains how to create an automated feed that pushes your products with inventory, pricing, etc. To Facebook. These products can then be used for Facebook Ads and Tagging in posts. You can also link these products with your Instagram account, for the same purposes (ads and tagging) This will not add your products to the "Shop" tab in Facebook! This will allow your to use your ecom products in advertisements and tagging in posts. When creating a post your products can be tagged. A list of tagged products will show up with a nice snippet. Setup in Lightspeed ecom (there is now a custom Facebook feed ready to use in all shops) 1 of 12

2 1 Login to your ecom back office Go to Settings Feeds Custom Feeds Add feed Add a new feed and select Facebook for Business next to " Copy from" 2 Close the code page and copy the URL Add?google=true to the end to include the Google Categories but only when pasting the URL into Facebook Business Manager (steps will follow) ( ) Setup your Catalog in Facebook 2 of 12

3 Requirements: Facebook Business Page Business Manager Account : (this is not the page but another business management tool) 1 Upon signing up for Facebook Business Manager by using Create Account, you'll be welcomed to a page where you will need to name your business and add your business for Facebook to stay in contact with you You'll then need to link your Facebook Page by clicking on Add Page (Step 1) and, again, click Add Page (Step 2) Finally, add your page by searching the title of your shop 3 of 12

4 To add a new product catalog in Business Manager: 2 Open Business Manager Settings. 3 Click Business Manager On Top Left Corner (Menu Icon) Catalogs Click Create New Catalog 4 of 12

5 Choose ecommerce From The List 4 The circled field is generated by the Facebook page you first entered. Afterward, type the name of your catalog in the field where the arrow is pointing. Lastly, click Create. 5 of 12

6 5 Click View Catalog Then click Add Products 6 of 12

7 6 This will open your Catalog Manager: Choose " " Scheduled Upload Set a preferred schedule Enter your custom feed URL Start Upload 7 of 12

8 Once done click " View Products" 7 8 of 12

9 Your products will show under Business Manager On Top Left Corner (Menu Icon) Catalog Choose Catalog For 8 Which You Want To See Products 9 You can now tag products in Facebook! If you would like to see how to tag products from your catalog on your facebook page, visit this link to view the Facebook Support How-To article: Tag products from your catalog on your Page. 9 of 12

10 Fixing Errors Facebook will show you products that have issues, just like Google Console. Click the Diagnostics tab and basically scroll through this page. The errors are very self explanatory. Google Category is missing Facebook uses the Google shopping category to identify types of products. 10 of 12

11 GTIN is incorrect This is the products UPC, EAN code and needs to be the correct format. 11 of 12

12 Setup Instagram Tagging Requirements: Mobile Device Shop Instagram account Logged in on a mobile device and into shops Instagram account Once all the steps above are done, you will need to convert your Instagram account into a business page. To convert navigate to Profile Settings Switch to Business Profile Fill out all necessary information 1 Afterwards, Instagram needs to approve your shop; only then can you continue to the next steps. Approval from Instagram can take several days or even weeks. You will know your shop has been approved when a Shopping tab appears within your settings. Instagram will also send you a notification. If you have any questions or concerns, please refer to the Instagram FAQ. 2 Once approved, you can read this article on how to tag products in Instagram. 12 of 12