The European Week of Regions and Cities 2018 branding guidelines

Transcription

1 The European Week of Regions and Cities 2018 branding guidelines Specific rules and applications in 2018

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3 Introduction Why yearly-specific branding guidelines for the European Week of Regions and Cities? Each yearly edition of the European Week of Regions and Cities takes into account the political context. This is why the European Week is held yearly under a specific slogan. To mark each new edition of the European Week of Regions and Cities, its new focus and priorities, the organisers yearly define a new branding scheme, i.e. a new combination of two colours and, if relevant, a new branding image. In 2018, the European Week is held under the overall slogan For a strong EU cohesion policy beyond These branding guidelines define the rules applicable to the European Week of Regions and Cities They complement the rules defined in the general event s branding guidelines. 3

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5 Outline Combination of colours in Background colours 02. Text colours 03. Colour of the logo Slogan and branding image Typography 5

6 6 Combination of colours in 2018

7 01. Background colours C 42 M 93 Y 43 K 21 R 133 G 45 B 87 hexa: #852d57 PANTONE 7435 C C 2 M 36 Y 98 K 0 R 245 G 175 B 32 hexa: #f5ac20 PANTONE 130 C 7

8 02. Text colours When used on the purple background, the text will be displayed in white. On the yellow background, the headlines will be displayed in white and the small titles and the body text in black. Otherwise, it will be used with black color. Sed tempus cursus Donec pellentesque Mauris ut malesuada sem. Praesent porttitor euismod interdum. Curabitur pretium rhoncus enim, in ultrices nibh iaculis sit amet. Vivamus enim ligula, hendrerit sit amet faucibus quis, sollicitudin ut massa. Vivamus et tortor tortor, vel pretium lacus. Vestibulum felis elit, venenatis in faucibus id, pulvinar id ligula. Morbi luctus adipiscing enim eu vestibulum. Duis pretium elementum egestas. Aliquam eu sapien sit amet arcu lacinia porttitor a at dolor. Sed tempus cursus Donec pellentesque Mauris ut malesuada sem. Praesent porttitor euismod interdum. Curabitur pretium rhoncus enim, in ultrices nibh iaculis sit amet. Vivamus enim ligula, hendrerit sit amet faucibus quis, sollicitudin ut massa. Vivamus et tortor tortor, vel pretium lacus. Vestibulum felis elit, venenatis in faucibus id, pulvinar id ligula. Morbi luctus adipiscing enim eu vestibulum. Duis pretium elementum egestas. Aliquam eu sapien sit amet arcu lacinia porttitor a at dolor. Sed tempus cursus Donec pellentesque Mauris ut malesuada sem. Praesent porttitor euismod interdum. Curabitur pretium rhoncus enim, in ultrices nibh iaculis sit amet. Vivamus enim ligula, hendrerit sit amet faucibus quis, sollicitudin ut massa. Vivamus et tortor tortor, vel pretium lacus. Vestibulum felis elit, venenatis in faucibus id, pulvinar id ligula. Morbi luctus adipiscing enim eu vestibulum. Duis pretium elementum egestas. Aliquam eu sapien sit amet arcu lacinia porttitor a at dolor. 8

9 03. Colour of the logo In general (on the majority of the materials), the logo will be used on the purple background. In this case, the tagline should be displayed in white. positive version negative version black and white version 9

10 Slogan and branding image For a strong EU cohesion policy beyond 2020 #EURegionsWeek Branding image with slogan: vertical layout 10

11 Branding image with slogan: horizontal layout For a strong EU cohesion policy beyond 2020 #EURegionsWeek 11

12 Typography Printed material (offset) Other written material On the web Myriad Pro should be used in all printed communication for a consistent image (promotional material, publications, events tools ). As a general rule, Myriad Pro Regular or Light is used for body text and Myriad Pro Semibold, Bold or Black for headings and subheadings. Italic may also be used according to the rules set in the European Week of Regions and Cities style guide. Verdana should also be used for memoranda, fax transmittals, letters, speeches, presentations (i.e. material which is not necessary meant for offset printing). Verdana is the font for html. Headline 1 is invisible for web users and serves only the purpose of search engines (for web reference). Headline 2 designs the main titles, displayed in bold size 17 (17 px or 17 pt for Photoshop or word). Headline 3 designs the subheadings, displayed in size 15. The main text body is displayed in size

13 Myriad Pro Regular Myriad Pro Light Myriad Pro Italic Myriad Pro Condensed Verdana Regular Verdana Italic Verdana Bold Verdana Bold Italic Myriad Pro Bold Condensed Myriad Pro Semibold Myriad Pro Bold Myriad Pro Black 13

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16 February 2018 Edited by the Directorate for Communication of the European Committee of the Regions Rue Belliard/Belliardstraat 101 :: 1040 Bruxelles/Brussel :: Belgique/Belgïe Tel :: Fax