GRAPHIC MANUAL 11/2017

Transcription

1

2 GRAPHIC MANUAL 11/2017

3 Content 01 Logotyp Definitions Network layout Protective zone Minimum size Colour variants Monochromatic variants in the BW scale Composition in space Prohibited variants Network layout Colour variants Composition in space 03 Corporate colours Definitions Specifications 04 Corporate font Corporate business card Partner card Letterhead Binder with a cut Notepad Envelope 09 Means of transport Basic Supplementary For website presentation Diary Pen, pencil File Company T-Shirts Shirts 07 Promotion and printed matter Flags Billboard Classifieds 08 Electronic Documents Word PowerPoint Passenger car 10 Signmaking 06 Advertising articles and textiles 02 Corporate emblem Mercantile printed matter House gable

4 01 Logotyp Definitions Network layout Protective zone Minimum size Colour variants Monochromatic variants in the BW scale Composition in space Prohibited variants

5 01 Logotyp Definitions The logotype of FINANCE & CRYPTO SOLUTION SERVICES LTD. is the principal element of the company s visual identity. The visual morphology of the logotype is composed of the corporate emblem and the typographic name of CRYPTOSKY. These two integral parts of the logotype are complementary to each other. The main message of the logo is the demonstration of a strong market position, stability, professionalism and credibility. These values are represented by the lion s head with a royal crown and the metallic blue to anthracite colour used in the picture. The logotype can be used alone or with a supplementary text (claim).

6 01 Logotyp Network layout Placement of the logotype on the grid to understand the proportions of the individual parts of the logo with respect to each other.

7 01 Logotyp Protective zone The minimum protection zone is displayed with a grey zone around the logotype. Its width and height are determined by the width and height of the letter "O" in the logotype. x y y x

8 01 Logotyp Minimum size The minimum logo size with the claim is 20 mm. 20 mm The minimum logo size without the claim is 10 mm. 10 mm The minimum logo size without the corporate emblem and claim is 2 mm. 2 mm

9 01 Logotyp Colour variants Basic colour versions of the logotype. CMYK RGB HEX 272C33 CMYK 0000 RGB HEX FFFFFF Basic black and white logotype versions. CMYK RGB 000 HEX CMYK RGB HEX FFFFFF

10 01 Logotyp Monochromatic variants in the BW scale Grey scale ranges from 0 to 50%. 50% BLACK 75% BLACK 100% BLACK 25% BLACK 50% BLACK Grey scale ranges from 50 to 100%. 0% BLACK

11 01 Logotyp Composition in space Recommended logotype composition in space (examples).

12 01 Logotyp Prohibited variants Always follow the instructions in this manual. If circumstances or situations call for an exception, consult a different display of the logotype with the marketing department of the company. Above all, it is forbidden to: Change the overall colours Change partial colours Deform font Change the composition of the elements Change size ratios CRYPTOSKY Change font

13 02 Corporate emblem Network layout Colour variants Composition in space

14 02 Corporate emblem Network layout Placement of the corporate emblem on the grid to understand the proportions of the individual parts with respect to each other.

15 02 Corporate emblem Colour variants Basic colour versions of corporate emblem. CMYK RGB HEX 272C33 CMYK 0000 RGB HEX FFFFFF Basic black and white versions of the corporate emblem. CMYK RGB 000 HEX CMYK RGB HEX FFFFFF

16 02 Corporate emblem Composition in space Recommended logotype composition in space (examples).

17 03 Corporate colours Definitions Specifications

18 03 Corporate colours Definitions The basic colour model consists of dark metallic blue to anthracite and pure white. Pure white colour is a sign of purity, openness and straightness in attitudes and behaviour. The dark blue colour symbolises seriousness, valuableness, and strength of the principles. The overall concept of the basic colours is based on cold shades (glass, metal), which is in minority supplemented with cold and warm shades of pastel colours.

19 03 Corporate colours Specifications The graphical identity of the company is determined by 2 main colours and 8 secondary colours in the minor usage ratio. Main colours CMYK CMYK RGB RGB HEX FFFFFF HEX 272C33 Secondary colours CMYK CMYK CMYK CMYK RGB RGB RGB RGB HEX 6CC2BD HEX 5A819E HEX 7D7AA2 HEX F67E7D CMYK CMYK CMYK CMYK RGB RGB RGB RGB HEX FFC1A7 HEX FFE5C4 HEX A4D05F HEX FDDD62

20 04 Corporate font Basic Supplementary For website presentation

21 04 Corporate font Basic ROBOTO Light and ROBOTO Medium from the Google Fonts family are the basic corporate fonts. ROBOTO Light aa áá bb cc čč dd ďď ee éé ěě ff gg hh ii íí jj kk ll oo mm nn oo pp qq rr řř ss šš tt uu ůů úú vv ww xx yy ýý zz žž ROBOTO Medium aa áá bb cc čč dd ďď ee éé ěě ff gg hh ii íí jj kk ll oo mm nn oo pp qq rr řř ss šš tt uu ůů úú vv ww xx yy ýý zz žž Example of use. Sed porttitor lectus nibh Pellentesque in ipsum id orci porta dapibus. Vivamus magna justo, lacinia eget consectetur sed, convallis at tellus. Quisque velit nisi, pretium ut lacinia in, elementum id enim. Curabitur aliquet quam id dui posuere blandit. Pellentesque in ipsum id orci porta dapibus. Lorem ipsum dolor sit amet, consectetur adipiscing elit.

22 04 Corporate font Supplementary ROBOTO Light Italic and ROBOTO Medium Italic from the Google Fonts family are the secondary corporate fonts. ROBOTO Light Italic aa áá bb cc čč dd ďď ee éé ěě ff gg hh ii íí jj kk ll oo mm nn oo pp qq rr řř ss šš tt uu ůů úú vv ww xx yy ýý zz žž ROBOTO Medium Italic aa áá bb cc čč dd ďď ee éé ěě ff gg hh ii íí jj kk ll oo mm nn oo pp qq rr řř ss šš tt uu ůů úú vv ww xx yy ýý zz žž Example of use. Sed porttitor lectus nibh Pellentesque in ipsum id orci porta dapibus. Vivamus magna justo, lacinia eget consectetur sed, convallis at tellus. Quisque velit nisi, pretium ut lacinia in, elementum id enim. Curabitur aliquet quam id dui posuere blandit. Pellentesque in ipsum id orci porta dapibus. Lorem ipsum dolor sit amet, consectetur adipiscing elit.

23 04 Corporate font For website presentation The preferred corporate font for a website presentation is ROBOTO Regular and ROBOTO Bold from the Google Fonts family with the possibility to use sensitive ROBOTO fonts. ROBOTO Regular aa áá bb cc čč dd ďď ee éé ěě ff gg hh ii íí jj kk ll oo mm nn oo pp qq rr řř ss šš tt uu ůů úú vv ww xx yy ýý zz žž ROBOTO Bold aa áá bb cc čč dd ďď ee éé ěě ff gg hh ii íí jj kk ll oo mm nn oo pp qq rr řř ss šš tt uu ůů úú vv ww xx yy ýý zz žž Example of use. Sed porttitor lectus nibh Pellentesque in ipsum id orci porta dapibus. Vivamus magna justo, lacinia eget consectetur sed, convallis at tellus. Quisque velit nisi, pretium ut lacinia in, elementum id enim. Curabitur aliquet quam id dui posuere blandit. Pellentesque in ipsum id orci porta dapibus.

24 05 Mercantile printed matter Corporate business card Partner card Letterhead Binder with a cut Notepad Envelope

25 05 Mercantile printed matter Corporate business card Double-sided business card in a dark and light variant in the size 85 x 54 mm (so-called EURO format). John SMITH Leaders Manager john.smith@ FINANCE & CRYPTO SOLUTION SERVICES LTD. 207 Regent Street, London, W1B 3HH, ID no.: www. John SMITH Leaders Manager john.smith@ FINANCE & CRYPTO SOLUTION SERVICES LTD. 207 Regent Street, London, W1B 3HH, ID no.: www.

26 05 Mercantile printed matter Partner card Double-sided partnership card in a dark and light variant in size 90 x 50 mm. John SMITH Partner john.smith@ FINANCE & CRYPTO SOLUTION SERVICES LTD. 207 Regent Street, London, W1B 3HH, ID no.: www. PARTNER John SMITH Partner john.smith@ FINANCE & CRYPTO SOLUTION SERVICES LTD. 207 Regent Street, London, W1B 3HH, ID no.: www. PARTNER

27 05 Mercantile printed matter Letterhead Corporate letterhead 210 x 297 mm (A4). FINANCE & CRYPTO SOLUTION SERVICES LTD. 207 Regent Street, London, W1B 3HH, ID no.:

28 05 Mercantile printed matter Binder with a cut Corporate binder with a cut for A4 paper. FINANCE & CRYPTO SOLUTION SERVICES LTD. 207 Regent Street, London, W1B 3HH, ID no.: Notice: The inside of the binder is without any print completely in the main dark colour.

29 05 Mercantile printed matter Notepad Tear-off notepad of the A4 size.

30 05 Mercantile printed matter Envelope Envelope of DL format (110 x 220 mm).

31 06 Advertising articles and textiles Diary Pen, pencil File Company T-Shirts Shirts

32 06 Advertising articles and textiles Diary Promotional diary of any type and dimension.

33 06 Advertising articles and textiles Pen, pencil Promotional ballpoint pen, a pencil of your choice.

34 06 Advertising articles and textiles File Promotional ring binder for A4 size typing paper. cryp tos k cryp y.cl u b tos k y.cl u b

35 06 Advertising articles and textiles Company T-Shirts Printed corporate women's and men's t-shirts.

36 06 Advertising articles and textiles Shirts Branding of corporate shirts.

37 07 Promotion and printed matter Flags Billboard Classifieds

38 07 Promotion and printed matter Flags Appearance of corporate decorative flags.

39 07 Promotion and printed matter Billboard Possible appearance of an advertising billboard. CHANGING THE GAME

40 07 Promotion and printed matter Classifieds Possible appearance of printed advertising in A4 and A5 sizes. CHANGING THE GAME Sed porttitor lectus nibh Vivamus suscipit tortor eget felis porttitor volutpat praesent sapien massa, convallis a pellentesque nec egestas. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque velit nisi, pretium ut lacinia in, elementum id enim. Mauris blandit aliquet elit, eget tincidunt nibh pulvinar. Donec sollicitudin molestie malesuada. Curabitur arcu erat, accumsan id imperdiet et, porttitor at sem. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vivamus magna justo, lacinia consectetur sed, convallis at tellus. Sed porttitor lectus nibh. Nulla quis lorem ut libero malesuada feugiat. Vestibulum diam sit amet quam vehicula elementum sed sit amet dui. Quisque velit nisi, pretium ut in, elementum id enim. Nulla quis lorem libero malesuada feugiat. Curabitur aliquet quam id posuere blandit. Curabitur non nulla sit amet nisl tempus convallis quis ac. Pellentesque in ipsum id orci porta dapibus. Curabitur arcu erat, accumsan id imperdiet et, porttitor at sem. Vivamus magna justo, lacinia eget consectetur sed, convallis at tellus. Pellentesque in ipsum id orci porta dapibus. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nulla porttitor accumsan tincidunt. Vivamus suscipit tortor eget felis porttitor volutpat.

41 08 Electronic Documents Word PowerPoint

42 08 Electronic Documents Word Possible appearance of a text document created by Microsoft Word. Mauris blandit aliquet elit, eget tincidunt nibh pulvinar a. Donec sollicitudin molestie malesuada. Donec rutrum congue leo eget malesuada. Sed porttitor lectus nibh. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia. Donec velit neque, auctor sit amet aliquam vel, ullamcorper sit amet ligula. Vivamus magna justo, lacinia eget consectetur sed, convallis at tellus. Sed porttitor lectus nibh. Donec rutrum congue leo eget malesuada. Vivamus magna justo, lacinia eget consectetur sed, convallis at tellus. Cras ultricies ligula sed magna dictum porta. Vážená paní, Vážený pane, vivamus magna justo, lacinia eget consectetur sed, convallis at tellus. Sed porttitor lectus nibh. Vestibulum ac diam sit amet quam vehicula elementum sed sit amet dui. Sed porttitor lectus nibh. Vestibulum ac diam sit amet quam vehicula elementum sed sit amet dui. Vestibulum ac diam sit amet quam vehicula elementum sed sit amet dui. Sed porttitor lectus nibh. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Cras ultricies ligula sed magna dictum porta. S přátelským pozdravem Jakub Němeček CEO Curabitur arcu erat, accumsan id imperdiet et, porttitor at sem. Pellentesque in ipsum id orci porta dapibus. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Donec velit neque, auctor sit amet aliquam vel, ullamcorper sit amet ligula. Vestibulum ac diam sit amet quam vehicula elementum sed sit amet dui. Curabitur arcu erat, accumsan id imperdiet et, porttitor at sem. Curabitur non nulla sit amet nisl tempus convallis quis ac lectus. Curabitur non nulla sit amet nisl tempus convallis quis ac lectus. Curabitur non nulla sit amet nisl tempus convallis quis ac lectus. Quisque velit nisi, pretium ut lacinia in, elementum id enim. Proin eget tortor risus. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia. Donec velit neque, auctor sit amet aliquam vel, ullamcorper sit amet ligula. Donec sollicitudin molestie malesuada. Nulla quis lorem ut libero malesuada feugiat. Curabitur non nulla sit amet nisl tempus convallis quis ac lectus. Curabitur arcu erat, accumsan id imperdiet et, porttitor at sem. Praesent sapien massa, convallis a pellentesque nec, egestas non nisi. Curabitur arcu erat, accumsan id imperdiet et, porttitor at sem. Nulla porttitor accumsan tincidunt. Quisque velit nisi, pretium ut lacinia in, elementum id enim. Vivamus magna justo, lacinia eget consectetur sed, convallis at tellus. Mauris blandit aliquet elit, eget tincidunt nibh pulvinar a. Vestibulum ac diam sit amet quam vehicula elementum sed sit amet dui. Vestibulum ac diam sit amet quam vehicula elementum sed sit amet dui. Vestibulum ac diam sit amet quam vehicula elementum sed sit amet dui. Vestibulum ac diam sit amet quam vehicula elementum sed sit amet dui. Curabitur arcu erat, accumsan id imperdiet et, porttitor at sem. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Cras ultricies ligula sed magna dictum porta. Vestibulum ac diam sit amet quam vehicula elementum sed sit amet dui.

43 08 Electronic Documents PowerPoint Possible appearance of a presentation document created by Microsoft PowerPoint. CRAS ULTRICIES LIGULA SED MAGNA DICTUM Nulla quis lorem ut libero malesuada feugiat sed porttitor lectus nibh nulla quis lorem ut libero malesuada feugiat quisque velit nisi. Packs Pellentesque in ipsum id orci porta dapibus BRONZE 134 % 12 months profit Pellentesque in ipsum id orci porta Vestibulum ante ipsum primis Donec velit neque,auctor sit amet Aliquam vel,ullamcorper Donec rutrum congue leo eget 11.1 % 12.5 % 164 % 12 months profit 13.6 % PLATINUM 183 % 12 months profit 15.2 % Monthly profit Monthly profit Monthly profit % % % % ,000-2,900 3,000-5,900 6,000-40,000 Daily profit 151 % 12 months profit GOLD Monthly profit Deposit SILVER Daily profit Deposit Daily profit Deposit Daily profit Deposit

44 09 Means of transport Passenger car

45 09 Means of transport Passenger car Designation of a corporate passenger car.

46 10 Signmaking House gable

47 10 Signmaking House gable Designation of office building by light shield. cry pto sky.clu b